This celebrity is too rich

Chapter 346 Breaking the record!Bottleneck breakthrough?

Wang Chengyong is not stupid, he just didn't think about it just now,

Now that he has reacted, he actually understands in his heart that this phenomenon cannot be changed.

Moreover, it is impossible to try to make changes from his personal and company standpoint.

If it can't be changed, Li Mengqi's mentality will never be adjusted.

If she can't adjust her mentality, her condition will get worse and worse, and there is almost no possibility of a short-term reversal.

After a long time like this, she will either become another person, or leave this environment... If she doesn't leave, she may suffer from depression.

These are all obvious.

Wang Chengyong has lived for more than 30 years, so it is impossible not to understand.

The reason why he asked Li Chuan just now was just because he felt it was a pity, and he was a little unwilling... After all, Li Mengqi was a good seedling he valued at the beginning. He put a lot of effort into Li Mengqi, and now he is ruined, not Li Mengqi herself This made it difficult for him to accept it for a while.

However, if you don't accept it, you have to accept it.

Li Chuan said that there was no other way, no matter what he thought in his heart, he could only recognize the reality.

"Ah~."

Wang Chengyong sighed deeply and asked, "How are you going to arrange her?"

Li Chuan remained silent.

"Things have to be resolved, so it won't work if you procrastinate."

Wang Chengyong said anxiously: "She is getting worse and worse now, and it has been a long time. If she suffers from depression, then our sin will be great."

Li Chuan frowned slightly, and asked, "Have you talked to her recently?"

"Talked a few times."

"Did she tell you that she wants to leave?"

"No."

"you sure?"

"determine."

Wang Chengyong said with a serious face: "When I asked her, she didn't talk much, and the most she said was to promise me that she would work hard to adjust the situation... She usually works very seriously, working overtime every day until after eleven o'clock in the evening, almost She was the last one to leave... Judging from her various behaviors, she has no intention of leaving the job."

Hearing this, Li Chuan frowned even deeper.

He pondered for a moment, then said again: "Forget it, you go talk to her again and make it clear."

"what do you mean……"

"Ah."

Li Chuan nodded and said with a trace of melancholy on his face: "When talking to her, you should pay attention to the method... She has suffered a lot of grievances, so don't provoke her again... Let's show our sincerity and give more to her." She wants a subsidy... If she has been in the company for two months, give her a salary subsidy for three months... Our place is not suitable for her, so let's get together and break up."

Wang Chengyong was silent for a while, and after a while, he said: "How about... you can tell her."

"What did I tell her?"

Li Chuan showed displeasure and said, "You are the manager of the e-commerce department, can't you handle such a small matter?"

"no……"

Wang Chengyong quickly explained: "She came to the company because of you. Now we are going to fire her. If you don't show up, she is a little girl. I'm afraid she...can't bear it."

Li Chuan was taken aback when he heard the words, then he realized it and fell into deep thought again.

After pondering for a long time, he waved his hands helplessly and said, "All right, let her come to me when the time comes, and I'll tell her."

"When?"

"Next Monday."

"Okay, I'll let her know then."

"Ah."

Li Chuan nodded, changed the subject and said, "Yang Runxin's partner, you can choose another one."

"Okay, I'll go back and make a new copy of the live broadcast plan and show it to you."

"You don't need to show me, you can decide for yourself. I have time, and I will go to check."

"Oh, that's fine."

"..."

After chatting in the office, Li Chuan and Wang Chengyong returned to the live broadcast room.

So much has been said before, the most important thing has not been done yet.

What is the most important thing?
Of course, it is to check the data of today's live broadcast.

For this, Li Chuan was full of expectations.

During the previous live broadcast, although he didn't know the specific sales, he could clearly feel from the sales of each product that today's live broadcast is much better than the previous sales.

He felt that it was possible to break the record today!

Of course, this "record" refers to his personal single-game sales record, not the single-game sales record of the live delivery industry.

His personal single-game sales record is still the previous "Douyin New Year's Shopping Festival".

At that time, with 1.1 million viewers, he easily sold 4.11 million, creating his personal single-game sales record, which has been maintained until now.

The single-game sales record in the live streaming industry is held by Sister Ya.

At that time, Sister Ya also made a "New Year's Shopping Festival Special", and invited Qi Wei as a guest. Together, the two sold 5.36 million.

5.36 million may seem exaggerated, but everyone in the industry knows that there is a lot of water in it.

