This celebrity is too rich

Chapter 276 Yang Mi's Late Night Invitation

At 42:[-] p.m., Li Chuan sold out the last product.

"Almost, let's stop here today."

"In the future, if I have a chance, I will continue to broadcast live on Taobao. If you haven't followed it, please pay attention first. The upper left corner of the live broadcast room... it's right here, do you see it? There's an orange button, just click it..."

"Okay, thank you for your support, sister Mi, and brothers and sisters."

Li Chuan said, got up from the chair, took two steps back, and bowed to the camera.

"Goodbye, good night everyone."

Yang Mi also stood up from the chair and waved to the camera.

"Good night, everyone go to bed early, bye."

"Bye-Bye."

"..."

At 44:[-] p.m., the live broadcast was closed.

clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap...

Li Chuan automatically blocked the applause around him, turned his head to look at Yang Mi, and said with a smile on his face: "Miss Mi, you have worked hard today."

His smile was not faked.

Previously, he heard [Yang Mi asked Mr. Sen: Me and Yang Chaoyue, who do you like more? ]'s entry was on the hot search, and he was very bored with Yang Mi, but after reading the comments, he found that the matter was not as serious as he imagined, and the disgust towards Yang Mi disappeared in his heart.

At this time, he felt a little sorry for Yang Mi. After all, he was very irritable before, and he almost lost control and hit someone.

Although his gaze retracted relatively quickly, Yang Mi didn't notice this, but his previous emotions were real, and he felt a little guilty.

"fine."

Yang Mi waved his hand and straightened his hair again.

"You must be tired after live broadcasting all night, right?"

"It's okay, I'm not tired."

Yang Mi was lying, because her face was clearly showing a trace of fatigue, and her speech was weak.

It can be seen from his demeanor and actions that Yang Mi is actually very tired.

This is normal. Yang Mi is not an anchor, and he hasn't broadcast much. He broadcasted for more than five hours at a time, and they were all high-intensity e-commerce live broadcasts. It is impossible not to be tired.

When Li Chuan first started the live broadcast, he also felt very tired. Later, after a long time, he exercised his body again and gradually got used to it.

Therefore, Yang Mi didn't adapt and didn't exercise, saying "not tired" must be false, don't even think about it.

Li Chuan also knew that Yang Mi was lying, but he didn't expose it. He just called Zhu Chenwei over and said, "Miss Mi's hotel, have you arranged it?"

"It's been arranged. Before Miss Mi came, it was arranged."

"Ah."

Li Chuan nodded, turned his head again, and said to Yang Mi: "Sister Mi, it's getting late, you should go back and rest early, I'll see you off."

"it is good."

"..."

Li Chuan and his team sent Yang Mi and his assistant downstairs and got into the black Alpha.

"Slow down on the road and take care of Miss Mi."

Li Chuan sent Yang Mi to the car.Help close the car door, turned to Zhu Chenwei and asked.

"clear."

Zhu Chenwei nodded seriously, and after finishing speaking, he got into the co-pilot.

"Wait a moment!"

Just when the vehicle was about to start, Yang Mi suddenly called to stop.

"Huh? What's the matter?" Li Chuan was puzzled.

Yang Mi rolled down the car window, and said to Li Chuan, "Didn't you just say... did you send me off?"

"what?"

Li Chuan was stunned for a moment, and then he realized that he was speechless for a while.

"Sister, when I said I would send you off, I meant to send you downstairs, not to the hotel. '

'I still have a lot of things to do, how can I take you to the hotel when I have time. '

Li Chuan felt helpless, but his tone was as tactful as possible: "Sister Mi, I have something to do later, let Chen Wei take you back."

"It's so late, are you still busy?" Yang Mi frowned slightly, a little puzzled.

"After I finish the live broadcast, I have to look at the data, hold a replay meeting and so on."

"Oh." A trace of disappointment flashed in Yang Mi's eyes.

"When you go there, you must make arrangements for Miss Mi, and there must be no mistakes, understand? Sister Mi is a celebrity, and there may be paparazzi following her. You must pay attention to this..."

Li Chuan didn't notice Yang Mi's strangeness, so he told Zhu Chenwei again on his own, then looked at Yang Mi with a smile and said, "Sister Mi, if you have any problems, just tell him directly, and he will come forward to help you solve it." Yes, if he doesn't do something well, you can tell me later, and I'll take care of him."

"understood."

Yang Mi responded lightly, and then directly closed the car window.

"Let's go, let's go, slow down on the road, pay attention to safety... goodbye, sister Mi, sister Mi, goodbye..."

