This celebrity is too rich

After all the topics were decided, it was already evening.

Everyone temporarily disbanded, and they ate and rested separately.

After more than an hour, they gathered again in the meeting room and began to replay Wu Jinyan's live broadcast process.

Li Chuan participated in the whole process and watched Wu Jinyan's live video.

He found that Wu Jinyan's live broadcast ability is much better than he imagined, but there are still many problems, such as the rhythm in the early stage is a bit chaotic, the audience is easy to be distracted when speaking, the content in the middle stage is a bit dry, and attention will appear in the later stage Inconcentration and so on.

He spoke out about these problems without reservation and gave targeted solutions.

This approach has driven the atmosphere of the review meeting.

Inspired by him, others followed suit and began to ask questions and discuss solutions from their own perspectives.

A review meeting lasted for more than five hours and ended at twelve o'clock in the evening.

After the end, everyone went home from get off work, Li Chuan and Wu Jinyan went to the hotel together again, and started a "battle".

……

On the second day, various tasks that had been agreed before were carried out one after another.

The first is public opinion guidance.

The exposure of Wu Jinyan's first live broadcast exceeded [-] million, which attracted the attention of many people.

Long before Wu Jinyan's broadcast, there were people discussing it on the Internet; after the broadcast, relevant data came out, and some marketing accounts made it into videos or pictures and posted it on the Internet in order to attract traffic. The discussion became more and more heated.

By the morning of June 6, a large-scale discussion had already formed on the Internet.

Netizens have mixed reviews on this matter.

Some people support it, while others criticize it. The two sides are basically evenly matched, but relatively speaking, most people still criticize.

This is because there are too many "hostile forces" staring at Wu Jinyan, such as small owners of physical stores, shop landlords, traditional e-commerce practitioners, competitors in the live broadcast delivery industry, passers-by viewers who are not used to live delivery delivery, etc. The number of people added up is far more than Wu Jinyan's fans.

With a large number, public opinion naturally prevails.

Under such circumstances, it is not easy for Wu Jinyan's fans to resist and maintain the "basic balance of power".

Their efforts have provided a lot of help for Sanmu Network's follow-up public opinion guidance work.

On the morning of June 6th, Wang Chengyong and the others hired a large number of sailors and began to stir up trouble in various comment areas.

Those "hostile forces" who accused and insulted Wu Jinyan were hit hard. Every time they cursed, they would be besieged by countless people, just like cyberbullying.

In the face of "Internet violence", ordinary people can't stand it. If they persist for a few days at most, they will delete comments and run away in desperation.

Therefore, after the navy went online, the voices accusing and insulting Wu Jinyan were significantly reduced.

This phenomenon lasted for two days. By the afternoon of June 6, few people on the Internet dared to scold Wu Jinyan, and the few remaining "stubborns" couldn't cause much trouble.

So far, the work on public opinion guidance has been basically completed.

After this matter was over, the next step was to prepare for the next live broadcast.

Although Wu Jinyan has already confirmed that he will broadcast live on Douyin every Friday at [-]:[-] pm, but the plan will start next week.

why?
Because this week has already been broadcast live for one day.

June 6th is Tuesday, only three days away from Friday.

Three days are too short, and the preparation time is seriously insufficient. Moreover, the frequency of live broadcasts is too frequent and it is easy to cause aesthetic fatigue to the audience.

With this in mind, Wu Jinyan's operation team decided to give up this Friday's live broadcast plan and spend more time preparing for next Friday's live broadcast.

……

Time flies, and it is the end of June.

On June 6th, Wu Jinyan started his second live broadcast on Douyin.

In this live broadcast, Wu Xiaobai still participated, but he only stayed for three hours, and Yang Runxin filled up the rest of the time.

The reason for doing this is because Wu Jinyan’s operation team felt that Wu Jinyan’s live broadcast experience is too little and his field control ability is insufficient. There will be many problems in the live broadcast alone, which may lead to a rapid loss of traffic, and it will be difficult to make up for it in the future.

To solve this problem, the best way is to find a professional anchor to assist as before.

Originally, they planned to continue looking for Wu Xiaobai, but after Wang Chengyong learned of this situation, he communicated with Zhu Xiaomin and added Yang Runxin to the list.

