This celebrity is too rich

Chapter 86 Take down Wu Xiaobai

On the morning of December [-]th, a propaganda wall was erected outside a five-star hotel in Hangzhou.

On the propaganda wall is a huge poster of Li Chuan, with a line of big characters written below:
【Mr. Mori National Merchants Association】

Below the big characters, there is a line of small characters:
[Start time: 12:5 on December 9th]

At this time, in a large meeting place inside the hotel, many manufacturers and brand merchants gathered here. They each guarded a table with various products on it. Dozens of employees of Sanmu Media were present in the meeting place. Shuttle back and forth, constantly communicating and negotiating with manufacturers and brand owners.

The huge venue, carrying more than 2000 people, is bustling with people, and with all kinds of products, it looks like a large store.

Such a lively scene lasted for a whole day, and it didn't gradually subside until seven o'clock in the evening.

At the gate of the venue, Wang Chengyong sent away many manufacturers and brand owners, raised his hand to wipe the sweat from his forehead, and then went straight to a small lounge next to the venue.

The door opened, and a tall and straight young man was sitting on the sofa, drinking red wine leisurely, who else could it be if it wasn't Li Chuan.

"Busy working?"

Seeing Wang Chengyong coming in, Li Chuan put down the wine glass in his hand.

"Busy working."

As Wang Chengyong said, he sat down on the sofa, picked up a bottle of mineral water from the coffee table, and drank most of the bottle in one go.

"After this time, (selection) should be almost the same." Li Chuan waited for Wang Chengyong to finish drinking the water, and asked.

"Ah."

Wang Chengyong nodded, and said: "Go back and sort out the information, and (the selection) can come to an end."

"Can the cosmetics meet the standard?"

Li Chuan asked again.

Cosmetics is the key category of this investment promotion meeting.

The e-commerce department has made great efforts in this area, with a total of more than 6000 samples, nearly a quarter of which are cosmetics.

Why do this?
Because at the end of last month, Sanmu Media successfully signed Wu Xiaobai.

Wu Xiaobai's signing process was quite complicated. Wu Xiaobai had lived in BJ for many years and was reluctant to leave. Moreover, he himself wanted to start a business, so he formed a team and registered the company.

Under normal circumstances, a person like Wu Xiaobai who has a strong sense of autonomy is unlikely to be signed, but Chen Chen insisted that the impossible became possible. She stalked for more than ten days, like a dog The immortal Xiaoqiang finally succeeded in facilitating the signing.

Sanmu Media bought Wu Xiaobai's company at a price of 160 million and accepted his entire team.

After the acquisition was completed, Sanmu Media signed a new five-year contract with Wu Xiaobai, and Wu Xiaobai became a contracted beauty blogger and e-commerce expert under Sanmu Media, with a 30% share.

The "30%" here refers to profits, not sales.

For example, if the sales volume is 100 yuan and the profit margin is 20%, then the profit is 20 yuan.Wu Xiaobai can take 20% of the 30 yuan, which is 6 yuan, and the remaining 14 yuan belongs to the company.

Delivery anchors are different from entertainment anchors.

The success of entertainment anchors has a certain relationship with the company's training, planning, and operation, but it mainly depends on themselves, so in terms of gift sharing, entertainment anchors generally take the lion's share (regardless of the platform).

The anchor with goods is different.

Whether the delivery anchor can do it depends on oneself, but the supply chain, live broadcast planning, streaming and other factors provided by the company are very important. Without these things, it is impossible, so the delivery anchor generally cannot get the big head.

For new anchors, the share is only 5% to 10%;

More than 15% are relatively mature anchors with goods;
More than 20% are very mature and powerful delivery anchors;

More than 30% are first-line delivery anchors;
More than 40% are head-carrying anchors.

There are more than 50% of the cases, but generally only for those anchors with great influence, such as celebrities.

The stars who participated in live broadcasting in later generations basically signed a contract with a certain MCN company. Like ordinary streaming anchors, they all get a share from the MCN company, but their share is higher than that of ordinary streaming anchors. many.

Generally, the share of celebrity anchors with goods is about 30%, and it is relatively rare for more than 40%.

As for more than 50%, unless it is top-tier, or the ability to carry goods is particularly strong, it is also unlikely.

In view of this standard, the company gave Wu Xiaobai a 30% share, which is already a very good condition.

A few days ago, Wu Xiaobai and his team moved to Hangzhou.

Wu Xiaobai has rich experience in delivering goods, no training is required, and he can directly start work after a period of time.

However, Sanmu Media's supply chain in cosmetics is relatively lacking, so it took the opportunity of this business promotion meeting to invite many cosmetics brand owners to participate in order to make up for this deficiency.

"no problem."

Wang Chengyong answered very simply: "We have selected a lot of cosmetics this time. The quality and price are good, enough for Xiaobai to sell for a while."

"Ah That's good."

Li Chuan nodded and said, "After sorting out the results of this investment promotion meeting, let Wu Xiaobai start the broadcast directly, and use my live broadcast room for now."

"Row."

Wang Cheng responded, and then hesitantly said: "What about you? When are you going to start the broadcast?"

"I?"

Li Chuan raised his eyebrows: "Wait for 'Double Twelve', I still need to make a good plan here."

Hearing this, Wang Chengyong was silent for a while.

Since the "Double Eleven Special", Li Chuan has not broadcast live again.

There are mainly two reasons for this situation.

The first reason is that there are too many things happening in the company recently.

The newly rented office space, blueprint planning, decoration material selection, etc., all need to be reviewed and supervised by him personally.This is a major event, and he cannot be lazy, otherwise the office space in the future will not meet the requirements, which will slow down the pace of development of the entire company.

Then there is the China Merchants Association, as well as Wu Xiaobai's negotiations and signing matters, all of which require him to personally coordinate.

During this period of time, although he didn't live broadcast, he didn't have much free time.

The second reason is mainly his own problems.

Previously, in order to compete for the throne of "the first brother with goods", he formulated and implemented a hype plan, tied himself with Sister Ya, and forcibly bridged the gap between the two by creating an antagonistic relationship.

The hype plan is going well. Judging from public opinion alone, the competitive relationship between him and Sister Ya has been initially established, which has greatly enhanced his influence in the live streaming industry.

The hype plan played a big role in attracting thousands of brands to participate in this investment promotion meeting.

However, as his status in the live streaming industry has become higher and higher, the pressure he is facing personally has also increased.

As the saying goes, "The higher you climb, the harder you fall", he has already been promoted, and if the performance of the next live broadcast is not as expected, he may fall directly from the peak to the bottom.

He was afraid that such a thing would happen, so he was a little afraid to live broadcast.

However, he will not hesitate to the end.

The live broadcast must continue, but in order to avoid encountering Waterloo, he must try his best to minimize all possible failure factors.

He set the time of the next live broadcast on Double Twelve, just out of this consideration.

Although the influence of Double Twelve is not as great as Double Eleven, Taobao’s traffic will also increase a lot compared to usual.

Taobao's traffic is high, and sales will be basically guaranteed, which is still very critical.

One of them is to set the start time for Double Twelve. In addition, he also thought of a way-inviting stars.

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(End of this chapter)