This celebrity is too rich

Chapter 311

Li Chuan paused, opened WeChat, entered a ".", and sent it.

Yang Mi: [Why? 】

Li Chuan: [Try it. 】

Yang Mi: [Experiment what? 】

Li Chuan: 【Experiment whether you deleted me or not. 】

Yang Mi:【? ? ?Why should I delete you? 】

Li Chuan: [Didn't you get angry just now... I know that when women are angry, they tend to be impulsive. 】

Yang Mi: [Who told you that I was angry? 】

Li Chuan: [No one told me, I guessed it myself. 】

Yang Mi: [You guessed wrong! 】

Li Chuan: [Really guess wrong? 】

Yang Mi: [Of course it's true!Don't pretend to be smart. 】

Li Chuan: [Oh... okay, it's fine if you're not angry. Originally, I wanted to make it up to you. Since you're not angry, forget it. 】

Yang Mi:【? ? ? 】

Li Chuan: [(smiling face), it's getting late, you should go to bed earlier, I'll get off first. 】

Yang Mi: [Wait a minute! 】

Li Chuan: [What's wrong? 】

Yang Mi: [If I get angry, how are you going to compensate me? 】

Li Chuan: [How do you want me to compensate? 】

Yang Mi: [I want it, can you give it? 】

Li Chuan: [Yes, absolutely! 】

Yang Mi: [Okay, I want money! 】

Li Chuan: [Hehe, you are direct enough... yes, how much do you want? 】

Yang Mi: [How many do you have? 】

Li Chuan: [I don’t know, I can’t figure it out in a while. 】

Yang Mi: [Give me half of the share, how about it?I am not greedy either. 】

Li Chuan: [Haha, yes. 】

Yang Mi: [Really? 】

Li Chuan: [Really. 】

Yang Mi: [Then how are you going to give it to me? 】

Li Chuan: [For what? 】

Yang Mi: [Qian, are you out of your mind? 】

Li Chuan: [Why should I give you money? 】

Yang Mi:【? ? ?What you just said, and now you don’t admit it? 】

Li Chuan: [What I said just now is that you are angry, I will give you compensation, and you are not angry, why should I give it? 】

Yang Mi:【? ? ? ! ! ! 】

Li Chuan: [I said, there should be nothing wrong, right? 】

Yang Mi: 【I'm angry now!Ok? 】

Li Chuan: [No, it's too late to get angry now. 】

Yang Mi: [What do you mean?Finding fault with me on purpose? 】

Li Chuan: [Hahaha...]

Yang Mi: [You are laughing fart! 】

Li Chuan: [Today is April Fool's Day, I'm just kidding you. 】

Yang Mi:【. . . 】

Li Chuan: 【Reciprocity, do you understand? 】

Yang Mi: [Get out! 】

Li Chuan: [Hey, why are you still swearing? 】

Yang Mi: [I just scolded you, why? ! 】

Li Chuan: [Aren't you too tired?Are you narrow-minded? 】

Yang Mi: [You are sick! 】

Li Chuan: [You are the only one who is sick! 】

Yang Mi: [Get out! ! 】

Li Chuan: [Does it look familiar?Are you blushing? 】

Yang Mi: [Get out! ! ! 】

Li Chuan: 【I'm getting angry from embarrassment, right? 】

Yang Mi: [I warn you, don't talk to me in the future! 】

Li Chuan: [This...isn't enough. 】

Yang Mi: [As for!Fortunately, you are still a man, you hold grudges more than women, you have such a strong desire for revenge...]

Li Chuan: [Am I revenge? 】

Yang Mi: [Why doesn't it count? 】

Li Chuan: [I'm just making a joke...]

Yang Mi: [Are you joking like this? 】

Li Chuan: [Hey, those words are familiar too. 】

Yang Mi: [Get out! ! ! ! ! ! 】

Li Chuan: [Haha...Okay, okay, don't be angry, I'm wrong, okay, I apologize to you, I'm sorry...]

Yang Mi: [Hmph, hypocrisy. 】

Li Chuan: [Where is the hypocrisy, I am afraid that you will be angry and ruin your body. 】

Yang Mi: [Okay, stop acting here, hurry up and go about your business. 】

Li Chuan: [Huh? 】

Yang Mi: [Well, what, well, didn't you want to talk to Jia Ling. 】

Li Chuan: [Oh...then I'm leaving? 】

Yang Mi: [Hurry up and get out! 】

【…】

After finishing chatting with Yang Mi, Li Chuan clicked on Jia Ling's WeChat business card.

