This celebrity is too rich

Chapter 371 Record Night
Live broadcast duration: 5 hours and 52 minutes
Viewers: 6886.3 million

Peak popularity: 146.5 million

Average popularity: 72.1

Average customer unit price: 95.9 yuan

Conversion rate: 7.1%
Total sales: 46888.1 million

The live broadcast on May 5 has ended, and the above is the overall data of the live broadcast.

There are two points worthy of attention in this data, namely "total sales" and "conversion rate".

Total sales of 4.69 million... This figure once again broke Li Chuan's personal single-game sales record!
Previously, Li Chuan's personal single-game sales record was 4 million on April 20, when he and Yang Runxin joined together for the first live broadcast.

Now, he's raised that record by another 500 million.

This was something worth celebrating, but Li Chuan's mood was relatively flat, without that kind of particularly excited feeling.

why?
Because of this result, he had already thought of it.

At the beginning, when he finished the live broadcast with Yang Runxin and realized that he might have broken through the bottleneck, he thought that one day, he would definitely break the record again.

This record is not his personal single-game sales record, but a single-game sales record in the live streaming industry.

The single-session sales record in the live delivery industry is still 5.36 million held by Sister Ya.

There is still a gap of 4.69 million between 5.36 million and 700 million... In this case, he will naturally not feel excited, at most he is a little happy.

Compared with "total sales", he pays more attention to the data of "conversion rate".

The conversion rate was 7.1%, successfully breaking through 7%!

This result confirmed his previous guess... He has indeed broken through the bottleneck, and his personal live broadcast career has entered a new stage!
Now, the conversion rate has exceeded 7%, which also means that this new stage has entered a mature stage.

In the future, it may still increase, but the increase rate is not large, and it will gradually stabilize.

Even so, Li Chuan was also very happy.

After all, he never thought that he could do this to this extent.

Originally, he thought that his conversion rate was maintained at around 5%, and it was already very good to sell two to three hundred million yuan and earn tens of millions in a live broadcast. In the end, God gave him another big surprise, letting him Ideally, it was pulled up a bit.

It's as if he went out to pick up 100 million, took two steps forward, and picked up another 50... Surprises other than surprises, how can you be unhappy?
[Average profit margin: 36.3%]

The total sales are 4.69 million, the average profit margin is 36.3%, the calculated profit is... 1.7 million!
After deducting the platform service fee and returns, the final net profit is... 1.53 million!
1.53 million, which once again broke Li Chuan's personal single-game profit record.

If nothing else, this is also the single-game profit record for the entire live streaming industry.

Tonight can be regarded as "record night".

After checking the data, Li Chuan held a review meeting with Wang Chengyong, Yang Runxin and others.

It didn't last long, it was over in less than half an hour.

After the review meeting, Li Chuan called Yang Runxin to his office, and the two chatted alone for a while.

Why do you want to talk alone?
Because something happened during the live broadcast today... It's not easy to talk about it in public, it's best to communicate in private.

What happened?

Fans of Yang Runxin swiped the screen and followed the rhythm in the live broadcast room.

After Yang Run became angry, he attracted many fans, some of whom were only fans.

What is Weifan?

To put it simply, I only like Yang Runxin alone.

Most of these only fans are relatively young and immature in thinking, and they especially like to bring rhythm and refresh the screen.

They didn't bring a particularly bad rhythm, they just kept promoting Yang Runxin.

Yang Runxin got popular from Mr. Sen's live broadcast room, and of course, Mr. Sen's live broadcast room became their main propaganda position.

During the live broadcast today, whenever Yang Runxin disappeared from the live broadcast room or did not speak for a minute or two, the word "egg" would appear in the comment area.

This is a kind of signal, as long as one person swipes, other people will swarm up and fill the screen.

It was nothing at first, but after using it more, Mr. Sen's only fans couldn't bear it anymore, and sprayed wildly in the comment area.

Fortunately, Li Chuan discovered it in time and stopped it in time, otherwise, the fans of the two families would start fighting.

To put it bluntly, this kind of thing is actually nothing.

In the eyes of fans, it may be a big deal, but in the eyes of anchors, it's actually not a big deal.

Because anyone in the anchor industry knows that this kind of thing is too common. Fans themselves have this attribute. Hype, trolling, etc. are all basic operations... It is not surprising that fans have this kind of behavior; there is no This kind of behavior will make people feel strange.

