This celebrity is too rich

Chapter 329 "Escape Room" is on the air, and it's on the hot search again!

As soon as Li Chuan arrived at the company, he learned a very depressing thing.

At around 09:30 this morning, Wu Jinyan officially surpassed Mr. Sen in the number of Douyin fans, becoming the account with the highest number of Douyin fans.

As of 26:[-] a.m., the data of the top three in the "Douyin Fan Ranking" are as follows:
1. Wu Jinyan: 4537.9 million

2. Mr. Sen: 4528.3 million

3. Chen He: 4515.5 million

After Wu Jinyan surpassed Mr. Sen in the number of Douyin fans, in a short period of time, the gap was widened by nearly [-]. The momentum can be described as "horrible".

Li Chuan was very depressed about this.

Although he knew that all of this would definitely happen, when it really happened, he still felt uncomfortable.

After all, it has been less than a week since he became "the person with the highest number of Douyin fans". It's like a person who has struggled for a long time and finally became the emperor, only to be kicked down just a few days after he took the throne.

This feeling is really not wonderful.

Fortunately, Li Chuan has a pattern, he only felt uncomfortable for a while, and then quickly recovered.

After adjusting his mentality, he called Zhu Chenwei to his office and ordered him to make some hype for Wu Jinyan.

The content of the hype is "Wu Jinyan surpassed Mr. Sen and became the No. 1 Douyin fan".

He originally wanted to use this hype on himself, but Wu Jinyan's popularity was too strong.If he makes a lot of hype and makes it known to everyone, and he is surpassed by Wu Jinyan within a few days of "taking the throne", then his behavior will be reduced to a laughing stock and ridiculed by others.

Wu Jinyan doesn't need to worry about this problem at all.

Wu Jinyan's popularity mainly relied on "Sister Wei's Workplace Diary".

As long as "Sister Wei's Workplace Diary" is still playing, and the popularity does not drop sharply, her popularity will not stop. Still, her fan growth rate is still unmatched.

The planned broadcast period of "Sister Wei's Workplace Diary" is two months, and now less than half of it has passed, and the popularity has not declined at all, but has shown an increasing trend.

As of around 60:60.7 pm yesterday, the total broadcast volume of "Sister Wei's Workplace Diary" exceeded 2.2 billion, reaching [-] billion!The average playback volume also exceeded [-] million, reaching [-] million!
In this case, no one can pose a threat to Wu Jinyan's Douyin fans.

In Li Chuan's view, Wu Jinyan's TikTok fans will firmly occupy the top spot for at least half a year, and there will be no slightest wavering.

In this way, they don't have to worry about any sequelae when they hype Wu Jinyan. After all, netizens will be able to accept and digest all this in half a year.

Li Chuan still paid more attention to this matter.

He gave Zhu Chenwei detailed instructions and communicated with him in many details.

It was already noon when the matter was dealt with.

Li Chuan ordered takeaway for himself as usual.

After eating, he was going back to the rest room to sleep.

However, just as he lay down on the bed, the phone rang.

Picking it up, it was a WeChat message from Yang Mi.

Yang Mi: [Are you there? 】

Li Chuan curled his lips, clicked on WeChat, and replied: 【Yes. 】

Yang Mi: [Are you watching "Escape Room"? 】

Li Chuan: [No, has "Escape Room" started? 】

Yang Mi: [The broadcast has already started, don't you know? 】

Li Chuan: [I didn't pay attention. 】

Yang Mi: [What are you busy with all day? 】

Li Chuan: 【Work. 】

Yang Mi: [Are you so busy at work? 】

Li Chuan: [No, mainly because I didn’t pay attention to this information. 】

Yang Mi:【. . . 】

Li Chuan: [Let me look back... Oh, by the way, I didn't seem to be in the first two issues. 】

Yang Mi: [What!Don't you know anything about it? 】

Li Chuan: 【Know what? 】

Yang Mi: ["Escape Room" started broadcasting on March 3st, and it has been broadcasting for half a month now! 】

Li Chuan: [Huh? 】

Yang Mi: [The first two episodes have been aired, and the third episode will be aired today, with you in it! 】

Li Chuan: [Oh~, then I'll look back! 】

Yang Mi: [Are you busy now? 】

Li Chuan: [I'm not busy now, I'll be busy soon. 】

Yang Mi:【? ? ? 】

Li Chuan: 【Today is Saturday, I want to broadcast live. 】

Yang Mi: [Aren't you live broadcasting at night? 】

Li Chuan: [It's a live broadcast at night, but before the live broadcast, I have to prepare, select products, hold meetings, sort out the process, etc... Do you think the live broadcast is just a joke?You don't need to prepare anything, you can start broadcasting casually? 】

