This celebrity is too rich

Chapter 199 Sister Ya's Counterattack

'Wang Chengyong?Why is he calling at this time? '

Li Chuan was upset, but he still chose to connect.

"Hey, Mr. Li, you..."

"It's called 'Mr. Mori'."

Li Chuan interrupted directly, with a slightly harsh tone.

These people in the company are called "Mr. Li" and they are used to it. I have told them many times, but I still can't change it.

"Oh, Mr. Sen." Wang Chengyong responded and called.

"What's the matter?" Li Chuan asked straight to the point.

"Did you watch the live broadcast tonight?"

"Live broadcast? I watched it, why do you..."

Li Chuan was a little strange at first, how did Wang Chengyong know that he was watching the live broadcast tonight, but halfway through the conversation, he realized that he might have misunderstood, so he asked, "Whose live broadcast are you talking about?"

"Sister Ya."

"Sister Ya?"

Li Chuan raised his eyebrows and asked, "What's wrong with Sister Ya?"

"Don't you know? Sister Ya held a big show tonight and invited Qi Wei."

"Qi Wei?"

Li Chuan was taken aback.

Sister Ya wanted to invite celebrities, and the first guest was Qi Wei... He seemed to have seen this news somewhere before.

However, he didn't take it seriously when he saw it, because it was just a rumor.

Now, the rumors have been confirmed, and his mentality has also undergone a slight change.

'Sister Ya started inviting celebrities so soon? '

Li Chuan narrowed his eyes slightly.

Sister Ya in her previous life did invite many celebrities to her live broadcast room as guests, but that only started in the second half of 2019.

The second half of 2019 is a period of time when the live broadcasting industry is exploding. Many celebrities saw the opportunity and began to participate in it. Sister Ya, Jiaqi and others also saw the right time and began to invite celebrities to their live broadcast room as guests to expand its influence.

Now it is 2019, but January is not over yet, the time when Sister Ya invited celebrities was more than half a year earlier than in her previous life.

'Why is this so? '

Li Chuan thought about it, and felt that it was probably because of his sudden birth that Sister Ya felt the pressure.

Objectively speaking, his rise is indeed too fast and too fierce. In less than three months, he has grown from a novice to the top brand in the live streaming industry.

From the perspective of Sister Ya, as the former "No.1 in the industry", facing the impact of a newcomer, will she do nothing and give up her position willingly?
The answer is obviously impossible.

If Sister Ya was really that kind of Buddhist, she wouldn't have stood at the top of the pyramid for more than two years without falling, but would have become more courageous and stronger as she fought.

There is no doubt about Sister Ya's character and competitiveness. In the face of Mr. Sen's impact, she cannot sit still and will definitely do something to maintain her influence.

What to do specifically?
Sister Ya and her team may think that the reason why Mr. Mori has grown so fast is largely because he has borrowed the influence of celebrities... After they had this understanding, they began to imitate cats and dogs, and tried to Stars are invited.

The trajectory of history has changed at this moment.

This kind of change, Li Chuan thought about it carefully, and thought it was quite normal, including the fact that Qi Wei was the star that Sister Ya invited in the end, which was also normal.

As far as he knew, Qi Wei was one of the celebrities who had the deepest relationship with Sister Ya in the entire entertainment industry.

Why do you say that?

Because Qi Wei joined Qianxun Company (Sister Ya's husband's company) later, and participated in the live delivery of goods, and became an employee of Sister Ya.

At the end of 2021, Sister Ya's tax crisis broke out, and her accounts on various platforms were blocked. Sister Ya herself was forced to retreat behind the scenes after suffering a huge fine... Qianxun Company lost the banner of Sister Ya and suffered heavy losses. The throne of the "No. [-] MCN company on the Internet" fell down.

However, they did not sink there.

After all, Qianxun Company is a leader in the industry. Although they lost Sister Ya, they still have many celebrity anchors to support, and Qi Wei is one of them.

Starting in 2022, Qianxun Company has designated Qi Wei as a key support object, and they want to make Qi Wei a head-carrying anchor.

Qi Wei belongs to the kind of star who is more popular with audiences. She has no masterpieces and no big capital support, but her popularity and traffic are not low. She may not be considered first-tier in the entertainment industry, but she is definitely more than enough for second-tier.

Such a celebrity anchor is still relatively easy to praise.

Qianxun Company has worked hard for more than half a year, and Qi Wei has already touched the threshold of "head".

However, everything is not smooth sailing. In August 2022, Qi Wei suddenly encountered a "fake product storm", which attracted criticism from the entire Internet.

