This celebrity is too rich

Chapter 408
Li Chuan argued with Yang Chaoyue for a while, then hung up the phone.

Immediately afterwards, he made two more phone calls.

The first call was to Jiang Zeyu, who briefly described the content of his exchange with Yang Chaoyue, and then informed the other party: Wenlan Culture employees do not need to stay, and all of them are persuaded to leave.

The second call was to Yu Jie. He didn't say anything, and directly informed the other party to come to his office.

After Yu Jie came to the office, he told about the "acquisition of Wenlan Culture", and then asked the other party to choose an assistant for Yang Chaoyue.

Yu Jie thought for a while and offered a candidate he thought was more suitable.

Lv Zihan, female, 24 years old, graduated from Zhejiang Media College with a bachelor’s degree, joined Sanmu Media in March this year, and just started to operate the fourth group of live broadcast operations. Later, the short video department was established, and Yu Jie transferred her to the short video department. Started a short video operation.

Although this woman lacks experience, she has a strong learning ability and has made rapid progress. After joining the short video department for one month, she became the backbone of the department and possessed very good professional abilities.

Yu Jie felt that it would be more reassuring to transfer her to Yang Chaoyue as an assistant, filming for Yang Chaoyue, and operating Douyin.

Li Chuan did not make a decision immediately after listening.

He asked Yu Jie, did Lu Zihan get off work?

Yu Jie said he didn't know, and he left the office after speaking.

When he came back again, he brought a young girl with a relatively simple appearance, figure, and clothes by his side. It was Lu Zihan.

Li Chuan had a brief exchange with Lv Zihan for a while, and the perception was not bad. After thinking for a while, he made up his mind.

He asked Lu Zihan: Would you like to be an assistant to Yang Chaoyue, filming for Yang Chaoyue, and operating Douyin?
Lu Zihan resolutely agreed, and was quite excited.

In this way, the candidate for Yang Chaoyue's assistant was officially determined.

After the matter was confirmed, they sat together again and discussed the direction of Yang Chaoyue's Douyin short video.

Currently, the most popular videos on Douyin are "positive energy" videos.

As long as the videos are about the positive energy of the society and the positive public opinion of the country, the number of views and likes are particularly high, which is much higher than other types of videos.

However, this type is not suitable for Yang Chaoyue.

Yang Chaoyue is an idol star, and she still has a label of "poor professional ability". The public's tolerance for her is very low. If she sticks to the positive energy of the society and the positive public opinion of the country, it is especially easy to cause ridicule.

With the rhythm of group ridicule, the overall public opinion situation will deteriorate.

In this way, on the contrary, he caused trouble for himself.

After discussions, Li Chuan and the others felt that Yang Chaoyue, as an idol star, is the most suitable type of video for her to shoot life vlog, as well as some of the more popular fashion elements at the moment.

The traffic of life and fashion videos is not bad, but this kind of videos are relatively dull and it is difficult to make a hit.

If the video is not popular, the speed of increasing fans will be very slow. This is a more tangled point.

Li Chuan and the others discussed for a long time, and finally Yu Jie suggested that some plots could be added to the life vlog.

He gave an example:
The assistant went to find Yang Chaoyue (holding a mobile phone to shoot), Yang Chaoyue said that he was fat and wanted to lose weight, and the assistant expressed support outside the screen.However, after a while, the assistant went to find Yang Chaoyue again, only to find that Yang Chaoyue was stealing the cake.

Such a simple plot, shown through video, coupled with some shooting and editing skills, can create explosive points.

Moreover, this type can continue down.

Like the next video:
The assistant supervised Yang Chaoyue. Yang Chaoyue performed very well in front of the camera. The assistant turned all corners but found no trace of the cake. Just when the assistant felt that Yang Chaoyue was really determined to lose weight, something unexpected happened. Some snacks were found somewhere.

If this continues, a fixed video style can be formed. If it is done well, Yang Chaoyue and his assistant can even be shaped into a pair of CPs.

After listening to Li Chuan, he felt that this line of thinking was more similar to a pair of Internet celebrities he had seen in his previous life.

The pair of Internet celebrities are called "Crazy Sisters".

The crazy birth sisters belong to the top-level Internet celebrities in later generations.

They started shooting short videos in 2020, and in just two years, they have attracted more than 4000 million fans on Douyin.

