This celebrity is too rich

Chapter 228 Supermarket and Community Group Buying

"Having said so much, everyone should know that I have a special feeling for Hengyuanhui Supermarket...

In the past two years, I have done some business and earned some money. When I went home for the New Year, I accidentally saw Hengyuanhui Supermarket being sold, so I bought it without hesitation...

Hengyuanhui Supermarket has been in existence for more than ten years. Although it is a bit old, it is not outdated... I bought it just to make it bigger and stronger...

Most of you are old employees of Hengyuanhui Supermarket. They have worked here for several years. I hope you can do the same as me. Let's work together to make Hengyuanhui Supermarket regain its former glory, okay? "

"Okay~!"

All the staff said "yes" in unison, followed by warm applause.

When the applause faded away, Li Chuan said again: "One more thing, although I am your new boss, my usual focus of work is in Hangzhou. There is a lot of work to be done there, and I may not be able to take care of it here. Here we come... From now on, my father and mother will be responsible for the daily management of the supermarket, we are all fellow villagers, let's cooperate with each other, okay?"

"Okay~!"

Another "yes" in unison.

Li Chuan nodded with a smile, and said, "Okay, that's all I'll say. Next, let my dad say a few words."

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Amid warm applause, Li Chuan stepped down and Li Guangwu stepped up.

Li Guangwu came to the front, his behavior was a bit cautious, he hesitated for a moment, and then he said: "I don't know what to say, everyone works hard, and in terms of salary and treatment, I will definitely not treat you badly... It is Chinese New Year now, I will give Give out red envelopes!"

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Li Chuan stood beside him, applauding and shaking his head helplessly.

Dad had never been a leader, nor had he ever spoken in public, so it was indeed a bit embarrassing for him to speak up.

Li Chuan is very aware of this, but he still arranges it this way, because he wants to give the credit for "giving red envelopes" to his father.

Giving red envelopes is a means of kindness. Employees will remember whoever sends out red envelopes...As the daily managers of the supermarket, parents should be entitled to this right, which is beneficial to future operation and management.

In the next few minutes, Li Chuan and the others began to distribute red envelopes to the employees.

The 65 employees stood in eight rows in total, Li Chuan and the others stood in two rows each.

Li Chuan is in charge of distributing the first and second rows.

He held more than a dozen red envelopes in his hand, and distributed them one by one from left to right... When he was in the middle of the distribution, he suddenly felt his hand being touched.

Looking up, it was Feng Xiaowen.

He originally thought he had bumped into it by accident, but when he looked up, he found something different.

Feng Xiaowen stared at him closely, her gaze flickering, revealing a hint of desire and admiration.

'What is this for? '

'Intentionally? '

'Is this woman interested in me? '

Thinking of this, Li Chuan couldn't help but look at Feng Xiaowen again.

Feng Xiaowen has an oval face, and her facial features are not particularly delicate, but she is indeed beautiful. She has a very good figure, is taller and plump, and in her 30s, the charm of a young woman is particularly obvious, especially when she is wearing makeup and standing In front of a group of rural aunts, she looks extraordinarily beautiful.

'It's really good. '

'Why didn't I find out the first two times? '

'Is it because of the makeup? '

Li Chuan thought about it and thought it should be like this.

A woman, before makeup and after makeup, the difference is really very big, even the beauty is no exception.

Li Chuan is in the Internet celebrity industry, and he has a particularly deep understanding of this point.

Although Feng Xiaowen has a good foundation, but two days ago, she didn't wear makeup, so her advantages were not highlighted, and the overall appearance was relatively ordinary.

I don't know what happened today, but Feng Xiaowen suddenly put on a delicate makeup, and her whole image changed drastically. Standing in the crowd, she looked extremely eye-catching.

"Female employees are trying to do something wrong. As the boss, shouldn't I care about it?" '

When Li Chuan thought of this, a flame suddenly rose in his heart.

However, he didn't show it.

Even if he really wanted to show love, he should do it quietly and quietly... Now in front of all the employees, he can't make it too obvious.

On the surface, he just glanced at Feng Xiaowen, and after reading it, he looked away and continued to give out red envelopes.

Feng Xiaowen didn't see Li Chuan's psychological changes, and a look of disappointment flashed in her eyes.

After the red envelopes were distributed, Li Chuan stood in front again.

"It's Chinese New Year, I'll give everyone a red envelope, 200 yuan per person, not much, it's a good thing for everyone...

In the days to come, I hope that everyone will cooperate sincerely and cooperate with each other. Let's work together to make Hengyuanhui Supermarket bigger and stronger!
If there is a day to become bigger and stronger, at that time, my father, my mother, and my girlfriend, I will give everyone a big red envelope, the amount is at least dozens of times the current amount... I will put it aside Here, talk counts! "

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"Okay, there's nothing else to do, let's disband."

