This celebrity is too rich

Chapter 349 Yang Runxin Live

"Sister Wei's Workplace Diary" has been filmed for two rounds, and now it's the third round.

Li Chuan participated in the previous two rounds of filming, but he did not follow them from beginning to end. He only occasionally went to shoot for half a day or a day, which belongs to "three days of fishing and two days of drying the net".

The reason for this is, on the one hand, because he is busy with work and does not have so much time to shoot, and on the other hand, it is because he has relatively few scenes in the early and mid-term, even if he "fishes for three days and exposes the net for two days", it does not affect The normal update and shooting of "Sister Wei's Workplace Diary".

Now, things are different.

"Sister Wei's Workplace Diary" has gone through two rounds of filming, and the progress has reached the later stage.

In the later period, Li Chuan played more roles, almost equal to Wu Jinyan.

In this case, he can't "fish for three days and post on the net for two days", otherwise, it will seriously affect the shooting progress of "Sister Wei's Workplace Diary".

In this way, he can only devote himself wholeheartedly, and work hard with the crew of "Sister Wei's Workplace Diary" for a period of time.

Starting from the afternoon of April 4, he stayed in the crew for three consecutive days.

In the past three days, he spent most of his time shooting, but he didn't completely abandon the work of the company, especially the most important work.

What is the most important job?
Of course it is Yang Runxin's development status.

Yang Runxin bears the hope of the live studio that the sun never sets, and the live broadcast room that never sets the sun is related to the future development of the company... This work can be said to be the top priority.

Li Chuan has been filming for the past few days, although he is not in the company, he has always paid attention to Yang Runxin...he would call Wang Chengyong several times every day to ask about Yang Runxin's situation.

Under his close supervision, Yang Runxin was in good condition and no major accidents occurred.

It may be that what he said at the time had an effect, or it may be that Wang Chengyong's beating was timely. After Yang Run became angry, not only did he not drift away, but he became worried about gains and losses... She worked harder and humbled than usual, worked overtime and studied every day, and her whole body The situation seems to be facing a big enemy.

After in-depth communication with Wang Chengyong and some colleagues in the company, she summed up her own strengths and weaknesses, and based on this, she made some improvements to her live broadcast skills and live broadcast status, and the effect was very good.

In addition, she also received training from Wang Chengyong and others, and systematically studied Douyin's live broadcast rules, prohibited words, and various violations, and the progress was very obvious.

After completing the two tasks, she began to prepare for the live broadcast.

On the morning of April 4, Wang Chengyong and others helped her shoot a promotional trailer video.

The content of the video is relatively simple, and it can be summed up in one sentence: At [-]:[-] tonight, I (Eggy) will broadcast live in the "Sanmu Network Life Home" live broadcast room. I hope everyone can watch it.

At around [-]:[-] noon, "Dandan" and "Sanmu Network Life Home" released the video at the same time.

After the video was released, Wang Chengyong operated in the background and sold more than 2 traffic.

With some help, the video has gained a very good amount of views... As of 2000:[-] pm, the two accounts together had received nearly [-] million views.

At eight o'clock in the evening, Yang Runxin started broadcasting.

With her, there is another female anchor of Sanmu Network——Xiaolan.

Xiaolan, whose real name is Chu Yulan, is 22 years old this year and just graduated from college. She joined Sanmu Network in early March and became a newcomer e-commerce anchor.

Although this woman is not very old, she is quite tall, about 1.7 meters five, and looks like a royal sister. She looks like a 30-year-old big sister, and she speaks very smoothly and has a bright head. The overall condition is still very good of.

Chu Yulan was carefully selected by Wang Chengyong. After the selection, he even made some plans for her.

Chu Yulan's screen name is "Xiaolan". When the name "Xiaolan" is mentioned, many people immediately think of the heroine in "Detective Conan".

In response to this phenomenon, Wang Chengyong and others let Chu Yulan play cosplay, that is, let her dress up as Xiaolan in "Detective Conan".

Although this planning scheme is simple, the effect is obvious.

As soon as Chu Yulan's image appeared, it attracted the attention of many people... This can be seen from the barrage feedback in the live broadcast room.

Of course, this is just a small means and cannot play a decisive role.

This live broadcast was Yang Runxin's home stadium, and most of the audience came for Eggy. No matter how eye-catching Chu Yulan's image was, it was impossible to overwhelm the audience.

Yang Runxin made a lot of preparations for this live broadcast, almost memorizing the selling points and key points of each product, and at the same time adjusted his live broadcast status to a high point.

Due to adequate preparations, she completely controlled the rhythm during the live broadcast, without any silence or violation of any rules.