Although Yang Runxin's live broadcast experience is not as good as Wu Xiaobai's, and his professional ability is also lacking, but Yang Runxin's aura is stronger and his popularity is higher, and the overall effect is not necessarily worse than Wu Xiaobai's.

Zhu Xiaomin was also aware of this, so she didn't raise any objections.

In this way, Wu Jinyan's plan for the second live broadcast became "Wu Xiaobai and Yang Runxin will accompany her for half of the live broadcast respectively".

With the assistance of Wu Xiaobai and Yang Runxin, Wu Jinyan's second live broadcast went very smoothly.

Compared with the first live broadcast, its live broadcast content and expression have made significant progress.

However, limited by the law of development of things, the data of this live broadcast is much worse than that of the first live broadcast.

Live broadcast duration: 6 hours and 30 minutes
Viewers: 7718.9 million

Peak popularity: 161.6 million

Average popularity: 63.2

Average customer unit price: 83.5 yuan

Conversion rate: 3.12%
Total sales: 20109.3 million

Average profit margin: 31%
The above are the main data of Wu Jinyan's second live broadcast.

Compared with the first live broadcast, the popularity has dropped by nearly one-third.

This may seem like a lot, but Li Chuan and others are not worried.

They are very clear that the popularity data of Wu Jinyan's first live broadcast is an accidental phenomenon, and it cannot last forever...According to the normal development of things, the decline in popularity is inevitable, and there is no need for them to feel anxious about it.

In the eyes of Li Chuan and others, as long as Wu Jinyan's popularity data in the second live broadcast does not appear cut in half (more than 50%), the goal is considered to have been achieved.

Now, it's only down by less than a third, which is, in a sense, an overfulfillment of the mission.

So instead of worrying, they should be happy.

In addition, there is another good news, that is, the average customer unit price, conversion rate, and average profit margin of this live broadcast have all increased.

Although the increase is not particularly large, the steady improvement also shows Wu Jinyan's progress.

Wu Jinyan has been working very hard recently. Whenever he has time, he will sit in the office and watch videos and study his speaking skills. His energy is stronger than acting.

Now, she doesn't want to do anything about the entertainment industry at all, and just concentrates on live broadcasting and bringing goods. Even if a good script comes to her door, she doesn't care at all.

This state seems a bit abnormal.

But Li Chuan knew that she was stimulated by the profits of live broadcasting.

It's normal to say.

Before, Wu Jinyan was an actor and spent six or seven years in the entertainment industry, earning only a few million dollars. However, she made live broadcasts and brought goods. It took less than half a month and two live broadcasts, and her income was already Reached more than 3000 million.

The gap between them is simply not too big.

Although Wu Jinyan's ideal is to be an actor for a lifetime, but in the face of such huge profits, no one can withstand it.

Under such circumstances, it is a very normal and correct decision for her to choose to temporarily give up her career as an actress and concentrate on live streaming.

As the boss, Li Chuan is also very happy to see this happen.

In his opinion, if Wu Jinyan continues to follow this trend, the future prospects in live streaming will definitely not be bad!
Wu Jinyan's efforts and progress are the main reasons for the increase in data such as average customer unit price, conversion rate, and average profit margin.

The increase in data such as average customer unit price, conversion rate, and average profit margin has also allowed the sales of this live broadcast to remain at more than [-] million.

This achievement has created a net profit of nearly 4000 million for the company.

Li Chuan was very happy.

In order to reward Wu Jinyan and his operation team, he specially found a travel planning company and arranged a "luxury two-day Wuzhen tour".

Wu Jinyan and his operation team took two Coasters of Sanmu Network to go there, and spent a cool and pleasant weekend in Wuzhen.

At the end of the weekend, they returned to work at the company and continued to prepare for the third live broadcast.

……

In a flash, a month has passed.

This month, Wu Jinyan conducted four live broadcasts.