He thought for a while, and wrote a paragraph in the remarks message: [Sister Ling, hello, I am Mr. Sen, the one who does live broadcasts and brings goods... I am your fan, and I especially like watching your sketches and variety shows... ...I heard that you are preparing a movie recently, I am very interested, can we chat? 】

After editing, he selected "Add friend".

The friend verification was sent out, and after waiting for 2 minutes, no reply was received.

'It's already eleven o'clock in the evening, Jia Ling may have gone to bed. '

"Hey, I chatted with Yang Mi for too long just now, and played the game again, wasting more than two hours... If I could finish it earlier, I might add it tonight..."

'Yang Mi is really... a net delay! '

Li Chuan cursed secretly, shook his head, and said to himself: "Forget it, anyway, I'm not in a hurry. If I can't add it tonight, let's talk about it tomorrow."

After finishing speaking, he closed WeChat, and then opened Baidu again.

He clicked on the search bar and entered a line of words: [Movie Revenue Composition].

He wants to invest in "Hello, Li Huanying" because he knows that this project will definitely make money, and it will make a lot of money.

However, he was unable to calculate the exact return on investment.

why?
Because he doesn't understand the film market and the profit mechanism of the film.

In his past and present lives, he had never considered investing in movies, nor had he ever learned about it.

As for the profit mechanism of movies, like ordinary people, he only knows a rough idea... He knows that movies mainly rely on the box office to make money. In addition to the box office, they can also make money by placing advertisements and movie copyrights.

However, this is all he knows, and he doesn't know the specific details at all.

This is absolutely impossible.

Since he wants to invest in movies, he must first understand the basic rules and profit mechanism of the movie market. If he doesn't understand anything, he will enter rashly, and the possibility of failure is too great.

Therefore, before he formally talks about investment with Jia Ling, he needs to search Baidu and make some knowledge reserves.

He took his mobile phone and checked for more than an hour. Until 12:30 in the evening, he finally understood everything he wanted to know.

According to the information he found on the Internet, the income components of domestic films mainly include: box office income, copyright income, overseas sales, business cooperation, authorization and derivatives, government subsidies, industry subsidies, etc.

Box office revenue: The biggest revenue of a movie, generally accounting for more than 80% of the overall revenue.

Copyright income: mainly refers to the sales of TV broadcasting rights and Internet broadcasting rights... There is only one reliable TV broadcasting right, and that is CCTV6. CCTV6 is usually a one-time buyout, and the acquisition fee is between 160 million and 400 million; the Internet The price of broadcast copyright sales fluctuates greatly, generally between hundreds of thousands to several million, and tens of millions or hundreds of millions, but they are rare and basically belong to special cases.

Overseas sales: Selling movies to other countries, Hong Kong, Macao and Taiwan regions. The income from this part is very small, and it is almost negligible for most movies.

Business cooperation: Mainly advertising placement, marketing cooperation, event naming, etc. In this regard, the first movie is more popular, but most movies have no chance.

Licensing and derivatives: it is the image of the film, title, key visual elements, etc. This kind of income only belongs to IP-type movies, and ordinary movies cannot be done at all.

Government subsidies: government-led cultural industry subsidies and special subsidies from local governments. This part of the income is also very small, and some of them are very large, but except for special circumstances, it is unlikely to get it.

Industry subsidies: Mainly for movies in 3D or giant screen formats, the subsidy is not bad... If the box office is between 5000 billion and 100 million, the reward will be 200 million; if the box office is between 500 million and 1000 million, the reward will be [-] million; If the box office is between [-] million and [-] million, the reward is [-] million; if the box office is more than [-] million, the reward is [-] million.

It can be seen from the above information that although there are many ways to earn money from movies, most of them are for some special situations or special types of movies. For most movies, the main means of profit is box office.

The situation at the box office is also more complicated, requiring multiple splits.

After a film is released, the box office revenue generated must first pay a 3.3% special business tax and a 5% special fund for the film industry, with a total tax rate of 8.3%.

The remaining 91.7% is the "dividable box office" ratio of a movie.

In the "dividable box office", 50% of the movie theaters should be retained (drawn), and 7% of the theater chains should be retained, and the total retention ratio is 57%.

In addition, China Film Digital (China Film Group Digital Film Development Co., Ltd.) has to reserve 1% to 3% as distribution agency fees... usually 3%.

Therefore, the proportion of "dividable box office" left to the producers and distributors is only 40%.

Of the 40%, the distributor has to take 2% to 6%, and the remaining 34% to 38% belongs to the producer.

