This celebrity is too rich

Chapter 392 Wu Wenfan Wants to Be Independent
After Wang Chengyong left, Li Chuan called Zhu Chenwei to the office.

The purpose of calling Zhu Chenwei is for the follow-up network public relations.

Not surprisingly, Zheng Shaorong will soon write the "Apology Statement" and release it.

After the "Apology Statement" is issued, it is hard to say what kind of public opinion effect will be produced, and there may be a very unfavorable situation.

Just in case, Li Chuan decided to hire a group of sailors according to the previous method to ensure that there would be no problems with the subsequent public opinion.

The public relations department has not yet been established. Although two employees have been recruited, there is a lack of an experienced person in charge... The headhunting company has provided a few candidates, but due to time constraints, Li Chuan has not yet contacted them. Met, so the question of who is in charge has been up in the air.

The two employees recruited by the public relations department are currently under the management of the administration department, and the administration department is also responsible for public relations matters.

Zhu Chenwei has been in charge of this matter.

Some time ago, he contacted an Internet marketing company. After several rounds of negotiations, the two parties have reached a preliminary investment intention.

Invest in network marketing companies and control part of the water army, so as to mobilize the water army at any time and deal with the crisis of public opinion... This is a decision Li Chuan made some time ago.

He handed over the matter to Zhu Chenwei.

Zhu Chenwei did pretty well.

Although a formal investment agreement has not yet been reached, after several communications, he has established a very good partnership with that network marketing company.

With this relationship, the matter of "hiring sailors" has become very easy.

However, what Li Chuan and Zhu Chenwei talked about was not simply hiring sailors, but the details of how the sailors operated.

In this regard, he has many ideas and is ready to implement them one by one.

Around seven o'clock in the evening, they finished talking and started to act.

After more than ten minutes, Zheng Shaorong sent a text of "Apology Statement".

After reading it, Li Chuan thought it was pretty good, but out of prudence, he modified a few places.

Zheng Shaorong may have been taken out by Wang Chengyong because of his own handle, and he was very cooperative at the moment, directly accepting all the amendments proposed by Li Chuan.

In this way, the "Apology Statement" was confirmed.

The contents of the revised "Apology Statement" are roughly as follows:
[Recently, our company has noticed that there are many negative comments about our company's "Chile XH0120 umbrella" on the Internet... After our internal review, it was found that there was a problem with the umbrella rib material, and the partner mistakenly sent a batch of low-hardness umbrellas. The defective materials were sent to our factory, and the internal audit of the factory area was not strict, which led to serious quality problems in some "Chile XH4 umbrellas" produced from April 12th to April 4th.

In this regard, our company solemnly apologizes to the users who purchased the defective umbrellas and Mr. Mori. It is our lax internal audit that has caused economic and reputation losses to all parties.

Our company has not been established for a long time and is still in the growth stage. We have insufficient work experience in production, supervision and other aspects, and the training of personnel is not enough. All kinds of disadvantages have caused serious consequences.

However, our company dares to admit and undertake.

At present, our company has expressed our apologies to Sanmu Network and Mr. Mori, and has assumed corresponding responsibilities. We will also give you a satisfactory answer to users who have purchased defective products.

Here, our company solemnly announces: Any user who purchased the "Chile XH5 Umbrella" in Mr. Sen's live broadcast room on May 11, no matter whether the product received is a good product or a defective product, we will give a full refund... The received goods do not need to be returned, and the refund is processed directly. If you do not want to refund, you can also reissue a good product that has passed strict quality inspection after the remarks. The received goods also do not need to be returned... 】

This statement seems sincere, but anyone who understands it knows that it has no credibility at all.

However, the audience doesn't know this, so they can still fool around.

At 23:[-] in the evening, Zheng Shaorong released the "Statement of Apology" on the official Douyin account of "Chi Le".

The official Douyin account of "Chile" was created less than a month ago, and has only 73 fans... Such an account has very low weight, and posting videos generally does not get too much traffic.

However, they had agreed before that Zheng Shaorong would invest at least [-] paid traffic for this video.

With paid traffic, there is no need to worry about the "Apology Statement" being overwhelmed.

