This celebrity is too rich

"gravitational?"

Li Chuan was slightly taken aback.

"Ah."

Jiang Zeyu nodded, and said: "I plan to use this brand... to acquire the West Gravity as a whole, and then reorganize it and change its name to 'Gravity Technology'."

"Gravity Technology..."

Li Chuan silently read, and a light flashed in his eyes.

The name "Gravity Technology" is really amazing at first glance, and it feels like a rocket maker.

As for gravitation, this concept will only exist if you ascend to the level of the earth.

From the perspective of the name alone, Gravity Technology is indeed a large-scale high-end technology group that develops and manufactures rockets and engages in outer space immigration, similar to Elon Musk's SpaceX.

Of course, this is just the impression brought by the name and does not represent people's overall impression.

What kind of impression a company will form in people's minds in the future mainly depends on the industry it is engaged in and the contributions it has made in the industry. The name cannot be a decisive factor.

However, it is also important to have a good name.

With a good name, it is easier to build a brand.

Only when the brand is built, will there be more room for development in the future.

If "Gravity Technology" takes shape and develops in the future, maybe one day it will become a large-scale high-end technology group that is actually engaged in outer space immigration, research and development, and rocket manufacturing.

Although this is just a beautiful imagination, Li Chuan is still very excited to think about it.

He usually likes to watch sci-fi movies and novels, and he has a little fantasy deep in his heart about things like outer space exploration and outer space immigration.

If there is a chance to realize it, he is very willing to give it a try. As long as he makes a little contribution in this regard, his life will not be in vain.

"What are you thinking?"

Seeing that Li Chuan was in a daze, Jiang Zeyu asked.

"I didn't think of anything."

Li Chuan came to his senses, collected himself, and said, "You said just now that the brand 'Gravity' is in the hands of Xi Gravitation?"

"Ah."

"This kind of trademark... shouldn't be easy to apply for."

"It's not easy to apply. It's definitely not possible to apply now. However, they applied relatively early and won it around 2000. At that time, the trademark law was not perfect, so it was a loophole."

"Oh, do they have all kinds of trademarks?"

"Quan, they have done a good job in this area, and they also attach great importance to it. They have everything they should have."

"Since they attach so much importance to it, why don't they use the brand 'Gravity'? Instead, they use West Gravity."

Li Chuan asked with some confusion: "From the perspective of brand communication, 'Gravity' is much stronger than 'Western Gravity'."

"They've used it before."

"Used?"

Li Chuan raised his eyebrows and hurriedly asked, "What product?"

"Electric fan."

"Electric fan?"

"Well, around 2003, they used the brand 'Gravity' to launch two electric fans, a floor fan and a table fan, both of which were relatively old in style, with a poor logo design, and did not make large-scale The promotion, only doing offline marketing locally, did not cause any waves in the end.”

"and after?"

"Later, they stopped making electric fans. Under the guidance of others, they changed the production line and started a small home appliance OEM...the OEM has been doing it for almost ten years. Around 2014, they applied for 'Western Gravity' ' trademark, started the meat grinder and wall breaking machine, and has been developed until now."

"So the brand 'Gravity' hasn't been used for more than ten years?"

"No, in 2015, they remade the brand logo of 'Gravity' and launched a meat grinder, but they stopped selling it after only two months."

"Only sold for two months?"

"Ah."

"Why? Are sales not good?"

"No, sales are okay."

"Then why not sell it?"

"They have other plans."

"What's the plan?"

"They wanted to use the brand 'Gravity' to develop a high-end series... At that time, the meat grinder was a bit low-end and had some quality problems. They were afraid that it would affect the brand tone, so they canceled it."

"Oh."

Li Chuan understood.

He understands what the other side is doing.

The brand "Gravity" is indeed very suitable for high-end products. If it is only for low-end products, it would be a bit of a waste.

It is the right choice to find problems, correct them in time, stop losses in time, and save them for future development.

If it was him, there is a high probability that he would do the same.

"And later?"

Li Chuan asked again: "Have they made their high-end series yet?"

"Didn't do it, they wanted to do it, but halfway through, they found that the air fryer was on fire, so they turned around and made an air fryer."

"Uh."

Li Chuan didn't know what to say for a while.