Data are as follows:

[July 7th: The third live broadcast]

Live broadcast duration: 6 hours and 22 minutes
Viewers: 6380.7 million

Peak popularity: 133.4 million

Average popularity: 55.2

Average customer unit price: 86.6 yuan

Conversion rate: 3.09%
Total sales: 17074.4 million

Average profit margin: 30.7%
[July 7th: The fourth live broadcast]

Live broadcast duration: 6 hours and 18 minutes
Viewers: 5699 million

Peak popularity: 130.7 million

Average popularity: 51.6

Average customer unit price: 86.9 yuan

Conversion rate: 3.15%
Total sales: 15600.2 million

Average profit margin: 32%
[July 7th: The fifth live broadcast]

Live broadcast duration: 6 hours and 20 minutes
Viewers: 5033.6 million

Peak popularity: 107.1 million

Average popularity: 48.2

Average customer unit price: 90.5 yuan

Conversion rate: 3.24%
Total sales: 14759.5 million

Average profit margin: 30.5%
[July 7: The sixth live broadcast]

Live broadcast duration: 6 hours and 12 minutes
Viewers: 5002.1 million

Peak popularity: 104.8 million

Average popularity: 49

Average customer unit price: 88.8 yuan

Conversion rate: 3.26%
Total sales: 14480.5 million

Average profit margin: 33.3%
In the four live broadcasts, Wu Jinyan created a total of 6.19 million in sales, and the revenue reached 1.96 million!
After deducting the platform service fee and returns, as well as Wu Jinyan and the operation team's share, the company's final net profit is 1.22 million!
If the first two live broadcasts are included, the cumulative sales of Wu Jinyan's six live broadcasts has exceeded one billion, and the profit contributed to the company has also exceeded [-] million!

To make such an achievement in less than one and a half months is definitely considered a success.

However, this is not the most important thing.

The most important thing is that Wu Jinyan and his operation team have made great progress in all aspects after six live broadcasts.

The first is Wu Jinyan.

She works hard every day. In addition to watching videos and studying speaking skills, she often communicates with Li Chuan and Wang Chengyong.

Under the guidance of Li Chuan and Wang Chengyong, she made rapid progress.

In the first two games, she still couldn't control the rhythm and content of the live broadcast. By the third and fourth games, she was able to control most of the affairs of the live broadcast room more proficiently.

From the fifth live broadcast, both Wu Xiaobai and Yang Runxin withdrew from the live broadcast room, and she started to live broadcast alone, and there were no major mistakes in the middle.

Now she doesn't need other people's help, she can do well by herself.

The same goes for the operations team.

After six live broadcasts, the official members of Wu Jinyan's team led by Zhu Xiaomin have already understood all aspects of work, and they have formed a fixed work rhythm. As long as they follow the steps, they can handle most of the work well, and the whole process will not feel special tired.

By doing this, the team has basically taken shape.

After the formation of the team, it was time for the more than ten staff members who had temporarily joined Wu Jinyan's team to disband.

On July 7, the second day after Wu Jinyan's fifth live broadcast, under the coordination of Li Chuan and Wang Chengyong, more than ten staff members who had temporarily joined Wu Jinyan's team were disbanded and returned to their original positions.

The rest are full members of Wu Jinyan's team.

The team consisted of nine people including Wu Jinyan and Zhu Xiaomin.

These nine people will concentrate on being in charge of Wu Jinyan's live broadcast and short video operations in the future, and other staff will not rashly intervene or assist unless there are special circumstances.

So far, Wu Jinyan's live streaming business is on the right track.

At the same time, her live broadcast data has also entered a stable period.

Wu Jinyan live broadcasted six games. In the first four games, the popularity data showed a gradual decline, but the rate of decline was not large, and it basically remained in a normal range.

After the fourth live broadcast, the popularity data began to stabilize.

This can be seen from the data list, the popularity data of Wu Jinyan's fifth and sixth live broadcasts has hardly changed.

What does this mean?
It means that the traffic has been screened!
After the traffic screening is completed, it means that Wu Jinyan's live streaming business has entered a stable period.

This point is of extraordinary significance.

In Li Chuan's view, as long as Wu Jinyan sticks to the current live broadcast style and does not make major changes, the data in all aspects will not fluctuate greatly in the future.

It is conservatively estimated that for at least half a year, Wu Jinyan's live broadcast viewership can always be maintained at more than 3000 million.

With Wu Jinyan's current conversion rate of 3000%, [-] million viewers are basically equivalent to [-] million sales.

Compared with Li Chuan, there is a big gap in this achievement, but for the entire live streaming industry, it can definitely be regarded as a "head streaming anchor".

Li Chuan's goal from the beginning was to train Wu Jinyan to become an anchor with headlines.

