This celebrity is too rich

Chapter 112 Being Targeted?
[Yesterday, a certain anchor brought goods live on Douyin, and in just over five hours, the sales reached hundreds of millions of soft sister coins... Behind this amazing sales performance, there is a very bad phenomenon hidden.

He sells an SK-II suit with a market price of about 999 yuan for 9 yuan; an Estee Lauder suit with a market price of about 599 yuan, he sells it for 168 yuan; a Feike electric shaver with a normal price of 99 yuan, he sells it for 399 yuan; Fila women's shoes, which sell for six or seven hundred in the market, he sells for [-]...

A large number of low-priced goods helped the anchor create a sales miracle, but it also caused market chaos. The living space of counters and offline specialty stores was severely squeezed, and even the official website and online flagship stores were severely affected. Impact……

As a new type of e-commerce model that has just emerged in the past two years, live broadcast e-commerce can allow viewers to see products more intuitively, thereby obtaining a better shopping experience. Traffic, relying on tens of millions of fans, bringing users to make merchants force down prices, earning a lot of money, but leaving many manufacturers and brand owners in trouble...

If manufacturers and brand owners do not accept the price reduction, they will face the dilemma of being compressed in their living space. Once they accept the price reduction, they will fall into a vicious circle, with smaller and smaller profit margins, and may eventually be reduced to the point where they cannot pay wages and become insolvent. , thus facing the situation of bankruptcy... If this situation lasts for a long time, it will have a great impact on the domestic manufacturing industry, which in turn will damage the interests of ordinary people...

Live e-commerce should follow market rules and develop soundly.In this regard, some relatively mature platforms and anchors have done very well, but some new platforms and new anchors, for their own benefit, disrupt market rules and squeeze the living space of the manufacturing industry, causing very bad effects.

I hope that the relevant departments can intervene in the investigation, punish some unscrupulous platforms and anchors, and at the same time strengthen the supervision of the live broadcast e-commerce environment; I also hope that the majority of netizens will not be confused by temporary interests, which will damage their future rights and interests...]

After reading it, Li Chuan couldn't help frowning.

At first, he thought it was a Weibo post aimed at himself or the live delivery industry, but he found that was not the case.

The original text clearly stated that "live broadcast e-commerce can allow viewers to obtain a better shopping experience, which is worthy of praise." From this point of view, this big V named "Business Value Forum" did not stand on the side of "opposing live broadcasting." Goods" position.

He doesn't object to live streaming, is it simply objecting to Mr. Sen?

On the surface, this seems to be the case, because the whole Weibo is criticizing Mr. Sen's case. However, after careful analysis, it will be found that this Weibo is actually not aimed at Mr. Sen, but Douyin!

The reason is very simple. The whole Weibo did not mention the three words "Mr. Sen", but used "a certain anchor" instead. Although the audience knew who it was talking about, if they didn't mention it, they didn't mention it. Literally.

"Mr. Sen" was not mentioned in the original text, but "Douyin" was mentioned, and it was pointed out in the first sentence of the full text.

May I ask, why does the "Business Value Forum" do this?
Is he afraid of Mr. Sen, not Douyin?
Think with your ass, is this possible?

The only reasonable explanation is that the main target of the "Business Value Forum" is not Mr. Mori, but Douyin. Mr. Sen is just a cover for him to attack Douyin!
Someone may ask, why does the "Business Value Forum" target Douyin?

Obviously, he was instigated by some parties.

And in some respects, why did you suddenly target Douyin?

Li Chuan was also quite puzzled by this point.

'Is it just because of my live broadcast yesterday? '

'Should... not so much, it was only sold for [-] million yuan, which is not a lot. '

'what happened?Why the sudden attack? '

Li Chuan thought hard for a long time, and finally came up with some truths.

A sales of [-] million is indeed not much for a platform, but it has extraordinary significance for Douyin, which has just set foot in the e-commerce field.

Everyone knows that Douyin has a lot of traffic, but many people still have doubts about such questions as "can Douyin do live broadcasting" and "can Douyin do e-commerce".

From the perspective of future generations, this kind of doubt is a little stupid, even a little funny, but at this point in time, many people really think so.

Douyin in 2018, in most people's minds, is an entertainment short video platform, which has nothing to do with the words "live broadcast" and "e-commerce".

Even within Sanmu Media, Yu Jie, Wang Chengyong, Wu Wenfan and others have expressed their doubts about the future prospects of Douyin either explicitly or implicitly, but they were all suppressed by Li Chuan's words.

From this point, it can be seen that there is a huge difference in people's thinking before and after an event occurs.

Douyin has just started the process of commercialization, and many people on the Internet are bad-mouthing, saying, "Douyin live broadcast will definitely not work, and if you want to do it, you have to wait until the year of the monkey" and so on.

However, Mr. Sen's achievements have shattered these doubts to a certain extent.

Sales of more than [-] million yuan, although not a lot, but at least it proves that Douyin can be used for live streaming.

When many people saw it, they began to think in their hearts: "Oh, it turns out that Douyin can also be used for live streaming. There are not many opportunities on other platforms. Why don't I go to Douyin to try it."

If more people hold this idea, it will form a terrifying publicity effect, which will make Douyin's live broadcast e-commerce ecosystem bigger and bigger.

Douyin's competitors should have seen this, and they have just made a stumbling block in the dark, trying to kill Douyin's e-commerce live broadcast in its infancy by creating public opinion.

However, the current practice is a bit low-level.

This microblog posted by the "Business Value Forum" seems to be very reasonable, but it is actually nonsense.

Mr. Sen sells the goods to the audience at a low price, you don’t want to applaud it, but he still wants to fool the public, trying to make the majority of netizens resist with you by exaggerating the facts maliciously and speaking the truth. It’s really easy to fool the netizens .

The corner of Li Chuan's mouth slightly lifted, with a scornful smile on his face, he clicked on the comment section.

[I never watch Douyin, I feel very smart. 】

"Um?!"

Li Chuan's expression changed instantly when he saw the number one comment.

'Is this... accused of being judged? '

Li Chuan thought, and continued to scroll down.

[Mr. Mori: You can just read my ID card (dog head)]

[Tiktok is the most annoying thing. When I take the bus or subway, I often meet people who play Douyin. It's really annoying! 】

[-I also often encounter that the external sound is very loud, which is really noisy and annoying. 】

[-Douyin is a piece of junk software, and the quality of the people who play it can understand everything. 】

[-This is a scorer, what does it have to do with the software itself? 】

【-What kind of quality people, what kind of software to play (dog head)】

[-Those who play Douyin are all unqualified. 】

[Did I miss it or what?Why didn't I find the word "fake"? 】

[-Mr. Sen is not selling fake products, but the price is relatively low. 】

【-ah?Isn't this a good thing? 】

[-You only see the appearance. This approach of Douyin and Mr. Sen will affect the healthy development of the domestic manufacturing industry. If the domestic manufacturing industry is over, are you sure your life will not be affected? 】

【-Is it so exaggerated? 】

【-You are too young, I can't tell you...】

【…】

(End of this chapter)