Li Chuan watched the black Alpha go away, and then returned to the company.

At 55:[-] in the evening, he returned to the live broadcast room, walked to the center console, and began to check today's live broadcast data.

Live broadcast duration: 5 hours and 42 minutes
Viewers: 4522.3 million

Peak popularity: 78.9 million

Average popularity: 48.8

Average customer unit price: 88.1 yuan

Conversion rate: 9.2%
Total sales: 3.67 million

This data can be described as quite gorgeous.

The audience is 4522.3 million, which is almost the same as Douyin.

You know, Taobao’s traffic is not a little bit worse than Douyin’s. To put it bluntly, the two are not at the same level at all.

Although today is "Goddess Day", Taobao has a certain traffic bonus, but it is still not as good as Douyin.

There are big and small shopping festivals, the largest being "Double 11", followed by "Double 12", "618" and so on. Among them, "Goddess Festival" is at most a mid-range level.

In the midstream shopping festival, the traffic bonus will not be too large.

For Taobao, only during the "Double 11" period can its traffic be comparable to or even surpass Douyin in a short period of time. Except for "Double 11", everything else is not working well.

So, Li Chuan won more than 4000 million viewers with a small total traffic pool... This achievement can be said to be shocking.

To be able to do this, in addition to his own contribution, I would also like to thank the official support of Taobao Live, as well as the traffic effect formed by Yang Mi's arrival.

The superposition of several factors has created 4522.3 million field views.

And the 4522.3 million viewers also created a peak popularity of 78.9 and an average popularity of 48.8... This level is basically similar to Douyin.

The average unit price per customer is 88.1 yuan, which is slightly higher than before, but not too much higher, and the overall is relatively stable.

The conversion rate is 9.2%, which is much stronger than his Douyin data, but it is a bit weaker than his previous Taobao data.

The last time Li Chuan broadcast live on Taobao was the "Taobao New Year's Shopping Festival" years ago. At that time, his conversion rate in a single game exceeded 10%.

Right now, he has fallen from the "10%" level, and he is still quite disappointed.

However, this is not possible.

This time, he posted two hot searches in a row during the live broadcast, especially the latter one, which attracted a lot of general traffic to the live broadcast room... Most of these general traffic viewers came to watch the hot search, He doesn't buy things in the live broadcast room, which lowers his conversion rate to a certain extent.

Total sales of 3.67 million... This achievement neither broke the "single game sales record", nor broke "Mr. Mori's personal single game sales record".

The time Li Chuan sold the most before was the "Douyin New Year's Shopping Festival". The number of viewers exceeded 100 million!
With the support of huge traffic, he easily created sales of 4.11 million.

However, this live broadcast is a special case. If there are no special circumstances in the future, it is estimated that it will be difficult to have a second time.

Except for the "Douyin New Year's Shopping Festival", "3.67 million" is his highest single-session sales record.

Therefore, he is still very satisfied.

After reading the overall data, Li Chuan checked the detailed data again.

[Average profit margin: 42.6%]

This is the first and only time for Li Chuan that the average profit rate has exceeded 40%!

Before, his average profit margin was only about 37%, but now it has increased to 42.6%, which is a very obvious improvement.

Of course, this is hardly the norm.

The average profit margin in this field is high because he sells a lot of cosmetics... Cosmetics is a huge profit industry, so the profit margin is relatively high.

In normal times, he certainly wouldn't sell so many cosmetics.

Cosmetics are sold less and there are no other high-margin products to replace them, so the average profit margin will naturally decrease accordingly.

Li Chuan estimates that in the later period, his average profit rate will fall back to about 37%.

Someone may ask, why does Li Chuan sell so many cosmetics today?
The reason is simple, today is the "Goddess Day".

Well, the Goddess Festival is specially prepared for female audiences, and cosmetics are naturally the big ones.

Tonight, Li Chuan sold a total of sixteen types of cosmetics, ranging from kits to lipsticks, to facial masks, mud masks, etc., all kinds of cosmetics, including all kinds of cosmetics. Less repetitive.

These cosmetics have created an average profit margin of 42.6% for him, but also brought a serious problem, that is, the return rate.

As we all know, although cosmetics have high profits, the return rate is also high.

In fact, not only cosmetics, but all consumer products with women as the main body have a very high return rate.

Most of the women are very emotional, and they are more prone to impulsive consumption. Afterwards, when they calm down, they will refund or return the goods; men are relatively rational, and they will think before buying. Refunds are rare.

The physical and psychological differences between men and women lead to great differences between the male market and the female market.

