This celebrity is too rich

Chapter 179 Earn more than [-] million!
At 36:1 in the evening, which is 20:36 of the next day (January [-]), Li Chuan sold out the last product.

The term "the last product" is not accurate enough.

For this "Douyin New Year's Shopping Festival", the e-commerce department has prepared a total of 7 products according to the standard of "one product in 51 minutes".

"One product in 7 minutes" is Li Chuan's normal explanation rhythm, generally speaking, there will not be much difference.

However, this evening, starting from 7 o'clock in the evening, he greatly accelerated the pace of his explanations, and "4 minutes per fret" became "[-] minutes per fret".

The 51st product, he sold out around ten o'clock in the evening.

The follow-up sales were those he ordered the staff to find again from the commodity warehouse. Most of them were some commodities that he had sold before but not sold today, and had a large inventory.

There are a lot of this kind of goods, all of which have been accumulated before. If they want to sell them all, I am afraid they will have to be sold until the next morning.

Selling until the next morning... Li Chuan is actually willing. After all, this is his last live broadcast a year ago. It is a little bit more selling point. As long as the traffic in the live broadcast room is sufficient, he is willing to fight.

However, the problem lies in the traffic.

Douyin's support for his traffic is not unlimited. Although he has drawn a bottom line - the popularity of the live broadcast room cannot be lower than 100 million people, but this bottom line is also limited by time. The specific time limit is: eleven o'clock at night.

Before eleven o'clock in the evening, the popularity of his live broadcast room was almost never lower than 100 million; after eleven o'clock in the evening, the "abnormal streaming" ended, and the popularity of his live broadcast room fell below 100 million, and there was no follow-up. It rose again and began to decline in accordance with the normal trend.

At twelve o'clock in the evening, there were only 50 people left in the live broadcast room, and half an hour later, the popularity dropped below 30.

Li Chuan also saw that the traffic couldn't stand it, so he decided to download it just now. If the popularity of the live broadcast room can be maintained at more than 100 million people, even if he risks sudden death, he is willing to fight... 100 million people in the live broadcast room , It's too tempting, just sell anything, it's a lot of money, I'm not willing to broadcast it.

However, this is just a thought, and it is destined to be impossible.

Li Chuan is also spoiled... He has been watching "more than 100 million people in the live broadcast room" for a long time, and there is a gap in his heart. At this time, looking at the number of "two 10,000+ people", he suddenly has no interest in continuing to broadcast up.

'It's past twelve o'clock in the evening now...the record has been broken, and the traffic is not good, so let's just download it. '

After Li Chuan finished selling a product, he thought to himself, and immediately decided to broadcast it.

In this way, the item he had just sold out naturally became the "last item".

"Okay, today's live broadcast ends here."

Li Chuan said, stood up from the chair, and took two steps back.

Seeing this, Meng Meiqi who was next to him quickly got up and stood with Li Chuan.

"It's already past twelve o'clock in the evening, and I'm still staying in the live broadcast room. I'm basically a die-hard fan. Thank you very much for your support all the time. The Chinese New Year is half a month away. I wish you all a happy new year in advance. .”

After Li Chuan finished speaking, he bowed to the camera.

"Happy New Year."

Meng Meiqi also bowed.

"I wish you all success in your career, progress in your studies, happiness in your family, safety and health in the new year..."

Li Chuan said a lot of auspicious words, and then bowed again.

Immediately afterwards, he took two steps forward, sat back on the chair, and said to the camera: "Today is my last live broadcast before the year, and the next live broadcast will not be until the next year. The specific time is undecided, but, You don't have to worry, I will send a video in advance to inform everyone before the official broadcast, if you don't pay attention to the live broadcast room, give me a little attention, so you can't find it in the future..."

"Okay, it's getting late, everyone, go to bed early, and see you next year! Goodbye!"

"Goodbye." Meng Meiqi also waved goodbye to the camera.

"Good night."

"Good night."

"..."

At 1:20 on January 38, Li Chuan turned off the live broadcast.

clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap...

Automatically blocking the applause around him, Li Chuan turned to Meng Meiqi next to him and said, "You've worked hard today."

"fine."

Meng Meiqi waved her hand, with a trace of fatigue showing between her brows.

For those who do not broadcast live often, it is actually quite tiring to live broadcast continuously for more than six hours, but if you get used to it, it will be much better.

Meng Meiqi is obviously not used to it, and it is normal to feel tired.

In fact, according to the contract signed at the beginning, she can leave directly after 11:30 p.m. To make up for it, I have been sitting obediently without any movement.

On the contrary, it was her assistant who kept winking and caused a lot of trouble to them who were doing the normal live broadcast.