"Their sales of air fryers were very good, and they made a lot of money. Later, they expanded to heaters, baseboards and so on. used."

"Oh."

Li Chuan responded and muttered to himself.

According to Jiang Zeyu, although the "Gravity" brand has been established for nearly 20 years, it has not launched a few products, and the sales volume is not high, and its influence is limited.

This also means that almost no one in the society knows this brand.

In this way, as long as he buys this brand, rebuilds it, and pushes it to the market again, there is still a high probability of success.

'Well, it is indeed an opportunity. '

Li Chuan nodded secretly, and then asked: "The boss of Xigravity, what is his name? What Peng seems to be..."

"Wei Peng."

"Oh, yes, Wei Peng."

Li Chuan thought about it, and then asked, "Does he want to sell West Gravity?"

"Some ideas."

"A little bit?"

"Ah."

Jiang Zeyu responded and explained: "Since last year, their business conditions have been in trouble, and they are now highly indebted. If there is no turnaround, they may not last until the end of the year."

"So serious?" Li Chuan was quite surprised.

"Well, it's very serious. They now owe more than 4000 million yuan in loans to the bank, and there are also more than 1000 million foreign debts... There are three loans from the bank. The first one is 2000 million yuan, which is due in October this year. If they don’t come in, the factory may be gone.”

"Then can they pay back?"

"Hopefully."

Jiang Zeyu shook his head and said: "It's definitely not enough to rely on yourself. They can't afford to pay their wages now. Unless they can borrow another sum of money, otherwise, the two million yuan in 2000 will definitely not be enough."

"Can I borrow money?"

"According to common sense, it is unlikely."

Li Chuan couldn't help curling his lips.

Back then, West Gravity was also a good partner of his, but now that he has been reduced to this point, he also feels a little embarrassed.

However, sighs are sighs, he didn't feel uncomfortable because of it, but was very happy.

Because it is a good thing for him.

The worse the business situation of West Gravity is and the more serious the crisis is, the more likely it is that he will acquire the other party, and the price can be lowered.

From this point of view, he can't wait for West Gravity to go bankrupt tomorrow, and then take over the offer himself.

Of course, this is unlikely.

Things have to be done step by step, and he himself is not in such a hurry.

Before the official acquisition, he still needs to know more.

"I remember, they were pretty good last year, why did they become like this this year?"

Li Chuan asked, "What's wrong with them?"

"Last year, they spent more than 3000 million to develop a polymer self-heating mattress, but they couldn't sell it... You should know this."

"Polymer self-heating mattress... oh~."

Li Chuan remembered.

He helped sell the polymer self-heating mattress developed by West Gravity before!
It seems that during the "Douyin New Year's Day", Wei Peng brought this mattress to him and wanted him to sell it in the live broadcast room.

At first, he disagreed, because the price of this mattress is too expensive, more than 3000 yuan, and the function is relatively tasteless, but it can realize "automatic heating" through its own material characteristics, which looks like an IQ Tax.

However, at that time, he cooperated better with West Gravity, and Wei Peng begged hard, offered to give up 60% of the profits, and finally almost knelt down to him... Thinking of this, he reluctantly agreed .

However, after the product was put on the shelves, it only sold less than [-] orders, and it attracted the audience in the live broadcast room to pay "IQ tax".

Seeing this, he also made a decisive decision and directly removed this product from the shelves.

On the surface, it seemed that he was doing too much, but in fact, he had to.

After all, the audience in the live broadcast room had already "rioted". If he insisted on selling, the audience's perception of him would plummet... It is impossible for him to smash his reputation for a product.

In his opinion, it is already very good for him to agree to let this product appear in his live broadcast room, and for the rest, don't wishful thinking.

Of course, this is just his personal opinion.

From Wei Peng's point of view, it's completely different.

In Wei Peng's view, Li Chuan's actions seriously hurt him.

You know, during the "Douyin New Year's Day", the popularity of Li Chuan's live broadcast room was very high, and the number of people online at the same time exceeded 100 million.

With the attention of more than 100 million people, the barrage of "IQ tax" was frenzied. Instead of stopping it, Li Chuan obeyed the rhythm of the barrage and directly deleted the link of the mattress... Such behavior is undoubtedly true "Self-heating mattresses are an IQ tax."