After the video was released, Wang Chengyong contacted Zheng Shaorong as soon as possible, and began to guide the other party to operate paid traffic.

At the same time, Li Chuan also took action.

He logged into Mr. Mori’s Douyin account, found the video, and edited a line of words: [This time we were negligent and did not supervise well. I apologize to everyone. I am really sorry... Those who bought an umbrella that day, apply quickly Refund, if you don’t want a refund, just reissue it with a note, don’t worry, they will definitely deal with it in time... If you are not satisfied with anything, you can report it to the official account of "Sanmu Network"...]

Edited and sent.

This approach is to express our position to the public in the form of comments.

Li Chuan didn't want to make things too big, so he didn't tweet or Weibo, but when something happened, he couldn't pretend to be dumb, he had to show his attitude.

So, he thought of this way.

Expressing your position in the form of a comment, although not formal enough, is enough to show your heart.

Of course, the most important thing is that he has come up with a solution... Those who buy the user value this the most.

After posting the comment, Li Chuan greeted Zhu Chenwei again, and ordered the other party to let the navy take action.

The traffic of the "Statement of Apology" video was not high, and there were only a few comments in half an hour... Under such circumstances, the trolls swarmed up and occupied the comment area in an instant.

【Apologize only when things get serious, why did you do it earlier? 】

[I originally thought that Mr. Mori's problem was caused by you! 】

【It's good if it can be solved (support)】

[The attitude is okay. 】

[Hehe, let’s lie here to deceive ghosts. 】

[Mr. Sen has been hurt so badly by you, people scolded him everywhere on the Internet, saying that he sold fake products and lied to the audience. 】

[Black-hearted merchants who cheated and abducted, Mr. Mori was tricked by you! 】

[-Don't say that, Mr. Mori is also responsible. 】

[-Mr. Mori was deceived by them! 】

[-What happened to being cheated?Is there no responsibility for being cheated?Why didn't he supervise the shipment? If he supervised the shipment, such problems would not arise. 】

[-How can it be possible to supervise the whole process if there are tens of thousands of orders for a product. 】

[-It's unlikely, but he sold the goods, and he made money from it. Now that something goes wrong, he can't run away no matter what. This is for sure. What you say is useless! 】

[-Isn't it already refunded? 】

【- The refund is just a solution, it doesn't cover up his fault. 】

【-Okay, you're right, but I've bought a lot of things from Mr. Sen, and the quality is pretty good. I don't want this to affect him. 】

[-I am also like you. I have bought a lot of things and I am quite satisfied...Mr. Sen is really good, but this time he did have a problem. I just hope that he will be more careful in the selection of products in the future, and don't let down fans and netizens newcomer. 】

【-you're right!I will learn my lesson and work hard to do well, and I will never let you down in the future. 】

【…】

The atmosphere of public opinion in the comment area is not entirely positive.

Many "persons" expressed disbelief in the "Apology Statement", and the insults to the "Chile" brand were revealed between the lines; there were also many "persons" who defended Mr. Sen and felt that the "Chile" brand had cheated Sen. Sir; some people questioned Mr. Sen, thinking that although Mr. Sen was cheated, he still bears a lot of responsibility.

All of this was deliberately arranged by Li Chuan.

He didn't want "Chile" to restore its reputation through this "Statement of Apology", so he arranged for some sailors to question the "Statement of Apology" and insult it.

He wanted to make the content in the comment area more real, so he arranged for some sailors to speak for Mr. Mori and act as his fans.

He wanted to shut the mouths of those black fans, so he arranged for some sailors to question himself in the comment area... This is to say what some black fans want to say in a relatively kind way in advance, so as to save them To say even worse things... In order to be realistic, he even made a reply himself. The last one of the above comments was a typed reply.

There are many more details like this.

In short, his design is very detailed, and he has considered almost all the points that can be considered.

He felt that as long as he followed his plan, things were unlikely to go wrong.

As it turns out, he was right.

Shui Jun took the lead in seizing the comment area and successfully guided the follow-up rhythm. Most netizens followed his rhythm, and only a few people would post some comments outside the framework...The proportion of these comments is small, and strict control , did not set off any waves.

