This celebrity is too rich

Chapter 2 Mr. Mori

Hangzhou, a Lanzhou ramen restaurant.

Li Chuan ate noodles while using Douyin.

"Wolf smoke and sand mouth, general please drink less, the road ahead is difficult, I will wait at home..."

"Let me be your eyes, so that you can see clearly, sing this love song to you, and regard you as a star in the sky..."

"Mourning father drops, lust v oil, kneading buttons, suffocation, forest, because of the, love no in c..."

"I want to take you to romantic Turkey, and then watch Tokyo and Paris together..."

"I'm Tarzan next door, hold on to the love vine, listen to me, oh~~~oh~~~, you're the beautiful Jenny..."

"..."

Li Chuan watched more than a dozen short videos in a row, which brought back many memories. At the same time, he also found that Douyin has not yet shaken off its positioning as a "short music video", and is still in the stage of creating explosive videos with magical music.

'At this time, what should I do with Douyin? '

'Follow the trend and make short videos of magical music? '

Li Chuan shook his head.

The experience of his previous life told him that although the short video of magical music is extremely popular at the moment, it will soon withdraw from the stage of history.

In the first half of 2018, Douyin, relying on its own "music short video" gene and unique algorithm recommendation mechanism, continuously created a number of popular and magical short music videos, which once led the domestic entertainment trend and attracted a large number of User.

But up to now, the road of magic music has basically come to an end, and all the users who should register have already registered.If you want to continue to expand the user base, Douyin can only expand the content ecology outward.

According to the knowledge Li Chuan learned in his previous life, in the second half of 2018, due to its own strategic considerations, Douyin gradually gave up the road of magic music, and instead supported life and knowledge videos.

With this wave of traffic support, these two tracks have given birth to many well-known Internet celebrities in later generations.

In the category of life, there are "Li Ziqi", "Fang Qi" and so on.

Knowledge categories include "Fan Deng", "Tu Lei", "Commercial Notes" and so on.

Li Chuan is not a willful person, and knows the importance of "following the trend".

He will do what Douyin supports. This is the best choice and a shortcut to success.

'Specifically do you want to do life... or knowledge? '

Li Chuan thought for a while, and felt that he was not suitable to be a knowledge account.

To put it bluntly, a knowledge account is to speak the truth and be a life mentor.

Li Chuan has been a man for two lifetimes, and he has experienced some things. If you ask him to explain the truth, he can explain it, but he is too young.

A boy in his early twenties who just graduated from college came out to be a life mentor. To be honest, it is hard to be convincing.

'Knowledge is not easy to do, so let's do life. '

The main content of lifestyle accounts is to record life, and those various vlog videos belong to the lifestyle track.

Lifestyle videos have always advertised truthfulness and naturalness, but this is just a slogan. If you take it seriously, you are dead.

Is Li Ziqi's video real and natural?

If someone says yes, I'm afraid they will be ridiculed by a group of people.

To make short videos, you must learn how to pack!

Also, to be clear, the lives of ordinary people are unattractive.

What kind of life is attractive?

Apart from Li Ziqi's life like a paradise, the most attractive thing is the life of the rich!
The life of the rich is not the same as showing off wealth, the two must be distinguished!

In the previous life, the vibrato was because I didn't make a strict distinction between the two, and I was almost hit hard.

At that time, flaunting wealth videos, as a kind of lifestyle videos, not only attracted attention, but also got the traffic support of Douyin. In addition, the threshold for shooting such videos was not high (just spend money), so many people felt that they I found the traffic password, so I rushed forward.

For a while, videos showing off wealth on Douyin were flooded, which created a kind of illusion for many netizens: there are so many rich people on Douyin, and the per capita assets on Douyin are over [-] million.

The spread of this kind of bad values ​​has caused a very bad social impact, so Douyin has been beaten.

After thinking about it, Douyin immediately took heavy measures, banned a large number of accounts and short videos, and then slowly reversed the situation.

Of course, these are all things to say, and this situation has not yet occurred in Douyin.

