This celebrity is too rich

Chapter 185 Account Positioning and Short Video Style Seminar

The phone rang three times and was connected.

Fan Han: "Hello, Xiao Li."

Li Chuan: "Hey, Miss Fan, are you busy?"

Fan Han: "Not busy...Xiao Li, have you received the New Year's goods I sent you?"

Li Chuan: "Uh, this... I've been at BJ recently, and I haven't had time to go back to the company..."

Fan Han: "Huh? What are you doing in BJ?"

Li Chuan: "We talked about cooperation with Wu Jinyan's company."

Fan Han: "Wu Jinyan?"

Li Chuan: "Well, it's the heroine in "Story of Yanxi Palace". Have you watched it?"

Fan Han: "Oh, I've seen it, Wei Yingluo, right?"

Li Chuan: "Yes, it's her."

Fan Han: "What cooperation are you talking about with her? Are you going to enter the entertainment industry?"

Li Chuan: "No, the thing is like this... Wu Jinyan came to my live broadcast room as a guest before, and we have kept in touch since then. Some time ago, she told me that she wanted to try live streaming and asked me if I could Help her, don’t I happen to have a company, I just wanted to buy her live broadcast appointment, so I came to BJ.”

Fan Han (surprised tone): "Wu Jinyan wants to do live streaming?!"

Li Chuan: "Well, she is a celebrity with a relatively wide influence. It should be quite suitable for live streaming."

Fan Han: "It's suitable, it's just...does she really want to do it?"

Li Chuan: "I really want to do it. Her idea is quite firm, and...I have bought her live broadcast contract now."

Fan Han: "Oh? Already bought it?"

Li Chuan: "Well, the contract was just signed, but... there is still a problem."

Fan Han: "What's the problem?"

Li Chuan: "The platform hasn't been decided yet."

Fan Han: "Platform?"

Li Chuan: "Well, I want to get her to do it on Douyin (live streaming), but she herself wants to go to Taobao. This aspect is... very tangled."

Wu Jinyan has been listening by the side, and when Li Chuan said this, she frowned and was about to speak.

Seeing this, Li Chuan quickly put a finger in front of her mouth, signaling her to shut up.

Wu Jinyan was startled for a while, and then he realized that he shut his mouth obediently.

Fan Han also understood Li Chuan's meaning at this time, and remained silent for a while.

Li Chuan waited for a while, seeing that the other party didn't speak, he felt a little embarrassed, so he took the initiative to say: "Sister Fan, I called you just to ask, can you...can you provide some support to Wu Jinyan? I can also persuade her well... I personally hope that she will come to Douyin. After all, my base camp is here. You know this. If she can come to Douyin, the management of the company will be more convenient. Some."

Fan Han was still silent for a long time when he heard this, before he said: "How about this, Xiao Li, let's have a meeting to discuss it, and I will call you when we have news."

Li Chuan: "Oh, how long will it take?"

Fan Han: "Before nine o'clock in the evening, I will definitely give you an answer, do you think it's okay?"

Li Chuan: "Okay, no problem, thank you Fan."

Fan Han: "It's okay...then let's do it first, I'll call them for a meeting now."

Li Chuan: "Okay, you are busy."

Fan Han: "Well, goodbye."

Li Chuan: "Goodbye."

After hanging up the phone, Li Chuan threw the phone aside, leaned his back on the sofa, turned his head slowly, and looked at Wu Jinyan next to him, with a smile on his lips.

Wu Jinyan didn't follow along with the smile. At this time, she was still a little apprehensive, and couldn't help but said, "What kind of conditions will they give me...?"

"do not know."

Li Chuan shook his head, patted Wu Jinyan on the shoulder again, and said, "Don't worry, you are the first star who clearly wants to participate in the live streaming, and you are a popular star, they will definitely pay attention to it, and the conditions you give , definitely not bad."

"Oh."

Wu Jinyan's complexion eased a lot.

"Oh~~~~~"

Li Chuan half-lyed on the sofa and stretched his waist, hesitantly said: "Just wait, they will give you the news before the end of today."

"Ah."

Wu Jinyan nodded in response, then fell down and leaned against Li Chuan.

Li Chuan took advantage of the situation and hugged him, and the two snuggled together, neither of them spoke, and the picture was quite warm.

The warm picture lasted for about a minute, and then... slowly changed color.

One of Wu Jinyan's hands began to grope Li Chuan's body.

"What are you doing!"

Li Chuan grabbed Wu Jinyan's wrist with an unhappy expression.

"It's okay now anyway, come on."

As Wu Jinyan said, he was about to ride on Li Chuan.

"Fuck!"

Li Chuan pushed it away, his face darkened, and said, "I have a lot to do, and I haven't finished my work yet!"

"What else is there?" Wu Jinyan pouted, dissatisfied.

"A meeting." Li Chuan straightened his clothes.

"What meeting?"

"Your account positioning and short video style workshop."

"what?"

