This celebrity is too rich

Chapter 8 Million Fans
For the second video, Li Chuan didn't have high expectations. He felt that as long as it could be equal to the data of the first video, it would be fine, and a little lower would be acceptable.

However, the final result gave him a big surprise.

Less than two hours after the video was released, it went straight to the top of the list!

At first, Li Chuan thought he was wrong. After all, the hot list is not popular, and it is not easy to get on it.

Popularity is a relatively vague concept without a clear mark, and the main criterion for judging is the amount of playback.If the playback volume of a video exceeds 50, then it can be said that this video is "popular".Hot spots are divided into big hits and small hits. Small hits are pushed locally, and the scope of push streams is relatively small. Big hits are pushed across the country, and the range of push streams is very large.

The hot list is different from the hot trend, its function is similar to Weibo hot search, and it has no necessary connection with the video playback volume.Even if a video has hundreds of millions of views, it may not be on the hot list, and the videos on the hot list may only have hundreds of millions of views.

Most of the content on the hot list is some hot news and social news, and it is difficult for pure entertainment content to have a chance to be on the list.

However, it is such a special existence that Li Chuan is on the list inexplicably.

Li Chuan couldn't figure it out. After all, those top Internet celebrities with tens of millions of fans may not have been on the Douyin hot list. How could it be his turn?

He thought for a long time, and finally came up with a more reliable answer.

He felt that he might have stepped on the itch of Douyin.

In the second half of 2018, Douyin began to vigorously support lifestyle videos. The main method is to encourage people to create more lifestyle videos through profit-driven methods.

What are profit drivers?

One is to give recommendations and traffic, so that more people realize that creating short videos of life can get more traffic; second, to establish typical models, launch a few representative Internet celebrities, and let them become benchmarks to guide creation wind direction.

Li Chuan doesn't know if he has been set up as a model by Douyin, but he knows that his video has been selected, and being on the hot list is proof.

"West Lake Play Diary", this is the topic name of his video on the Douyin hot list. This name was not given by him, but the official editor of Douyin helped him choose it.

"West Lake Tour Diary" is entertainment-oriented content after all, and it must be much better than general real-time information and social news in terms of attracting attention.

The popularity of "West Lake Play Diary" has risen extremely fast. After being on the hot list, it took less than an hour to break into the top ten of the list.

A large wave of traffic hit, and the video exploded in an instant.

At the same time, the number of fans is also increasing rapidly.

Four hours after the video was released, the number of fans on the account of "Mr. Mori" has already exceeded the [-] mark!

However, this is just the beginning.

"West Lake Tour Diary" has been on the hot list for more than two days.

By the time the topic was about to fall off the hot list, the video had already gained nearly 4000 million views, and the number of fans on the account of "Mr. Mori" directly exceeded 30!
While Li Chuan was excited, he didn't get carried away with complacency. Seeing that "West Lake Tour Diary" was about to fall off the hot list, he immediately released the third video.

The second video of the "West Lake Play Diary" series is still of high quality and full of highlights.

The release of the new video has injected new vitality into "West Lake Tour Diary", and the popularity of the topic has soared again, and once again rushed into the top ten of the hot list...

Two days later, Li Chuan repeated his old trick and released the fourth video.

This is the fourth video of "Mr. Mori", and it is also the last video of the "West Lake Play Diary" series. It is more popular than before, and once squeezed into the top three of the hot list!

The continued popularity of "West Lake Tour Diary" has aroused considerable repercussions.

Many viewers watched his video and went to West Lake to travel and check in one after another. As a result, the number of tourists in West Lake has increased by nearly [-]% in the past few days.

It is not only the audience who go to West Lake, but also some short video authors. With the idea of ​​​​getting popular, they also plan to shoot play videos in West Lake.

Recently, many "Internet celebrities" have emerged in West Lake, attracting many people to watch, but it also forms a different kind of scenery.

In this way, "West Lake Play Diary" stayed on the hot list for a week, attracting many short video creators to follow suit, and also caused a lot of social influence, and many people benefited from it.

Of course, it was Li Chuan who benefited the most.

The three videos of "West Lake Play Diary" are all blown up, and the data is very scary.

