This celebrity is too rich

Chapter 313 No. 1 Douyin Fans

April [-]th was Saturday, and that night, Li Chuan started a live broadcast on Douyin as usual.

Live broadcast on Douyin every Saturday. This plan has been implemented for nearly two months.

Today, Li Chuan no longer needs to release a promotional video before each live broadcast.

Of course, this process is gradual.

At the beginning, he had to shoot three promotional videos before each live broadcast, and released them according to the rhythm of "one on Thursday, one on Friday, and one on Saturday"; after entering March, he reduced the number of promotional videos When he reached two, he released them according to the rhythm of "one on Friday and one on Saturday"; in late March, he reduced the number of promotional videos to one and only released it on Friday.

It was already April, and he felt that it was almost done, so he canceled the promotional video directly.

For today's live broadcast, he did not release a promotional video in advance, and the popularity of the live broadcast room was not affected by it.

This is enough to prove that his previous decision was completely correct.

……

At 32:[-] in the evening, Li Chuan sold out the last item and started chatting again.

"One more piece of good news for everyone. Our charity fund has been established... I have posted it on several platforms before, and many viewers may already know it. However, I still want to report to you here again."

As Li Chuan said, he took a plaque from the staff next to him and displayed it in front of the camera: "This is...Hangzhou Sanmu Charity Foundation."

"I would like to thank all the viewers in the live broadcast room. Without you, I would not be where I am today, let alone this charity fund... It is you who gave me the opportunity to realize the value of life. In the future, I will also take all of you wish to help those in need.”

"Sanmu Fund has not been established for a long time, but it has already started to work... We have communicated with the leaders of NMGXLGL area and plan to build two Hope Primary Schools in the local area. Our staff have passed by and are currently coordinating with relevant departments, planning site..."

What Li Chuan said was the truth.

After Qin Sheng joined Sanmu Network, she quickly entered the role. In less than three days, she had recruited all the personnel needed by Sanmu Fund.

In due course, the administration department also helped her find a house and let her settle down in Hangzhou.

However, less than a day after she settled down, she found Li Chuan and said that she would take the team to NMG to start work.

Originally, Li Chuan didn't want Qin Sheng to start working so soon, because Qin Sheng and his team joined the company for too short a time, and they started working within a few days and had to go on business trips, which was not in line with normal conditions. The staff training process is also very inhumane.

However, Qin Sheng was very insistent. She said that the task of "building ten Hope Primary Schools in two years" is very heavy, and we must hurry up, otherwise it will be difficult to complete it on time. Moreover, if it is delayed for too long, accidents will easily occur, which will lead to the failure of the plan. abortion.

Li Chuan couldn't refute this, so he nodded in agreement.

On the morning of April [-]th, the day before yesterday, Qin Sheng flew to NMG with his team, and Li Chuan even went to the airport to send them off in person.

At present, they have settled down at the destination and officially started their work.

"The two Hope Primary Schools are just the beginning. When the construction work is on the right track and we have accumulated enough experience, the follow-up eight Hope Primary Schools will be put on the agenda as soon as possible... The task of building ten Hope Primary Schools in two years It is heavy and difficult to complete, but as long as we work hard, it will definitely come true!"

"Okay, let's just say so much today, it's getting late, everyone, go to bed early."

"Bye-Bye."

"Good night."

"..."

At [-]:[-] p.m., Li Chuan turned off the live broadcast.

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Li Chuan ignored the applause around him again, raised his head, winked at Zhu Chenwei, then got up and walked out of the live broadcast room.

Zhu Chenwei understood, and hurriedly followed.

When the two came to the chairman's office, Li Chuan told Zhu Chenwei: "What I said just now, you hire a group of sailors to guide public opinion."

"Is it only to guide public opinion?"

"Well, there's nothing else to do."

"Oh, ok, I see."

"Well, you go first."

"..."

The reason why Li Chuan asked Zhu Chenwei to only guide public opinion and not to do propaganda work is because he knew that the enthusiasm for "building ten Hope Primary Schools with 2000 million yuan" has passed, and no matter how hard the publicity is, it will not be effective. How much effect, but it is easy to arouse public resentment.

He thought about it carefully, and felt that the focus of his current work should be to try not to let netizens forget about this matter.

How can it be done?

Large-scale publicity is definitely not advisable, but he can mention it in the live broadcast and tell about the construction progress of Hope Primary School from time to time.

Although the publicity of the live broadcast is limited, he has many fans and matrix accounts, and he will edit and release his videos... This kind of publicity may not be too popular, but it can also have a certain publicity effect.

In this way, as long as it continues, netizens will not forget this matter.

However, he must pay special attention to one thing, that is, not to let public opinion get out of control.

Once public opinion gets out of control, everything he has done before will be in vain.

Therefore, he asked Zhu Chenwei to hire sailors and guide public opinion... not to have much publicity effect, but to keep public opinion from getting out of control.