Once things are determined, it will be very difficult to recover later.

Wei Peng begged Li Chuan to help sell the mattress. He originally wanted to do some publicity, but in the end, not only did not achieve the expected publicity effect, but it attracted a lot of negative comments.

These negative comments almost completely ruined the polymer self-heating mattress he painstakingly developed, and also dealt a serious blow to the "Western Gravity" brand.

Perhaps in the depths of Wei Peng's heart, it was Li Chuan who caused the West Gravity to fall to where it is today.

Of course, this is just a guess.

Wei Peng may not think so.

But no matter what, he must be unhappy, which can be seen from his subsequent behavior.

It turned out that Wei Peng's attitude towards Li Chuan was extremely attentive. Li Chuan posted a circle of friends. As long as he saw it, he would immediately like it and comment below. Give out red envelopes, please eat.

However, when the "mattress incident" happened, Wei Peng lost his nature of "licking dogs". I didn't even come to Hangzhou to ask Li Chuan to help him sell the goods.

This is the main reason why Li Chuan's cooperation with Xigravity decreased in the later period.

He usually sees too many manufacturers and brand merchants, and he can't even feel the lack of a gravitational force... Under such circumstances, how could he go to Wei Peng and take the initiative to sell goods for the other party.

As long as Wei Peng doesn't take the initiative to find him, their cooperation will be cut off.

During the period of severing cooperation, he almost forgot about Xi Gravity and Wei Peng.

If Jiang Zeyu hadn't mentioned it, he might not have remembered it until now.

"I don't know what this Wei Peng thinks. What kind of polymer self-heating mattress is made? It sounds very high-end, but in fact it's useless. It's just an IQ tax. Who would buy this thing for normal people?" Li Chuan Thinking of the past, some couldn't help but say.

"I heard that the reason why he made this mattress is because he and his wife are afraid of the cold." Jiang Zeyu answered.

"He and his daughter-in-law are afraid of the cold, so just pretend that everyone is afraid of the cold? Besides, there are many ways to solve the fear of the cold, such as heating, air conditioning, heaters, electric blankets... Which one is not good? Why do you have to get a mattress?"

"Subjective deviation. He and the people around him have this need, so he thinks that everyone has the need, but in fact, he and the people around him are just an exception."

"Well, subjective bias is really scary."

Li Chuan sighed, then waved his hands again and said, "Let's not talk about this for now, let's get down to business...Have you carefully investigated the situation of West Gravity?"

"Investigated, but not too deep, the basic situation has been understood, but there is no detailed data yet."

"Oh, according to your understanding, how much will it cost to acquire West Gravity?"

"About 3000 million."

"so little?"

"A lot."

Jiang Zeyu explained: "I investigated the performance of Gravity last year, and according to the formula of [-] times the PE of the manufacturing industry, the overall valuation of Gravity should be around [-] million.

This year, their performance has declined, and the valuation should be reduced by another 1000 million to 2000 million. In addition, their loans and foreign debts add up to almost 6000 million... Calculated in this way, the net worth of West Gravity is 2000 million to 3000 million.

Considering that they have such a valuable brand as 'Gravity', and then add a certain amount of intellectual property value... In the end, it is almost 3000 million. "

After Jiang Zeyu finished speaking, he added: "Of course, this is just an evaluation based on what I have learned so far. If there are other things that I don't know, the price may have to be adjusted."

"Ah."

Li Chuan nodded, and asked again: "Have you had any contact with them?"

"not yet."

Jiang Zeyu shook his head and said, "I came to you because I wanted to report to you first. If you agree to acquire Xigravity, I will formally contact them."

"I agree!"

Li Chuan said resolutely: "Just do as you want, this matter is entirely up to you, if there is any problem, please tell me."

"it is good."

Jiang Zeyu nodded in response, and then asked: "Do you want to investigate first?"

"You talk first."

Li Chuan waved his hand and said, "I'm interested, I'll go to investigate again, otherwise it's useless to go."

"alright, I got it."

"Ah."

Li Chuan thought for a while, and then asked: "During the negotiation, if there is any need for me, I can also participate, but you are still responsible for the overall situation. You remember to organize the data and make a plan. When the time comes, we will Let’s have a group meeting to discuss.”

"I know this, just rest assured."

"..."