This celebrity is too rich

Chapter 257 More than 6000 again
At 34:[-] p.m., live broadcast room of Miki Media and Mr. Mori.

Li Chuan sold out the last product, got up from the chair, took two steps back, and stood in the center of the screen.

"This is the end of today's live broadcast, thank you for your support, thank you!"

As Li Chuan said, he bowed to the camera.

"By the way, the next live broadcast will still be on Saturday... From now on, my live broadcast time will gradually be fixed. Every Saturday, at six o'clock in the evening, we will see each other..."

"Okay, it's getting late, everyone go to bed early, and see you next Saturday!"

"Bye bye...good night good night good night...rest early...bye..."

"..."

At 35:[-] p.m., Li Chuan turned off the live broadcast.

clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap...

Li Chuan ignored the applause around him, picked up a bottle of mineral water, took two sips for himself, then got up, walked to the center console, and began to check today's live broadcast data.

Live broadcast duration: 5 hours and 36 minutes
Viewers: 4602.4 million

Peak popularity: 103.3 million

Average popularity: 50.9

Average customer unit price: 69.8 yuan

Conversion rate: 5.7%
Total sales: 18311.1 million

The total sales were 1.83 million, nearly 2.31 million less than the previous 5000 million.

The main reason for this result is the decline in live broadcast traffic.

直播时长5小时36分钟，比上次的5小时14分钟，多了22分钟；

The audience was 4602.4 million, nearly 5519.5 million less than the previous 1000 million.

The live broadcast time was extended by more than 20 minutes, but the number of viewers decreased by nearly 1000 million... From this, it can be seen that the traffic of his live broadcast has dropped significantly.

Why did it slip so much?
There are two main reasons.

One is that Li Chuan's live broadcast is not in good condition.

Last night, he was so excited about buying Bitcoin that he lost sleep, and he didn't fall asleep until 03:30 in the morning.

After that, he didn't sleep well either.

At eight o'clock in the morning, he was woken up by a phone call. The reason was that there were many brands coming to the door, and he needed to contact him in person.

He had no choice but to force himself to get up and go to work.

This busy, busy until the afternoon.

Although he took a nap for half an hour before the live broadcast, he couldn't make up for the sleep he had last night.

During the live broadcast, he was alright at first, but after two or three hours, he felt a little tired... Physical fatigue affected his live broadcast status to a large extent.

If the live broadcast effect is not good, the traffic will naturally decrease.

The second is that the freshness period of the audience has passed.

Why is Li Chuan's traffic in the last live broadcast so good?

In addition to Douyin's vigorous push, there is another important reason, that is, he has not broadcast live for a long time.

The audience has not seen Mr. Mori for a long time, and Mr. Mori suddenly started broadcasting, and the audience will feel a sense of freshness.

But the shelf life of this novelty is very short. After he broadcasts once, the audience will not buy it again.

This also greatly affected his live streaming traffic.

Except for the above two reasons, there is no problem with others.

The average customer unit price and conversion rate have maintained the original level; the traffic support provided by Douyin has not decreased... Overall, it is still good.

Although it's a pity that sales have decreased by nearly 5000 million, but at this stage, Li Chuan doesn't have too high aspirations.

Recently, his public opinion environment is not very good, his sales are too high, he will become a thorn in the side of many people, and if he is not careful, he may lose everything.

To avoid this from happening, he should try to keep a low profile.

The current state is quite good. He sells more than [-] million yuan per live broadcast. He will neither appear too eye-catching nor delay earning money. Hiding behind Sister Ya, he can make a fortune quietly and quietly.

After reading the overall data, Li Chuan checked the detailed data again.

There are many detailed data, but the most important is the average profit margin.

[Average profit margin: 38.8%]

The average profit margin of this live broadcast is 36.3 percentage points higher than the previous 2.5%, which is an obvious improvement.

This is mainly because Li Chuan did not sell "Travel Cat" brand trolley cases.

The "Travel Cat" brand trolley case is his own business, and he does not charge any commission in the early stage... Last time he sold the "Travel Cat" trolley case, which lowered the average profit margin to a certain extent.

Why didn't it sell this time?

Because Guanfeng luggage factory has not fully digested the last order.

Last time, Li Chuan sold 6.7 orders, including 3 orders in stock and 3.7 orders in advance.

At present, Guanfeng Luggage Products Factory has sent out all 3 orders in stock, but the pre-sale of 3.7 orders is still in the production process, and only a small half of them have been sent out.

If the production capacity can't keep up, Li Chuan will naturally not help sell it anymore, otherwise it will be easy to cause trouble.

According to the current situation, it will take about another week for Guanfeng Luggage Products Factory to digest all the previous orders.

