This celebrity is too rich

Chapter 423 Breaking the record!
After Qin Sheng hung up the phone, he didn't call home immediately.

In line with the principle of responsibility, she continued to conduct unfinished inspection work with the secretary of the alliance leader and others.

It wasn't until the noon break that she took out her mobile phone and called her father.

She reported the whole story to her father.

After Qin's father heard it, he said in a helpless tone: "Girl, Dad is getting old, I don't understand what you said... You can ask your brother, he should know what's going on... Let him Just make up your mind, don’t ask me.”

Qin Sheng had no choice but to call his elder brother again.

Qin Sheng's elder brother is named "Qin Zhao", and he is the successor of the Qin family. He is now in charge of the most important part of the family business. It is expected that in a few years, he will take over the entire family business.

Qin Zhao is 38 years old, actually not too young, but he maintains a relatively good mentality. He has many hobbies in his daily life and often surfs the Internet. He also knows a lot about emerging things such as "live streaming". .

Moreover, because of Qin Sheng's relationship, he paid special attention to the situation of Mr. Mori and Sanmu Network.

After paying attention, he found that although Mr. Mori is young, he is very capable and is an absolute potential stock. As for Sanmu Network, under the leadership of Mr. Mori, the development prospects are also very bright, and it is very likely to become a "live streaming" in the future. The leader of the track.

In this way, when he heard Qin Sheng say "Sanmu Network wants to raise funds", he was quite excited.

Without even thinking about it, he directly said to Qin Sheng, "Give me Mr. Sen's phone number, and I'll talk to him in person."

"..."

At around [-] noon, Li Chuan finished his lunch and was about to go back to the rest room to sleep when his cell phone rang suddenly.

He took it out and saw that it was an unfamiliar number from BJ.

'Who is this? '

Li Chuan frowned, feeling a little displeased, but still chose to answer the phone.

"Hey."

"Hi, hello, is this Mr. Mori?"

A strange man's voice came from the receiver.

"Who are you?" Li Chuan asked without any fluctuation in tone.

"I'm Qin Sheng's eldest brother, Qin Zhao."

"Um?!"

Li Chuan was stunned, paused for two seconds, and finally realized: "Oh~! It's Mr. Qin! Hello, hello, I've heard of you a long time ago."

Qin Zhao: "I've heard of you a long time ago. You're young, you just graduated from college and made billions. You're a business genius."

Li Chuan: "Boss Qin has won the prize, that... why did you think of calling me? Is it Qin Sheng...?"

Qin Zhao: "Well, she called me just now, and I asked her for your phone number."

Li Chuan: "Oh, I said so."

Qin Zhao: "I haven't even had time to thank you. During this time, you have worked hard to take care of Sheng girl."

Li Chuan: "I'm serious. Qin Sheng is a top student at Peking University. She is kind-hearted, down-to-earth and capable. Although she has not joined the company for a long time, she has made a lot of contributions to the company... Only this kind of person can come to our company. It's an honor, a little care, nothing at all."

Qin Zhao: "No matter what, I still want to thank you... Sheng girl likes to do charity. It is very important that you can support her and let her do the work she likes."

Li Chuan: "You are too polite."

Qin Zhao: "I'm telling the truth."

"..."

After exchanging pleasantries, the two got to the point.

Qin Zhao: "I heard from Sheng girl that you plan to raise money recently?"

Li Chuan: "Yes, we are going to conduct a round of financing in the near future."

Qin Zhao: "You don't need money for live streaming, right?"

Li Chuan: "Uh, the cash flow... is indeed quite sufficient."

Qin Zhao: "Then why do you need financing?"

Li Chuan: "We plan to go public, so we need to make some preparations in advance."

Qin Zhao: "IPO? It shouldn't be long since your company was established, right?"

Li Chuan: "Well, less than a year."

Qin Zhao: "Are you in such a hurry to go public in less than a year?"

Li Chuan: "There is no way, the market has become active, we must seize this opportunity, otherwise, we will fall behind."

Qin Zhao: "Oh, when do you plan to go public?"

Li Chuan: "At the end of this year, or early next year."

Qin Zhao: "That time is very short, are you going to go public through a backdoor?"

Li Chuan: "Yes."

Qin Zhao: "Has it started yet?"

Li Chuan: "It hasn't started yet, it's just been planned."

Qin Zhao: "When will it start?"

Li Chuan: "When the financing is completed, we will start."

Qin Zhao: "You have already decided to go public, why do you want to raise money?"

Li Chuan: "Financing and listing are integrated, and financing is to prepare for listing."

Qin Zhao: "What do you mean?"

Li Chuan: "Let's gather strength, you should understand that our company has been established for a short time and lacks social energy. In addition, what we do is 'live streaming'. If we go public dry, the stock price will be very low It’s hard to raise it in a short period of time... Therefore, we plan to raise a round of capital and gather strength before going public, so that everyone can work together to raise the stock price.”

Qin Zhao: "Oh~...Unexpectedly, you can have such insight at such a young age. You really are a business genius! I have been around for more than ten years, and I may not be able to catch up with you."

