This celebrity is too rich

Chapter 303 The Perfect Goddess

"Sister Wei's Workplace Diary" became popular, and it went viral.

It may not be accurate to say this, because "Sister Wei's Workplace Diary" has become popular from the very beginning.

Li Chuan and Yu Jie set up this project in the first place for the purpose of increasing fans of Wu Jinyan's Douyin account.

Since it is for increasing fans, the video content must conform to the platform attributes of Douyin, otherwise, the whole project will easily fail.

With this in mind, "Sister Wei's Workplace Diary" is set up as a series of short plays, each episode is only 5 minutes long.

According to Li Chuan's idea, "Sister Wei's Workplace Diary" was filmed for Douyin users to see. His only purpose is to attract Douyin users to become Wu Jinyan's fans, and he never considered "getting out of the circle" at all. these things.

At that time, he would never have thought that "Sister Wei's Workplace Diary" would be favored by Douyin officials later, and vigorously promoted as a strategy, which made the whole drama popular before it was broadcast.

If he had thought of this result a long time ago, he might not have made a series of short dramas... He might spend money to make a real TV series or web series.

TV dramas or online dramas are popular, even if they are not broadcast on Douyin, Wu Jinyan can still attract a large number of fans.

Moreover, the income that a popular TV series or online drama can create is not comparable to a small series of short dramas.

Of course, this is just an assumption.

If Li Chuan really makes "Sister Wei's Workplace Diary" into a TV series or an online drama, and it is not broadcast on Douyin, then it will not get official support from Douyin... Without the official support from Douyin, this drama may not be popular Get up... If you don't get angry, everything he does will be in vain.

Moreover, the production cycle of TV dramas or web dramas is very long, and within a few years, it will definitely not be able to be done... If you rely on this method to increase the popularity of Wu Jinyan's Douyin account, even if you succeed in the end, you will miss the "first place" The title of "star with live broadcast delivery"... Without this title, Wu Jinyan's transition to live delivery delivery will be greatly reduced.

Therefore, if "Sister Wei's Workplace Diary" is made into a TV series or web series, the effect may not be particularly good, and it may be empty.

From this perspective, it was a wise choice for Li Chuan to set "Sister Wei's Workplace Diary" as a series of short plays.

However, this also created some problems.

With the official support of Douyin, "Sister Wei's Workplace Diary" became popular before it started broadcasting.

Although this created extremely high popularity and achieved an unusual publicity effect, it also made many viewers mistakenly think that "Sister Wei's Workplace Diary" is a normal TV series or web series.

The audience watched "Sister Wei's Workplace Diary" with the mentality of watching TV series or online dramas, and found that each episode was only 5 minutes. They felt that they had been deceived, so they sprayed it on the Internet.

As soon as more people sprayed it, the word-of-mouth of "Sister Wei's Workplace Diary" was affected.

Just imagine, if "Sister Wei's Workplace Diary" didn't become popular before it was broadcast, but gradually became popular, would such problems still arise?

Most likely not.

Because "Sister Wei's Workplace Diary" was first shown in front of the audience in the form of a "series of short plays", even if it became popular later, the audience would accept it, and it would not cause such a big controversy.

Therefore, getting out of the circle in advance is not necessarily a good thing.

Of course, this is also hypothetical and has no meaning in reality.

The reality at the time was that "Sister Wei's Workplace Diary" was popular on Douyin before it was broadcast, and it went out of the circle in advance, which created a very high popularity, but it was resisted by netizens, which caused the word-of-mouth to plummet .

This problem is very serious. If it is not done well, the whole show may be ruined.

Fortunately, Jie and others handled it properly. They appointed Wu Jinyan to clarify immediately, explaining that "Sister Wei's Workplace Diary" is a series of short dramas, not a regular TV series or web series.

After the clarification, although many people were still scolding, most of the audience understood what was going on.

And with the passage of time, the audience has gradually accepted the concept of "series of short plays".

"Sister Wei's Workplace Diary" has a fast pace and exciting plot... The audience can see this.

Therefore, when the audience returned to rationality, the advantages of "Sister Wei's Workplace Diary" were gradually discovered, and word of mouth gradually recovered, with more and more positive reviews and fewer and fewer negative reviews.

To this day, although there are still some bad comments, most of them are complaining about "too short" and "not enough to read", not really scolding... Nowadays, netizens who really scold "Sister Wei's Workplace Diary" In fact, there are very few.

With the recovery of word-of-mouth, the popularity of "Sister Wei's Workplace Diary" has also shown a gradual upward trend after going through a wave of roller coasters.

As of midnight on March 3, "Sister Wei's Workplace Diary" has been online for 28 days, and [-] videos have been updated, including one trailer and twelve episodes.