Li Chuan didn't take it seriously.

However, when a problem arises, we must find a way to solve it, and we cannot let it develop.

If Yang Runxin’s fans swipe the screen every day in the live broadcast room and follow the rhythm, it will not only affect the atmosphere of the live broadcast room and arouse the disgust of the audience. After a long time, it will also lead to more and more conflicts among fans... To a certain extent, things are difficult to solve.

Right now, this situation has just emerged, and it is the best time to curb its development.

The purpose of Li Chuan chatting with Yang Runxin was to make the other party show his attitude and resolve the matter as soon as possible.

For this, Yang Runxin had been prepared for a long time, and before Li Chuan could speak, he took the initiative to bow and apologize.

She said that it was her own problem, that she didn't manage the fans well, and she assured Li Chuan that she would definitely deal with this matter as soon as possible.

Li Chuan was satisfied with Yang Runxin's attitude.

He didn't blame the other party, but instead consoled her carefully, saying that he didn't mind and told her not to think too much.

Afterwards, they sat together to discuss countermeasures.

Although this matter is not big, if you want to solve it properly, you have to be careful.

Most of those Wei Fans have a glass heart. If they act too harshly, they may touch their sensitive nerves. At that time, the consequences will be difficult to predict.

So, they decided to take a softer approach.

The specific method is rather simple, that is, Yang Runxin will host a live broadcast on his personal account, and instead of selling goods, he will just chat and talk heart-to-heart with fans.

During the period, she can break the matter apart, break it up and explain it clearly, and then give some guidance.

As long as you have a set of qualified words and maintain a sincere attitude, things can basically be resolved.

If one live broadcast is not enough, there will be a few more. As long as the talk is enough and in-depth enough, fans can always be guided back.

After the solution was determined, Li Chuan took the initiative to change the subject and asked about Yang Runxin's recent live broadcast.

In the past week, he was still very busy with work, and he didn't pay much attention to Yang Runxin's live broadcast. Now that he has the opportunity, he naturally wants to learn more about it.

In the past week, Yang Runxin changed his partner and started three more live broadcasts.

Her new partner is a male anchor named "Di Zong". His real name is Wang Di. He is 26 years old. They are all very good, and belong to one of Wang Chengyong's key training targets.

Yang Runxin and Wang Di did not have a tacit understanding when they cooperated for the first time, but the combination of a man and a woman is quite eye-catching. In addition, both of them are of high level. Dropped too much.

三场直播，分别是5月6号、5月8号和5月10号。

On May 5th, Monday, the live broadcast was live for three hours, with 6 million viewers, the highest popularity was 1000, the average popularity was 36, and the total sales were 18 million.

On May 5th, Wednesday, the live broadcast was live for three hours, with 8 million viewers, the highest popularity was 900, the average popularity was 29, and the total sales were 14 million.

On May 5th, Friday, the two-hour live broadcast had 10 million viewers, the highest popularity was 700, the average popularity was 32, and the total sales were 16 million.

Three live broadcasts, with a cumulative sales of 1.08 million and an average profit margin of 32.2%, created a profit of 3477.6 million.

After deducting platform service fees and returns, and then deducting the share of operations and anchors, the final net profit is about 3000 million.

Three live broadcasts earned 3000 million for the company.

Li Chuan was very happy.

He thinks that if things go on like this, he can even consider retiring.

This is really not a joke.

Yang Runxin's live broadcast data has basically stabilized and can continue to create profits for the company.

In addition to the company's other e-commerce anchors, such as Wu Xiaobai, Chu Yulan, Latian Girl, etc., and the follow-up Wu Jinyan, Crazy Little Brother Yang, etc...These people add up, and the profit contributed to the company should be comparable to that of a Mori gentlemen.

Under such circumstances, Li Chuan could indeed consider retiring.

Of course, this is only a possibility.

At this stage, Li Chuan has not considered retirement yet.

His idea is to work hard for one year of live broadcasting this year, earn enough money, look at the situation next year, and then consider the specific live broadcasting plan, and wait until the next year or the next year, when the company has almost developed, and then consider retirement. .

Retirement does not mean complete retirement, it just does not live broadcast in front of the stage, and the company will not broadcast it.

Not only will he not let it go, but he may also start more business.

