This celebrity is too rich

Chapter 252
Li Chuan held a meeting with the e-commerce department just to discuss one thing - the live broadcast of helping farmers.

Mr. Sen is now being scolded by many netizens, which has caused a serious decline in public opinion. He must quickly set up a person and restore his reputation.

What is the most effective way for a live broadcaster who wants to establish a reputation and build a reputation?
Two points:

[-]. Donations;
[-]. Live broadcast to help farmers.

The matter of "donating money and goods" should be done by the "Sanmu Fund", but the "Sanmu Fund" has not yet been established, so there is no need to worry.

The live broadcast of helping farmers should also be done by "Sanmu Zhunong". , Li Chuan chose to put this matter first.

As early as the "Douyin New Year's Day", because he broke the "single sales record" again, he was boosted by Douyin and appeared on the hot search, and was insulted by some netizens... At that time, he had Considering the live broadcast of helping farmers, but because it was approaching the end of the year, there were too many things and too complicated, so there was no time to implement it.

Years later, he discussed with Jiang Zeyu the adjustment of the equity structure of the "Sanmu Department", and decided to wait for the equity structure to be adjusted and Sanmu to help farmers to be established before doing live broadcasts.

However, what happened now made him advance his original plan.

The slogan of the live broadcast of helping farmers is "free helping farmers, no commissions", which gives the impression that "the anchor does not earn a penny", but is it really the case?

of course not!

Many of the live broadcasts to help farmers are self-operated.

What is self-employment?

It is to organize people to purchase by yourself, and then carry out unified packaging, sales, after-sales and other issues, and you are also responsible for it... Once you operate it, it is tantamount to your own industry.

Since it is its own industry, there is no such thing as "commission", and the difference in price can only be regarded as normal operating income.

Therefore, the anchors' slogan of "helping farmers for free and not charging any commission" is actually playing a word game, which does not affect their money in the slightest.

Of course, it is not a bad thing for anchors to make money.

As the saying goes, "cheap grain hurts farmers".

The sale of agricultural products is related to the national economy and the people's livelihood, and affects social stability. The state controls this aspect very strictly. If anyone dares to play low-price dumping and disrupt the agricultural product sales market, he will surely die miserably.

Of course, it doesn’t matter to small anchors. The shipment volume is small, and it’s hard to disrupt the market no matter how cheap it is. It’s different for big anchors. The shipment volume is large. If the price is extremely low, it will be suspected of “low-price dumping”.

For a leading anchor like "Mr. Mori", the price of selling agricultural products can be slightly cheaper, but not too much cheaper, otherwise it will affect the market, and it will definitely be punished.

Naturally, it makes sense for the state to control it in this way.

From an economic point of view, only by leaving enough profits for all parties, can the entire market develop healthily and benignly, otherwise it will be a disaster... A complete market includes various links in the middle: production, sales, Warehousing, logistics, etc., every link has to make money. As long as one party does not make money, the entire market operation system will break down. At that time, people will not be able to buy agricultural products if they want to buy them.

Therefore, if you help farmers, you can still earn money, and "true free agricultural assistance" is not advisable.

Li Chuan didn't want to be a "true free agricultural aid", but in order to restore his reputation, he also wanted to keep the price as low as possible.

Of course, the low price is only one aspect, and the more important thing is the quality of the goods.

No matter how cheap an apple is, if it tastes sour, the audience won't give you any praise.

Therefore, selection is the most important thing.

Li Chuan held a meeting for the e-commerce department because he wanted to draw out a few people to form a "agricultural assistance team" to be responsible for the docking, product selection, and purchase of agricultural products.

The meeting lasted for more than two hours and did not end until 08:30 in the evening.

They finally selected eight people to form the "Agricultural Assistance Team", and the team leader was an employee named "Zhu Hancheng".

Zhu Hancheng, 28 years old this year, graduated from Zhejiang Agriculture and Forestry University. He joined Sanmu Media in October last year. He has been assisting Wang Chengyong in product selection and negotiation in the early stage. Later, he joined the negotiation team and performed very well. He can be regarded as the second member of the negotiation team.

According to the agreed results, under the leadership of Zhu Hancheng, the agricultural assistance team will screen various agricultural products across the country and be responsible for related docking and negotiation matters.

The initial establishment of the team requires a running-in period, and the selection of products across the country is also a big project, and it is difficult to achieve results in a short while... Li Chuan also understands this.

Although he was in a hurry, he didn't put too much pressure on the employees. He just set a relatively easy goal for Zhu Hancheng and the agricultural assistance team: within a month, select eight to ten agricultural products and ask him to make one "Agricultural Special Session".

Zhu Hancheng is full of confidence in this. He said that he will start working tonight and promise to complete the task.

Li Chuan was very satisfied with Zhu Hancheng's statement, and felt relieved a lot.

The meeting ended and everyone left.

Li Chuan sat alone in the office, took out his mobile phone, ordered a takeaway for himself, then opened Weibo, glanced at the hot search, and suddenly found that the entry of "Mr. Sen's company is going to build a building" has risen to the top of the hot search One, and followed by the word "explosion".

