This celebrity is too rich

Two days later (May 5th) around 25pm, a hot topic suddenly appeared on Douyin with the title "Sanmu Network Blacklists 'Chile'".

The source of this hotspot comes from a media account called "Xinrui E-commerce Magazine", which released a news video at 42:[-] p.m.

The content is:
[Recently, an umbrella sold by Mr. Mori had a quality problem. This incident has aroused widespread concern from netizens. For this reason, we called the person in charge of the investment promotion department of Sanmu Network (Mr. Mori's company).

Reporter: "Recently, many people have said on the Internet that there is a quality problem with an umbrella sold in Mr. Sen's live broadcast room. It seems to be quite serious. Is there such a thing?"

Manager Wang (Wang Chengyong) from the investment promotion department of Sanmu Network: "There is such a thing, but we have already dealt with it."

Reporter: "Why does this problem arise?"

Sanmu Network Investment Promotion Department, Manager Wang: "We don't evade our problems... Our supervision is not strong enough, let them take advantage of the loopholes."

Reporter: "Who are they?"

Sanmu Network Investment Promotion Department, Manager Wang: "The brand side."

Reporter: "The problem is with the brand?"

Sanmu Network Investment Promotion Department, Manager Wang: "Yes."

Reporter: "Do you have evidence for what you say?"

Sanmu Network Investment Promotion Department, Manager Wang: "We have investigated, and there is certain factual evidence."

Reporter: "Can you tell me?"

Sanmu Network Investment Promotion Department, Manager Wang: "It's not very convenient."

Reporter: "Then what happened specifically, can you tell us about it?"

Sanmu Network Investment Promotion Department, Manager Wang: "We sold an umbrella before, and the sample the brand gave us was very good. We tested it many times and found no problems, so we went to the live broadcast room, but the product sold out. , in the hands of the audience, it will be different.”

Reporter: "You mean that the samples sent by the brand to you are good-quality umbrellas, but the ones sent to users are defective umbrellas, right?"

Sanmu Network Investment Promotion Department, Manager Wang: "Yes."

Reporter: "The brand deceived you?"

Sanmu Network Investment Promotion Department, Manager Wang: "I don't know. They said that there was a problem with the material, and they didn't know...that's what they said, but we don't know if it's true or not."

Reporter: "Haven't you investigated it?"

Sanmu Network Investment Promotion Department, Manager Wang: "How do you investigate this? This kind of thing... can't be investigated."

Reporter: "Oh, is this all the brand's responsibility? Are you not responsible?"

Sanmu Network Investment Promotion Department, Manager Wang: "We are responsible. As I said before, it is our ineffective supervision that allows them to take advantage of the loopholes... We have already had an internal meeting on this matter, and we will definitely improve the supervision system in the future. Make sure this kind of thing doesn't happen again."

"..."

It is reported that the brand involved is called "Chi Le", and they have issued an apology statement for this matter two days ago.

They claimed that the problem with the quality of the umbrella was caused by wrong delivery of raw materials. They did not discover it in time because of their short establishment and lack of experience.

This statement has been questioned by many netizens.

Reporter: "Do you suspect that the brand side did it on purpose?"

Sanmu Network Investment Promotion Department, Manager Wang: "I don't doubt this, do you believe it?"

Reporter: "I don't believe it."

Sanmu Network Investment Promotion Department, Manager Wang: "Oh, Mr. Sen and our company's reputation have suffered a lot when this happened, and the company is under a lot of pressure...Under this kind of pressure, I don't doubt whether it is true or not. possible."

"..."

In addition, the apology statement issued by "Chile" also mentioned that it will give full refunds to users who previously purchased umbrellas.

Reporter: "The brand issued a statement before, saying that it will refund the full amount to the purchaser, but there is no need to return the product. Is this true?"

Sanmu Network Investment Promotion Department, Manager Wang: "It's true... the first time we received feedback from netizens, we contacted them, and after negotiation, we came up with a compensation plan."

Reporter: "How is it going now?"

Sanmu Network Investment Promotion Department, Manager Wang: "It's almost done, and it should be finished in a few hours."

Reporter: "After the completion, will you still choose to cooperate with the 'Chile' brand?"

Sanmu Network Investment Promotion Department, Manager Wang: "No more."

Reporter: "Why? They have apologized and offered a compensation plan, and their attitude seems to be quite sincere."

Sanmu Network Investment Department, Manager Wang: "They are really insincere, we don't know, we only know that this incident has caused a lot of damage to the reputation of Mr. Sen and our company... Whether they did it intentionally or not, the consequences have been put aside here it is.