After Li Chuan heard the news, he decided to take it easy, not to sell it this week, and to help sell it again next week.

The total sales are 1.83 million, the average profit margin is 38.8%, and the calculated profit is... 7104.7 million.

Excluding the platform commission and return rate, the final net profit is... 6394.2 million.

'Easy to earn more than 6000 million. '

'Now, the money to build the building should be enough. '

Li Chuan thought to himself, and the corners of his mouth curled up.

Then, he checked the fan data again.

Before this live broadcast, his Douyin fans number was 3789.2 million, and now it has become 3880.4 million, an increase of nearly 100 million!

At the same time, the number of fans of 3880.4 million also allowed him to successfully squeeze into the top three of the "Douyin Fan Ranking".

截止到2019年2月23日晚上11:45，“抖音粉丝排行榜”前五名的粉丝数据如下：
1. Chen He: 4244.4w
2. Dear-Di Lieba: 4200.2w
3. Mr. Sen: 3880.5 million

4. Lige o3o: 3812.3w
5. Talking Liu Erdou: 3660.5w
In this list, Mr. Mori surpassed Lige o3o, becoming the "No. [-] Douyin amateur fans", and also became the "No. [-] Internet celebrity on Douyin" in the true sense.

Although this achievement has no practical significance, Li Chuan is still very happy to be able to achieve it smoothly.

After checking the data, everyone held a simple meeting in the live broadcast room and made a review. At 12:30 in the evening, the meeting ended and all employees of the company were on vacation.

Li Chuan stayed in the rest room in the office as usual.

He didn't have a good rest last night, and he had been busy for another day today. He was so tired that he fell asleep as soon as he touched the pillow.

When I woke up the next day, it was already ten o'clock in the morning.

Li Chuan was revived with full blood, dressed and got up energetically, and tidied up carefully.

At eleven o'clock in the morning, he left the company and went downstairs to buy some "breakfast".

After eating, he drove the black Alpha to Xiaoshan Airport.

What are you doing at the airport?
By plane.

Where are you going by plane?
to BJ's.

Why are you going to BJ?

Find Feng Timo.

Li Chuan and Feng Timo haven't seen each other for a long time.

Li Chuan is okay, after all, he has a lot of women and is not short of love, but Feng Timo can't, she can't bear it long ago.

During this period, Feng Timo called him almost every day, talking about some unnutritious topics, and at the end of the conversation, it always turned into a sentence of "When will you come to see me".

Li Chuan felt Feng Timo's emotions, and felt that the other party was left out in the cold, so he decided to go to BJ directly to meet Feng Timo while he was free today.

At twelve noon, the black Alpha arrived at Xiaoshan Airport.

Li Chuan parked his car in the underground garage, and entered the terminal building with the air ticket he bought in advance.

While waiting for the flight, his cell phone rang suddenly.

Taking a closer look, it was Wu Junyi calling.

Who is Wu Junyi?
The person in charge of Taobao Live.

Li Chuan was live broadcasting on Taobao before, and his sales performance was second only to Sister Ya, and he was regarded as the second anchor of Taobao live broadcasting.

Such achievements naturally attracted the attention of Taobao Live.

At the end of December last year, Li Chuan added Wu Junyi's WeChat account.

After adding WeChat, they only chatted once, when they first added it, and they didn't contact each other after that.

Now, when Wu Junyi called suddenly, Li Chuan was a little confused.

However, after thinking about it carefully, he also had a faint guess in his heart, paused for a moment, and connected the phone.

Li Chuan: "Hey, Mr. Wu, why are you free to call me today?"

Wu Junyi: "Mr. Sen, you...why is it so noisy in your place?"

Li Chuan: "I'm at the airport, there are a lot of people."

Wu Junyi: "Oh, are you going on a business trip?"

Li Chuan: "Well, let's go to BJ, meet a friend, and talk about something."

Wu Junyi: "Oh, that's a pity. I was thinking about asking you out tonight, and we will have a meal together. You are going to fly to BJ now. It seems that I can't eat this meal."

Li Chuan: "It's okay, another day, we are all in Hangzhou, it's very convenient."

Wu Junyi: "Well, you are right, don't worry."

Li Chuan: "Mr. Wu, if you have anything to do, you can also say it directly on the phone, between us, you don't have to be so polite."

Wu Junyi: "It's nothing serious, I just want to ask, when will you start broadcasting on Taobao?"

'really! '

Li Chuan secretly said.

He guessed just now that Wu Junyi called him, most likely because of his launch on Taobao.

He is now the number one live broadcaster, and his sales can reach hundreds of millions of dollars for any live broadcast.