Just looking at the number of fans, they are already the top group.

However, what they are most praised for is not the number of fans, but the amount of video exposure.

In 2022, every video they release can easily get more than 3000 million views. When you open their account homepage, there is no video with less than 100 million likes.

This kind of data, in the field of Internet celebrities, is almost unmatched by anyone except Crazy Little Brother Yang.

It is precisely because of this that many people often compare the crazy sisters with the crazy little brother Yang.

The crazy birth sisters and the crazy little brother Yang both have the word "crazy" in their names, and there is a certain degree of similarity.

In addition, their video shooting methods are also very similar, one person takes pictures with a mobile phone, and the other performs on camera... Crazy little brother Yang is big brother Yang holding a mobile phone to take pictures of little brother Yang, and the crazy sister is Zhang Xiaohua taking pictures Take a picture of Shao Yuxuan with your mobile phone.

The video data is similar, the names all have the word "crazy", and the shooting methods are similar, so it is not surprising that the audience compares them.

Of course, this is only the surface.

In fact, their video styles are quite different.

Crazy Little Brother Yang's video style is a relatively traditional "funny joke" type, which has something to do with the fact that the two brothers made videos earlier.

Brother Xiao Yang and his brother started making short videos in 2015. At that time, Douyin and Kuaishou were not popular, and the most popular short video content on the Internet was funny jokes.

This trend was brought about by Dapeng's "Diaosi Man", which was directed and acted by himself.

Around 2013, "Diaosi Man" became very popular.

At that time, anyone who had ever surfed the Internet had basically watched "Diaosi Man".

The popularity of "Diaosi Men" has largely influenced the creators of short videos later on, and Brother Xiao Yang is one of them.

They came from that era, and the video style was inevitably affected, which led them to continue the creation type of "funny jokes" in the later period.

This point, in the eyes of many people at the time, was outdated.

However, the two brothers Xiao Yang have an absolute talent for funny. In addition, they are good at thinking and know how to innovate. On the basis of funny jokes, they incorporate family elements and fit the background of the times to create the "Internet Addicted Boys" series.

After this operation, instead of letting their videos fall behind, they went one step further and became top streamers in the short video field.

Compared with Crazy Little Brother Yang, the video style of Crazy Sisters is more in line with the current mainstream.

After a period of development in the short video industry, the popular and popular elements have gradually stabilized, and life-oriented videos have been sought after by more and more people.

Zhang Xiaohua and Shao Yuxuan grew up under the background of this era.

Therefore, they did not take the traditional "funny jokes" route, but created on the basis of life vlogs, focusing on authenticity and down-to-earth, supplemented by being funny.

In addition, from the perspective of women, they also incorporated the "girlfriend" element in the video, and according to the status quo of the industry, they actively cooperated with various Internet celebrities and strived to share traffic.

Their approach is more in line with modern creative and operational ideas, only because of their limited talent, they cannot break through the ceiling of the short video field.

But no matter what, the achievements made by the crazy sisters are still very commendable.

Around 2022, Crazy Xiao Yang and Crazy Sisters can be said to be the hottest two pairs of Internet celebrities in the short video field.

At that time, they were on Douyin, one occupied the male market, and the other occupied the female market, and they were quite different.

However, the final fate of these two seemingly evenly matched Internet celebrities is very different.

After the brothers Xiao Yang reached the ceiling in the short video field, they transformed into live streaming and brought goods, and the follow-up development is getting better and better.By the end of 2022, the number of Douyin fans of Crazy Little Brother Yang has exceeded [-] million, and the number of fans on the whole network is nearly [-] million. The two brothers have become super Internet celebrities that everyone in the country knows and knows.

In contrast, the fate of the crazy sisters was very tragic.

In August 2022, the crazy birth sisters announced their dissolution after a few months of suspension, and the account also stopped updating.

Zhang Xiaohua and Shao Yuxuan, who were originally close, finally parted ways. Since then, a top Internet celebrity has gradually disappeared from people's sight.

Why are the same duo, the same top Internet celebrities, but the endings are so different?
The reason is that the duo is too unstable.

The distribution of benefits is only one aspect, and personal opinions are also a very important factor.

Everyone has different views on video content and career development. The combination of two people is prone to various conflicts. If they are not dealt with in time, parting ways is almost inevitable.