"Just to discuss how to make a short video for you?"

"Oh."

"Oh what."

As Li Chuan said, he slapped Wu Jinyan on a certain part, and said, "Do you have a computer at home? Do you have a notebook? If you have one, bring it quickly."

"What do you want a computer for?" Wu Jinyan said with a resentful expression.

"Video call with Yu Jie."

"Yu Jie?"

"Well, the operations director of our company knows more about short videos than me."

"Oh."

Wu Jinyan responded, and immediately got up and went to the bedroom to search for the computer.

At the same time, Li Chuan picked up his phone again and called Yu Jie.

The phone rang twice and was connected.

Yu Jie: "Hello, Mr. Li."

Li Chuan: "Tsk, didn't you say it before, call me 'Mr. Mori' from now on!"

Before coming to BJ, Li Chuan talked with Yu Jie on the phone for more than an hour.

At that time, Mr. Mori once again broke the "single game sales record". This incident was used by Douyin and pushed to the hot search on Weibo... Li Chuan also attracted a lot of criticism while getting a lot of "Niubi".

In response to these criticisms, he decided to portray himself as an "entrepreneur" in order to change the audience's perception of him.

He came up with many initiatives, "unification of title" is one of them.

"Unification of titles", as the name suggests, unifies the names of outsiders to him.

Previously, outsiders called him rather messy. Employees inside the company liked to call him "Mr. Li", Internet celebrities on Douyin liked to call him "Brother Sen", and most people in the entertainment industry called him "Mr. Sen"... Among the many titles, the word "Sen Zong" is the most out of the circle, and it is also the most suitable for his "entrepreneur" status.

Therefore, he decided to use the word "Mr. Mori" as his only external address in the future.

Corresponding changes must first start from within Sanmu Media.

This measure was originally proposed by Yu Jie.

However, he forgot about the measures he proposed by himself, and called "President Li" when he picked up the phone.

Li Chuan still remembered that he refuted it immediately.

"Oh, Mr. Mori!"

Yu Jie seemed to pat himself on the forehead, and there was a "pop" sound from the phone, the voice was very crisp.

"I've been too busy recently, and my mind is confused." Yu Jie explained again after beating himself.

"What are you busy with recently?"

"I'm busy with the matter you arranged for me... I've already found the marketing account; I've also arranged the copywriting and so on... Since yesterday, videos and articles have been released one after another."

"Oh~~, how is the effect?"

Li Chuan originally wanted to directly talk about Wu Jinyan, but hype and publicity are also very important. Now that he has mentioned it, he naturally wants to make some inquiries.

"Didn't you watch it online?"

"I've been busy with Wu Jinyan's affairs recently, and I don't have time to go online."

"Oh~, Wu Jinyan's matter...is it settled?"

Yu Jie knew about Wu Jinyan because Li Chuan had mentioned it to him on the phone before.

"Well, it's done... let's talk about the marketing account first, how are the reactions of those videos and articles?"

"The response was quite good. A video exploded on Douyin, with more than 2000 million views. Now... it is estimated that it has broken through 3000 million. The word 'Mr. Sen' has been on the Douyin hot list for a while, forming a We found a hot spot, and many people helped us publicize it for free in order to rub the hot spot. Its (Weibo) has attracted tens of millions of views, but for some reason, it’s just not on the hot search... Generally speaking, the response is very enthusiastic, and the scope involved is also very wide.”

"Ah."

Li Chuan nodded in satisfaction, and then asked, "How is the development of public opinion?"

"Well... not too good."

"Not good?" Li Chuan frowned.

"It's not bad, it's not too good. Overall... it's not bad, but... there are quite a lot of people who scold you."

"Oh." Li Chuan replied, with no expression on his face.

"When I say this, I may not understand it. If you have time, go online and look it up. It will be clearer that way."

"Okay, I see, I'll watch it tonight."

Li Chuan said something, then changed the subject and said, "Where are you now?"

"in office."

"There is a camera on the computer in your office."

"No."

"Ok?"

"There are cameras in the warehouse. I bought them for anchors before, but there are still a few left."

"Oh, that's fine, you install a camera on your computer, and we'll have a video conference later."

"Video meeting?"

"Well, Wu Jinyan's contract has already been taken down by me. Now we need to discuss how to make a short video for her."

"Oh... I see, I'm going to prepare now."

"Well, it's done, tell me on WeChat."

"it is good."

"..."

After hanging up the phone, Li Chuan turned his head and looked to the side. Wu Jinyan had already found out the laptop and put it on the coffee table in front of him.

……

After some tossing, at around [-]:[-] in the afternoon, the video signal was successfully connected.

Yu Jie adjusted the camera and said into the microphone: "Hey, hello, can you hear me?"

Li Chuan: "Yes."

Yu Jie: "Is my video card not stuck?"

Li Chuan: "No card, how about my side?"

Yu Jie: "Very good."

Li Chuan: "Well, let's start directly."

