This celebrity is too rich

Chapter 414 Chen Chen Returns to Hangzhou
It took only 3 minutes before and after, and 16 orders of "Little Greedy Cat" brand fish tofu were sold out.

This speed seems a bit surprising, but Li Chuan is not surprised at all.

Snack products already have this attribute, not only children love to eat, but also many young audiences love to eat.

"Little Greedy Cat" brand fish tofu looks very appetizing, and the unit price is relatively low, only a few tens of dollars, everyone can afford it, and the quantity is relatively large, which makes people feel very affordable.

In this way, with the blessing of millions of traffic, it is actually quite normal to sell 10,000+ orders in a short period of time.

Not only was Li Chuan not happy about this, but he felt somewhat at a loss.

Why do you say that?

Because the unit price of "Little Greedy Cat" brand fish tofu is too low, only about 20 yuan... With such a low unit price, even if it sells 16 orders, the sales volume is only about three million yuan.

If this is replaced by a backgammon learning machine, a few hundred orders will be enough.

From this point of view alone, Li Chuan's effort to introduce the "Little Greedy Cat" brand fish tofu might as well sell the learning machine for a while.

Of course, this is only the surface.

"Little Greedy Cat" brand fish tofu is his own brand.

Even if he earns less money for his own brand, he must sell it.

why?
Because he is in a long-term business.

Products with low customer orders and high sales volume, such as "Little Greedy Cat" brand fish tofu, are relatively easy to generate repurchase.

The audience is not stupid, they can recognize good things.

"Little Greedy Cat" brand fish tofu is delicious and cost-effective, and it is an absolute high-quality snack product.

In Li Chuan's view, if those 16 viewers buy back, there will definitely be a large number of repurchases in the future.

At that time, there is no need for him to remind or sell, many viewers will take the initiative to buy the second or third time.

If this lasts for a long time, the sales volume will not be as simple as three million.

Within a reasonable estimate, the total sales exceeded tens of millions, and there was no problem at all.

If you promote it a few more times, or use some other marketing methods, it is possible for the total sales to exceed [-] million.

This is why Li Chuan would rather make less money than vigorously promote his own products.

If your own brand is well done, the future potential is unimaginable.

"It's gone."

"Don't worry if you haven't bought it, they are still in production, and there will be stock in two days."

"At that time, you can find it in my product window, or you can go to the live broadcast room of 'Sanmu Network Mountain and Sea Food' to buy it."

"..."

Li Chuan finally concluded and ended the sale of "Little Greedy Cat" brand fish tofu.

He pushed the sample back to the staff, then looked up at the popularity value in the upper right corner of the live broadcast room.

'86.9, not bad, we don't need to engage in program effects for the time being. '

Li Chuan secretly thought, and looked up at the time again.

'At 6:46 p.m., more than half an hour has passed, let's draw another wave of attention to Wang Yuting. '

Li Chuan turned to look at the staff next to him, stretched out his hand and said, "Give me the phone."

The staff was startled, and then reacted, and handed over the mobile phone with the Douyin account of "Latian Girl".

Li Chuan took it, operated it, opened his live broadcast room, and clicked to send out a "Carnival".

"Everyone pay her more attention."

"Did you see this hot girl who brushes the carnival?"

"Give her a click, and she will broadcast live on this account in the future."

"She has worked as a model before, needless to say about her figure and appearance. Moreover, she also said that she has never been in a relationship. If this is true, you all have a chance."

"If you like her, give her some attention."

"Come on, show it to everyone... Stand up and take two steps back... Thank you brothers and sisters in the live broadcast room for your attention."

"..."

Li Chuan greeted Wang Yuting for two or three minutes, and helped Wang Yuting attract 3 followers.

He felt that it was almost done, so he stopped in time and started selling the third product.

"Next, I'll bring you a piece of milk."

"Children should not only study hard, but also grow up healthily."

"Healthy growth is definitely inseparable from milk."

"Adopt a cow, this, I have sold it several times before, everyone should know it?"

"..."

……

In a flash, several hours passed.

Because the first product took too much time, and the follow-up link slowed down the pace, Li Chuan's live broadcast today was a bit long.

When he sold out the last item, it was nearly half an hour since Children's Day.

"Thank you everyone."

Li Chuan stood up from his chair, bowed to the camera, and said, "It's already past twelve o'clock, and there are still more than 40 people in the live broadcast room. Thank you very much for being with me until now."