Li Chuan: "You're flattering me. I just think a little more than usual, and I have my subordinates to offer their opinions. It's not really my skill."

Qin Zhao: "You are too modest. If I had your ability back then, my business would definitely be better than it is now."

Li Chuan: "You're joking. With your identity, there are more restrictions on doing business. It's not as free as ours. If you let go of the restrictions, it's easy to catch."

Qin Zhao was silent for a moment, then said, "Don't talk about that."

Li Chuan: "Oh, I'm sorry."

Qin Zhao: "It's okay, let's find a chance, let's meet up and have a good chat... I'm still very interested in 'live streaming'."

Li Chuan: "Okay! When do you have time?"

Qin Zhao: "How about next Tuesday?"

Li Chuan frowned slightly: "Next Tuesday...it should be the 18th?"

Qin Zhao: "Well, it's number 18."

Li Chuan: "That won't work. On the 18th, I will do a special show."

Qin Zhao: "What special session?"

Li Chuan: "618 special session."

Qin Zhao: "Oh, that's right...then let's change it to another day...next weekend, can it work?"

Li Chuan: "Sunday is fine, Saturday, I want to broadcast live."

Qin Zhao: "That's Sunday, when the time comes, I'll go to Hangzhou to find you."

Li Chuan: "Okay! Come here, and I will treat you well."

Qin Zhao: "Okay, then I'll wait."

"..."

After hanging up the phone, Li Chuan leaned back in his chair and pondered for a while, then called Jiang Zeyu to the office.

The two exchanged views on Qin Zhao's situation.

Afterwards, they discussed the follow-up work arrangements and worked out a set of work plans.

Jiang Zeyu is responsible for the contact work of Qin Zhao, Douyin, and Fosun Group.

Jiang Zeyu will form a team within the company to be responsible for handling financing-related matters... If necessary, he can also be hired externally.

After the financing is completed, the team will not be disbanded, and will continue to take over the related matters of "backdoor listing".

Li Chuan and Jiang Zeyu made a preliminary plan for the specific work process, and Jiang Zeyu will mainly control the subsequent progress. Under normal circumstances, Li Chuan will not participate in it.

It was over two o'clock in the afternoon.

Li Chuan felt a little tired, so after Jiang Zeyu left the office, he went back to the rest room alone to take a nap.

When I woke up, it was almost evening.

Li Chuan got up, tidied up briefly, and then walked out of the office.

He approached Wang Chengyong and asked him about the preparations for "Wu Jinyan Premiere".

Wu Jinyan will be broadcasting live in a few days, which is also a very important job for the company.

Don't talk about anything else, just talk about money.

If Wu Jinyan's first broadcast is successful, then the "Sanmu Department" will have another anchor with a headline.

The value of a head-carrying anchor is at least one billion or more.

This can be reflected in the valuation.

Right now, the "Sanmu Department" is seeking financing.

They increase the valuation at this time point, and what they will get in the future will be white money.

You know, in the normal business category, there are very few opportunities for this kind of quick realization.

Now that they have met, they must be grasped!
Wang Chengyong and others do not know that the company will raise funds and go public, but this does not affect their attention to "Wu Jinyan Premiere".

They have been actively preparing since the beginning of taking over, and they have controlled all the details very well. As of today, the work has almost been done.

Wu Jinyan's premiere venue was set in a nearby warehouse.

This might seem shabby, but it really isn't.

After the warehouse was rented by Sanmu Network, it underwent some renovation and decoration.

Wang Chengyong and others customized a background wall for Wu Jinyan. The background wall was placed in the middle of the warehouse. The entire area was covered with a red carpet, and lights were installed inside. Optical cables and circuits were also expanded, plus various furniture and equipment. His entry into the arena can be regarded as transforming a warehouse into a small live broadcast base.

Li Chuan did not go to the site to see it, but he also got a general idea of ​​the construction progress of the site through the video recorded by Wang Chengyong.

From the video, it can be seen that the warehouse has almost been renovated. The next work is to adjust, test equipment, and follow-up trial broadcast. The whole process is estimated to take two or three days to complete.

In addition, Wu Jinyan's personal preparation is also very good, Wu Xiaobai has also started to connect with Wu Jinyan, and everything is going smoothly.

After Li Chuan learned the information, he felt relieved a lot.

At around six o'clock in the evening, he returned to his office and had a supper.

After eating, he took a short rest and left the office again.

This time, he's going to get busy with his own business.

Tomorrow is June 6th, Saturday, and he will open the "15 Special Session" on Douyin.

"Douyin 618 special session", he did not invite external guests, but invited some anchors and short video experts within the company, including Liu Xintong, Yang Runxin, Wang Yuting, Zhou Linlin, Xiao Yang and Big Yang.

According to the previous plan, these six "guests" will be divided into four groups, and will accompany Li Chuan in the live broadcast one by one.

The approximate time schedule is as follows:
From 07:30 p.m. to [-]:[-] p.m., the "guest" is Yang Runxin, who mainly sells cosmetics, jewelry and bags.