The data achieved in this way is naturally very dazzling.

The overall data is as follows:

Live broadcast duration: 2 hours and 32 minutes
Viewers: 2096.6 million

Peak popularity: 122.8 million

Average popularity: 39.8

Average customer unit price: 75.8 yuan

Conversion rate: 6.7%
Total sales: 10647.8 million

Because this was Yang Run's first live broadcast after he became angry, Wang Chengyong and others were afraid of accidents, so they deliberately shortened the live broadcast time to only three hours.

However, because Yang Runxin was lecturing the whole time without doing anything else, and she spoke very fast, the time was shortened by half an hour to two and a half hours.

In two and a half hours, the audience exceeded 2000 million, the highest popularity exceeded one million, and the average popularity was nearly 40... This is enough to show how popular Yang Runxin is now!
It is impossible to have such popularity data if it is not popular to a certain extent.

Of course, this kind of popularity data cannot last forever.

After a live broadcast, Yang Runxin has decided on a style, and will screen out a large number of viewers... The screened out viewers will gradually disappear in the live broadcast room as time goes by.

In Li Chuan's view, Yang Runxin's next live broadcast, with a maximum popularity of 50, is already very good.

The average customer unit price is 75.8 yuan, which is much lower than that of Li Chuan.

The reason for this is that Yang Runxin "started broadcasting for the first time" and needed to rely on merchandise to consolidate traffic.

Wang Chengyong is very aware of this, so when selecting products, he made a lot of low-priced welfare products...the sales of these low-priced welfare products are very good, and if they sell more, the average unit price will naturally be lowered.

The conversion rate is 6.7%, which is higher than that of Li Chuan.

This can be achieved, on the one hand, because Yang Runxin talks about the whole process and does nothing else. This live broadcast method screens out some viewers who are fresh, lively, and non-consumer; on the other hand, it is because those low-level Low-priced welfare products... Low-priced welfare products are low in price and high in cost performance, making it easier to buy them.

The total sales amounted to 10647.8 million, successfully breaking through [-] million!

To be honest, this was beyond the expectations of most people, including Li Chuan

At first, Li Chuan thought that it would be enough for Yang Runxin to sell for 4000 to 6000 million yuan. If it was better, he could sell it for [-] to [-] million yuan, which would exceed [-] million yuan. He never even thought about it.

However, it turns out that he underestimated Yang Runxin.

Yang Runxin is even more popular than he imagined, and his professionalism in selling goods is also higher than he imagined... Combining the two, there is such a sales volume.

The company can earn 500 million from this sales.

Sales exceeded 500 million, earning [-] million... This profit conversion rate seems a bit low.

The main reason is still those low-priced welfare products.

The reason why low-priced welfare products are very cost-effective is because of their low profit margins... These low-priced welfare products are sold in large quantities, which greatly reduces the average profit margin, resulting in the average profit margin of this live broadcast. Only 28.6%.

The total sales are 10647.8 million, the average profit margin is 28.6%, and the calculated profit is... 3045.3 million.

After deducting platform deductions and returns, the company's net profit is... 2740.7 million.

After deducting the share and bonuses of Yang Runxin, Chu Yulan, Wang Chengyong and others, the company's net profit is about 500 million.

The net profit of 500 million may not be much compared to Li Chuan, but compared to other anchors, it is considered top-notch.

Sister Ya's usual live broadcast profit may not be so much.

In addition to popularity and profits, this live broadcast also gave the account "Sanmu Network Life Home", which gained more than 60 fans.

"Sanmu Network Living Home" had nearly 30 fans before, but after this live broadcast, it has become 93.6 fans, breaking one million is just around the corner!
At the same time, "Dandan" (Yang Runxin's personal account) and "Xiaolan" (Chu Yulan's personal account) also gained a lot of fans by swiping gifts and standing on the list.

Before the live broadcast, the number of fans of "Eggy" was 507.6 million (after Yang Runxin and Li Chuan broadcast live, and continued to ferment through video editing for a few days, the number of fans increased by more than 100 million), and the number of fans of "Xiaolan" was 2.9.

After the live broadcast, the number of fans of "Eggy" became 588.1 million, an increase of 80.5; the number of fans of "Xiaolan" became 30.9, an increase of 28.

Various data show that this live broadcast was very successful.

Li Chuan was very happy after seeing it.

However, he did not lose his mind.

Although the data of this live broadcast is very good, there are also many problems.

When Yang Runxin was broadcasting live, Li Chuan was still filming on the set and did not go to the scene to supervise the battle.

However, he hid in the dressing room during filming and watched the whole live broadcast on his mobile phone.

After watching a live broadcast, he found some good places and some bad places.