'Fuck! '

'What a big deal, as for what! '

'One by one, what a pain in the ass! '

'...'

Li Chuan cursed secretly for a while, and then directly quit Weibo.

He knows that many people are scolding him now, so he doesn't want to open it... If you don't see it, you just pretend that nothing happened.

At [-]:[-] in the evening, Li Chuan was eating takeaway in the office when his cell phone rang suddenly.

Picking it up, it was a call from Jiang Zeyu.

Take advantage of the situation and put it on the ear.

Li Chuan: "Hello, Zeyu."

Jiang Zeyu: "What happened to you again?"

Li Chuan: "Well, did you see the hot search?"

Jiang Zeyu: "Yes, this was my mistake. I didn't notice it during the morning meeting."

Li Chuan: "It has nothing to do with you, no one thought that such a thing would happen."

Jiang Zeyu: "What are you going to do?"

Li Chuan: "Don't worry about it, what's your love?"

Jiang Zeyu: "You are optimistic."

Li Chuan: "So what if you're not optimistic? That's what I think. It's not entirely a bad thing. It..."

"..."

The phone call lasted nearly an hour.

During the period, Li Chuan told Jiang Zeyu about his ideas. Jiang Zeyu agreed after listening, but at the same time made a suggestion to him: set up two more departments within the company-the legal department and the public relations department.

According to Jiang Zeyu, live delivery is prone to problems. Whether it is for manufacturers and brand owners, or for audiences, legal problems are inevitable. It is necessary to set up a legal department.

As for the public relations department, let alone, the "Sanmu family" is engaged in the Internet celebrity industry. Internet celebrities are public figures, similar in nature to celebrities, and are easily attacked by public opinion. Without a strong public relations department, there will inevitably be There are all kinds of troubles, and if there are too many troubles, it will be difficult to ensure the healthy and sound development of one's own business.

Li Chuan thought about it carefully, and felt that Jiang Zeyu was right, and immediately agreed to his request.

The phone hung up, it was already ten o'clock in the evening.

The takeaway was already cold, but Li Chuan still finished it.

After eating, he cleaned up briefly, then went to the live broadcast room on the second floor (nineteenth floor) and inspected it.

Half an hour later, he returned to the office, went to the rest room, and fell asleep directly.

The next morning, he first supervised and coordinated the work of the agricultural assistance team, and then held a meeting with the administrative department to convey the news that "the company is about to set up a legal department and a public relations department" and arranged for employees to post online He uploaded the recruitment information, and at the same time instructed Zhu Chenwei to contact several headhunting companies.

Both legal affairs and public relations are high-end talents. It is difficult to find excellent talents only by online recruitment. Headhunting companies have high-end talent pools. With some money, they can find suitable target candidates in a relatively short period of time.

After finishing these, it was almost noon.

At noon, Li Chuan ate takeaway in his office as usual.

Just in time, his cell phone rang again.

This time it was not Jiang Zeyu who opened it, but a call from the small box.

Who is the locket, some may have forgotten.

Small box is the chief director of the first, second and third seasons of "Detective Star", and also the chief producer of the fourth season of "Detective Star".

Li Chuan had participated in the recording of the fourth season of "Star Detective" before, met Xiaohe a few times, and left each other's contact information.

Last December, Xiao Box called him and said that their studio was going to produce a brand new program - "Escape Room", and wanted to invite him to join as a resident guest.

He didn't have that much time, so he refused, but Xiaohe was a stickler, so he insisted on inviting him to join as a resident guest, which made their communication process very unpleasant, and a conflict almost broke out.

However, they finally reached a verbal agreement: Li Chuan agreed to participate in the recording of "Escape Room", but not a resident guest, but a flying guest, and only participated in the recording of the first and second episodes before, with a salary of 160 million .

After the verbal agreement was reached, they have not been in touch again.

Two months passed in a flash, Li Chuan almost forgot about it, and he didn't recall it until now when he received a call from Xiaohe.

'It's really sad, I have to go to Changsha to record the show. '

'Oh~~~'

Li Chuan let out a long sigh, his face full of helplessness.

He has a lot of things to do now, and he doesn't want to run around. If possible, he really doesn't want to answer this call, but there is no way, who made him agree before, for the most basic credibility of being a human being, he should go.

'It's only two or three days, so it should be okay. '

Li Chuan thought secretly, connected the phone, and put it to his ear.

Li Chuan: "Hey, director of Little Box."

Small box: "Hey, Mr. Mori, I didn't bother you."

'Um? '

Li Chuan couldn't help raising his eyebrows.

Although he only heard one sentence, he could clearly feel that the little box treated him very respectfully.

'what happened? '

'Little box wasn't like this before, but she was very aggressive before, and she almost got angry with me, how did she become this attitude now? '

Li Chuan thought about it quickly, and thought it might be because of yesterday's hot search.

The matter of "Mr. Sen bought land and built a building" can be said to be the biggest news yesterday... This topic not only exploded on Weibo, but also formed a great influence on the entire Internet. Douyin, Kuaishou , Station B, etc., many videos have been circulated, most of which are reposted by marketing accounts, but all of them have gained a lot of playback.

