This celebrity is too rich

Chapter 158 Entertainment Live Streaming Business Realizes Profit
Second, on January 1 (yesterday), the company's entertainment live broadcast business has achieved profitability!

Although Li Kun’s live broadcast caused the company to lose 1000 yuan, other anchors of the company created a turnover of 43.7 yuan and made a profit of 4.1 yuan for the company. After a comprehensive calculation, the account profit of the entertainment live broadcast business is about 4 yuan.

Of course, this does not include staff wages.

The 27 offline anchors and 28 operating personnel (including Yu Jie and two personnel specialists) all need to get a basic salary, and the operating personnel also need to get a part of the commission. This kind of expenditure is about 3.2 (per day).

If the rent, water and electricity, equipment depreciation, and other expenses are included, the net profit of the entertainment live broadcast business on January 1 was around 4.

Although five thousand is not much, it is of great significance.

The company's entertainment live broadcast business has just started, and it has achieved profitability in ten days, which shows that their development strategy is very correct. If you continue to persevere, the future will be very bright.

There is also another noteworthy data, that is, starting from January 1, the average turnover of the company's anchors (excluding Li Kun) has increased significantly.

1月1号的平均流水是5788.2元，1月2号直接飙升至12045.2元，翻了一倍还要多，此后的1月3号、1月4号，平均流水有所下滑，但也一直维持在一万以上。

The reason for this phenomenon is not because the company's anchor's live broadcast ability has been improved, and there is no sudden increase in traffic. There is only one reason, and that is the launch of "Jasmine".

"Jasmine" signed a formal brokerage contract with Sanmu Media on January 1, which is New Year's Day. After a short break, it officially started broadcasting on Douyin the next day.

"Jasmine" used to play at Kuaishou, but Kuaishou's live streaming ecology has basically been finalized, with limited room for improvement, far less than in Douyin. Moreover, almost all of Sanmu Media's resources are concentrated on Douyin. "Jasmine" If you stay alone in Kuaishou, the company can't help you much.

With this in mind, "Jasmine" also shifted her main battlefield to Douyin.

"Jasmine" is a "thousand-person anchor" in Kuaishou. After coming to Douyin, with Li Kun's drainage and help, her popularity has not decreased, but has experienced a surge.

“茉莉”于1月2号的“抖音首播”，最高人气达到了16.2万、平均人气6.7万、礼物流水23.1万。

In the next two days, "Jasmine"'s popularity declined, but Li Kun approached her every day to mic and PK, which kept her popularity at a very high level.

[January 1rd, Jasmine's live broadcast data]

Live broadcast duration: 4 hours and 25 minutes
Peak popularity: 8.9 million

Average popularity: 4.2

Viewers: 372.5 million

Average stay: 2m16s
Live broadcast increase: 26.3

Gift turnover: 18.9 (yuan)
[January 1rd, Jasmine's live broadcast data]

Live broadcast duration: 4 hours and 47 minutes
Peak popularity: 8.2 million

Average popularity: 3.8

Viewers: 356.1 million

Average stay: 2m11s
Live broadcast increase: 25.2

Gift turnover: 20.3 (yuan)
The single-day turnover of "Jasmine" is maintained at around 20, which greatly increases the average turnover value of the company's anchors, and there is a bit of a "big sister" in the company.

In addition, "Jasmine", as an electric mother-type female anchor, has a certain degree of representativeness in her live broadcast data.

If you compare the live broadcast data of "Jasmine" with Li Kun's live broadcast data, you can see some differences between male and female anchors.

Male anchors mostly rely on their personal charm and live broadcast effect, their popularity is relatively stable, and the audience’s stay time is relatively high; female anchors mostly rely on their appearance and talent, their popularity fluctuates greatly, and the audience’s stay time is relatively low, but the speed of fan growth Soon, the efficiency of creating flowing water is also very high.