We have held many meetings, and finally decided to vigorously improve the product selection system and supervision system. One of the most important points is that we will not cooperate with brands and factories with bad records in the future. "

Reporter: "Are you putting the 'Chile' brand on the 'blacklist'?"

Sanmu Network Investment Promotion Department, Manager Wang: "That's right."

Reporter: "Will you sue them later?"

Sanmu Network Investment Promotion Department, Manager Wang: "We will reserve the right to sue, but whether to sue or not is still uncertain."

"..."

After interviewing the person in charge of the investment promotion department of Sanmu Network, we contacted Zheng Shaorong, the chairman of "Chile".

Reporter: "I'm a reporter from 'Xinrui E-commerce', and I want to give you a brief interview on the previous 'inferior umbrellas'."

Zheng Shaorong: "The umbrella (thing) has been resolved."

Reporter: "Solved?"

Zheng Shaorong: "We have already refunded the money."

Reporter: "Oh? You're pretty quick."

Zheng Shaorong: "It should be, if we make a mistake, we will immediately take responsibility and make up for it immediately."

Reporter: "You are right, but many netizens questioned your company's previous apology statement."

Zheng Shaorong: "What question?"

Reporter: "Many netizens feel that you are deliberately distributing defective umbrellas to users so that you can earn more money. Now apologizing and compensating are just a last resort after the incident was exposed."

Zheng Shaorong: "Impossible! There is a problem with our raw materials. It is only because of inexperience and ineffective supervision that we did not find out in time. It was definitely not intentional!"

Reporter: "Netizens don't think so."

Zheng Shaorong: "I think you misunderstood, many netizens support and understand us."

Reporter: "But there are more voices questioning you."

Zheng Shaorong was silent for a while.

Reporter: "You should explain it to the audience again. After all, the reason you said 'there was a problem with the raw material, and I didn't know it, and I made it into a finished product, and finally sold it to the user' doesn't sound very credible."

Zheng Shaorong hung up the phone directly.

...]

After this news video was released, it was brewed for more than an hour, and it became a Douyin hot spot around [-] pm, but it was not on the trending list, nor was it spread to the Internet, and its influence was relatively limited.

As of twelve o'clock that night, the video had received a total of 260 million views, [-] likes, [-] comments, [-] retweets, and [-] favorites... Overall, the popularity was not high, and no diffusion effect was formed.

But the related reviews were overwhelmingly enthusiastic.

[Mr. Sen is too careless to cooperate with this kind of brand. 】

[-He should only find cooperation with big brands, such small brands are prone to problems. 】

[-Big brands are expensive, small brands are cheap, and the prices are quite different. 】

【-You get what you pay for, quality is the most important thing! 】

[-According to what you said, small brands should die, and only big brands deserve to live? 】

【-? ? ? 】

[Apologizing is useless, a dog can't change eating shit, this Zheng Shaorong can cheat once, he can cheat a second time, it is right for Sanmu Network not to cooperate with him. 】

[Frauding consumers should constitute criminal responsibility, right? 】

[-Consumer Rights Protection Law: The crime of fraud can be sentenced to a fixed-term imprisonment of less than three years or more than three years. 】

【-(thumb)】

[Mr. Sen is right, this kind of person should not cooperate with him! 】

[- He should be sued! 】

【-One is two, two is three...】

[Hung up the phone, obviously guilty. 】

[-Mr. Mori was tricked so badly! 】

[This Zheng Shaorong has a fat head and big ears, and it makes people sick to look at. 】

[I didn't believe it at first, but now I'm not asking myself. 】

[Dog bites dog (dog head)]

【-I think you look like a dog. 】

【…】

In the comment area, most people are scolding "Chi Le" and Zheng Shaorong, and some people are scolding Mr. Sen, but the number is small and has not formed a scale. The overall public opinion situation is still very "positive".

All of this is of course Li Chuan's masterpiece.

Two days ago, according to Li Chuan's instructions, Wang Chengyong sent two employees of the e-commerce department to the "Chile" company to supervise Zheng Shaorong's refund and at the same time collect evidence of the other party's "fake goods".

Zheng Shaorong didn't know what Li Chuan was thinking, so he didn't take any precautions.

Not only that, but he also acted very sincerely, did not hide anything, and had a very good attitude.

For the two employees of the e-commerce department sent by Wang Chengyong, he took the initiative to help book the best local hotel with delicious hospitality; he also attached great importance to the refund, not only requiring the employees to work overtime and stay up late, I also stare at it 24 hours a day... In terms of attitude, I really have nothing to say.