On the whole, the profit ratio (total box office) belonging to the producer is about 33%.

However, there are some special cases.

For example, if the producer has no money, the distributor needs to prepay all the promotion fees when the announcement is made. At this time, the distributor will take more of the "dividable box office" ratio, which generally reaches 4.8% to 8%.

Some people may say, shouldn't the issuer bear all the issuance costs?

In theory, this is the case, but there is a rule in the film industry-the publicity and distribution expenses are recovered first in the distribution returns.

What do you mean?
To understand it simply, it means that the profits generated by the box office should be deducted from the prepaid publicity fees first, and the rest will be divided proportionally.

In other words, no matter which party pays the publicity fee, it will be collected first, and this part of the funds will not be included in the later account sharing... If the box office is sufficient, the party who prepaid the publicity fee will not suffer any losses; if the box office If it is not ideal, the party who pre-pays the publicity fee will bear greater risks, and may face the result of not being able to recover the cost.

In addition, there are a variety of special publicity and distribution models, such as guaranteed minimum issuance, buyout issuance, etc.

Guaranteed distribution is a relatively common distribution method in the current film industry. The specific method is that the distributor promises a "dividable box office" figure to guarantee the minimum income of the film.

To give a simple example, a distributor has released a certain movie with a minimum guarantee, promising a "dividable box office" of one billion... Then after the movie is released, the lowest "dividable box office" is one billion.

If the "dividable box office" obtained in reality is less than one billion, the issuer must also divide the accounts according to one billion; and if it exceeds one billion, it needs to divide the accounts according to the relevant terms of the contract.

In this distribution model, the issuer assumes greater risks, so the proportion of "dividable box office" will be greatly improved, generally exceeding 10%.

Buyout distribution, this is very simple, that is, the distributor directly buys the movie.

The distributor directly buys the movie, so there is nothing wrong with the producer. After all, the movie has already been bought by someone else, so it belongs to someone else. party has nothing to do with it.

In addition, there is another special situation that will affect the proportion of the producer's "dividable box office", that is, "box office rebates".

Nowadays, the competition in the film market is very fierce, and the number of screens is limited... After many films are released, they cannot gain an advantage in the competition of films of the same period and cannot get enough films. At this time, they often use some special means.

"Box office rebate" is one of the more common special methods. The specific method is that the producer and distributor make a private promise to theaters and theaters to transfer a part of the "dividable box office" ratio, so as to achieve the purpose of striving for more films. .

In doing so, the "separable box office" ratio of producers and distributors is usually reduced by another 3% to 5%.

Therefore, the 33% overall profit ratio of the producer is only the most ideal situation. If there are special events such as guaranteed release, buyout release, box office rebates, etc., the profit ratio will change again.

After Li Chuan understood all this, he secretly calculated the return on investment of "Hello, Li Huanying".

'If I voted for "Hello, Li Huanying" and had a certain right to speak, then this movie will definitely not be released with a guarantee or buyout. Box office momentum, it seems unnecessary. '

'In this case, you only need to calculate according to the most ideal situation. '

"Hello, Li Huanying" has a box office of more than 50 billion. I don't know if it is more than 50 billion. Let's count it as [-] billion... The production cost is [-] million.

50% of 33 billion is 16.5 billion, and then divided by the production cost of 16.5 million, the return on investment is [-] times. '

'16.5 times...'

Li Chuan's face became tangled.

The return on investment of 16.5 times is already very high, but it is still not as good as his previous investment in Bitcoin.

When he invests in Bitcoin, he can get 15 times the rate of return, and if he makes a T in the middle, it will become 30 times.

16.5 times and 30 times, the gap is still very large.

This is also what confuses him.

Judging from the data alone, it seems that he does not need to invest in "Hello, Li Huanying", just concentrate on speculating in Bitcoin, which will be more profitable.

However, after struggling for a while, he decided to invest in "Hello, Li Huanying".

why?
Because he wants to diversify his investment.

He used all his money to speculate in Bitcoin, which is too easy to be supervised, too easy to be suspected, and too prone to problems...Once something goes wrong with Bitcoin, he may lose all his money.

Appropriate diversification of investments can effectively guarantee the safety of his funds. If one party goes wrong, there will be another party to support him. At that time, he will not lose everything.

From this perspective, "Hello, Li Huanying" is a good choice, after all, this project has a return on investment of 16.5 times.

16.5 times is really very high.

Apart from Bitcoin, he doesn't know any investment target that can exceed this figure.

Rational judgment, this is a very rare investment project, since you have encountered it, you must grasp it!
(End of this chapter)