Li Chuan was not used to this, and directly raised his hand (Meng Meiqi's assistant) and said, "You, go out, don't be an eyesore here."

In a word, it was said quite calmly, but it was filled with an unquestionable meaning.

The assistant, obviously frightened, hesitated for a moment, then obediently left the studio and ran outside to stand for punishment.

After these small twists and turns, Meng Meiqi also became more honest, and in the end even became Li Chuan's "repeater"—what Li Chuan said, what she said, most of them only repeated the last few words.

"Go back and rest early, I'll send you down."

Li Chuan patted Meng Meiqi on the shoulder and wanted to send her downstairs.

However, just as he walked out of the studio, the cell phone in his trouser pocket rang.

He took it out and saw that it was Fan Han calling.

"Sorry, a more important call."

Li Chuan said sorry words, but there was no apology on his face. He didn't wait for the other party's reply after speaking, he turned around and said to Zhu Chenwei behind him: "You send Teacher Meng and the others down, directly to the hotel , remember, you must entertain well, and don’t make any mistakes.”

"Sorry."

Li Chuan raised his hand again to signal.

"fine."

Meng Meiqi replied in a daze, like a mindless robot.

"Ah."

Li Chuan nodded, and stopped talking at the moment. He walked back to his office in a few steps, closed the door, and chose to connect the phone.

Li Chuan: "Hello, Miss Fan."

Fan Han: "Hey, Xiao Li, congratulations, you broke the record again."

Li Chuan: "Where is Miss Fan? If there is no official support, how can I break the record so easily. I still want to thank the official for giving me such a large amount of traffic."

Fan Han: "Traffic is only one aspect, but you are good enough to take over the living, if you replace it with someone else, maybe it's all in vain."

Li Chuan: "Haha, if you want to say that, Miss Fan, I will be disrespectful."

Fan Han: "It should be... The case of the 'New Year's Shopping Festival' is very successful, and our department can also have a good year, thanks to you."

Li Chuan: "I'm sorry, Sister Fan, I'm living on the platform, and it's my duty to contribute to the platform. Besides, it's also for myself."

Fan Han: "Well, you are right, we are a win-win situation."

Li Chuan: "Yes, win-win, haha."

Fan Han: "Xiao Li, the 'New Year's Day' is over, how are your own preparations for the New Year's goods?"

Li Chuan: "Huh? Not ready yet, aren't you busy recently?"

Fan Han: "Our department has finished distributing the benefits, and there are still some left over. I will send some to you tomorrow?"

Li Chuan: "Okay, thank you, Sister Fan, the wall calendar you gave me last time, I hang it in the office, it looks pretty."

Fan Han: "Well, I'll find someone to arrange it tomorrow and send it to you...By the way, Xiao Li, when I watched your live broadcast just now, I said that after you finished this live broadcast, you didn't plan to live broadcast a year ago?"

Li Chuan: "Well, it's almost Chinese New Year, and there are still many things to be busy, so I won't broadcast live for the time being."

Fan Han: "What about the live broadcast after the next year?"

Li Chuan: "The next year has not yet been decided, at least...it will have to wait until the end of February."

Fan Han: "The end of February? Is it so late?"

Li Chuan: "No way, the company will move after the Chinese New Year. There are too many things to do, and I won't be able to spare any time."

Fan Han: "Oh, that's fine, when you are live broadcasting, tell me in advance, and I will arrange it for you."

Li Chuan: "Okay, thank you, Miss Fan."

Fan Han: "No...well, I'll hang up if there's nothing else to do, and I wish you a Happy New Year in advance."

Li Chuan: "You too."

"..."

After hanging up the phone, Li Chuan put away his phone, quickly left the office, came to the live broadcast room, lay down on the center console, and began to check today's data.

Live broadcast duration: 6 hours and 25 minutes
Viewers: 11083.3 million

Peak popularity: 175.6 million

Average popularity: 92.7

Average customer unit price: 65.2 yuan

Conversion rate: 5.7%
Total sales: 41126.8 million

As expected by Li Chuan, the number of viewers exceeded 1000 million, and even exceeded [-] million.

Over [-] million field views, what does it represent?
Douyin currently has less than 1.1 million daily active users, and [-] million views, which means that half of the users who opened Douyin tonight watched Li Chuan's live broadcast!
It can be seen that Douyin's official support for him is so great that it is almost exhausting himself.

The peak popularity is 175.6 million, and the average popularity is 92.7... This data also blinds the eyes of countless people.

While Li Chuan was proud, he even felt that he had broken the record.