He feels that as long as the netizens don't forget about this incident and the current public opinion situation is maintained, his image as an "entrepreneur" will slowly build up over time.

At 42:[-] in the evening, Li Chuan returned to the live broadcast room, walked straight to the center console, and began to check today's live broadcast data.

Live broadcast duration: 5 hours and 41 minutes
Viewers: 5331.5 million

Peak popularity: 119.9 million

Average popularity: 63.9

Average customer unit price: 90.6 yuan

Conversion rate: 4.8%
Total sales: 23185.6 million

Compared with the last live broadcast, his popularity data did not drop at all, but because the live broadcast was shorter by more than ten minutes, the audience dropped a little.

This is possible mainly because of "Sister Wei's Workplace Diary".

Today, like the last live broadcast, whenever the popularity of the live broadcast room drops, he will mention "Sister Wei's Workplace Diary"... The effect of this is still very good.

He has now found a way to get traffic, as long as this method is still effective, he will continue, and when it doesn't work, he may not mention it.

The average customer unit price is 90.6 yuan, which is lower than the previous live broadcast, but still maintained at a relatively high level.

Why is this happening?

Because as his fame grows, his position becomes stronger, and the supply chain system matures, he sells more and more big-name products in the live broadcast room.

The price of big-name products is high, and the mechanism is often accompanied by a combination of multiple products, so his average customer unit price will gradually increase.

To a certain extent, this represents that he is gradually moving towards the high-end market.

Going upmarket isn't his goal, though.

We all know that the higher the market, the smaller the audience.

If he does too high-end, the number of viewers consuming in his live broadcast room will be less and less, which is what he doesn't want to see.

The sinking market will always be the largest market, and we must not give up on this aspect.

His old club in the previous life, Ari Baba, kept developing in the high-end direction, ignoring the needs of the sinking market, which gave Pinduoduo a chance to take advantage of the situation.

The rise of Pinduoduo has shaken the foundation of Ali Baba... In later generations, the market value of Ali Baba has continued to decline, and the gap with Tencent has gradually widened, largely because of this.

Li Chuan has learned the lesson from his old club and always keeps in mind the importance of sinking the market, so he will not allow the average unit price to increase without limit.

In his opinion, the average unit price per customer can rise, but not too much. It is an ideal situation to keep it around [-] in the future.

The conversion rate is 4.8%, which is slightly higher than the 4.5% in the last live broadcast.

This is mainly because he converted the extra traffic obtained during the live broadcast... The conversion efficiency is not high, but it is good news.

Total sales of 2.31856 million... This figure is similar to the last live broadcast, only less than a million.

After reading the overall data, Li Chuan checked the average profit margin again.

[Average profit margin: 38.5%]

The total sales are 2.31856 million, the average profit margin is 38.5%, and the calculated profit is... 8926.5 million.

After deducting returns and platform deductions, the final net profit is... 8033.8 million.

The net profit exceeded 8000 million, which is considered a moderate breakthrough.

However, this means nothing.

His current state is still in the bottleneck period, but there are occasional fluctuations.

After reading the detailed data, Li Chuan checked the increase in fans again.

This is a more exciting moment, because before this live broadcast, the number of Douyin fans has reached 4422.2 million.

At that time, he also specifically checked the number of Douyin fans of Chen He, which was 4475.6 million.

The gap between the two is only 53.6.

According to his previous live broadcast growth rate, no surprises, after this live broadcast, he will be able to surpass Chen He and officially become "No.1 Douyin fans"!
He took out his phone, turned on Douyin, and tapped it lightly.

[Number of fans: 4483.6 million]

'This... must be too much, right? '

"Chen He just posted a video yesterday, and he didn't broadcast it live today. It's impossible to gain [-] followers in a few hours..."

Li Chuan felt that it should be exceeded, but he was not [-]% sure, so he searched and checked.

【Account: Chen He】

[Number of fans: 4478.3 million]

'Super! '

'Lao Tzu is now "No.1 Douyin fans"! '

When Li Chuan was excited, he couldn't help but clenched his fist and waved it.

However, he didn't get excited for too long, and calmed down quickly.

'Although it has surpassed Chen He, the position of "No.1 Douyin fans" may not last long...'

Thinking of this, Li Chuan couldn't help but shook his head and smiled wryly.

He was not afraid of Chen He overtaking.

Although Chen He's videos are updated frequently and followers are fast, but if the other party does not start the live broadcast, there is no possibility of overtaking him.

Of course, Chen He will definitely start a live broadcast later, but by then, he will have opened up a very big gap.

Therefore, in his eyes, Chen He has basically lost his competitiveness.

Besides Chen He, who else could pose a threat to him?

The answer is right by your side.

That person is Wu Jinyan!

"Sister Wei's Workplace Diary" is indeed too popular, especially on Douyin.