So far, this goal has been basically achieved!

In this regard, he was very pleased.

However, he did not pay too much attention to this matter.

Because he has more important things to do.

During Wu Jinyan's rapid growth in the past one and a half months, he is still very busy with work as before.

The first is live streaming.

After the "618 Special", he also broadcasted six live broadcasts.

每场直播的场观都在7000万左右，平均人气72.7万、平均客单价103.4元、平均转化率6.81%，平均销售额4.93亿、平均利润率34.7%。

From the statistics alone, he has basically maintained his previous level without much change.

But it is worth mentioning that in his fifth live broadcast, the data fluctuated greatly.

Live broadcast duration: 5 hours and 57 minutes
Viewers: 6227.4 million

Peak popularity: 170.2 million

Average popularity: 61.9

Average customer unit price: 100.8 yuan

Conversion rate: 6.24%
Total sales: 39169.8 million

Average profit margin: 33.7%
The above is the data of Li Chuan's fifth live broadcast.

The audience has just exceeded 6000 million, and the sales volume is less than [-] million... This data has greatly lowered the average.

For Li Chuan, it was obvious that his performance was a little out of order.

Why does this happen?

Because Li Chuan changed the assistant broadcaster.

According to the previously formulated strategy, Li Chuan's traffic should be distributed in layers. The way he distributes it here is to select the anchors worthy of training under the company and go to his own live broadcast room as assistant broadcasters.

Currently, he has trained two, the first is Yang Runxin, and the second is Wang Yuting.

Yang Runxin, after two months of training, the popularity of the live broadcast room has stabilized at "3000 plus", and the sales of each live broadcast are around [-] million (three hours)... This achievement is already a real first-line anchor with goods Well, if the special case of Mr. Mori is excluded, it can even be called a head-carrying anchor!

Wang Yuting's situation is worse.

She also broadcast live with Li Chuan for two months, but the popularity of the live broadcast room is only [-] to [-], which is not very stable, and the sales of each live broadcast are only a few million (two to three hours)... This result, It can barely be regarded as a first-line delivery anchor.

As far as the data is concerned, the gap between Wang Yuting and Yang Runxin is very obvious, almost one level behind.

However, this can't be helped.

Wang Yuting's own conditions and abilities are limited, and she cannot reach the level of Yang Runxin.

Her current grades have basically reached the upper limit.

If Li Chuan continued to train him, it would not be of much use.

In this case, it is better to accept it as soon as it is good and give up the resources to others.

Li Chuan thought for a while, and finally made up his mind.

So, before the fifth live broadcast, he replaced the assistant broadcaster.

The new assistant is Zhou Linlin, another member of "Spicy Field Girl".

This has been determined long ago.

Previously, Li Chuan had doubts about Zhou Linlin, and specially arranged for Zhu Chenwei to investigate secretly, but found nothing.

From the perspective of interests, if no problem is found, there is no problem.

Therefore, he no longer had too many doubts, and directly let Zhou Linlin take up the job.

Zhou Linlin has a shy personality. She was Li Chuan's broadcast assistant for the first time, and she was very nervous. She didn't dare to speak during the live broadcast, which made the atmosphere in the live broadcast room a bit awkward.

This has greatly affected the content and rhythm of the live broadcast.

This is the main reason why the data of Li Chuan's fifth live broadcast fluctuated.

Li Chuan was quite annoyed by this.

On the night when the live broadcast ended, he called Zhou Linlin to his office, criticized him severely for more than two hours, and finally uttered harsh words, saying, "If you continue to do this in the next live broadcast, I will not give you a chance. Now, come and go, don't let me see you in the future!"

After saying these words, Zhou Linlin burst into tears.

However, she adjusted quickly.

She knew her problem and understood that the opportunity to "be an assistant broadcaster for Li Chuan" was hard-won. Therefore, after venting her emotions, she quickly stabilized her mind and began to make changes.

After a week of hard work, by the time of the sixth live broadcast, her condition was obviously much better.

As a result, Li Chuan's live data has returned to its original level.

Li Chuan was very happy about this.

In his opinion, although there were some twists and turns in the process, Zhou Linlin's ability to withstand pressure was not bad. It only took a week to quickly adjust. As far as the result is concerned, it is still very good.