The specific playback data is as follows:
Trailer: 3.79 million

First episode: 2.64 million

Episode 1.88: [-] million

Episode 1.85: [-] million

Episode 1.70: [-] million

Episode 1.61: [-] million

Episode 1.55: [-] million

Episode Seven: 1.53 million

Episode Eight: 1.40 Million

Episode IX: 1.46 million

Episode 1.39: [-] million

Episode No.11: 1.31 million

Episode No.12: 0.61 million

Except for episode No.12, which was less than 1.3 million due to the short update time (only six hours), the others are all over [-] million... This number has increased significantly compared to a few days ago.

The popularity of "Sister Wei's Workplace Diary" is not only reflected in the data, but also in external feedback.

The relevant content of "Sister Wei's Workplace Diary" has been dominating the Douyin hot list, and it is almost never off the list. The influence of the external station is also very strong, and it will be on the Weibo hot search from time to time... The title is【【 Mr. Sen's President Fan]'s Weibo hot search is just one of them.

Because Li Chuan has just appeared on the screen and is not the protagonist, so he only made one trending search, while Wu Jinyan, who is the protagonist, has already been trending five or six times, and the related plot trending has reached more than a dozen times. I can't count the time.

In addition, the feedback from the audience was also very enthusiastic.

Many "reporter-type" short video masters on Douyin have recently frequently published content related to "Sister Wei's Workplace Diary".

What is a "reporter type" short video expert?

To put it bluntly, they are self-media people in the traditional sense; to put it bluntly, they are marketing accounts for hype.

Their video content is all about rubbing hot spots and writing copywriting... What news happened in the society, what gossip broke out about celebrities, what happened to a big company, what film and television works came out recently, etc., as long as there is an explosive If there are points and traffic, they will take the opportunity to write a set of copywriting, and then speak it out with their own mouth.

Although this type of account has low monetization ability, its drainage effect is very good. As long as the words are smooth and the copywriting is good, they can generally get a lot of views, and they can make a few popular videos from time to time, so do this. There are quite a lot of people in this class.

As one of the biggest hot topics on Douyin, "Sister Wei's Workplace Diary" naturally attracted the attention of "reporter-type" short video experts.

The same content, different people will have different perspectives.

Some accounts related to short video operations will analyze from the content and form of "series of short dramas", saying that "series of short dramas may be the future development direction", "Douyin is supporting the series of short dramas", "ordinary How do people make a series of short dramas", "Without the blessing of stars and IP, can the series of short dramas be successful?" and so on.

Some celebrity gossip accounts are keen to fabricate gossip about Wu Jinyan, Mr. Sen, Yu Zheng and others. The more famous topics include "Wu Jinyan and Mr. Sen have reached a cooperation, and they want to become an Internet celebrity in the future", ""Sister Wei" "My Workplace Diary" is exclusively produced by Sanmu Network, and has nothing to do with Yu Zheng's Huanyu Film and Television. "Sister Wei's Workplace Diary" is now popular, Yu Zheng is very jealous and angry, and wants to sue Sanmu Network", "The relationship between Wu Jinyan and Mr. Sen is unusual. They collaborated on a live broadcast before. Mr. Sen also helped Wu Jinyan clean up the scandal at that time, and now he has paid for Wu Jinyan to film a series of short dramas, which is basically equivalent to making the relationship public." etc. .

There are also some relatively pure "reporter-type" short video experts who simply explain the popularity of "Sister Wei's Workplace Diary" without any special views.

These videos have been produced, and all of them have gained a lot of views, which to a certain extent has made a large-scale popularization and promotion of "Sister Wei's Workplace Diary"... The number of views of "Sister Wei's Workplace Diary" has increased, They have contributed a lot.

Nowadays, everything about "Sister Wei's Workplace Diary" is developing in a good direction. In the future, "Sister Wei's Workplace Diary" may become a real "big hit drama".

The good momentum has also brought real benefits to Yu Jie and others.

On March 3th, the day when Li Chuan negotiated with Netac Design, Yu Jie and others also conducted a negotiation... With the assistance of the Douyin official, they signed advertising agreements with Mengniu and Dove respectively... Advertisements worth a total of 26 million with an extension clause.

The extension clause means that after the contract expires, follow the wishes of both parties, and continue to continue if you are interested. There is no need to renegotiate or sign the contract, and the terms will remain the same.

Judging from the current situation, if the two advertisements of Mengniu and Dove can be carried out to the end, the overall revenue will exceed 5000 million!
Of course, it is unlikely that you will do it all the way to the end.

Although Mengniu and Dove are very rich, they are not stupid, and they will definitely not spend money randomly... Generally, after they have done it for a period of time and achieved the effect of publicity, they will not continue to do it. This is normal There is nothing to say about the business methods.

In this regard, Yu Jie and others are not too worried, because there are many advertisers who want to cooperate with "Sister Wei's Workplace Diary", not just Mengniu and Dove.

According to incomplete statistics, there are already nearly a hundred advertisers who have taken the initiative to find them.