Of course, these are all things to follow.

At this stage, Qi Wei has not yet joined Qianxun Company.

Li Chuan sorted out his thoughts a bit, and asked on the phone, "What time did they start the live broadcast?"

"At six o'clock in the evening, it has been broadcast for two hours now, and the sales have reached 1.8 million. According to this trend, they are likely to break your 'single-session sales record'."

"Um?!"

Li Chuan's expression changed, but he calmed down quickly, and asked, "1.8 million in two hours...is this figure normal?"

"It's not normal! There are less than 30 people in their live broadcast room. Just now, a cosmetic box sold 12 orders. This ratio is too exaggerated. I suspect they are doing it!"

Li Chuan didn't speak, because he thought so too.

It is absolutely impossible for a live broadcast room with less than 30 people to sell 1.8 million in two hours!

A simple calculation shows that the popularity of the live broadcast room is calculated as "30", with an average stay of 3 minutes, two hours, 1200 million viewers, 1.8 million divided by 1200 million... In the case of a guaranteed conversion rate of 100% Next, each user spends an average of 150 yuan!
This data, Li Chuan dare not even dream of.

It's so fake!
Wang Chengyong said, "I suspect they did it." This is a bit conservative. In Li Chuan's view, the [-]% is a scam!

In the early development stage of live broadcasting, "swiping orders" is not uncommon, even big anchors like Sister Ya are not exempt... By 2022, the situation has improved, but "swiping orders" still exists in large numbers .

This is also the reason why the return rate of live delivery is particularly high in the eyes of many people.

The single quantity is brushed out, and we must find a way to solve it later.

There are only two ways to solve it, one is to send empty packages and go through logistics; the other is to go through the return process.

Sending empty packages and going through logistics may not increase the return rate, but it needs to pay a certain cost. If the order quantity is large, the cost will be high. If it is not good, it will cost hundreds or tens of millions. Many people do not want to pay, or do not want to pay. If you pay so much, you will take the second method, return or part of the return.

Under such background conditions, an anchor’s return rate can be maintained at about 30%, even if it is very conscientious. A return rate of about 50% is very common, and more than 70% is not an exaggeration. What’s more, it can be as high as 90% above!

In fact, if they don't order and advertise truthfully, the return rate will generally not exceed 10%.

For example, Li Chuan, the return rate has been maintained at around 5% for a long time.

Some people may ask, why do anchors like to swipe orders?

The answer is simple, the higher the order volume of a live broadcaster, the greater his own influence.

What's the benefit of having a big influence?
First, the greater the influence of the anchor, the higher the audience's trust in him, and with a trace of herd mentality, it will be easier to sell goods.

Second, the greater the influence of the anchor, the greater the right to speak. Facing manufacturers and brand owners, they can get lower prices, better conditions, and more pit fees.

The above two points are just a part, and there are many other benefits.

All in all, influence is very important for a delivery anchor.

Sister Ya invited celebrities and swiped orders this time, and it was also for this reason.

"what should we do?"

In Wang Chengyong's view, Sister Ya's behavior is a kind of counterattack against them, and the force is quite strong. Faced with this situation, they should also respond and deal with it.

Li Chuan didn't answer right away. After pondering for a while, he said, "You don't need to do anything."

"No need to do anything?!"

Wang Chengyong was surprised, his tone full of incomprehension.

"Ah."

Li Chuan gave a soft "hmm", but it gave off an extremely firm feeling.

"They're coming after us, we..."

"I know."

Li Chuan interrupted: "They can come if they want to, record that thing, they can break it if they want, don't worry about it."

"But……"

"It's nothing to worry about. They broke the record, and they don't have much influence on me. Besides... it's almost Chinese New Year, so let's stop doing those messy things. Let's talk about it after the next year."

"Oh."

Wang Chengyong responded, his tone still somewhat incomprehensible, but Li Chuan insisted that there was nothing he could do, and finally agreed: "That's fine, I understand."

"Well, after you finish your work, go home early and rest, don't work overtime until after ten o'clock every day."

"it is good."

"Well, that's it."

"..."

After hanging up the phone, Li Chuan threw the phone aside, leaned back on the sofa, and fell into deep thought.

Of course he knew in his heart that sister Ya's actions tonight were aimed specifically at him.

But what if he knows it?Do you want to report Sister Ya for "swiping bills"?

"Sister Ya brushes the bill" is true, but he has no evidence in his hand.

One might say that he could look into it privately.

