This celebrity is too rich

Chapter 47
The cool breeze gently blows the treetops, and a few golden pieces fall down.

Half a month passed by, and in a blink of an eye, it was already the end of October.

In the past half month, Li Chuan conducted two more live broadcasts.

[October 10, the third live broadcast will bring goods]

Live broadcast duration: 2 hours and 53 minutes
Viewers: 255.2 million

Peak popularity: 6.3 million

Average popularity: 2.6

Total sales: 306.4 million

[October 10th, the fourth live broadcast will bring goods]

Live broadcast duration: 2 hours and 49 minutes
Viewers: 231.9 million

Peak popularity: 5.8 million

Average popularity: 2.3

Total sales: 253.7 million

From the data point of view, Li Chuan's live broadcast time is getting shorter and shorter, his popularity is getting lower and lower, and his sales are getting smaller and smaller.

Shorter live broadcasts are not a bad thing.

With the increase in the number of live broadcasts, the team got better and better, and the mutual cooperation became more and more tacit; Li Chuan became more and more familiar with all aspects of live broadcast delivery, and he became more comfortable in doing it.

In addition, Li Chuan has also made good progress in exercising his body.

He has persisted for more than 20 days, and the changes are quite obvious, and his physical strength and energy have improved a lot.

This also helped him to control the rhythm of the live broadcast better and better.

These changes are the main reason for the shortened live broadcast duration.

It's not because they are lazy or there are fewer products, but because they are doing better and more efficiently.

As for the decline in popularity and sales, it is not the problem of Li Chuan and his team, but mainly due to the impact of the general environment.

Double Eleven is coming soon, and people's shopping enthusiasm and consumption desire will inevitably be affected to a certain extent.

For example, if Zhang San wants to buy something, he might buy it directly in normal times, but now that Double Eleven is approaching, he thinks that what he wants to buy will most likely be discounted and discounted on Double Eleven, so he restrains himself. I lost my shopping desire and wanted to wait until Double Eleven to buy.

There are not a few people who have the same idea as Zhang San, which has also caused a certain impact on the entire e-commerce industry.

Specific to the field of live broadcast delivery, the negative effect is also very obvious.

Li Chuan's fourth live broadcast only sold 253.7 million, which was the lowest sales of his last three live broadcasts.However, he historically ranked in the top five of Taobao's sales rankings that day!

This phenomenon is enough to explain some problems.

Li Chuan also felt that this year's Double Eleven had too much impact on the sales of live broadcasts, so after the fourth live broadcast, he announced that the broadcast would be temporarily suspended, and instead made full efforts to prepare for the "Double Eleven Special".

In the process of preparing for the "Double Eleven Special", Li Chuan and his team encountered some problems.

The biggest problem is not getting the goods.

It is not accurate enough to say "I can't get the goods". To be more precise, it should be "I can't get too much goods" or "I can't get enough goods".

During Double Eleven, many manufacturers and brand owners were out of stock, especially those high-quality manufacturers and brand owners.

When Li Chuan and his team went to negotiate with them, they asked for [-], but they only gave [-]; they asked for [-], but they only gave [-].

And the price is still very difficult to negotiate, asking them to reduce the price during the Double Eleven, all of them have slanted mouths, and some even directly slapped their faces.

These manufacturers and brand owners who usually begged Li Chuan to sell their goods, became uncles on Double Eleven.

Faced with this situation, Li Chuan was also furious.

But there is no way, we have to continue talking, otherwise where will he make money?

However, let's talk about it, the method and strategy have to be changed.

Li Chuan also understood that the reason why those manufacturers and brand owners dared to pick him up was mainly because his current influence was not enough.

If this were replaced by Sister Ya, most manufacturers and brand owners would not dare to fart.

This afternoon, Li Chuan and Wang Chengyong discussed countermeasures together in the office.

"Say... how about we invite a celebrity over?" Li Chuan suggested.

He said this sentence, not aimlessly, but after thinking.

Inviting celebrities as guests to bring goods, although it has not happened yet, is already a very common routine in later generations.

The benefits of inviting stars are obvious.

