This celebrity is too rich

Chapter 118 Harvesting and Thinking

When I woke up the next day, it was almost noon again.

Zhu Fang got up early to prepare "breakfast" for Li Chuan.

She was busy in the kitchen when she was suddenly attacked from behind and hugged her.

"ah!"

Zhu Fang was startled at first, then smelled a familiar smell, a smile appeared on her face, and said, "Are you awake?"

"Ah."

Li Chuan responded, and slowly swayed the body holding Zhu Fang, rubbing the tip of his nose back and forth between the soft hair, and tried to bite the other's ear.

"Stop it."

Zhu Fang's face was flushed red, and she struggled to say: "Don't you have to go to BJ for a business trip soon, don't delay."

Hearing this, Li Chuan regained his sanity and immediately stopped his movements.

"Go and sit down for a while, the meal will be ready soon." Zhu Fang breathed a sigh of relief, and hurriedly said again.

"Thanks for your hard work."

Li Chuan kissed Zhu Fang on the cheek, then exited the kitchen and sat on the sofa in the living room.

He took out his mobile phone from his trouser pocket and pressed and held to turn it on.

He didn't turn on the phone last night, and he didn't know how the follow-up of the "low-price dumping incident" was handled.

After turning on the phone, he opened Weibo and found that [Mr. Sen's Response] and [Mr. Sen's Suspected Low-price Dumping] tools have both fallen into the hot search, but there is still a word about "low-price dumping incident" on the hot search Article, called ["Business Value Forum" account blocked].

Last night, after the Weibo account of the "Business Value Forum" was blocked, there was an uproar. The entry ["Business Value Forum" account was blocked] quickly became the top trending search, and caused many financial bloggers to speak out one after another.

The caliber of the financial bloggers is quite consistent, and they are all criticizing the "Business Value Forum" for malicious exaggeration, distortion of facts, evil intentions, and panic creation.

Under the leadership of these financial bloggers, netizens from all over the country worked together to completely beat the "black fan group forces" to the ground.

After a night of "chasing and killing", up to now, the "black fan group" has completely disappeared, and the voices on the Internet have basically been unified.

The Weibo account of the "Business Value Forum" was blocked, which made the entire "low price dumping event" reach the peak of traffic, but this is also the last wave of the climax of the event.

Since then, the popularity of the "low-price dumping incident" has continued to decline. By 12:24 noon on December 40, [Mr. "Value Forum" account was sealed] alone, but only maintained at No. [-] three, it is estimated that it will not be long before it will fall from the hot search.

So far, the "low-price dumping incident" is basically settled.

The result of this matter was not as good as Li Chuan imagined, but after careful inventory, there were a lot of gains.

First of all, he gained a lot of fans on various platforms across the Internet.

Douyin: Before the "low-price dumping incident" fermented, it was 3021 million; after the "low-price dumping incident" was settled, it was 3187 million, with an increase of 166 million fans!
Weibo: Before the "low-price dumping incident" was fermented, 156 million; after the "low-price dumping incident" was settled, it was 239 million, with an increase of 83 followers!
Taobao: 162 million before the "low-price dumping incident" fermented;
Kuaishou: Before the "low-price dumping incident" fermented, 871 million; after the "low-price dumping incident" dust settled, it was 912 million, with an increase of 41 followers!
Station B: Before the "low-price dumping incident" fermented, 26; after the "low-price dumping incident" was settled, it was 41, with an increase of 15 followers!
Xiaohongshu: Before the "low-price dumping incident" was fermented, 7; after the "low-price dumping incident" was settled, it was 13, with an increase of 6 followers!
The increase in the number of fans on each platform represents the further enhancement of his influence on the entire network.

Secondly, his public opinion has greatly improved.

Before the "low-price dumping incident" fermented, Mr. Sen had a lot of black fans due to factors such as Internet celebrity status, live streaming, speculation with Feng Timo on CP, and competition with sister Ya, and the "low-price dumping incident" was dusted After it was settled, the number of his black fans decreased a lot.

Selling low-priced authentic products is easy to gain the favor of netizens; the role of "victim" is easy to gain sympathy from netizens.The superimposition of the two buffs has prompted his public opinion to reach the highest point in history.

According to incomplete statistics, more than 90% of the comments about "Mr. Sen" on the Internet are positive!

This is very rare for a public figure with high influence.

Finally, there are changes in labeling.

Li Chuan originally wanted to use the "low-price dumping incident" to label himself as "selling goods very cheaply", but his plan failed to meet expectations because Douyin's actions were too decisive.

However, the influence caused by the "low price dumping incident" is already not small. Although the label "selling goods is very cheap" has not been fully affixed, it can be regarded as half affixed.

In this way, Li Chuan is also content.

The question he is thinking about now is how to keep the label of "selling goods very cheap".

It is difficult to put the label of "selling goods very cheap", and it is even more difficult to keep it.

Netizens are not stupid, they will compare prices. If you find that the product you sell is more expensive than others, no matter how good your promotion is, they will tear off the label on you without hesitation.

Li Chuan has always attached great importance to this point.

Every time he decides to sell a product, the employees of the e-commerce department have to compare prices repeatedly on the Internet. Once the price is found to be higher than other channels or other anchors, they will immediately lower the price; if the price reduction fails, they will pass directly.

So far, he can ensure that every product he sells must be the lowest price in the same period of time.

However, based on this alone, it is difficult to maintain the label of "sell goods very cheap".

Because many manufacturers and brand owners have uniform prices for the anchors who bring goods, and do not accept arbitrary price reductions.

The "price" here refers to the selling price, not the purchase price.

Many manufacturers and brand owners have very strict control over the price of their products, mainly because their sales channels are relatively extensive. If the price of the anchors who bring the goods is too low, other channels will be damaged. The future development is very unfavorable.

Before the "Winter Solstice Session", Li Chuan encountered a situation:
A certain brand wants to ask him to bring the goods. The product is a multi-functional mop with good quality and the price is 99.He thought it was too expensive and wanted to lower the price to 89. The brand disagreed, but told him in private: Mr. Sen, you can sell it for me at 99. Every time I sell one, I will get a fixed commission. , I will give you another ten yuan back, and you can keep the ten yuan for yourself, so there is no need to lower the price...

This is the strategy of many manufacturers and brand owners. They strictly control the selling price, but when it comes to getting the price of the product, it depends on the person's order.

For anchors with great influence, they will offer lower prices; for anchors with less influence, they will offer higher prices.This is not absolute, but basically this is the case.

This is also the reason why many anchors with goods in later generations often talk about the word "break the price", because "breaking the price" is really difficult, especially for those big brands.

Li Chuan is a head-carrying anchor. He can get a higher profit margin than other anchors, but he is powerless when it comes to the prices of many commodities.

This is not conducive to him maintaining the "sell cheap" label.

It is difficult to solve this problem, but there is also an effective way, which is to build a supply chain by yourself.

　Thank you for the monthly pass of "The Wind of Luo Guo"!

　　
　
(End of this chapter)