At this point, men have an advantage over women.

Men's thinking is relatively rational. Many times, even if two people have conflicts, they can sit down and talk calmly until the problem is resolved.

And women's thinking is more emotional, it is difficult to do this.

In addition, the intimacy of the relationship is also important.

Brother Xiao Yang and Brother Big Yang are twin brothers. They grew up together and have the same family and living environment. After so many years, they have been getting along for a long time and can't get along anymore.

With such a relationship, it is not easy to separate them, even if it is a huge conflict, there is still a pair of parents.

With the parents present, no matter how serious the conflict between the two brothers is, it can probably be resolved in the end.

Zhang Xiaohua and Shao Yuxuan are different. Although they are girlfriends, they did not grow up together, and their personalities and values ​​are different.

Even if they get along for a long enough time, they still can't fully understand and fully synchronize. In addition, there are no close people like parents to mediate between them. If there is a little storm, it will easily cause irreversible consequences.

It can be seen from this that the cooperation of two people is very dangerous.

If the relationship is not particularly close, and there are no cards like parents to use, then you must put the ugly words first.

At least two things must be guaranteed:
1. There can be no problems with the distribution of benefits.

2. Determine the leader and clarify his status... If there is a disagreement, listen to the leader, and others must obey unconditionally.

This is the most basic concept of partnership entrepreneurship. If you can't do it, then the team must have no future.

In Li Chuan's view, there is a high probability that the crazy birth sisters did not achieve the above two points, which led to their final separation.

He felt very sorry for this.

However, he just felt it was a pity and had no other thoughts.

He had thought about signing the crazy birth sisters before they became famous.

But then he thought about it carefully and felt that it was unnecessary.

First of all, he couldn't solve the internal problems of the crazy sisters. If they signed them, they would be disbanded at that time, which might implicate themselves.

Secondly, the crazy sisters were only popular in short videos in their previous lives. They did not do well in live broadcasts, and one of them was unwilling to do live broadcasts... If you can’t do live broadcasts, you can’t make much money. Signing it doesn't help either.

Furthermore, the Crazy Sisters are different from Crazy Little Brother Yang. Zhang Xiaohua and Shao Yuxuan are not the type of people with absolute talent for funny. They are popular largely because they have stepped on the dividends of the times. To put it bluntly, it is luck .

Because of their luck and better management in the later stage, they have achieved success in later generations.

This, in fact, can be replicated.

Li Chuan didn't think about finding someone to copy it, but now, he has an opportunity.

The set of ideas Yu Jie mentioned is very similar to that of the crazy sisters. If it works well, it is tantamount to copying the crazy sisters in another way.

Moreover, the copied person was Yang Chaoyue.

Yang Chaoyue is an idol star, he has a foundation of popularity, and his starting point is much stronger than that of Zhang Xiaohua and Shao Yuxuan.

As long as she has a good plan, there is almost no reason not to be popular.

Li Chuan felt that applying the video style of the crazy sisters to Yang Chaoyue, the final result must be better than the crazy sisters.

Of course, there is a premise here, that is, this scheme can work.

Although the video operation idea of ​​the crazy sisters is not difficult, it is still impossible to apply it directly.

First of all, as an idol star, Yang Chaoyue may not be as grounded as Shao Yuxuan.

Secondly, time may not allow it. Zhang Xiaohua and Shao Yuxuan are full-time short videos. They have time and energy, and Yang Chaoyue is usually very busy with work, so it is difficult to spare time and energy to shoot such detailed short videos.

Furthermore, the elements of the video are different. Zhang Xiaohua and Shao Yuxuan, who are crazy sisters, are girlfriends, while Yang Chaoyue and Lu Zihan are bosses and employees. The relationship is different, so the content produced must also change. Correspondingly, the style of the video A deflection may also occur.

These problems all need to be resolved.

Li Chuan didn't know how to solve it, so he expressed his thoughts and discussed with Yu Jie and Lu Zihan.

They discussed for more than an hour, and by ten o'clock in the evening, they finally had a set of clear ideas.

After having a clear idea, Li Chuan called Yang Chaoyue again and gave a brief introduction.

Yang Chaoyue was very interested after listening.

She thinks this plan is very good and is willing to try it.

In this way, the operation direction of Yang Chaoyue's Douyin short video was officially determined.

(End of this chapter)