The good part lies mainly in Yang Runxin's performance...Yang Runxin's adjustment of live broadcast skills and live broadcast status, learning of violations and prohibited words, as well as his understanding of products and control of the live broadcast rhythm are all better than he imagined better.

When he watched the live broadcast, he felt that Yang Runxin was not like a new anchor, but like an old anchor who had been live broadcasting for many years.

The progress is too fast and too big... This is Li Chuan's evaluation of Yang Runxin.

In addition, Chu Yulan's cosplay also brought him a little surprise.

There are three main disadvantages.

First, Yang Runxin and Chu Yulan didn't cooperate very well.

Before that, Yang Runxin and Chu Yulan only knew each other, and their relationship was not bad, but it wasn't that good either.

It was the first time for the two to broadcast live together as partners, and the tacit understanding was seriously lacking.

In the early stage of the live broadcast, they often robbed the conversation, which caused some confusion in the live broadcast room; in the middle and late stages, Chu Yulan was reminded by Wang Chengyong and chose to back down, which made the overall live broadcast effect better.

Second, Yang Runxin was too aggressive during the live broadcast and did not leave enough room for Chu Yulan to play.

This move greatly reduced Chu Yulan's role, and she could only play an auxiliary and image drainage effect on the side.

Chu Yulan's conditions are good and she has abilities. If Yang Runxin gives her room to play, her personal account will definitely increase by more than 28 followers.

Third, throughout the live broadcast, Yang Runxin and Chu Yulan were basically selling goods, without any program effect.

Although this approach has improved the conversion rate to a certain extent, it has also caused the popularity of the live broadcast room to decline relatively quickly.

When the broadcast first started, the popularity of the live broadcast was over a million, but it dropped to less than 50 in less than half an hour. When it was about to be broadcast, there were only 10,000+ people left in the live broadcast.

At that time, it was not late at night, and it was still the prime time. The speed of this decline in popularity was really ugly.

Regarding these bad points, Li Chuan made a record of everything, and after the live broadcast ended, he immediately called Wang Chengyong to discuss the matter.

After communicating with Wang Chengyong, he called Yang Runxin, Chu Yulan, and several heads of the e-commerce department to hold a conference call.

At the meeting, they made a systematic review of the live broadcast.

During the period, Li Chuan brought up the three bad points he summed up as the focus of the discussion.

The first point is actually easy to solve, it just takes time.

The lack of understanding between Yang Runxin and Chu Yulan is because they are not close enough.

To make up for this, you just need to let them have frequent contact, such as eating together on weekdays, playing together on weekends and holidays, etc. After a long time, a tacit understanding will naturally form.

They don't need to have a tacit understanding like family members who have lived together for decades. They just need to be familiar with each other's habits and speaking styles, and they can cooperate together during the live broadcast without dragging each other down.

The second point is more critical.

Yang Runxin's performance was too strong and did not give Chu Yulan room to play, which was a big problem.

The reason why the company found a live broadcast partner for Yang Runxin was to spread Yang Runxin's extra traffic and make the signboard of the live broadcast room where the sun never sets...Yang Runxin's doing so obviously violated the company's plan.

At first, Li Chuan felt that Yang Runxin did it on purpose.

After all, from Yang Runxin's point of view, she needs to consider her own interests... No anchor wants to share her traffic with others.

In Li Chuan's view, Yang Runxin deliberately didn't give Chu Yulan room to play, which was very reasonable.

However, this approach hurt the company's interests. As the company's boss, Li Chuan had to beat him.

Of course, he didn't come up to criticize, but asked around first.

Although he suspected that Yang Runxin did it on purpose, he couldn't be completely sure... Before he was completely sure, he couldn't speak too seriously, otherwise it would be difficult to end.

After some insinuations, he found that he was wrong.

Yang Runxin didn't do it on purpose, she was just a little nervous in the "first live broadcast" and wanted to work hard to control the rhythm, so she acted so strong.

Li Chuan confirmed that Yang Runxin was not lying, and he was relieved.

Afterwards, they start discussing the solution to the problem.

In fact, there is nothing to discuss.

When Yang Runxin really grows up and can control the rhythm with ease, Chu Yulan will have room to play.

This can't be rushed, it's useless to rush.

Although Li Chuan and the others wanted to disperse Yang Runxin's extra traffic, they couldn't disrupt Yang Runxin's live broadcast rhythm.

Yang Runxin is the most important thing, without her, the traffic is gone, and it's a distraction.

All plans must be carried out under the premise of ensuring the quality of Yang Runxin's live broadcast, otherwise, it will be a waste of food because of choking.

(End of this chapter)