"Without your support, I would never have made it this far. With you, I am where I am today. In the future, I will continue to work hard and serve everyone well."

"It's getting late, everyone, go to bed early, see you next Saturday."

After Li Chuan finished speaking, he bowed to the camera again.

Seeing this, Wang Yuting also got up and bowed: "Thank you everyone, good night everyone."

"Good night, everyone, sleep well."

"Bye-Bye."

"Bye-Bye."

"..."

At 32:[-] in the evening, Li Chuan turned off the live broadcast.

clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap...

The familiar applause sounded again, but no one took it seriously.

Li Chuan took a sip of the mineral water on his own, then walked straight to the center console, and began to check the data of today's live broadcast.

Live broadcast duration: 6 hours and 33 minutes
Viewers: 7057.7 million

Peak popularity: 144.9 million

Average popularity: 67.5

Average customer unit price: 142.5 yuan

Conversion rate: 6.23%
Total sales: 62656.5 million

Compared with the previous data, the popularity and conversion rate have declined, but the unit price and sales volume have increased a lot.

There are two main reasons for the drop in popularity and conversions:

1. The broadcast assistant candidate has been changed.

Li Chuan's previous broadcast assistant was Yang Runxin.

Yang Runxin is now a head-carrying anchor, and she has a part of her own traffic. If Li Chuan replaces her, this part of the traffic will definitely be lost.

And the newly replaced Wang Yuting is not Yang Chaoyue, Shu Chang and other stars. He has no eyeball effect and does not have enough popularity foundation to make up for the lost traffic.

In this way, a decline in popularity is almost inevitable.

There are also reasons for this drop in conversion rate.

Although Wang Yuting's professional ability is not inferior to Yang Runxin's, her aura and live broadcast effect are not as good as Yang Runxin's. In addition, it is her first time as a broadcast assistant, so she doesn't cooperate well with Li Chuan.

Under the superposition of multiple factors, it is normal for the conversion rate to drop.

2. The rhythm of the live broadcast is a bit chaotic.

It took Li Chuan half an hour to sell the backgammon learning machine, and the follow-up link also slowed down the rhythm of the live broadcast to a certain extent.

If the rhythm of the live broadcast is chaotic, the effect will be greatly reduced. In the eyes of the audience, the live broadcast is not good.

If the live broadcast is not good-looking, the popularity will naturally decrease.

However, this doesn't have a huge impact on conversion rates.

The increase in customer unit price and sales is mainly due to the backgammon learning machine.

The unit price of the BBK learning machine is 3698, and a total of 6.2 orders have been sold. It is considered that the average unit price has been raised by 50% on its own.

In addition, the single-product sales of backgammon learning machines are 2.3 million. This data also greatly increases the sales ceiling of this live broadcast.

With the foundation of 2.3 million yuan, Li Chuan achieved a total sales of 6.27 million yuan without much effort.

6.27 million... This data almost created a new single-game sales record.

Today, the single-game sales record in the live streaming industry is 5 million set by Li Chuan on May 18.

Compared with the two, there is a difference of about 200 million.

200 million, for Li Chuan, it was actually very simple.

As long as he sells one more product or broadcasts for a few more minutes, he can rush through the 200 million.

However, he didn't want to do that.

At his level, breaking the sales record in a single game will no longer be of much use, but it may be possible to recruit blackmail for himself.

With this in mind, he was too lazy to work on it.

Regarding the sales record of a single game, his current attitude is to let it happen, if he can break it, he can break it, and if he can't break it, he will not change his live broadcast time and rhythm.

After reading the overall data, he checked the detailed data.

[Average profit margin: 35.1%]

The total sales are 6.27 million, the average profit margin is 35.1%, and the calculated profit is... 2.2 million!
After deducting the platform service fee and returns, the calculated net profit is... 1.98 million!
The net profit of 1.98 million, this figure broke Li Chuan's personal single-game profit record, and also created a single-game profit record in the live streaming industry.

But it's a pity that it didn't break [-] million.

The difference is only 200 million, which is a bit uncomfortable for Li Chuan, who is slightly obsessive.

However, he didn't care too much.

'As long as the money is in hand, it doesn't matter if the numbers look good or not. '

Thinking of this, Li Chuan quickly adjusted his mentality.

After checking the data, he called Wang Chengyong and others to his side and started a routine review meeting.

He also asked Wang Yuting to participate in this review meeting.

