This celebrity is too rich

Chapter 129 The Timing of Expansion

After watching Li Kun's live broadcast data, Li Chuan clicked on the backstage of the company to learn about the situation of other anchors.

Up to now, Sanmu Media has a total of 23 anchor accounts, 22 of which are normally broadcast, excluding Li Kun, there are 21 more.

The overall data of the 21 anchor accounts are as follows:

Average running time: 7 hours and 31 minutes

Average turnover: 5312.6 (yuan)

The total flow of the company's background: 11.2 (yuan)
As for the duration of the broadcast, Sanmu Media has express regulations.

Every offline anchor (referring to the anchor who broadcasts live in the company's offline live broadcast room) can get a basic salary, the amount varies, the minimum is 3500, and the maximum is 20000. How much you can get depends mainly on each anchor's popularity, turnover, Talent, experience, etc., will be determined based on comprehensive consideration.

The basic salary is not a basic salary without responsibility, you need to complete the corresponding conditions to get it.

The conditions are as follows:

Live streaming for six hours a day counts as one effective live broadcasting day; if the number of effective live broadcasting days per month reaches 26, you can get the full basic salary; if the standard is not met, part of the basic salary will be deducted according to the corresponding standard.

This system is not a special case of Sanmu Media. Almost every live broadcast union is using it. This is a set of the most reasonable and effective management and operation system obtained by all parties after years of practice and verification.

Of course, this system is mainly aimed at new anchors and little-known anchors.

As for those big anchors who are popular and have turnover, the contracts are basically set up individually, and their salary payment standards need to be handled according to the contract.

Today, Li Kun is the only popular and well-known anchor under Sanmu Media.

Except for Li Kun, all other anchors are within the framework of the system.

This is also the main reason why the average live broadcast duration of 21 anchor accounts can reach "7 hours and 31 minutes".

Some people may ask, why is it over an hour and a half?

The reason is simple, because it is too much money!

[Average turnover: 5312.6 (yuan)]

According to the 45% sharing ratio, each anchor gets 2390.7 yuan on average!
I earned more than 2000 yuan a day, which is too tempting for people who have never made a lot of money.

Many anchors don't want to download because of this.

For example: There is a female anchor named "Little Fat Fei", who has been live broadcasting since [-]:[-] in the morning until now, more than ten hours have passed, she is still broadcasting, and the operator does not listen to her advice, and her state... is in a state of obsession Same.

"Little Fat Fei" worked hard and got what she deserved. Her account originally only had more than 2 fans. After broadcasting in one day, it rose to 1. At the same time, she gained more than [-] turnover, ranking among the top five in the company. names (excluding Li Kun).

Of course, not all anchors are hardworking.

There are also some anchors who are very Buddhist, and when the six hours are up, they immediately download it, and some don't even reach the six hours.

For example: There is a female anchor named "Six Six" who broadcast for more than an hour in the afternoon and earned more than 200 yuan.

In this regard, there is no way to operate.

Some anchors listen to persuasion and can be cultivated; some anchors are free and undisciplined, and don't take anyone's words seriously.

Li Chuan didn't do anything about those Buddhist and undisciplined anchors, he just asked Yu Jie to keep a list and sort them out.

These people will definitely be kicked out of the offline live broadcast room in the future.

The number of offline live broadcast rooms is limited, and they can only be reserved for those anchors with suitable conditions.

[Total turnover of the company's background: 11.2 (yuan)]

According to the 10% turnover ratio, the company's net profit is 1.1.

1.1... It's a bit small, and it's not even as much as some anchors earn.

There are many reasons for this phenomenon, and there is only one main reason-the number of anchors is too small.

This issue is critical and needs to be resolved urgently.

Li Chuan didn't delay either. After reading the data, he immediately called the leaders of the four operation teams to the office for a meeting.

The theme of the meeting was to recruit anchors.

Previously, Sanmu Media was very restrained in recruiting anchors, and the recruitment conditions were relatively high.

It was not because they wanted to do this, but because Sanmu Media at that time did not have an offline live broadcast room, and had not made any achievements in entertainment live broadcasting. In addition, Douyin live broadcasting had not yet been fully opened, and the hardware and software were not good enough, which led to them There is nowhere to display it, and I dare not take too many steps.

Now, the situation is different.

Sanmu Media has an offline live broadcast room, and the Douyin live broadcast has also been fully opened. The hardware problem has been solved.

As for the software... Sanmu Media has also made some achievements in live entertainment.

What achievements have you made?
Li Kun's Douyin debut!

Li Kun's TikTok debut tonight is outstanding, and its influence is absolutely sensational. If it is combined with some publicity, it will not be difficult for TikTok to become popular.

With this case, Sanmu Media is no longer an unknown person in the live entertainment industry.

In this way, with the hardware and software, it is time for them to let go and expand!

"Group two, group three, and group four, you have only one task to do next - to recruit anchors... Remember, female anchors should be the main ones, and the recruitment requirements are lowered across the board. As long as they are beautiful, you can try to recruit them. ..."

Why do we focus on female anchors?

Because female anchors can attract money as long as they are beautiful; male anchors have no special talents, so it is difficult to grow up, and the training cost is huge.

Why lower the recruitment conditions?

Because now is the bonus period of Douyin live broadcast, any anchor can make money, the more anchors, the more money you can make, so there is no need to be too rigid about the conditions.

"When recruiting anchors, first consider those with more than [-] fans. You can search everywhere on Douyin, and if you see a suitable one, grab it quickly... For those with less than [-] fans, appropriately increase the recruitment conditions..."

Why consider more than [-] fans first?
Because Douyin’s current policy is to start broadcasting with more than [-] fans, directly recruiting anchors with more than [-] fans can effectively reduce training costs.

Of course, those with less than [-] followers cannot be completely given up, because the Douyin policy is adjusted very quickly, and it may not be long before the limit of [-] followers will become [-] followers, [-] followers, [-] followers, [-] followers, etc., or even It is possible to cancel directly.

"When recruiting anchors, they must also be screened. If the conditions are particularly good, they will be pulled offline; if the conditions are not so good, they will all be put online..."

There is an essential difference between offline anchors and online anchors.

Offline anchors, similar to the direct employees of MCN, have a basic salary and can get all-round training from the company—someone helps to shoot short videos, someone helps to replay, someone helps to adjust equipment, someone helps to plan live broadcast content, etc. .

Online anchors are more like a cooperative relationship with MCN. There is no basic salary to get. Although they can also be trained by the company, but because of the online relationship, the training is not timely and comprehensive-no one helps to shoot short videos, no one If people help adjust the equipment, they will only get some help in live content planning and other aspects.

Of course, there are also differences in the gift sharing between offline anchors and online anchors.

The gift sharing for offline anchors is 45%, which is 5% less than that of individual anchors. Will make money through platform rebates.

　Thanks to "dffdd" for the reward and monthly pass!
　　
　
(End of this chapter)