[West Lake Play Diary ([-])]

Play volume: 5867.3 million

Likes: 289.2

Number of comments: 11.3

Favorites: 5.5

Forward volume: 9.6 million

[West Lake Play Diary ([-])]

Play volume: 4733.4 million

Likes: 203.6

Number of comments: 8.1

Favorites: 4.3

Forward volume: 8.8 million

[West Lake Play Diary ([-])]

Play volume: 7023.1 million

Likes: 322.9

Number of comments: 14.6

Favorites: 7.0

Forward volume: 10.3 million

The cumulative views of the three videos reached 1.76 million!
Moreover, due to the influence of "West Lake Play Diary", the previous graduation video has also increased by nearly [-] million views.

The specific data are:
Play volume: 2389.9 million

Likes: 112.3

Number of comments: 10.6

Favorites: 3.1

Forward volume: 3.7 million

In this way, the total playback volume of the four videos has reached [-] million!
Of course, the number of video views is not the key point. Li Chuan is most concerned about the number of followers on his account.

"West Lake Play Diary" continued to be popular for a week, and when the topic was removed from the hot list, the number of fans on the account of "Mr. Mori" had reached 168.6 million!
This is not the final value. Although "West Lake Play Diary" has dropped from the hot list, the push of the video is still continuing, but the intensity is much smaller than before.

In addition, "Mr. Sen" has become the most popular "new Internet celebrity" after this battle, which has attracted many marketing accounts to report and reveal the secret first-"Graduated from a prestigious school, accumulated billions of net worth by relying on e-commerce, and now drives luxury cars, Wearing a famous watch, who is Mr. Mori?", "Growing millions of fans in seven days, revealing the secrets of Mr. Mori's popularity!" and so on.

In addition, due to the extreme popularity of "West Lake Play Diary", its video was also stolen by some people and posted to an external site.Now Kuaishou, Bilibili, Weibo and other platforms have videos of "West Lake Play Diary".

Although the above two are not good things, they have also added a lot of heat to "Mr. Mori".

With repeated blessings, "Mr. Mori" still has a rapid increase in followers, even if he does nothing, he can increase more than [-] followers in a day.

At this level, it can be said that "Mr. Mori" is already popular!
"Why did it suddenly catch fire?"

That night, Li Chuan was lying on the bed, muttering to himself.

He got angry too fast and too suddenly, and this rapid change in a short period of time made him a little uneasy.

"Mr. Mori" has only been online for ten days, and only four videos have been released in total. In such a short period of time and with so little content, it has attracted more than 100 million fans, and judging from the current situation, it only takes a few days to break 200 million. The subsequent 300 million, 400 million, 500 million, or even tens of millions are also predictable.

When did self-media become so easy?

You know, in his previous life, he had a Sannong account, but he struggled for several months without any improvement. It was not until he was reborn that he made some achievements.

Comparing these two results, Li Chuan felt a sense of unreality in his heart.

He thought for a long time, and finally attributed the reason to the times.

In 2018, Douyin is still in the traffic bonus period, and any video posted can get a lot of traffic. As long as a person has a little bit of characteristics, he may become popular on Douyin;
In 2022, Douyin’s traffic dividend has basically been exhausted. With the increasing number of creators and the intervention of many capitals, the industry’s ecology has begun to involve, and the competition has become increasingly fierce. The era of random access to traffic is gone forever After that, the chances of ordinary people getting angry are getting lower and lower.

In 2018, the content ecology of Douyin was not perfect, there were not many lifestyle videos, and there were even fewer high-quality videos. Out of its own strategic needs, Douyin began to vigorously support content in this area.

In 2022, Douyin’s support policies for lifestyle videos have basically disappeared. In due course, Douyin’s content ecology has almost been improved. Life-style videos are no longer rare, and due to aesthetic fatigue, viewers are less interested in such videos. Lowered a lot.

This is the result of the times, and "Mr. Mori" is standing on the cusp of the times.

Rebs once said: Standing on the tuyere, pigs can take off.

Li Chuan had heard this sentence many times, but it was only now that he truly realized the power of this sentence.

It is really important to follow the trend!
(End of this chapter)