Among the nearly [-] advertisers, Mengniu and Dove are not the highest bidders, but their brands are big and well-known. Yu Jie chooses to cooperate with them in order to pay attention to the brand and is also afraid of problems. .

If Mengniu and Dove choose not to extend the contract after the contract expires, it will be relatively easy for Yu Jie and others to find two more reliable alternatives.

On the afternoon of March 3, the advertising agreement was signed, and at noon the next day, the previous advertising fee was called, a total of 26 million.

340 million... This figure has already exceeded the input cost of "Sister Wei's Workplace Diary".

While recovering the cost, it also made a profit of 70!
This news, like a shot in the arm, injected a surge of energy into the crew of "Sister Wei's Workplace Diary", instantly boosting their combat effectiveness by a large amount.

Li Chuan really felt this point.

Because Wu Jinyan returned to Hangzhou on the second day, "Sister Wei's Workplace Diary" resumed filming, and he joined it as one of the actors.

When the crew was filming, he fully felt that the spirit of the whole crew had changed. Before, they were step-by-step, but now they are full of energy; before, they followed the rules and only wanted to complete the task, but now they are vigorous and extremely efficient.

He was in it, but he became the one who held back the most.

There's no way around this, he doesn't have much acting skills, and he was able to get by with some methods taught by Wu Jinyan before, but now that he has almost forgotten the methods, he has revealed his true colors.

Speaking of which, it's all Wu Jinyan's fault.

Last night, Wu Jinyan kept saying that he was going to help him review methods and train acting skills, and he was ready, but Wu Jinyan threw himself into his arms as soon as he entered the door.

As a normal man, he has Nephrite in his arms, so he doesn't have the time to review methods and train acting skills... No matter what, let's talk about "fighting" first.

However, after several "wars", he was so tired that he fell asleep immediately.

Therefore, last night, he didn't have time to review, which indirectly caused him to become the most retarded person in the whole crew today.

Fortunately, Wu Jinyan corrected his mistake when he knew it. Taking advantage of the gap between filming, he took the initiative to come over and review the method for him, and gave him a simple training.

After that, he went on stage to film again, and it went much smoother.

Li Chuan followed the crew of "Sister Wei's Workplace Diary" to shoot for a day and a half, which is considered to have finished filming all the early and mid-term scenes of Wan Sen (Wan Sen's scenes are mainly concentrated in the later stage, and the early scenes are relatively small.)
On the afternoon of March 3, he temporarily left the crew of "Sister Wei's Workplace Diary" and started busy with his own work.

Since tomorrow is Saturday, he will broadcast live again, so he has to select products in advance and shoot promotional videos.

He was busy until five o'clock in the afternoon.

At five o'clock in the afternoon, the work is not over, but he pauses because he has to interview someone.

This person is Qin Sheng.

Yesterday afternoon, Jiang Zeyu told him in advance: Qin Sheng has returned to BJ and will come to Hangzhou for an interview tomorrow.

This afternoon, Jiang Zeyu picked her up at the airport, and arrived at the company around [-]:[-].

At around five o'clock in the afternoon, Li Chuan met Qin Sheng in his office.

'Damn it, goddess. '

The first time he saw Qin Sheng, Li Chuan felt such emotion in his heart.

He had heard from Jiang Zeyu before that Qin Sheng was very beautiful, but when he saw the real person, he was still a little surprised.

Qin Sheng is more beautiful than he imagined, with a delicate oval face, light makeup, long hair and shawls, exuding a chic and bookish atmosphere, about 1.7 meters tall, with a well-proportioned figure, not luxuriously dressed, but The overall temperament is very elegant, and it is not from an ordinary family at first glance.

Looks, figure, temperament, everything is available, the family is rich, and she is dedicated to goodness, does not seek fame and fortune, and is willing to devote the rest of her life to charity and public welfare... Isn't this the perfect goddess in the eyes of ordinary people.

What kind of celebrity, Internet celebrity, in front of Qin Sheng, is simply weak.

Facing this woman, Li Chuan inevitably had a trace of evil thoughts deep in his heart.

But soon, he forcibly suppressed it.

Qin Sheng is not an ordinary girl. Jiang Zeyu hinted to him before that Qin Sheng's family is not just as simple as being rich, but also seems to have a certain red background.

With such a family background, if he dared to attack, the consequences would be unimaginable.

Therefore, no matter how tempted he is, he can only restrain himself and not act arbitrarily.

"Qin Sheng, right?"

Li Chuan calmed down his inner emotions, and a faint smile appeared on his face.

"Hello, Mr. Mori, I'm Qin Sheng, and I've known you for a long time."

Qin Sheng stood up from his chair, and offered his hand to Li Chuan.

"You're welcome."

Li Chuan shook hands with Qin Sheng, and they fell apart instantly, then walked back to the desk, greeted with a smile, "Sit first, let's chat slowly."

"it is good."

"..."

(End of this chapter)