I don't know how much water there is, but rational judgment accounts for at least [-]%.

Of course, no matter what, the figure of 5.36 million has already been laid out.

This is a figure, and the single-game sales record belongs to Sister Ya.

Li Chuan understood this, but he didn't want to do anything either.

He is keeping a low profile now, and he doesn't want to show off too much.

And in his opinion, a single game sales record means nothing.

Now almost everyone in the industry knows that Mr. Sen is the real NO.1!

Today's live broadcast, Li Chuan felt that the record might be broken because he estimated that the sales would be more than [-] million.

His previous personal sales record in a single game was 4.11 million. In this way, as long as the sales exceed [-] million, there is a high possibility of breaking this record.

As it turns out, he guessed right.

The overall data of today's live broadcast is as follows:
Live broadcast duration: 5 hours and 51 minutes
Viewers: 7661.5 million

Peak popularity: 208.4 million

Average popularity: 79.3

Average customer unit price: 95.6 yuan

Conversion rate: 6.2%
Total sales: 45411.2 million

Seeing this data, Li Chuan was extremely excited.

With a total sales of 4.54 million, he successfully broke his personal single-game sales record!
However, he was not happiest about this.

He is happiest that the conversion rate has increased!

Previously, when he was live streaming on Douyin, the highest conversion rate was only 5.7%, and it usually hovered around 5.2%. It will also be reduced to less than 5%.

The conversion rate of today's live broadcast is 6.2%, which is about 1% higher than usual.

1% may not seem like much, but it means a lot.

You know, the audience of today's live broadcast is not low, reaching more than 600 million... This can be ranked in the top three in Li Chuan's live broadcast career.

It is thanks to Yang Runxin that this number can be reached, otherwise, according to the normal trend, the audience will probably drop below 5000 million.

Because Yang Runxin is beautiful, cute, and popular with the audience, she has attracted a lot of extra traffic to the live broadcast room.

These additional traffic attracted, instead of reducing the conversion rate, it increased the conversion rate.

Why is this happening?

Because Yang Runxin's attributes fit well.

Previously, when Li Chuan invited some celebrities to come over, the traffic in the live broadcast room would also be huge, but the extra traffic was mostly general traffic, with insufficient purchasing power and a low conversion rate.

Yang Runxin is different.

She is a live streamer herself. Although she is a new streamer, she is not very popular, but she has sales skills, and she is well prepared, and the final effect is also very professional... Such an image will not attract people. It is not general traffic, but more precise shopping traffic.

Coupled with the cooperation between Li Chuan and her, the effect of "1+1>2" was formed to a certain extent, so that the overall conversion rate went up.

Li Chuan was very excited about this.

Since the end of the Chinese New Year, he felt that his personal live broadcasting career had fallen into a bottleneck period.

After a period of hard work and polishing, he felt that he might have reached his limit, and there was no room for further improvement.

But the data of today's live broadcast gave him a glimmer of hope.

What hope?
Hope to break through the bottleneck period!

The reason why Li Chuan thinks this way is because of the increase in conversion rate.

As we all know, the development of live streaming can only start from two aspects, one is traffic, and the other is conversion rate.

Li Chuan's traffic is already huge, with tens of millions of viewers per live broadcast... No one can compare to this.

At this point, there is little room to go up.

Moreover, traffic is very unstable due to the influence of many factors. If the audience is fatigued, or Douyin is officially restricted, its traffic will drop, and there is a high possibility of accidents.

Therefore, it is difficult to break through the bottleneck period if we expect to further develop in traffic.

The most reliable solution for Li Chuan to break through the bottleneck period is to increase the conversion rate.

The improvement of conversion rate is equivalent to the improvement of ability.

The improvement of ability is to be stable, and it will not be disturbed by too many external factors. Even if there are occasional ups and downs, it will return to normal levels in the end.

Moreover, from the perspective of the platform, they also prefer anchors with high conversion rates. After all, with the same traffic, anchors with high conversions can create higher sales.

If Li Chuan can increase the conversion rate, the platform will not limit his traffic casually in order to make money, which is equivalent to strengthening its own amulet.

Some people may say that a live broadcast does not represent anything, and the conversion rate of this live broadcast is high, and they may go back to the next live broadcast.

This made sense, but Li Chuan didn't think so.

why?
Because he and Yang Runxin are only live broadcasting for the first time.

For the first live broadcast, although the preparation was sufficient, their tacit understanding was not high, and their cooperation was not very good.