The entry [Mr. Sen's company is going to build a building] has been on the Weibo hot search list for more than ten hours, and it just fell off this morning... With this as a representative, almost the entire Internet knows that "Mr. Rich people, before spending hundreds of millions to buy land, now they are spending hundreds of millions to build buildings.”

Li Chuan guessed that the small box may have seen his financial strength after reading yesterday's trending search, and also seen his popularity and enthusiasm, so his attitude has undergone a 180-degree change.

'As the saying goes, if you have money, you are a master. '

'Everyone is snobbish when it comes to rich people. '

'...'

Li Chuan secretly sighed.

Small box: "Hey, Mr. Mori, are you still there?"

Li Chuan: "Yes, tell me."

Little Box: "I didn't bother you."

Li Chuan: "It's a little disturbing."

Little Box: "Uh."

Li Chuan: "I'm eating."

Little Box: "Oh, how about...I'll call you when you finish eating?"

Li Chuan: "No need, just tell me, what's the matter?"

Small box: "It's what we agreed before... The recording time of "Escape Room" has been set, March 3rd, do you have time here?"

Li Chuan: "March 3? Let me see... March 3 is Sunday."

Little Box: "That's right, it's Sunday."

Li Chuan: "What time does the recording start? Morning or afternoon?"

Small box: "Morning...we are expected to start at ten in the morning, and we will record for about a whole day."

Li Chuan: "That won't work, I can't make it."

The small box's tone changed suddenly, and he asked, "What's wrong?"

Li Chuan: "I have a live broadcast on Saturday night, and it doesn't end until twelve o'clock. There are no planes in the middle of the night. How can I make it there?"

Small box: "This...can't you live broadcast for another day?"

Li Chuan: "Impossible! I have already decided to broadcast live every Saturday. This is a very important strategy. It is impossible to change because of you."

Little Box: "This..."

Li Chuan: "Can't you record for another day?"

Small box: "We can't change it either. We have already set the schedule with other guests. If we change it again, it will be very troublesome and impossible."

Li Chuan: "Oh, let's forget about it. If you go find other guests, I won't go..."

The small box interrupted anxiously: "Don't! Mr. Sen, don't do this, we have agreed before."

Li Chuan: "I know it's agreed, but it's not that the time can't be arranged, and I didn't deliberately break the appointment... If the time can't be arranged, I can't help it."

Little Box: "Don't worry, things will always be resolved."

Li Chuan frowned slightly: "Is there any way?"

Small box: "How about... how about this, don't record the first two episodes, but record the third and fourth episodes."

Li Chuan: "Huh?"

Small box: "It's like this, we are recording four consecutive issues this time, the first and second issues will be recorded on March 3rd, and the third and fourth issues will be recorded on March 3th... Our original plan is , you will be the flying guest for the first and second episodes, and Yang Di will be the flying guest for the third and fourth episodes. Now that you don’t have time, you can swap with Yang Di. Yang Di will be the first and fourth episodes. The flying guest of the second episode, you will be the flying guest of the third and fourth episodes... In this way, you can come over on March 3 and participate in the recording on March 4, without delaying your live broadcast."

Li Chuan looked confused: "This... can it work?"

Small box: "Okay! Absolutely!"

Li Chuan: "Yang Di, can you agree?"

Small box: "I can agree! We have a very good personal relationship with Yang Di. If we adjust the schedule a little bit, he should not refuse."

Li Chuan: "This...well, call me after you are sure."

Little Box: "Okay, let's do that first."

Li Chuan: "Yes."

"..."

After hanging up the phone, Li Chuan's face was full of helplessness.

He thought he could take this opportunity to get rid of this job, but he didn't think so. The small box reacted quickly and came up with a solution on the spot... Although he could continue to find reasons to refuse, but it was too blatant to do so. Going out has a bad reputation.

In any case, he participated in the recording of the fourth season of "Star Detective" before, which made his fame and influence break the circle, which largely helped him become "the first brother with goods"... From From this point of view, Xiaohe and the others are actually kind to him.

Facing his "benefactor", he couldn't go too far.

However, he really doesn't want to take this job. He is too busy now, one thing after another, traveling so far to record the program, he can't earn much money, and the improvement of popularity and influence is limited, it is not as good as more Work hard on product selection.

'Hey~, I hope that Yang Di can be tougher and don't agree to adjust the schedule, so they have nothing to do. '

Li Chuan thought to himself.

However, he was doomed to be disappointed.

The next morning, he received a call from Xiaohe again. The conversation told him that they had already communicated with Yang Di. Yang Di agreed to adjust the schedule, and the "schedule swap" was completed!
Hearing this, Li Chuan felt helpless, but he had no choice but to grit his teeth and take the job.

This incident made him very depressed, but fortunately, an incident that happened in the afternoon made him excited again.

On February 2019, 2, the afternoon of the Lantern Festival, Sanmu Media officially upgraded to become a "core-level" MCN organization of Douyin!

(End of this chapter)