This celebrity is too rich

Chapter 188 One Billion Passengers

The agenda for filming "Sister Wei's Workplace Diary" has been set, and related topics have come to an end for the time being.

Afterwards, the three discussed the early operation of Wu Jinyan's Douyin account.

"Sister Wei's Workplace Diary" will not be officially filmed until the end of February, and there is still more than a month before that. This time must be used, and I cannot do nothing.

How to use it?

The three of them discussed for half an hour, but they didn't think of a good method, so they had to use conventional methods to operate.

What is a regular way?
The conventional way is a more traditional and more secure way that many people are using. It comes down to Wu Jinyan, which is to first shoot an official announcement video: announce that he has settled in Douyin, and then "follow the trend".

"Follow the trend", as the name suggests, is to shoot whatever is popular.

Douyin is still in the stage of rapid development. Today this song is popular, and tomorrow that dance is popular. Hot spots follow one after another, basically all of which are deliberately created by the authorities.

Hot spots that appear on Douyin, if you take the initiative to follow them, you can get more traffic than usual, and the number of fans will continue to increase if you continue to follow them... This is how many beautiful Internet celebrities on Douyin started.

For more than a month in the early stage, Wu Jinyan can develop according to this method: post a video in two or three days, if there is a suitable hot spot, just go for a while, if there is no suitable hot spot, then shoot some beautiful content... With her popularity As a celebrity, posting more than a dozen works should attract millions of fans.

After this period of time passes, and then transition to a series of short dramas, the previously released works can be properly hidden.

Once this point is confirmed, Wu Jinyan's short video operation direction has almost been discussed.

After that, the three of them changed the subject and discussed some trivial matters.

One of the more important chores is to choose an assistant for Wu Jinyan.

Wu Jinyan has an assistant, and Li Chuan has met it before, that is, the girl who accompanied Wu Jinyan to the company during the "Double Twelve Special", whose name seems to be "Cao Mengxuan".

However, Cao Mengxuan's salary is paid by Wu Jinyan and Huanyu Film and Television, and both parties are responsible for half of it. Strictly speaking, Cao Mengxuan is from Huanyu Film and Television.

Since he was from Huanyu Entertainment, he naturally wouldn't speak to Sanmu Media.

Sanmu Media has no one around Wu Jinyan. Once Huanyu Entertainment makes some small moves, such as sending Wu Jinyan to the country to participate in an event, and confiscating mobile phones and other communication tools, Sanmu Media can’t find anyone here, so it can’t be normal. Conduct business and suffer losses for no reason.

With this in mind, Sanmu Media must send someone to follow Wu Jinyan at any time, report and deal with the situation in a timely manner, and usually do their best to support Wu Jinyan in terms of schedule adjustments, time arrangements, development directions, and places to participate in activities, etc. Miki Media fights for interests.

At the same time, this person will also be able to shoot and edit short videos.

Wu Jinyan is usually busy with work, and it’s inconvenient to run back and forth when filming or participating in variety shows, but Douyin can’t go without updating for a long time... At this time, this person needs to stand up and use local materials to shoot for Wu Jinyan, Cut short videos.

Such a person is still quite hard to find.

Shooting and editing short videos is relatively simple, and the employees of Sanmu Media Operations Department are basically fine.

However, to be an assistant to Wu Jinyan, it is best to be a girl in terms of gender... Sanmu Media has nearly [-] operators, most of them are men, and there are only five women.

Among the five female operators, there is one and only one with a stronger personality.

Some people may ask, why do you have to have a stronger personality?

The answer is simple, "follow Wu Jinyan and fight for the interests of Sanmu Media", people with weak personalities can't do it at all, and there is a high probability that they will be led by the nose, which will not do anything, only people with strong personalities , it is possible to sing against Huanyu Film and Television or Wu Jinyan himself and fight for his own interests.

The only female operator with a relatively strong personality is called "Zhu Xiaomin". She is a member of the second operation team (under Zhang Jun). She is 26 years old this year and joined the company more than two months ago. She is a bit short and fat, and she is not very good-looking , but she speaks very loudly and has a relatively strong personality. She is usually submissive to the anchor management, and she is not shy when meeting company leaders such as Li Chuan and Yu Jie, and she especially likes to joke.