Wang Yuting has just become his broadcast assistant, and many places are not doing well enough, and various problems have appeared during the live broadcast.

These problems must be pointed out, and then corrected in time, otherwise, the same problem may appear again next time.

The review session lasted for more than half an hour, and did not end until after one o'clock in the morning.

After the end, all the staff of the company got off work, and Li Chuan returned to the rest room in the office alone.

He hasn't slept in the company for a week.

Cheng Lulu's lulling to sleep technique was too refreshing, which made him a little addicted.

This week, he went to Taohuayuan villa every day, and sometimes he stayed there without going to work.

Right now, the reason why I didn't go back was because it was too late.

He still has work tomorrow, and he doesn't want to make too much trouble, so he wants to spend the night at the company.

However, this is just his wishful thinking.

He enjoyed the sleeping technique for a week, and besides being addictive, he also developed a certain degree of neurological dependence.

The side effect of nervous dependence is that the sudden loss of this thing will make him feel particularly uncomfortable.

This was not obvious at first, but after he went to bed, he couldn't resist it.

Li Chuan tossed and turned on the bed for nearly an hour, but couldn't fall asleep.

Until 02:30 in the morning, he couldn't take it anymore, so he simply got up and drove the Mercedes-Benz S back to Taohuayuan Villa overnight.

When he returned to Taohuayuan Villa, Cheng Lulu had already fallen asleep.

Without any mercy, he rushed directly to wake her up.

Under Cheng Lulu's sleeping technique, he fell into a deep sleep.

When I woke up, it was already noon.

Li Chuan dressed and got up, tidied up briefly, then went downstairs and had a "breakfast".

After eating "breakfast", he left the Taohuayuan Villa with the Mercedes-Benz S again, and rushed to the train station.

He went to the train station to pick up Chen Chen.

Chen Chen called him a few days ago and said that he would go back to Hangzhou in the near future.

The purpose of her return is to participate in the graduation defense.

The graduation defense of Zhejiang University belongs to the relatively late group.

The school issued a notice last month: the graduation defense of the senior year is scheduled for June 6th and June 4th.

After Chen Chen received the notice, he made some plans.

During this period of time, she has been supervising the construction of the greenhouse in her hometown, and is also responsible for handling various affairs. She is busy all day without touching the ground, and has no time to prepare for the defense.

Although she has already written the thesis, if she doesn't review and prepare it in time, problems may arise.

With this in mind, she decided to temporarily put down the work at hand before the defense, go back to school a few days in advance, and prepare well to ensure that there will be no problems during the defense.

Today is June 6, and there are two or three days before the defense.

Back, just right.

Yesterday afternoon, before Li Chuan's live broadcast, he received another call from Chen Chen.

Chen Chen told him that she would take the high-speed train back to Hangzhou at noon tomorrow and was expected to arrive at the station around 01:30 noon.

In this way, the present bridge section was just now.

……

At [-]:[-] p.m., Hangzhou East Railway Station.

Chen Chen dragged a small suitcase and stood by the side of the road waiting.

The taxis stopped in front of her and kept asking "Are you going, beauty?", "Where are you going, beauty?", which made her tireless.

'These taxis are really annoying, I even said I don't want to take them, and I keep asking, really annoying! '

'And Li Chuan, too. I told him yesterday that he arrived at 01:30, and he was still late. It's really...too annoying! '

'...'

Just as Chen Chen was complaining, another black car stopped in front of her.

When the car window fell, a young man wearing sunglasses exposed his head and asked with a smile, "Are you going, beauty?"

"Don't go."

Chen Chen replied, and turned his head aside after speaking.

Out of previous inertia of thinking, she subconsciously regarded the car in front of her as a taxi.

Taxis are not just regular taxis with blue and green bodies and license plates, but also many private cars without license plates... These cars are generally considered "black cars" and belong to the category of taxis. kind.

There are a lot of "black cars" at the train station, and Chen Chen encountered a few just now.

This time, she felt the same, so she turned her head to the side to express her attitude.

Seeing this, the young man with sunglasses didn't drive the car away, but continued to ask, "If you don't leave, where exactly are you going?"

"Hey, I said it all...huh?"

Chen Chen stopped in the middle of speaking.

She opened her eyes wide, stared at the young man for a while, and said in surprise, "Li Chuan?!"

The young man smiled and waved, "Hurry up and get in the car."

(End of this chapter)