Yang Mi: [Oh, that's it. 】

Li Chuan: [Okay, I'll watch it when I have time, do you have anything else to do?If not, I'll go to sleep first... Live broadcast at night, I have to refresh myself. 】

Yang Mi: [You can help promote it. 】

Li Chuan: 【Promote what? "Escape Room"? 】

Yang Mi: [Yes. 】

Li Chuan: 【How to promote it? 】

Yang Mi: [Send a Weibo, @我一下. 】

Li Chuan: [Why @you? 】

Yang Mi: [Anything is fine, let's interact and create some topics. 】

Li Chuan: [Oh, ok, I understand, is there anything else? 】

Yang Mi: [No more. 】

Li Chuan: [That's it first. 】

【…】

After finishing the chat with Yang Mi, Li Chuan quit WeChat, opened Weibo, searched and found the trailer of the feature film released by the official Weibo of "Escape Room", and forwarded it.

He edited a sentence: [The second recording of a variety show, familiar rhythm, different scenes, I hope everyone will support it! 】

After editing, he chose to publish it.

Afterwards, he thought about it and edited another Weibo.

[I finally met my idol @杨卫, the idol is so beautiful (thumbs up), and she sings so nicely (dog head)]

After editing, he chose to publish it again.

After doing all this, he turned off his phone and fell asleep.

While he was falling asleep, the popularity of "Escape Room" was rapidly fermenting.

The online update time of "Escape Room" is at twelve noon on Saturday.

Before the official launch, there were two trending searches on Weibo, the titles were ["Escape Room" Issue [-]] and "Escape Room" Gaming Club].

These two trending searches were bought by the "Escape Room" program group themselves, for the purpose of warming up and publicizing.

However, since these two hot searches are purely advertisements and have no topicality, the resulting popularity is not great and their influence is limited.

However, after the third issue of "Escape Room" was officially launched, the situation changed.

At around [-]:[-] noon, another hot search popped up on Weibo, titled [Yang Mi Idol].

This trending search was spontaneously formed because some viewers were attracted by the scenes in the third episode of "Escape Room".

What bridge?
Of course it was Li Chuan teasing Yang Mi.

When Li Chuan recorded "Escape Room", he created a lot of program effects, the biggest program effect was that he teased Yang Mi, described Yang Mi as an "idol", and then did a series of "black fan behavior".

The "Escape Room" program team knew that the program effect of this bridge section was explosive, so they kept it all without cutting it.

After watching the wonderful plot, many viewers were instantly aroused with enthusiasm, and some viewers even said that they were brainwashed.

Under such circumstances, some entertainment marketing accounts also found traffic passwords, and they recorded screens, edited program clips, and posted them on Weibo.

In this way, the topic of "Yang Mi Idol" came into being and became a hot search in a short time.

Once the hot search was born, it rushed to the "top search" at a rapid speed, forming a great influence.

This is not finished.

At around [-]:[-] noon, another hot search appeared on Weibo, titled: [Yang Mi "Thanks" Mr. Sen. 】

The trending search originated from the second Weibo post by Li Chuan.

He posted the second Weibo at 51:56 noon... After the Weibo was released, the popularity was not high at first, but at 5:[-], that is, [-] minutes later, Yang Mi reposted his Weibo, and accompanying text: [Thank you for "supporting" me so much! 】.

Yang Mi has [-] million fans on Weibo. Although there are many fake fans, even if the fake fans are removed, she is still one of the top super Vs on Weibo... She reposted a Weibo, and the influence is still very large.

With Yang Mi's forwarding, Li Chuan's second Weibo quickly became popular, and within 10 minutes, it received millions of views.

In this way, the trending search of [Yang Mi "Thanks" Mr. Sen] also came into being.

At around 01:30 noon, [Yang Mi "Thanks" Mr. Sen] successfully squeezed out [Yang Mi Idol], and also became the "Top Search".

With these two hot searches as the flash point, four or five hot searches were derived one after another.

At around two o'clock in the afternoon, [Mr. Mori Yang Mi Black Fan] was on the trending list.

At around [-]:[-] in the afternoon, [Yang Mi's "The Offering of Love"] was on the trending list.

At around three o'clock in the afternoon, [Yang Mi's murderous eyes] appeared on the trending searches.

At around 04:30 in the afternoon, [Mr. Mori really knows how to play] was on the hot search list.

A series of trending searches showed that Li Chuan and Yang Mi became popular again, and, driven by them, "Escape Room" also showed some faint signs of going out of the circle.

Li Chuan knew all of this.

He woke up at two o'clock in the afternoon, and when he woke up, he was told that he was on the trending search.

He turned on the phone, browsed briefly, and roughly understood what was going on in his heart.

In this regard, he has no special feeling in his heart, but he pays more attention to the trend of public opinion.

Therefore, he carefully checked the comment area.