No one is better than the other. Although "top entertainment anchors" are basically male anchors, female anchors have low threshold, low training costs, and are easier to start. The average value created is definitely much higher than that of male anchors. .

Nowadays, almost all MCN organizations or live streaming unions focus on recruiting and cultivating female anchors.

Sanmu Media currently has 40 anchors (not including Li Kun), of which female anchors account for 35 seats, accounting for nearly 100% of the number... This is not the most exaggerated, some companies do not recruit male anchors at all, making female anchors The number accounted for [-]%!

This is the overall ecology of the entertainment live broadcast industry.

After reading the business data, Li Chuan talked with Yu Jie about the personnel structure of the operation department.

During this period, the company has successively recruited three more operators, bringing the number of employees in the operations department to 28 (26 operators + 2 recruiters). The four operations teams are currently full, and there is even an extra person.

The extra person was assigned to the operation group, bringing the number of operation group to 7 and the other three groups to 6 each (excluding Yu Jie).

There is a certain conflict between the current staffing of the operation department and the original structure.

After discussing with Yu Jie, Li Chuan and Yu Jie decided to draw two people from the operation group and one person from each of the other three groups to form five operation groups.

The leader of the fifth operation team was named Wang Xu.

Wang Xu, male, 24 years old, joined the job in September last year. He didn't know anything when he came here, but now he is able to take charge of his own job. This is mainly due to Wu Wenfan's training.

Since Wang Xu joined the company, he has been working with Wu Wenfan. He can be regarded as one of Wu Wenfan's apprentices. Later, he also followed Wu Wenfan into the operation team.

The reason why Li Chuan chose Wang Xu as the leader of the fifth operation team was because Wang Xu had a relatively strong working ability and was able to take on this responsibility; secondly, he was preparing for the subsequent expansion of the operation department.

If all goes well, he plans to set up a "second operation team" (referred to as "second operation team") after the year. Wu Wenfan will serve as the supervisor of the second operation team, and the fifth operation team will also belong to the second operation team.

By promoting Wang Xu, Li Chuan was training Wu Wenfan as "one of his own".

After some communication, the time came to eight o'clock in the evening.

Eight o'clock in the evening is when Li Kun starts broadcasting.

As usual, Li Chuan watched Li Kun's live broadcast throughout, and stayed up until twelve o'clock in the evening to check the business data of the day.

[1.5: Li Kun Live Streaming]

Live broadcast duration: 3 hours and 35 minutes
Peak popularity: 43.7 million

Average popularity: 30.8

Viewers: 2312.4 million

Average stay: 4m2s
Live broadcast increase: 30.3

Gift turnover: 157.6 (yuan)
[1.5: Company investment and profit (Li Kun)]

Paid Traffic: 2.6

Gift loss: 6.3

Company profit: 13.2 (Li Kun's net turnover is 132.4 million)
Actual loss: -4.3

[1.5: Other anchors of the company (except Li Kun)]

Number of company anchors: 40
Number of normal broadcasts: 39
Average running time: 6 hours and 55 minutes

Average turnover: 11024.4 (yuan)

The total flow of the company's background: 43 (yuan)
Company profit: 4

……

As expected, Li Kun's live broadcast successfully achieved profit today!
Paid traffic + loss of gifts, the company spent a total of 8.9 yuan, while Li Kun created a net turnover of 132.4 million yuan, and the company got 13.2 yuan. Based on this calculation, Li Kun's live broadcast today created a profit of 4.3 yuan for the company!

Adding in the 4 profits generated by the company's other anchors, the cumulative profit of the entertainment live broadcast business on that day was 8.3... After deducting staff salaries, rent, water and electricity, equipment depreciation and other expenses, the net profit also reached more than [-]!

[-] yesterday, [-] today, is enough to see that the entertainment live streaming business has a bright future!
　Thank you for the monthly ticket of "Slow Heat Ah Yu"!

　　
　
(End of this chapter)