Hundreds of millions of sales is really not a small amount. Even a behemoth like Taobao cannot remain indifferent, let alone Taobao Live, a business unit under Taobao.

Years ago, Li Chuan had been live broadcasting on Taobao, and later expanded to Douyin, but Taobao did not give up, and the number of live broadcasts was similar to Douyin.

In this case, Wu Junyi and the others can turn a blind eye and pretend they didn't see it.

But after two years, Li Chuan has already broadcasted two consecutive live broadcasts on Douyin, and said in the live broadcast room that he will broadcast on Douyin every Saturday at [-]:[-] p.m.

Wu Junyi and others obviously watched the live broadcast or listened to the news, and felt that he would completely switch to Douyin and give up Taobao in the future, so they were a little anxious, so they called him.

In fact, Wu Junyi and others guessed right.

Li Chuan really wants to shift the main battleground to Douyin, because Douyin is the traffic center in the future and has a better development prospect, while Taobao, although very strong in the early days, has lost its source of traffic, and its future living space will become narrower and narrower.

However, this does not mean that he will give up Taobao completely.

Although Taobao's development prospects are not as good as those of Douyin, it is still a big market after all. It would be a pity to give up directly.

Moreover, he also has to leave a way out for himself. If one day, he is officially sanctioned by Douyin, he will have a place to go, otherwise he will have nothing to eat.

From another point of view, he has the back road of Taobao, which can be regarded as a kind of strategic deterrence... With deterrence, Douyin's attitude towards him will be much better, otherwise he will be angry, and he will turn around and invest in Taobao. Douyin is also very uncomfortable.

Therefore, Taobao cannot be easily given up, whether it is at the level of interests or at the strategic level.

But what if you don't give up?

Li Chuan has been struggling with this issue.

It stands to reason that he should broadcast a live broadcast on Douyin and Taobao every week, such as broadcasting on Douyin on Saturday and Taobao on Tuesday, without delay on both sides.

But in doing so, he couldn't arrange the time.

He is also the general manager of Sanmu Media now, he needs to manage the company, and he also has to film movies and participate in variety shows in the future. Two games, I'm afraid I'll be too busy.

If he wants to increase the number of live broadcasts, he must first finish his work for a while, and then give up the position of general manager. When he is truly liberated, he will have enough time.

Some people may suggest that Li Chuan can take turns between Douyin and Taobao, and broadcast live on Douyin this week and live on Taobao next week.

This arrangement seems reasonable, but Li Chuan disagrees.

First of all, his main battlefield is Douyin, which has long been confirmed... Since it is the main battlefield, it cannot be peaceful, otherwise it will be difficult to distinguish between primary and secondary.

Secondly, as the main battlefield, Douyin broadcasts live once every two weeks. The frequency is really low, and it is easy for others to take advantage of it.

Furthermore, the matter of "Mr. Mori broadcasts live on Douyin every Saturday at [-] pm" has formed a strategy within the company and announced it in the live broadcast room, and it is impossible to change it now.

Therefore, it is not appropriate to take turns on both sides.

What should be done, Li Chuan hadn't had time to think carefully before, but now that Wu Junyi asked, he immediately felt a little embarrassed, and didn't reply for a long time.

Seeing that Li Chuan didn't speak, Wu Junyi thought that Li Chuan had made up his mind to completely switch to Douyin and give up Taobao, so he couldn't help saying anxiously: "Mr. Sen, we have planned a 'Goddess Festival' event here, and the promotional efforts It’s very big, at that time, the official will also provide coupons of [-] to [-] yuan, can you consider it?”

"Goddess Day?"

Li Chuan raised his eyebrows slightly, and a light flashed in his eyes.

The so-called "Goddess' Day" is actually "March [-]th Women's Day".

This matter is painful to say, "Women's Day" has been called for more than 100 years, and now it has been brainwashed into "Goddess' Day".

Why this change?

There are two main reasons:
[-]. The rise of feminist consciousness;

Second, the prevalence of consumerism.

Leaving aside the former, the latter is the essence of the three characters "Goddess' Day".

As we all know, women's spending power is very strong.

In order to seize the women's market and induce women's consumption, large and small capitals have chanted various slogans to cater to women, and "Goddess Day" is one of them.

The so-called "Goddess' Festival", if only the name has changed, it doesn't matter, but it has already changed since it developed.

The previous "Women's Day" was to commemorate the women's movement; the current "Goddess' Day" is more like a shopping festival.

Every March [-]th, whether it is offline stores, supermarkets, or online e-commerce platforms, there will be various slogans and various activities, the atmosphere is warm and promising "Double Eleven" means parity.

It has to be said that this is the tragedy of the commercial society.

(End of this chapter)