【Idol?I think it’s almost like a black fan (laughing)]

[-I declare that Mr. Sen is Yang Mi's biggest black fan! 】

[-Hahaha, Mi Mi's reaction is so funny, she feels like she is going to die of anger. 】

【- Mi Mi's eyes want to kill (laughing)】

[Mr. Mori is good at creating program effects. 】

[-Yes, when he participated in "Star Detective" before, I discovered that he is really good at program effects! 】

[-It is recommended that Mr. Mori stay here! 】

【-support! ! ! 】

[-I watched the first two episodes of this show, and the effect was relatively mediocre. This time with Mr. Mori, it is obviously different. The effect of the show is so good that it explodes! 】

[-I feel that you are connoting Yang Di (dog head). 】

[-Yang Di is indeed much worse. 】

[-Yang Di is also an old variety artist, but I didn't expect him to be as good as a newcomer. 】

[-Don't step on it, Yang Di didn't do anything wrong. 】

【-He didn't do anything wrong, but his ability is a little bit worse. 】

【-No comparison, no harm. 】

[-Yang Di's ability is not bad, mainly because Mr. Sen's ability is too strong. 】

[-I think it's IQ. 】

[-Yes, Mr. Sen is a top student who graduated from Zhejiang University. He has accumulated hundreds of millions of net worth at a young age. He has been hailed as a "genius" by many business magazines. In terms of IQ, he must be crushed. 】

[-Blow it up, you can't even do a simple reverse reasoning, how high is his IQ? 】

[- It's just the effect of the program. 】

【-He had thought of it a long time ago, but deliberately pretended not to know. 】

【-hehe. 】

[-He recorded a variety show, not a level-breaking competition. The secret room was broken too fast and there was not enough material. What do you watch?Do you not understand such a simple truth? 】

[How many years has the meme of "Love's Support" been around?Also play?Buy hot search right? 】

[-Just play, how about it? 】

[-The trending search you bought in your home has more than 20 likes and more than 6000 comments? 】

[-Who doesn't know how to brush data. 】

[- sour (dog head)]

[-I'm sour?Ha ha, a broken variety show, it's amazing. 】

[- No, then let your master make one too. 】

[As far as I am concerned, is it impolite for Mr. Mori to do so? 】

[-Yes, that's what you think! 】

[- It's just the effect of the program, don't go online. 】

[-Actually, I also think he is not polite...Yang Mi is very embarrassed when he said that. 】

【-I think she enjoys it (dog head)】

[-Yang Mi doesn't even care, why are you embarrassing here? 】

【-How do you know that Yang Mi doesn't care? 】

[-They even tweeted and interacted just now, if they really care, would they interact like this? 】

[-Don't be so small-minded, Mi Mi is very magnanimous, and she also likes to play with people like Mr. Mori. 】

[I feel that Mimi and Mr. Sen have a sense of CP. 】

[-I also noticed that Yang Mi looked at Mr. Sen a little differently. 】

[- Mi Sen CP already exists. 】

【-Farewell, I can't accept it. 】

【…】

Li Chuan checked around and found that most of the comments were positive. Occasionally, there were some bad comments, which would be besieged by many netizens and quickly suppressed.

In this way, he was relieved.

Putting down his phone, he called Zhu Chenwei to his office and informed the other party: The hype about Wu Jinyan has been postponed.

Why do you do this?

Because at present, the topics about Mr. Mori, Yang Mi, and "Escape Room" are too hot, almost occupying all the attention of the entertainment section.

In this case, if we continue to hype Wu Jinyan, the effect will be much worse.

Li Chuan's idea is to wait for Mr. Mori, Yang Mi, and the topic of "Escape Room" to subside, and then hype Wu Jinyan, so that the effect will be better and the cost performance will be higher.

However, this encountered a problem, that is, Zhu Chenwei's actions were too fast. The hype about Wu Jinyan has already begun. If it stops midway, the loss will be relatively large.

After Li Chuan heard about this, he weighed it up and finally chose to compromise.

He dismissed his original idea and ordered Zhu Chenwei to continue to hype, but the scope should be narrowed, that is, only hype on Douyin, and other platforms will not be involved.

In this way, the effect will of course be discounted, but the related costs will also be reduced. On the whole, the cost performance is still acceptable.

After dealing with this matter, Li Chuan began to select products, hold meetings, and sort out the process for the evening live broadcast, and did not pay attention to these things any more.

However, he didn't pay attention, and it didn't affect the fermentation of the heat.

At around 1:[-] p.m., the news that "Wu Jinyan surpassed Mr. Sen in the number of fans and became No. [-] on Douyin" became popular, and within two hours, it attracted tens of millions of views.

At around five o'clock in the afternoon, another hot search appeared on Weibo, titled: [Mr. Yang Misen's CP Feeling].

(End of this chapter)