From 07:30 to [-]:[-] in the evening, the "guests" are Wang Yuting and Zhou Linlin, and they mainly sell women's daily necessities and clothing.

From 10:30 p.m. to [-]:[-] p.m., the "guests" are Little Yang and Big Yang, who mainly sell men's daily necessities and electrical appliances.

From 10:30 to [-] o'clock in the evening, the "guest" is Liu Xintong, who mainly sells food and daily necessities.

This set of plans is allocated according to the different characteristics of each "guest", and it can basically be said to be the best choice.

However, it is currently only an outline, and the specific products to be offered have not yet been fully selected.

This work should have been done by Wang Chengyong and others, but Wang Chengyong and others have been helping Wu Jinyan recently, so they don't have time, so Li Chuan can only do it for him.

At present, most of the staff in the e-commerce department of Sanmu Network are helping Wu Jinyan.

In contrast, Li Chuan's side is much deserted.

This may seem unreasonable, but it is actually normal.

Li Chuan has been live broadcasting for a long time and has rich experience. Even if there are fewer people, there will be no problems.

Wu Jinyan is different.

She is a newcomer and a new venue. Even if the preparation is sufficient, there is a high probability of problems. If there are fewer people involved and problems cannot be solved, it may lead to accidents.

With this in mind, the company made more people go over during Wu Jinyan's premiere, which is what it should be.

Of course, this phenomenon will not last for too long.

In a month or two at most, when Wu Jinyan is familiar with it and many problems are almost resolved, the staffing will gradually recover.

……

Live broadcast duration: 6 hours and 11 minutes
Viewers: 9108.4 million

Peak popularity: 192.1 million

Average popularity: 83.5

Average customer unit price: 104.2 yuan

Conversion rate: 8.25%
Total sales: 78300.4 million

The above is the overall data of the "Douyin 618 Special Session".

With the support of many "guests", Li Chuan's popularity data in this live broadcast has been significantly improved.

The audience has exceeded 9000 million, the highest popularity is close to 200 million, and the average popularity is over 80... These statistics are difficult for him to achieve under normal circumstances.

In addition to the increase in popularity, the conversion rate has also increased significantly.

In Li Chuan's previous live broadcasts, the conversion rate was only [-]%. This live broadcast directly broke through [-]%, creating his highest record ever!
This is possible not because of him, nor because of "guests", but because of the gimmick of "618 Shopping Festival".

After years of marketing and brainwashing by capital, most Chinese people have a concept in their minds, that is, on the day of the shopping festival, commodity prices will be cheaper than usual.

When people hold this idea, their consumption desire will rise.

What's more, "618" is still a traditional shopping festival, and its popularity and influence are much stronger than "pseudo-shopping festivals" such as 520 and Qixi Festival.

Therefore, Li Chuan's gimmick of "618 special show" can stimulate the audience's consumption desire to a large extent.

As for the question that people are more concerned about - "whether the price of the product is cheap", Li Chuan can only say "that's it".

The price of his selection this time is indeed a little lower than usual, but the quantity is limited and the price reduction is not high. On the whole, the form is greater than the reality.

Many viewers don't know this and are "fooled".

Li Chuan was very helpless about this.

He also wanted to have a real price reduction promotion during the 618 period, but this was impossible because most merchants were unwilling to break the price.

He can make a small amount of discounts and discounts on some products, which is already better than other delivery anchors and e-commerce platforms.

In addition to popularity and conversion rate, the data of "average customer unit price" has also increased slightly.

This phenomenon is also brought about by the rising consumption desire of the audience.

Many viewers feel that "the price on the day of the shopping festival is cheaper than usual." With this mentality, they will let go of many products with high unit prices.

This change is the main reason for the increase in the average customer unit price.

Data such as popularity, conversion rate, and average customer unit price rose at the same time, making the total sales of this live broadcast reach 7.83 million.

7.83 million... This figure broke Li Chuan's personal single-game sales record, but did not break the single-game sales record in the live streaming industry.

Why do you say that?

Because the single-game sales record in the live delivery industry has been broken.

On June 6, that is, about a week ago, Sister Ya opened the "9 Special Session" on Taobao.

On that day, she broadcast live for thirteen hours at a stretch, creating "10.6 billion" in sales, breaking the single-game sales record held by Mr. Mori.

The number "10.6 billion" is fake!

In the eyes of many professionals, there is at least half of the water in it, um... half may be less, at least three-quarters!
But this point, many netizens do not know.

Some netizens felt that Sister Ya was the first livestreaming anchor whose sales exceeded one billion yuan, which is simply amazing.

Regarding this, Li Chuan didn't bother to say anything.

With his current status and influence, there is no need to worry about "recording" anymore.

Sister Ya is willing to swipe, so let her swipe, it won't affect him anyway.

In his opinion, his current state is very good, and he doesn't need to do those messy things.

For example, he sold 7.83 million in this live broadcast, with an average profit margin of 33.9%. After deducting returns and platform service fees, the net profit was 2.39 million.

A live broadcast earned nearly "Kun" a small goal, what else is he dissatisfied with?

(End of this chapter)