From the birth of the webcast to the present, I have never heard of anyone who can get such terrifying popularity data, no matter domestic or foreign.

He felt that he might have broken the world's webcast popularity record, but there was no evidence, and the relevant data was not easy to find...

The average customer price is 65.2 yuan, which is within the normal range and slightly low... This is mainly because Li Chuan did not make high-priced welfare products.

High-priced welfare products are those products with high unit prices, best-selling products, and obvious discounts, such as: Moutai, Wuliangye, high-end cosmetics, gold, etc.

Hmm... Gold is also a frequent customer of live broadcasting. Many anchors sell gold in the live broadcast room in order to increase sales, customer unit price, and transaction volume. They don't earn a penny and lose a lot of money... They do this , purely for the data to look good, of course, there are some illegal activities.

Li Chuan is quite satisfied with the conversion rate of 5.7%.

Although compared with the 10.9% of the "Taobao New Year's Day", it has dropped by nearly half, but the platform attributes are different, so he can't be too demanding.

Taobao is a professional selling platform with relatively accurate traffic and a high conversion rate, which is normal; Douyin is an entertainment platform with low e-commerce attributes, and the conversion rate of 5.7% is already a very dazzling achievement.

Total sales: 41126.8 million.

This data is what excites Li Chuan the most.

Not only did he break the single game sales record previously held by him, but he also raised the total amount of the record to more than [-] million... At this moment, there is another material for hype and publicity.

However, this time the hype and publicity should not be done by him himself, and Douyin should work hard.

Although Fan Han mentioned this matter to him, he could guess it with his ass.

For this "New Year's Day live broadcast", Douyin first promoted him to appear on "Star Detective" to promote and warm up, and later gave him hundreds of millions of traffic support. The strength is so strong, why?
Isn't it to use him as a signboard to attract many anchors with goods to join in order to develop their own live broadcast e-commerce business and shape the e-commerce atmosphere of the platform.

How could they miss such a good publicity opportunity right now?
If Li Chuan's guess is correct, when he wakes up tomorrow morning, he will find a lot of videos promoting his data on Douyin.

For this, he was still looking forward to it.

However, in this regard, he is looking forward to it, but he still pays more attention to real benefits than these false names.

The average profit rate of this live broadcast is 37.2%... This figure can no longer be considered high.

As Li Chuan's influence in the field of live broadcasting has grown, the profit margin of the products has also become higher and higher, 37.2%, which is already the result of his restraint. If he does not restrain himself, the live broadcast The profit margin will inevitably exceed 40%!

The total sales are 41126.8 million, the average profit margin is 37.2%, and the calculated profit is 15299.2 million.

After excluding platform deduction points, return rate, inviting Meng Meiqi and other expenses, the final net profit is 1.35 million!
One live broadcast, earning more than [-] million... This is the power of live streaming!
1.35 million, plus the 1.7 million or so funds that Li Chuan had before, the money in his hands now has exceeded [-] million!
This time, not only is there enough money to buy the land, but even the money for subsequent development is almost the same.

Now everything is ready, just wait for the development and construction next year.

'This year, it looks like it will be a very pleasant one. '

The corner of Li Chuan's mouth twitched slightly, and then he laughed uncontrollably.

He was quite excited, and it took a long while before he regained his composure.

After calming down, he sat down in front of the computer again and began to check some detailed product data. After checking, he opened Sanmu Media's Douyin MCN background and browsed.

Account number: Mr. Sen
Number of fans: 3572.3

"Ok?"

Seeing the number of fans, Li Chuan couldn't help raising his eyebrows.

He remembered that when he started broadcasting, the number of fans was less than 400 million, which seemed to be... 3364.8 million.

From 3364.8 million to 3572.3 million, an increase of... 207.5 million!
A live broadcast gained more than 200 million followers!

Hmm... This data may seem exaggerated, but it is actually considered normal.

After all, today's live broadcast had 1.1 million viewers, 1.1 million viewers, 207.5 million followers, and less than 2% follower increase... Actually, it's not that high.

However, even so, he was extremely excited.

After all, Douyin is his main battlefield in the future, and the number of fans is still very important.

'3572.3 million... With this number of fans, it should rank among the top five on Douyin. '

Li Chuan was curious, so he searched online.

The result of the query is that he just surpassed Angelababy with 3525.7 million fans, and ranked fifth on Douyin.

The top four are:

1. Dear-Di Lieba: 4166.2w
2. Chen He: 4038.5w
3. Lige o3o: 3922.8w
4. Talking Liu Erdou: 3628.4w
'It's really just right. '

Li Chuan thought secretly, and the corners of his mouth curled up again.

(End of this chapter)