The male market has a small capacity, low return rate, and strong repurchase, which is conducive to brand incubation, but it is not easy to make money; the female market has a large capacity, high return rate, and poor repurchase, which is not conducive to brand incubation, but it is easier to make money.

Because it is a "Goddess' Festival", most of what Li Chuan sells today are women-specific products, and he is targeting the women's market. Although this has created an average profit margin of 42.6%, it will eventually lead to a high return rate of 5%. It is definitely unstoppable, at least to 15%, and may even break through 20%.

The total sales are 3.67 million, the average profit margin is 42.6%, and the calculated profit is... 1.56 million.

After deducting the 20% return rate and 6% platform deduction points, and subtracting Yang Mi's employment cost of 200 million, the net profit is... 1.16 million.

1.16 million is not Li Chuan's highest profit record. His highest profit record was the "Douyin New Year's Shopping Festival"... At that time, he made 1.35 million in a live broadcast.

1.16 million, nearly 1.35 million less than 2000 million.

However, Li Chuan is not greedy. He can earn 1.16 million in a live broadcast, and he is already very satisfied.

With this 1.16 million, there is no need to worry about the follow-up "headquarters building and live broadcast base construction plan".

After reading the data, Li Chuan held a review meeting with Wang Chengyong and others.

This review meeting has a lot of content and takes a long time, starting at twelve o'clock in the evening and ending at one o'clock in the morning.

After the review was over, Zhu Chenwei just returned to the company.

"Is it all arranged?"

Li Chuan asked while taking the car keys from Zhu Chenwei.

"It's been arranged, Yang Mi and the others have already stayed in the hotel."

"Have you encountered any special circumstances?"

"Yes, I met paparazzi."

"Huh? Are there paparazzi?!"

Li Chuan couldn't help but widen his eyes.

Before, he was just talking casually, but he didn't expect to meet a paparazzi.

Although it is normal for a big star like Yang Mi to be followed by paparazzi, it was quite surprising for him to experience such a thing for the first time in his life.

"I was driving to the hotel and found a car following behind me. I didn't pay attention. It was Yang Mi's assistant who reminded me."

"Well, they are in the entertainment industry, and they have rich experience in this field... What happened next?"

"Then I just walked over and chased them away."

"Really drive away?"

"Well, I drove them away. I watched them leave with my own eyes, but... I don't know if they will go back later."

Li Chuan nodded when he heard the words, but didn't say anything.

It is indeed possible for the paparazzi to go back, but it is impossible for Zhu Chenwei to stay there.

Although he had told Zhu Chenwei before that "Yang Mi must be settled properly without any accidents", but these were just polite words in front of Yang Mi, he couldn't really ask Zhu Chenwei to be foolproof.

Zhu Chenwei is an employee of Sanmu Network, not Yang Mi's employee. It would be great if he could help Yang Mi drive away the paparazzi. It is absolutely impossible to stay there overnight.

"Okay, it's hard work. You should go back to rest early, have a good sleep, and come back to work in the afternoon."

"Ah."

"..."

After Zhu Chenwei left, Li Chuan walked to the circuit room, turned off the company's external switch, then returned to the rest room in the office, and went to take a shower.

At 01:30 am, he showers and goes to bed.

Before going to bed, he wanted to play with his mobile phone for a while as usual.

However, as soon as he turned on his phone, he found that he had received a WeChat message.

Yang Mi: [Are you done with your work? 】

'Um? '

Li Chuan frowned, and subconsciously glanced at the release time - 01:21, 10 minutes ago.

At that time, he was still in the shower, so he didn't hear it.

'You still text me so late? '

'Is there something wrong... the paparazzi went back again? '

Li Chuan felt uneasy, so he made a WeChat call directly.

However, the phone only rang for a second before being rejected.

Yang Mi: [Don't call. 】

Li Chuan: [Uh, Sister Mi, how are you there? 】

Yang Mi: [It's okay, why do you ask that? 】

Li Chuan: [Oh, you sent me a WeChat message so late, I thought it was an accident. 】

Yang Mi: [You think too much, what can I mean when I'm in a hotel. 】

Li Chuan: [That's good, that's good. 】

Yang Mi: [Why did you reply to WeChat so late? 】

Li Chuan: [I was taking a shower just now, I didn't hear it, sorry. 】

Yang Mi: [take a bath?Are you done? 】

Li Chuan: [Well, I'm done with work, and I'm about to take a rest. 】

Li Chuan sent a sentence, and waited for a long time, but did not wait for the next sentence. While he was wondering, Yang Mi suddenly sent a sentence.

Yang Mi: 【You have time now, you can come to my place for a while. 】

(End of this chapter)