Li Chuan was very impressed with this person. Once, he saw Zhu Xiaomin scolding a female anchor, speaking very loudly, and his language was a bit unpleasant. In order to save face, he replied directly: "What's the matter, boss, do you feel distressed? If you feel distressed, you will pull her back to be our boss's wife, and I don't bother to care about it."

In a word, Li Chuan was so angry that he was half dead, and it also made the female anchor blush... In the end, Li Chuan didn't show his majesty as a boss, and left resentfully.

Because of this, Li Chuan kept "Zhu Xiaomin" firmly in his heart. However, he didn't hold grudges against him, but rather admired him.

In today's era, there are fewer and fewer employees like Zhu Xiaomin who are responsible, capable, and dare to raise different opinions to their bosses. It is his luck to be able to recruit one.

He originally planned to promote Zhu Xiaomin to the team leader when he established the "Second Operations Team" in the next year... In his opinion, Zhu Xiaomin's character and style are naturally suitable for management. Given time, it might be impossible to enter the company's top management .

Therefore, when Yu Jie proposed to let Zhu Xiaomin be Wu Jinyan's assistant, he was a little reluctant because he felt that it would be a waste.

However, he did not immediately veto it, but went outside the room, called Zhu Xiaomin, and asked her opinion.

When Zhu Xiaomin heard about this, she was very excited, and immediately expressed her willingness to accept it, and even wanted to fly over from Hangzhou immediately.

Realizing Zhu Xiaomin's attitude, Li Chuan frowned and thought for a while.

He thought that if Wu Jinyan could become a top-selling anchor, he would definitely set up an operation team to serve her in the future. By that time, letting Zhu Xiaomin be the general manager of this team would not be regarded as burying talent.

Thinking of this, he made up his mind.

Zhu Xiaomin's appointment as Wu Jinyan's assistant was settled. At the same time, Li Chuan also increased Zhu Xiaomin's salary by 10%, plus a monthly settlement allowance of 3000 yuan.

Zhu Xiaomin and Zhou Mengxue will take the plane tomorrow afternoon and fly to BJ.

……

A video conference lasted for more than three hours and ended at seven o'clock in the evening.

After it was over, Wu Jinyan ordered a takeaway.

After the two of them finished eating and had nothing to do, they went to bed again.

Well, this was not Li Chuan's original intention, Wu Jinyan was too persistent, and he had no reason to refuse.

At 08:30 in the evening, the mobile phone rang suddenly.

Li Chuan took it over and saw that it was Fan Han calling.

Not surprisingly, it was the results of the meeting on Douyin.

Li Chuan and Wu Jinyan were well aware of the importance of this matter, so Li Chuan connected the phone temporarily.

After talking on the phone for 10 minutes, after hanging up, Li Chuan and Wu Jinyan looked at each other with smiles on their faces.

The development of the matter, as expected, the meeting on Douyin has ended, and there is a result: they are willing to provide Wu Jinyan with a traffic package of "10 billion people", valid for half a year (starting from the day when Wu Jinyan officially started broadcasting Calculate).

10 billion person-times means 10 billion field views!
There are 52 weeks in a year, and 26 weeks in half a year. If Wu Jinyan live broadcasts twice a week on average, there will be 52 shows in half a year.

10 billion viewers are distributed to 52 live broadcasts on average, and the viewers of each live broadcast are 1923 million!
1923 million viewers, if Wu Jinyan's live broadcast lasts six hours and the average stay is 3 minutes, then the average popularity of the live broadcast room will remain at 13.6!
That's not counting organic traffic.

Wu Jinyan is a popular star, with a natural flow of popularity, no matter what, there must be 3 to [-] thousand people.

13.6, plus 16 to [-], which is about [-].

This kind of popularity data is almost the top in the field of live streaming!
Moreover, if Wu Jinyan only broadcasts live once a week, her popularity in the live broadcast room will remain at around 30... This is an absolute top popularity figure!

Such generous conditions have been given to Douyin in later generations, but not many times, which can be counted on one hand.

The reason why Douyin is willing to give this time is mainly due to several factors.

First, because of Li Chuan's face.

Now, Li Chuan is not an exaggeration to say that he is the "pillar of Douyin". Douyin's live broadcast e-commerce business is still in the early stage of development, and the data basically depends on him alone... He spoke, and Douyin's official To give some face.

Second, Douyin's current traffic is not very valuable.