If it is broadcast for a period of time, their tacit understanding will become deeper and deeper, and their cooperation will become better and better.

In this case, the conversion rate is unlikely to decrease, and may instead increase.

In Li Chuan's view, the conversion rate is likely to increase.

If his conversion rate on Douyin can reach 7% in the future, it can be said that he has broken through the bottleneck.

From 5.2% to 7%, the conversion rate increased by 1.8%.

1.8%, doesn't seem like much, but with his sales volume, he can increase the sales of a single live broadcast by [-] million!

Of course, these are all things to follow.

At this stage, we only see a little hope of breaking through the bottleneck, but it is hard to say what will happen.

It is possible that Li Chuan and Yang Runxin could not cultivate a tacit understanding and could not cooperate; it is also possible that Yang Runxin's popularity dropped rapidly, and after a few live broadcasts, there would be no waves... Once these situations happen, his hope of breaking through the bottleneck will be in vain. up.

Therefore, he didn't think too much, he was only excited for a while, and then quickly calmed down.

After calming down, he checked the detailed data again.

[Average profit margin: 37%]

The total sales are 4.54 million, the average profit margin is 37%, and the calculated profit is... 1.68 million.

Subtracting platform deductions and returns, the final net profit is... 1.51 million!
The net profit of 1.51 million is also a historical record in Li Chuan's live broadcast career.

Today's live broadcast broke his personal single-game sales record and created his personal single-game profit record. At the same time, it also gave him the hope of breaking through the bottleneck period. Overall, it is perfect.

Li Chuan was very happy about this.

While he was happy, he didn't bother to hold any review meeting, so he just let all the employees of the company go home from get off work.

After the employees got off work, he went back to the rest room in the office alone to sleep.

Originally, he felt that a lot of good things happened today, and there was a high probability that he would be able to sleep well.

But he was wrong.

After he lay down on the bed, he tossed and turned and couldn't fall asleep. He tried hard for a long time to no avail, and finally fell asleep directly.

At first, he thought he couldn't stop because he was too excited before.

But he was wrong again.

Those things were not on his mind at all.

……

At three o'clock in the morning, Li Chuan was lying on the bed, looking at the roof above, motionless.

There was no expression on his face, but his eyes flickered slightly, revealing a complex expression.

At this moment, there is one person in his mind.

It was a woman named Li Mengqi.

……

Because he slept too late, Li Chuan didn't get up until noon the next day.

After getting up, he simply washed up, and then ordered a takeaway with his mobile phone.

After finishing the takeaway, it was already afternoon.

He went back to sleep again, and got up again around three o'clock in the afternoon.

After sorting out, he left the company, drove a Rolls-Royce Cullinan, and rushed to the airport.

Why go to the airport?

Because Wu Jinyan is back.

Previously, Wu Jinyan went back to Hangzhou to film "Sister Wei's Workplace Diary", but left after only a week of filming.

why go?

Because Huanyu Film and Television saw the popularity of "Sister Wei's Workplace Diary", and wanted to use Wu Jinyan to contact more business and make some money.

Wu Jinyan left for half a month.

In the past half a month, Yu Jie and others were anxious.

Why hurry?
Because the stock of "Sister Wei's Workplace Diary" is running out.

Originally, "Sister Wei's Workplace Diary" was filming and broadcasting at the same time, and the schedule was relatively tight. Wu Jinyan had so many things going on one after another, disrupting all the plans.

Although Wu Jinyan filmed twice before and after and accumulated some stock, but the time was too long... "Sister Wei's Workplace Diary" is a daily broadcast, and the stock is consumed every day, and the crew here is unable to produce due to Wu Jinyan's absence. New inventory, after a long time, the inventory crisis appeared.

Currently, there are only three episodes left of "Sister Wei's Workplace Diary" in stock. If Wu Jinyan doesn't come back, "Sister Wei's Workplace Diary" will be discontinued.

In this case, can Yu Jie and the others be in a hurry?

Fortunately, Huanyu Film and Television did not go too far. Before the stock of "Sister Wei's Workplace Diary" was officially sold out, Wu Jinyan was finally released.

Yesterday morning, Li Chuan received a call from Wu Jinyan.

It was the same request, Wu Jinyan hoped that Li Chuan would pick her up at the airport tomorrow.

Yesterday and tomorrow are Sunday, the company is on holiday, and Li Chuan has nothing to do, so he readily agreed.

In this way, there will be a trip to the airport today.

(End of this chapter)