Some people may wonder, why did he do this?
His purpose of doing this is to continue to cooperate with Sanmu Network.

On the night of May 5, Li Chuan helped him sell more than 11 orders in a few minutes, equivalent to his quarterly sales.

The pleasure of making a big deal was so satisfying that he couldn't bear to give it up, so he wanted to cooperate as much as possible and continue to cooperate with Sanmu Network while trying to win Li Chuan's forgiveness.

However, he was doomed to be naive.

Li Chuan wanted to kill him now, how could he continue to cooperate with him.

At around eight o'clock in the evening on May 5th, the two employees of the e-commerce department sent back a document.

The data recorded a lot of evidence of illegal and illegal operation of the "Chile" brand... Thanks to Zheng Shaorong's sincerity, the process of collecting evidence was quite smooth. A lot of windfalls.

The content of this document is enough to kill "Chi Le"!

Around 5 am on May 25, the refund was completed.

This time point is much faster than previously expected.

This is still the credit of Zheng Shaorong.

He asked his employees to work overtime and stay up late to work, and he himself watched from the sidelines... This action greatly accelerated the progress of the work. The work that could have been done in two or three days took only half the time.

After the refund was completed, the two employees of the e-commerce department reported the news to Li Chuan through Wang Chengyong.

Li Chuan, who had already been prepared, acted immediately and began to settle accounts with "Chi Le" and Zheng Shaorong.

Through a friend's introduction, he found a news media, which is the above-mentioned "new cutting-edge e-commerce magazine".

He secretly colluded with the editor-in-chief of "New E-Commerce Magazine" and made the following play.

The whole process of the play is that "Xin Rui E-Commerce Magazine" sends a reporter to interview Wang Chengyong according to the script. sound.

There are several details in the middle. For example, Wang Chengyong's real name is hidden, called "Sanmu Network Investment Department, Manager Wang", while Zheng Shaorong's real name is directly disclosed, and even a frontal photo is included in the video.

This is done, on the one hand, to expose Zheng Shaorong to the public, so that he can enjoy the "kind greetings" from netizens, and on the other hand, to cut off the possibility of him pretending to be dead, so that his reputation will be ruined more thoroughly.

The play went very smoothly, Zheng Shaorong was not mentally prepared, and faced the reporter's sharp questions, he fell into the pit directly.

After that, things are very simple.

With the release of the video, a storm of public opinion against "Chi Le" and Zheng Shaorong began to emerge.

It was nothing at first, the storm was relatively small and did not have much impact, but later, when the video became popular, the storm of public opinion began to expand rapidly, and it didn't take long for it to be uncontrollable.

According to the two employees of the e-commerce department, when this incident happened, Zheng Shaorong was bombarded with phone calls. He couldn't stand it, so he got angry in the office and threw things.

After venting, he calmed down again and began to think about countermeasures.

After thinking about it for a long time, he seemed to have guessed something, and took the initiative to find the two employees of the e-commerce department, saying that he wanted to get in touch with Li Chuan and seek reconciliation.

However, at this time, Li Chuan had already returned to Taohuayuan Villa.

He turned off his mobile phone and all contact methods, and took a romantic bath with Cheng Lulu in the bathtub.

In this way, Zheng Shaorong lost the last straw.

……

On May 5, Sanmu Network formally filed a lawsuit against the "Chile" company, pursuing its civil compensation.

On June 6, the case was held in Hangzhou Intermediate People's Court.

On November 11, the case was pronounced, and the "Chile" company will pay "ten times the compensation" to Sanmu Network, with a total of 17 million soft sister coins.

On December 12, "Chile" company declared bankruptcy.

On December 12, "Chile" company entered the bankruptcy liquidation procedure.

On February 2020, 2, the bankruptcy liquidation of "Chile" company was completed, and Sanmu Network received 14 million compensation.

On the day he received the compensation, Li Chuan thought of Zheng Shaorong.

He arranged for his bodyguards to investigate and found that Zheng Shaorong had divorced his wife a month ago.

Now Zheng Shaorong has lost his house, car, wife, and children. He rents a single apartment by himself and doesn't know what to do all day long.

After learning the news, Li Chuan was very happy, but still a bit unsatisfactory.

So, he arranged for two more bodyguards to deliberately find fault in the past, and took the opportunity to beat Zheng Shaorong up.

This time, the beating was so severe that Zheng Shaorong lay in the hospital for half a month.

Afterwards, nothing happened, and Li Chuan didn't even pay for the medical expenses.

The above are all things to say.