Yes, he can investigate in private and get some evidence of "Sister Ya's billing", but if he has the evidence, who should he report to?

Market Authority?Or Taobao?
How many years has there been such a thing as "swiping bills" in China? If the market management bureau could manage it, wouldn't it be long ago?Why wait until now?

Not to mention Taobao, no one knows "swiping orders" better than them... In this regard, they want to manage it, but have they managed it?
"Swiping orders" is the norm in the live streaming industry. It is impossible for Taobao to be unclear about this. Could it be that they blocked the account of a head streaming anchor on their platform because of this trivial matter?

It's impossible to think about it with your butt!

Others may say that after Li Chuan finds evidence of "Sister Ya's billing", he can publish it on the Internet to create a wave of public opinion.

Indeed, he can do this, but the consequences of doing so are too serious.

Although he and Sister Ya are in a competitive relationship, it is only a competition at the commercial level, and there is no personal enmity involved, so it will not be a life-and-death fight.

If he strikes too harshly and too darkly, Qianxun Company can completely disregard business ethics and use the same means to target him in reverse.

For businessmen, competition is okay, but it cannot be without a bottom line, and a minimum of business ethics must be paid attention to, otherwise the situation will get out of control and all parties will be pulled into the abyss together.

From another point of view, there are too many anchors and companies involved in "scrubbing orders". If Li Chuan takes the initiative to announce this matter, it is equivalent to making an enemy of the entire live streaming industry. It cannot be measured in money.

With this in mind, Li Chuan decided not to do anything.

Are there consequences for doing nothing?

There are no consequences, the only consequence is that his "single game sales record" will be snatched by Sister Ya.

Did the record being robbed affect him?
It has an influence, but not much. After all, his rank has already risen, and it is not so easy to fall down.

Now Mr. Sen, even if the record is robbed, it does not affect him as one of the top anchors in the live streaming industry.

This is what Li Chuan thought just now.

In addition, he also thought of a factor.

Since he once again broke the "single sales record" at the "Douyin New Year's Festival" and became popular on Weibo, the public opinion about him on the Internet has started to deteriorate.

After careful analysis of this matter, he finally came to the conclusion that his identity was an Internet celebrity, and his social status was too low, which caused public dissatisfaction.

To this end, he has made a special move to add an "entrepreneur" status to himself.

He arranged for Yu Jie to label himself as "the founder of Sanmu Media" and "highly educated Internet celebrity" by hiring a marketing account, but the effect was not very good, and the public opinion of him was still biased.

He thought about it carefully, and felt that it might be because he had developed too fast recently and gained too much limelight, which caused all parties in the society to have subconscious resistance to him.

After reaching this conclusion, he pondered for a while, and finally made a decision: for a period of time in the future, he will try to keep a low profile, and use time to dispel the negative resistance from all parties in society, and wait until the public dispels it. , he raised his profile again.

This decision has already been made, and now that Sister Ya wants to break his "single game sales record", it just fits his heart.

Sister Ya made a big move tonight in order to restore her own influence... So, after she broke the "single game sales record", she will inevitably carry out large-scale publicity.

As soon as the publicity begins, the public's attention to the live streaming industry will shift from Mr. Sen to Sister Ya... According to the current public opinion, while Sister Ya is recovering her influence, she will also attract scolding from all parties in the society. .

From Li Chuan's point of view, it helped him share the firepower.

With this as a help, the resistance of all parties in the society to Mr. Sen will dissipate more quickly, and the time he needs to keep a low profile will be reduced a lot.

This looks like good news!
After pondering for a while, Li Chuan picked up his phone again, opened Taobao, found Sister Ya's live broadcast room, and clicked to enter.

On the screen, Sister Ya was hard at explaining a mask, and Qi Wei next to her also said a few words from time to time, and the scene was quite lively.

Two minutes later, the product was put on the shelves, and more than 2 orders were snapped up in an instant. After another 2 minutes, the sales volume of the mask reached 3.

At this time, Li Chuan glanced at the popularity in the upper right corner of the live broadcast room: 24.1.

'There were 24.1 people in the live broadcast room, and 11.6 orders were sold. I really don't want any face. '

Li Chuan cursed secretly, and exited the live broadcast room.

Afterwards, he turned off his cell phone, put it in his trouser pocket, got up from the sofa, and went upstairs.

When he was halfway up the stairs, he stopped and frowned slightly.

"Why do I feel like I forgot something..."

He thought about it, but he didn't think about it, so he shook his head and didn't care about it anymore.

(End of this chapter)