First, with the influence of celebrities, the popularity of the live broadcast room will be much higher than usual, and the sales will often increase by a large margin.

Second, using celebrities as a foil can expand one's own influence.

There are many anchors who invite celebrities in the later generations, and the most proficient ones are the two heavenly kings, Sister Ya and Jiaqi.

All the stars that can be invited in the market, no matter how big or small, have basically been guests in the live broadcast room of the two.

Sister Ya and Jiaqi also used this method to make the sales of their live broadcast room hit new highs, and then gradually expand their influence.

With this gem "before", Li Chuan also wanted to follow suit.

In his opinion, as long as he can invite a popular celebrity to be a guest in the live broadcast room, his disadvantage in terms of influence will instantly turn into an advantage, and those manufacturers and brand owners will also change from "grandfather" to "grandson" again .

"It's a good way to invite celebrities, but... what level of celebrities do you want to invite?" Wang Chengyong asked.

"Of course, the redder the better."

"It's hard to invite red ones, we...we don't have enough grades."

As Wang Chengyong said, he took a peek at Li Chuan's face.

"Our level is not enough" is a rather euphemistic way of saying, in fact, what he meant was "Li Chuan's level is not enough".

Of course Li Chuan heard it too, but he didn't care.

Because Wang Chengyong is telling the truth, his current identity is still an ordinary Internet celebrity.

Although he has more than 2000 million fans, this is nothing in the Internet celebrity industry. He can't even touch the edge of the "head", which is barely considered "first-line".

Li Chuan's current influence can only be said to be "not bad in the Internet celebrity world", and it is not at the level of a popular star.

Seeing that Li Chuan's face didn't change too much, Wang Chengyong relaxed his heart immediately, and no longer kept his words hidden.

"Our level is not enough, it is difficult to invite a popular star, and it is not impossible to insist, but it will cost a lot of money.

I'm afraid that after we've worked so hard to sell the goods for a day, and when we look back and settle the accounts, we find that the money we earned is not enough for the star's appearance fee. Then we will lose money and just work for the stars. "

"Then what do you think we should do? Hire some celebrities who are not popular?" Li Chuan frowned.

Wang Chengyong shook his head and said, "Stars who are not popular are useless, their influence is limited, and the price is not cheap at all. It's better to invite some Internet celebrities."

"Internet celebrity?" Li Chuan raised his eyebrows.

"Well, it's a good choice to invite Internet celebrities. Now the influence of many Internet celebrities is no worse than that of celebrities.

Moreover, you are in the circle of Internet celebrities, so if you invite Internet celebrities to help out, it will be easy for others to give face, and the price should be easy to negotiate. "

Hearing this, Li Chuan pondered for a while, then nodded silently.

He thought about it carefully and found that Wang Chengyong's plan was indeed feasible.

As far as the current situation is concerned, this seems to be the best and easiest solution to implement.

"Okay, just do as you say!"

Li Chuan slapped the table and immediately made up his mind.

Afterwards, he continued to ask: "Which Internet celebrities are more suitable for us to invite?"

"I think it should be based on Douyin Internet celebrities. That is your main battlefield, and there are more people who know you."

"Ah."

Li Chuan nodded confidently, and said slowly: "In this case, our company's resources can also be used."

"Ok?"

"'Crazy Little Brother Yang' and 'Tong Bao Bao', although they are not big internet celebrities, they have millions of fans and they still have some influence."

"Great idea! This way we don't have to spend money!"

"Hmm~!"

Li Chuan shook his head and said: "Money still needs to be spent. Although they belong to our own company, we can't treat them badly. We still have to pay appearance fees, but the amount needs to be controlled, um... I think 10 It should be about ten thousand yuan."

"Okay, what about other Internet celebrities? What do you think?"

"Other Internet celebrities will follow what you said, first follow Douyin, other platforms...it depends on the situation, if there are more suitable ones, you can also try to invite them."

As Li Chuan was speaking, he suddenly became interested, and told Wang Chengyong, "Well, go and call Yu Jie over, and the three of us will study together, and first make a list of proposed invitations."

(End of this chapter)