The Internet celebrity industry is just the tip of the iceberg of the entire commercial society, and there is a wider sky beyond that.

Li Chuan is only developing his wings now.

After his wings are fully developed, he will definitely go to soar in the wider sky.

……

The next day, Li Chuan got up very early.

He only slept for four hours and woke up at six in the morning.

After waking up, he dressed and got up, washed and tidied up.

At [-]:[-] in the morning, Zhu Chenwei, Li Wentao and others came to the company.

Several people gathered together, cleaned up briefly, then left the company, and drove to the airport together.

At 07:30 in the morning, a passenger plane took off from Hangzhou and flew towards NMG.

The front of the plane, business class.

A young man wearing a mask and hat reclined the seat, lay comfortably on it, and fell asleep.

This person is Li Chuan.

At this moment, he was on this plane, and his purpose was naturally to go to NMG.

Why go to NMG?

Because Hope Primary School has officially started construction.

A few months ago, considering the poor public opinion and low social status of Internet celebrities, Li Chuan decided to use hype and charity to portray himself as an entrepreneur.

For this reason, he established the Sanmu Fund, and hired Qin Sheng, a kind-hearted, profound background, beautiful, generous, and extraordinary temperament student from Peking University, to be the person in charge of the Sanmu Fund.

After some exchanges and thinking, they finally established a "Hope Primary School Plan", that is, within two years, invest 2000 million yuan to build ten hope primary schools with complete facilities.

After the plan was finalized, Li Chuan announced it to the entire network, and the matter was on the top of the list, causing considerable influence.

More than a month ago, Qin Sheng led the start-up team of Sanmu Fund to the NMGXLGL area to communicate with the local government about the construction of Hope Primary School.

Half a month later, the site selection inspection of the two Hope Primary Schools was completed and they entered the preparatory period.

The process of site selection and investigation was completely filmed and edited into a video.

Li Chuan posted it on his Douyin account, which received 300 million views, 56 likes, [-] comments, [-] favorites, and [-] forwards.

Judging from the data alone, it is not bad, but most of it is bought traffic, and the follow-up impact is also very limited. It has neither been on the hot search list nor on the hot list, and the overall spread is only in a small range.

Li Chuan was very upset about this.

After much deliberation, he decided to try again.

The specific method is to wait for the Hope Primary School to officially start, and he will go to NMG for field inspections... This process is all captured by the camera, edited into a video, and then released.

He felt that the dissemination of the last video was limited, partly because he himself did not leave the country, and the next time, the effect might be better if he appeared in person.

On May 5, that is, a week ago, the preliminary preparations for the two Hope Primary Schools were completed and the construction officially started. The progress was almost the same as that of "Plot No. 5".

Li Chuan wanted to go earlier, but after thinking about it, he changed the date to today.

Today is May 5th, which is not only the anniversary of the Wenchuan Earthquake, but also Qin Sheng's birthday.

For the Wenchuan Earthquake, Li Chuan didn't have any deep feelings. After all, he had never experienced it personally, and no relatives or friends were killed in this incident. In addition, after so long, the emotions at that time have been forgotten. Now he is very It is difficult to put yourself in the shoes of others to think and imagine the disaster.

But regarding Qin Sheng's birthday, his mentality was a little different.

It's not that he has any special thoughts about Qin Sheng.

Although Qin Sheng is very beautiful, she also has a lot of temperament. At first glance, she looks like a goddess... This is indeed very attractive.

However, her background is too deep, and most people dare not provoke her.

Li Chuan was born in the countryside and had no background at all.

Without background, there is no confidence.

Although he is very rich now and has become a billionaire at a young age, he is still a little timid in the face of a person with a mysterious background and great energy.

He was afraid that if he made a mistake, he would be hated forever.

It's not easy for him to get to where he is today, and he can't make himself unable to stand up forever because of impulsiveness. That would be a real loss.

Therefore, although he had some thoughts about Qin Sheng, he never thought of attacking Qin Sheng.

In his eyes, Qin Sheng is more like a life-saving talisman.

He wanted to have a good relationship with Qin Sheng, so that if something happened to him in the future, he could let the other party save his life at a critical moment.

How to build a good relationship with Qin Sheng?
A birthday is an opportunity.

Previously, Li Chuan specially prepared some birthday gifts for Qin Sheng, and brought them on the plane today.

(End of this chapter)