'It's a good choice to be a rich person's life account. '

'However, to do this kind of account, you must grasp the scale, and you can't make a video showing off your wealth, otherwise you will be sanctioned in the future. '

'This scale is not difficult to grasp, as long as there is content.The content cannot be to show off wealth, of course there must be a plot to show off wealth, but it can only be used as a means of attracting attention, not as the main content. '

'Based on the content, embellished by flaunting wealth, so that it will not cross the line.The 'Bai Bing' of later generations is a good reference. '

Thinking of this, Li Chuan's brain gradually became clear.

……

Hangzhou, a mid-range community.

Three days ago, Li Chuan rented a house here just after graduating from university.

One bedroom, one living room and one bathroom, with an area of ​​56 square meters, is just right for one person, but the rent is not cheap, 3000 yuan per month.

This place is relatively close to Ari, and Li Chuan rented here for the convenience of going to work, but now he doesn't plan to go to Ari to work, so it seems a bit wasteful.

But the rent has been paid, so let's live here temporarily.

Li Chuan came back here after dinner, sat in front of the computer, created a new word document, and began to plan his Douyin account.

Nickname: Mr. Sen
Why did you choose this nickname?
No particular reason.

When Li Chuan worked on the Sannong account in his previous life, he thought that since it was a Sannong account, the name should be more down-to-earth, so he gave himself a nickname of "Liu Sen" and did it for several months. He used the word "Sen" Once you get used to it, you don't want to change it.

In this life, he wants to be a "rich man" IP, so his nickname can't be too down-to-earth.

Originally, he wanted to call him "Brother Sen", but after thinking about it, he was still a little silly, so he changed "Brother" to "Mr.", and he got the nickname "Mr. Sen".

Person setting position:

1. Mr. Sen is 23 years old this year. He is a wealthy generation. He was admitted to a key university in his early years.During college, he started his business as an e-commerce business and accumulated a net worth of tens of millions.

2. Mr. Mori is stylish, handsome and tough.

3. Mr. Sen is young and promising, very confident, humorous, cheerful, and likes to chat with people.

4. Mr. Mori drives a luxury car to go out every day, and likes to travel around and explore delicious food.

Such a person setting position was decided by Li Chuan after careful consideration.

The first point is to highlight only one concept: Mr. Sen is excellent.

The second point is to attract fans, mainly female fans.

The third and fourth points are for the consideration of subsequent video content.

Li Chuan believes that such a character design will definitely gain a lot of fans.

He's also not too afraid of tipping over.

There is no need to consider key universities. Zhejiang University is a first-class university in China, and he can stand on this point.

In terms of fashion, handsome and tough, he is not bad at all. He is 1.8 meters tall and has a sharp face. Although his figure does not have eight-pack abs, he is still well-proportioned and stylish. As long as he dresses up specially, That's a handsome guy.There is no need to worry about temperament, as long as you are willing to spend money, there is nothing you can't do.

In terms of personality, self-confidence, wisdom, humor, and cheerfulness, these are more in line with him, so he is not very good at overturning.

In terms of background, although the "millionaires, rich generation" are fake, but as long as he keeps his mouth shut, it will not be exposed easily.If someone wanted to mess with him and pick him up hard, it meant that he was already popular at that time. Now that he is popular, then "ten million net worth, rich generation" is no longer a problem.

As for "starting as an e-commerce business", Li Chuan is not particularly worried.

He is no stranger to e-commerce.

Li Chuan once worked as a Taobao store, but instead of selling goods, he was a technology OEM.

When he was in his junior year, the WeChat applet had just launched, and it was extremely popular.He is a computer student. Seeing this situation, he opened a shop on Taobao, specializing in small program building and technology OEM.

Because he was alone and had to attend classes at ordinary times, he couldn't devote himself wholeheartedly, so he didn't do much.

But even so, this business can still bring him about [-] a month in income.

By the time he graduated from university, he had already saved 10 yuan.

Therefore, Li Chuan is not inexperienced in e-commerce. He may not be called a professional, but he can speak eloquently without showing timidity.

As for why he set it as "starting from e-commerce" instead of directly stating "technology OEM"... This move is mainly for the later realization of the account.

　Support what ah, brothers!

　　
　
(End of this chapter)