After Li Chuan finished speaking, he was about to step off the stage, but just after taking a few steps, he suddenly remembered something, and said again: "Wait a minute."

"Wait a minute, come back! Come back, come back, come back and stand up! The new boss hasn't finished talking yet..."

Lu Hang yelled from the side, and reorganized the formation that had just been disbanded.

When the scene quieted down, Li Chuan said, "I'm fine, I just want to ask, our supermarket has two shifts, morning and evening, right?"

"Yes~."

"Um."

Li Chuan nodded, and said: "The colleagues who work in the evening shift, go back to rest first... Although our supermarket has changed bosses, the usual work and time arrangements are as usual. What did you do before, and what do you still do now ,All right?"

"Okay~!"

There was another "OK", and those employees on the night shift shouted very loudly.

"Well, that's it. Colleagues on the evening shift, go back to rest now; colleagues on the morning shift, go to work normally, and open the door for a while. It's already 08:30 in the morning, and it's time to open for business... nothing else, let's disband .”

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The employees spontaneously applauded again.

Li Chuan nodded with a smile, and then walked into the office with his father, mother, Chen Chen, and Lu Hang.

When he came to the office, Lu Hang began to give lessons to Li Guangwu and Ma Xiaolian.

Li Guangwu and Ma Xiaolian are running a supermarket for the first time, and there are many things to learn, such as "how to use the supermarket system", "how to keep accounts, how to calculate", "who are the suppliers, how to contact, how to communicate, and how to settle the payment" , "Which brands have listing fees and how much is the listing fee", etc., the content is very messy, and if you don't study hard, you will definitely not be able to cope.

This is also the meaning of Lu Hang's stay. He must teach Li Guangwu and Ma Xiaolian before he can leave.

Li Guangwu and Ma Xiaolian were in class, while Li Chuan and Chen Chen were listening.

Chen Chen listened quite seriously, asking questions from time to time, and answering questions for Li Guangwu and Ma Xiaolian.

Li Chuan only listened for a while, then gave up.

He is the owner of Hengyuanhui Supermarket, but not the daily manager of Hengyuanhui Supermarket. He doesn't need to know these details, he just needs to control the general direction.

Li Chuan, who didn't attend the class, was not idle either. He got up and walked out of the office, planning to go around the supermarket and chat with Wei Anqi by the way.

Someone may ask, who is Wei Anqi?

Wei Anqi is one of the "employee leaders" of Hengyuanhui Supermarket that Lu Hang mentioned before.

Hengyuanhui Supermarket has two "employee leaders", namely: Wei Anqi and Feng Xiaowen.

Feng Xiaowen and Li Chuan met each other before, but Wei Anqi hadn't. He felt that he should meet and get to know each other better.

However, just as he left the office and before he reached the shopping area, he bumped into Feng Xiaowen head-on.

Feng Xiaowen lowered her head and walked in a hurry, as if she didn't see the situation ahead, she bumped into Li Chuan.

Li Chuan felt his chest being pushed against by a soft mass...

"Ah! I'm sorry, boss, I didn't see it. Are you... all right?"

Feng Xiaowen staggered when she was hit, but hurried forward, grabbed Li Chuan's arm, and said with concern.

"fine."

Li Chuan raised his eyebrows, shook his arms lightly, looked at Feng Xiaowen, and asked, "Aren't you on the night shift? It's almost nine o'clock, why haven't you left yet?"

"I... just finished packing, so I'm leaving now."

"Oh, how are you going?"

"I ride an electric bike."

"Well, let's go, slow down on the road."

"Oh, well, goodbye, boss."

Feng Xiaowen responded, then lowered her head, bypassed Li Chuan, and walked towards the supermarket gate.

Li Chuan turned his head, stared at Feng Xiaowen's back for a while, couldn't help but clicked his lips, and said secretly: "This ass...is really big." '

When Feng Xiaowen's back disappeared, he withdrew his gaze and looked down at his chest again. Recalling the scene just now in his mind, he had a faint feeling in his heart——Feng Xiaowen did it on purpose.

'What a nice woman. '

Li Chuan thought secretly, and the corner of his mouth couldn't help but curl up.

He withdrew his thoughts, tidied his clothes, and walked into the shopping area.

There are not many customers in the supermarket, roughly counted, there are less than 30 people, and most of them are concentrated in the fresh food area.

This is normal. It is morning now, and there is not much traffic outside. There are more than 20 customers in the supermarket, which is not bad.