Wu Jinyan is the absolute protagonist of "Sister Wei's Workplace Diary", and the whole drama is released on her Douyin account.

In this way, her fan growth rate can be described as "horrible".

At the beginning, she could gain millions of fans a day, but it gradually declined, but the number of followers in a single day remained above 100 million.

Last night, Li Chuan took a look and found that Wu Jinyan had 3743.4 million fans.

Looking at it now, it has become 3860.2 million.

According to this trend, within a few days, Wu Jinyan's number of fans will surpass him and become the new "No.1 Douyin fans".

In this regard, he was both surprised and helpless.

The surprise is that Wu Jinyan is a subsidiary of Sanmu Network, and the higher the number of fans, the more beneficial it is to the company; the frustration is that Wu Jinyan has more fans than him, and his position as "No.1 Douyin fans" will no longer be maintained.

He finally surpassed Chen He and became "No. 1 Douyin fans". Now that his butt is still hot, he is about to be squeezed down by others... This feeling is really uncomfortable.

Of course, discomfort is only one of them.

Another reason is that his personal development plan was disrupted.

Originally, he thought that after he became the "No. 1 Douyin fans", he would make a lot of hype and take the opportunity to expand his popularity.

Right now, there is no chance.

Although he has become the "No.1 Douyin fans", in a few days, he will be surpassed by Wu Jinyan. If this is hyped and publicized, and the majority of netizens know about it, it will not be embarrassing enough.

Therefore, hype and publicity must not be done, and doing so will only increase the laughing stock.

He felt very helpless about this, but there was nothing he could do.

It's impossible for him to cut off "Sister Wei's Workplace Diary" for his own sake.

Although he has the right to do so, it is too stupid, too unstructured, and not in line with his usual style of doing things.

After all, he is the boss of Miki Network. The more popular Wu Jinyan is and the more fans he has, the better it will be for him.

In contrast, a little uncomfortable emotion and a personal development plan with little effect actually don't matter.

In any case, he has achieved the achievement of "No. 1 Douyin fans"... Although it is only a few days, as long as it is done, it is not too regrettable.

Thinking of this, Li Chuan felt much better.

After reading all the data, he held a brief review meeting with Wang Chengyong and others.

At 12:30 p.m., the review session ends.

Everyone went home from get off work, and Li Chuan also left the company.

Why not stay at the company?
Because he was going to find Wu Jinyan.

During this time, Wu Jinyan has been in Hangzhou, filming with the crew of "Sister Wei's Workplace Diary".

According to Wu Jinyan, since she is in Hangzhou, Li Chuan should accompany her every day...you don't have to accompany her during the day, but you must accompany her at night.

However, Li Chuan is too busy with work, often after twelve o'clock in the evening.

He was busy so late every day, and had to go to work the next day. If he went to Wu Jinyan again, his body might not be able to hold on anymore.

Therefore, he did not follow Wu Jinyan's wishes, and went to find each other every night.

In fact, he only went there two days ago, and he didn't go there again for nearly a week.

Today, I can't go anymore.

why?
Because Wu Jinyan is leaving again.

Originally, Wu Jinyan planned to finish filming "Sister Wei's Workplace Diary" in one go, but Huanyu Film and Television arranged a lot of tasks for her, mainly some commercial activities... Huanyu Film and Television watched "Sister Wei's Workplace Diary" "It's hot, and I want to take the opportunity to make more money.

At first, Sanmu Network, including Wu Jinyan, was firmly against it, but Huanyu Film and Television let it go, saying: "If you don't let Wu Jinyan go, we will hold you accountable for infringement."

The "tort liability" mentioned by Huanyu Film and Television refers to the fact that ""Sister Wei's Workplace Diary" is promoted under the title of "Story of Yanxi Palace" spin-off drama".

Although Li Chuan has reached an agreement with Yu Zheng before, and can properly use "Story of Yanxi Palace" to promote, but the agreement only specifies a few actions, and does not clearly stipulate the degree of "use". Therefore, "" Sister Wei's Workplace Diary" was promoted under the title of "Story of Yanxi Palace" spin-off drama', which is actually quite gray.

If Huanyu Entertainment decides to pursue this matter, it will be really difficult for Sanmu Network.

With this in mind, after Yu Jie asked Li Chuan for instructions, he had no choice but to let Wu Jinyan go.

According to the established itinerary, Wu Jinyan will leave tomorrow.

At this point in time, Li Chuan has to go to the hotel...to meet Wu Jinyan and get some sleep.

He hasn't seen Wu Jinyan for a week, now Wu Jinyan is leaving soon, if he doesn't go, then Wu Jinyan may explode.

……

At 55:[-] in the evening, Li Chuan arrived at the hotel.

After entering the room, he didn't bother to say anything, he directly picked up Wu Jinyan and rushed to the bedroom...

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