Yu Jie: "Huh? Don't you want to bring Wu Jinyan in?"

Li Chuan: "No, she's right next to me."

As Li Chuan said, he grabbed Wu Jinyan's arm and pulled him to the center of the camera.

Wu Jinyan was forced to say hello to the camera: "Holle, hello."

Yu Jie (in a daze): "Uh, hello, are you...together?"

Li Chuan: "That's right, what's the problem? We just signed the contract and were talking about things together just now."

Yu Jie: "Oh, sorry, that... Teacher Wu, I didn't know you were..."

Wu Jinyan (waving his hand): "It's okay."

Li Chuan: "Okay, stop talking nonsense, let's start quickly."

Yu Jie: "Oh, okay, that... first ask Mr. Wu, what kind of short video do you want to make?"

Wu Jinyan: "This... I haven't thought about it."

Yu Jie: "Then what kind of short videos do you like to watch?"

Wu Jinyan: "I can't tell, I like to watch... quite a lot."

Li Chuan: "How about cross-dressing?"

Yu Jie: "Cross-dressing?"

Li Chuan: "Well, it's the one shot by Zhang Jun, with beautiful women cross-dressing. I saw the ones he took, and the playback volume is quite good (turning to look at Wu Jinyan) Have you seen the video of beautiful women cross-dressing?"

Wu Jinyan: "I've seen it, but I don't really like it."

Li Chuan: "Then what do you like?"

Wu Jinyan: "I can't tell."

Li Chuan: "Tsk, forget it, don't ask her if she likes it or not, she herself is confused, so do whatever suits you (turning to look at Wu Jinyan) Do you have any objections?"

Wu Jinyan (nods): "No objection."

Li Chuan: "Well, that's fine."

Yu Jie: "If this is the case, it will be much more convenient. I personally think... Teacher Wu should change his look."

Li Chuan and Wu Jin said, "Huh?"

Yu Jie: "This is what I think. Mr. Wu will participate in live streaming in the later stage. Women who do live streaming should have a more capable image, just like Sister Ya. I'm right."

Li Chuan: "Well, that's right."

Yu Jie: "Sister Ya's face and eyebrows look more imposing. No matter what she wears or what style she makes, she will give people the feeling of a strong woman... Teacher Wu is much worse in this respect. , Mr. Wu's frame is relatively small, looks relatively weak, and his facial features are also sweet, not very imposing, and the image needs to be rebuilt."

After listening to Yu Jie's words, Li Chuan looked at Wu Jinyan again, and found that what the other party said was indeed reasonable, so he couldn't help but nodded immediately.

Seeing Li Chuan nodding, Wu Jinyan pouted and asked, "Then what should I do?"

Yu Jie: "The change of image is nothing more than several factors such as makeup, clothing, hairstyle, etc. For makeup, it should be quite simple to find a professional makeup artist and put on an imposing makeup; wearing... just use a suit as the basis. Lord, when a girl wears a suit, her temperament will change a lot; her hairstyle...I suggest Teacher Wu to cut her hair short, girls with short hair will look more heroic."

"Short hair?" Wu Jinyan couldn't help frowning.

"fine."

Li Chuan patted Wu Jinyan on the shoulder and comforted him, "If it's not convenient for you to cut it, you can wear a wig then."

"Well, the wig is adjusted better, and it's not obvious." Yu Jie also echoed.

"Oh."

Wu Jinyan looked relaxed, then hesitated for a moment, frowned slightly and said, "Let me think about it, it's not impossible to really cut..."

"Ah."

Li Chuan nodded, and said, "It's best to have a real cut, if you can't, just wear a wig, it doesn't matter."

After Li Chuan finished speaking, something came to mind.

He remembered that Wu Jinyan seemed to have cut his hair short in his later life, but...he was not sure, after all, in his previous life, he had never paid attention to Wu Jinyan, but only watched a few episodes of the other party's TV series, and he couldn't remember the specific image. too clear.

Wu Jinyan: "What you just said is my image during the live broadcast?"

Yu Jie: "Yes."

Wu Jinyan: "What about the short video? Do you want to maintain this image?"

Yu Jie: "Try to do it. Short video platforms such as Douyin place great emphasis on the commonality of people. Short videos and live broadcasts should be kept as unified as possible. If the people are too different, the fans attracted by short videos will be lost. Efficiently converting it into live stream traffic is tantamount to wasting most of the fans in vain.”

Li Chuan: "He is right. For an ordinary Internet celebrity, fans usually follow him through short videos. If the effect of short videos is too different from that of live broadcasts, fans will feel that they have been deceived. , when the time comes, not only will they not be able to watch the live broadcast, they may even cancel it... Of course, if you are a celebrity, the situation may be different, but this is a commonality of the platform, and the basic principles are the same. If you want to be on the platform of Douyin If you want to live online, you must understand its tonality and follow its rules, there is absolutely no future for messing around.”

(End of this chapter)