At around 09:30 in the evening, the "Apology Statement" video has received 430 million views, 11 likes, [-] comments, [-] retweets, and [-] favorites... This data has covered the previous "inferior umbrella incident" It's almost the same, and the relevant public opinion is also within his control.

At this point, basically there will be no problems.

Public opinion has been formed, and unless an extremely powerful force joins in or directly bans it, it is almost impossible to reverse it.

In this way, you only need to wait for "Chi Le" to handle the refund, and the matter will be completely over.

As for the subsequent prosecution, compensation, and various means of retaliation, they are all carried out in private and do not involve the public level.

Seeing this scene, Li Chuan could finally breathe a sigh of relief.

When he was free, he was ready for dinner.

However, just as he opened the lunch box, there was a knock on the office door.

"Ugh."

He sighed, closed the lunch box again, pushed it aside, and shouted, "Come in."

The door opened, and Wu Wenfan walked in from the outside.

"Ok?"

Seeing Wu Wenfan, Li Chuan was slightly taken aback, but didn't say anything.

"Mr. Sen, are you busy?"

Wu Wenfan asked, and walked to the desk.

Li Chuan didn't answer, but waved his hand, motioning for the other party to sit down.

After Wu Wenfan sat down, he asked, "It's already ten o'clock, why haven't you got off work yet?"

"Isn't there a lot of work to do tomorrow? We had several meetings, so it was delayed."

"Oh, how is the work arrangement?"

"It's all arranged, and every operation, work direction and task is clearly explained."

"Ah."

Li Chuan nodded, and said again: "The cancellation of the limit on the number of fans of Douyin live broadcast is a challenge for us, but also an opportunity. We must grasp it well, maintain our advantages, and strive to make it bigger. , stronger."

"I understand, we are all ready and will not let you down."

"Well, is there anything else?"

"that……"

Wu Wenfan's face was troubled, as if he wanted to say something, but he couldn't say it.

"what happened?"

Li Chuan frowned slightly: "Speak directly if you have something to say, gentlemen, don't be shy."

"Uh, that..."

Wu Wenfan was still very conflicted.

After hesitating for a while, he finally gritted his teeth and said, "That's right. We had a meeting before, and a colleague made a suggestion, and everyone agreed."

"What opinion?"

"We want to ask you, can you... change the location of our operation department?"

"Change place?"

Li Chuan didn't understand for a while: "What do you mean?"

"It's just... change the office space."

"Change office space?"

Li Chuan looked puzzled: "Why? It's so good, why do you want to change the office space?"

"This... well, forget it, let me just say it."

Wu Wenfan broke through the entanglement, and said to Li Chuan with a serious face: "Mr. Sen, I know that our company is mainly based on e-commerce, but you have to understand that this is not good for the work of our operation department."

"What do you mean?"

Li Chuan raised his eyebrows: "What do you want to say?"

"It's not that we're hypocritical, it's really... You usually don't pay much attention to the operation department, and you may not know some things... Now, many people in our operation department want to go to the e-commerce side, and the operation wants to do e-commerce operations. The anchor wants to be an e-commerce anchor, so how can we lead the team if this continues.”

Hearing this, Li Chuan couldn't help being stunned.

He hadn't thought about this issue before, but now that Wu Wenfan said it, it seemed quite serious.

Of course, he can also imagine this situation.

In the current Sanmu Network, the atmosphere of e-commerce is indeed too strong. From the boss to the employees, it seems that everyone is busy with e-commerce and the supply chain. Low.

If this kind of atmosphere lasts for a long time, it will indeed cause people's hearts to float.

The employees in the operation department will feel that the company's e-commerce business is doing so well, accounting for more than 90% of the performance, and that they are not valued at all as entertainment live broadcasters, and their status is too low.

Entertainment anchors will also think that e-commerce anchors earn so much money and are so valued, and they usually walk sideways in the company, which is simply too enviable.

These thoughts are normal.

As long as you are in this environment, you will inevitably think this way, and no one can change it.

In this way, the complaints of Wu Wenfan and others are justified, and it is understandable that they want to move out and change their office space.

(End of this chapter)