Douyin has just started the process of commercialization, the overall e-commerce atmosphere is not strong, and the traffic is far less valuable than later generations...Since it is not very valuable, there is no need to be so cautious. Douyin is now giving out traffic, which is also extravagant , without hesitation.

Third, Douyin really wants to win over Wu Jinyan.

At this stage, the influence of celebrities is still very high, at least much stronger than Internet celebrities... For entertainment platforms such as Douyin, attracting a celebrity is far more tempting than attracting an Internet celebrity.

So far, Wu Jinyan is the first and only star who clearly wants to participate in the live broadcast, and he is a popular star, not a past star... For such a person, the Douyin official side, as long as they don’t have a brain If there is a problem, we will definitely try our best to fight for it.

As far as Wu Jinyan is concerned, she has enjoyed the dividends of the times... If she was not the first star to participate in the live broadcast, it would be impossible to obtain such favorable conditions.

On this point, just look at the stars who participated in the live broadcast and bring goods in the later generations. There are so many star live broadcast rooms, and the popularity reaches "[-] plus". It may even fall below [-] people.

Fourth, what Li Chuan said before, "Wu Jinyan wants to go live on Taobao to bring goods", may have played a certain role.

Li Chuan said this before because he wanted to create a sense of competition on Douyin, and then give Wu Jinyan better conditions... What no one wants is worthless, and what someone wants is not cheap. The reason is very simple, it is a person I understand.

Li Chuan didn't know whether his words really played a role in it, but it didn't matter.

He is already very satisfied with the current result... For this kind of thing, the result is good, and the process is not important.

……

Woke up the next day, it was eight o'clock in the morning.

Li Chuan and Wu Jinyan got up, used the two pieces of bread in the refrigerator to deal with it, and ate a breakfast.

After breakfast, Wu Jinyan started to put on makeup, while Li Chuan sat on the sofa and fiddled with Wu Jinyan's cell phone.

He clicked on Douyin and found that the "celebrity certification" of Wu Jinyan's Douyin account had passed.

He was not surprised by this.

Because last night, when he called Fan Han, he mentioned this matter, and Fan Han also said that he would bring it up to the review department.

And judging from the time when the system news was released, at [-]:[-] last night, that is, half an hour after he hung up with Fan Han, Wu Jinyan's "celebrity certification" had already passed the review.

It's just that...he was talking to Wu Jin at that time, and he didn't hear the notification tone.

At around ten o'clock in the morning, Wu Jinyan finished his makeup, changed into a beautiful dress, and sat on the sofa.

In due course, Li Chuan also tidied up the sofa area in the living room, and placed a pot of flowers on the coffee table.

The reason why he did this was because he wanted to help Wu Jinyan shoot a video.

This video is Wu Jinyan's first video to be released on Douyin, and it is also her official announcement video, official announcement: She has settled in Douyin.

The content of the official announcement video is very simple, just sit and talk for a while, and do a few movements in between, and that's it... The relevant copywriting and movement design were already decided during their meeting yesterday.

"Come on, get ready."

Li Chuan squatted on the outside of the coffee table, holding an Apple phone in his hand, operated a few times, turned on the beauty camera, pointed at Wu Jinyan in front, adjusted the picture and angle, and then pressed the "record" button.

"start!"

"Hello, everyone. I'm Wu Jinyan. I want to tell you a piece of news. Starting today, I'm on Douyin. I'll be here in the future..."

Wu Jinyan is worthy of being an actor, he memorized the lines verbatim, and the expressions and movements in the middle are also very good.

"stop!"

Li Chuan yelled and pressed the "pause" button.

He watched the video twice and found nothing wrong, so he nodded immediately and said, "Okay, it's over!"

"Huh? Just pass it once?"

"Ah."

Li Chuan nodded: "Just once, the effect is quite good."

"I... have been putting on makeup for more than an hour."

"Then what's the matter? You still want to show up without makeup?"

"No, I just think it's a shame that it took so long to make up and change clothes, and just shoot for such a short time, or... let's take two more shots."

"No, it's just a short video, don't be so particular about it."

Li Chuan waved his hand, and after he finished speaking, he ignored Wu Jinyan, lowered his head, operated his mobile phone, opened "Cutting and Screening", and began to edit and process the video.

Wu Jinyan sat on the sofa alone, pouted, and stopped talking.

(End of this chapter)