As for the fact that most of the customers are concentrated in the fresh food area, this is more normal.

Supermarkets today are not what they used to be.

With the development of the times, people's shopping scenes have gradually shifted from offline to online, and more and more people have begun to accept and get used to online shopping.

There are a wide variety of products on the Internet... This is something that supermarkets can't compare.

In today's supermarkets, it is difficult to attract customers only by relying on the items on the shelves... Under such conditions, the fresh food area has become the last resort.

People's demand for fresh food is much greater than that of ordinary goods, but because the shelf life of fresh food is too short, it is difficult to shop online, so most people still choose to buy in offline scenes such as vegetable markets and supermarkets.

Of course, this is only now.

It won't be long before the concept of "community group buying" becomes popular in the capital market.

How did "community group buying" become so popular?

The reason is because of the epidemic.

The outbreak of the epidemic at the end of 2019 has caused many people to live in isolation at home... People are isolated at home, but their basic material needs must be met. "Community group buying" hits the nail on the head, and is naturally favored by various capitals stand up.

"Community group buying" not only serves the epidemic society, but its main business logic is two words - selling vegetables.

"Dish" is just a synonym, and its meaning should be "fresh".

Fresh food is a necessity of life. People can live without those messy commodities, but they can’t live without fresh food... People’s demand for fresh food is not only strong, but also high-frequency. This market is very large. Once it is done, it will be a proper Internet. giant.

Therefore, the concept of "community group buying" became popular, and capitals from all walks of life saw the opportunity, and they hung up their guns and joined the battlefield.

The first step of "community group buying" is to burn money, cultivate and seize the market.

The market needs to be cultivated. People don't have the habit of buying fresh food online. If you don't burn money to cultivate the market, people will never do that.

Not only "community group buying", online car-hailing, shared bicycles, short video streaming, etc., are all markets created by burning money...After these few wars, the domestic capital market has formed a practice. That is: if an Internet project wants to be successful, it must first burn money.

Of course, they burn money not only to cultivate the market, but more to seize the market.

Once a market has been developed, whoever has the largest market share will be most likely to be the final winner.

As a result, all kinds of capital have made great efforts to start a crazy subsidy war in the fresh food market.

As "social group buying" became more and more popular, vegetable markets and supermarkets screamed again and again.

Needless to say, the vegetable market is the main impact of "community group buying".

Supermarkets are similar. The current supermarkets mainly rely on fresh food to attract customers. Without this business, they will basically be dead.

Therefore, in the eyes of people at that time, "community group buying" became more and more popular, which meant that the end of vegetable markets and supermarkets was coming.

However, what people did not expect was that the country actually made a move.

In the first half of 2021, the State Administration for Market Regulation imposed administrative penalties on community group-buying platforms such as Orange Heart Best Buy, Duoduomaicai, Meituan Best Buy, and Shihuituan, and announced management regulations.

At the right time, the user habit of "community group buying" has not yet been cultivated. Once the management regulations came out, this road was basically ruined.

This time, the screaming turned into various capitals, and the vegetable market and supermarket returned to peace.

Of course, these are all things to follow.

Although the concept of "community group buying" exists now, it has not really caught on. The impact on vegetable markets and supermarkets is very small, almost negligible.

Li Chuan went to the fresh food area to look around, and felt that the scale was a bit small, and there were not many types of fresh food.

He thought about it for a moment, and decided to double the size of the fresh food area when Hengyuanhui Supermarket was redecorated.

Fresh food is the main means of drainage in modern supermarkets. The larger the fresh food area, the greater the customer flow in the supermarket.

After watching the shopping area, Li Chuan went to the cash register.

There, he met Wei Anqi.

Wei Anqi is not very old, only 27 years old, but she is the oldest employee of Hengyuanhui Supermarket.

Wei Anqi graduated from a technical secondary school at the age of 19, and directly entered the Hengyuanhui Supermarket to work. She worked for seven or eight years and lost batch after batch of employees... This is why she can become an "employee leader" at a young age. "The reason lies.

Of course, Wei Anqi's own aura and ability are also good, and she is especially good at speaking in the supermarket, a bit better than Feng Xiaowen. Even Lu Hang usually dare not say harsh words to her.

Such an old employee, Li Chuan will definitely stay.

However, he didn't show too much hospitality, he simply exchanged a few words with the other party, got to know each other, and then left.

He left the shopping area, but instead of returning to the office, he exited the supermarket and got into a black Alphard.

The black Alpha started slowly and headed towards Guanfeng Luggage Factory.

Why go to Guanfeng Luggage Factory?

Because of the acquisition of Guanfeng luggage factory, there is news.

(End of this chapter)