This celebrity is too rich

Chapter 94 Conversion Rate

Time passed slowly, and the popularity of the live broadcast room gradually declined.

5 minutes, 60.3 million.

10 minutes, 53.4 million.

Two 10 minutes, 47.1.

Three 10 minutes, 41.6.

……

An hour later, there were only 22.8 people left in the live broadcast room.

Of course, this is normal.

Although Li Chuan raised the popularity of the live broadcast room to 60 plus by talking about gossip, such a high popularity is destined to be impossible to maintain.

Once he starts selling goods, his popularity will inevitably decline, but the speed is much faster than he expected.

In just one hour, the popularity of the live broadcast room dropped from a peak of 65.7 to 22.8, which seemed quite tragic.

However, this also brought in sales of more than 3000 and [-] million!

It sold more than 3000 yuan in an hour, and the efficiency is not much worse than the "Double Eleven Special".

However, the popularity of this live broadcast is much lower than that of the "Double Eleven Special".

The efficiency of selling goods is almost the same, but the popularity is much lower. What does this mean?
It shows that the conversion rate of this live broadcast has gone up!
Conversion rate = (number of customers who made a purchase / total number of people who watched the live broadcast) × 100%
For example: a live broadcast has a total of 100 million people watching, and 1 people actually place an order to buy, then the conversion rate of this live broadcast is 1%.

For vegan streamers, the conversion rate is almost the only criterion for evaluating their ability.

Celebrities and Internet celebrities are not included in this list, because celebrities and Internet celebrities have a foundation of popularity, no matter how low their conversion rate is, they will sell more than ordinary amateur anchors.

Live broadcast with goods, discuss heroes with GMV.

No matter how you sell, as long as you sell more than others, you are the better one, and other aspects can be ignored.

However, for celebrities and Internet celebrities, the conversion rate is also a very important indicator.

Whether they can continue on the road of live streaming in the future depends largely on the conversion rate.

Before that, Li Chuan's conversion rate was around 1.6%.

This data is barely passable in Douyin and Kuaishou, but it seems a bit poor in Taobao.

Because Taobao is all accurate shopping traffic, the conversion rate is much higher than that of Douyin, Kuaishou and other platforms.

There are many reasons for Li Chuan's low conversion rate. For example, many viewers in his live broadcast room are attracted from Douyin. Strictly speaking, it is not accurate shopping traffic; another example is when he first started live broadcast. , Inexperienced in introducing products, driving the atmosphere, and controlling the rhythm, etc., and cannot meet the standards of an excellent anchor with goods.

The above two examples have not been significantly improved in the current live broadcast.

A large part of the traffic of this live broadcast is still diverted from platforms such as Douyin and Weibo; although Li Chuan's ability in introducing products, driving the atmosphere, and controlling the rhythm has improved a lot, compared to In the "Double Eleven Special" a month ago, his progress was not great.

So why did the conversion rate suddenly increase so much?

The reason is simple. After the "Double Eleven Special", Mr. Sen's role label and his status in the live delivery industry have undergone tremendous changes.

Before the "Double Eleven Special", the word "Mr. Sen" gave people the impression that it was more of an "entertainment-oriented Internet celebrity", and there were not many elements of "anchor with goods".

After the "Double Eleven Special", Mr. Mori achieved great success in live streaming, coupled with a series of subsequent hype and marketing, the label on Mr. Mori has changed.

The current Mr. Mori gives the audience the first feeling of "anchor with goods", not "entertainment internet celebrity".

Don't underestimate this change, it involves a "professional" issue.

Anyone who has done sales knows that if you feel unprofessional, customers will have doubts about you and the products you sell; and if you feel very professional, customers will doubt you. You will feel that you are more reliable, and at the same time, you will have a little trust in the products you sell.

The same is true for switching to live streaming.

The audience feels uneasy, no matter how much you say, they will not buy: the audience feels relieved, and they will take the initiative to place an order without your reminding.

This is the benefit of the change in Mr. Sen's role label. He has successfully transformed into an anchor with goods, and he feels more professional to the audience. When the audience buys things in his live broadcast room, they have less doubts and a little more. Peace of mind is very important.

In addition, his status in the live streaming industry has also played a big role.

From a psychological point of view, the greater the fame and status of a person, the higher the audience's trust in him will be.

For example, Sister Ya, for all the products she hangs in the little yellow car, even if she does not introduce it, many viewers will buy it with their eyes closed.

The reason is very simple. Sister Ya is the No.1 in the live delivery industry. Many viewers believe in Sister Ya's strength because of this. They feel that they can buy the best and cheapest products here.

This absolute head effect also made Sister Ya's conversion rate as high as more than 30%, which was extremely terrifying.

Li Chuan's current status is not as good as Sister Ya's, but he has successfully become a "head-carrying anchor", and has a faint momentum of "carrying the first brother". The audience's trust in him is still very high.

The successful transformation into a delivery anchor, coupled with the huge increase in the status of the industry, these two factors have directly promoted the conversion rate to a higher level.

This made Li Chuan particularly satisfied. He felt that he was on the right path of development.

Therefore, even seeing the serious decline in popularity in the live broadcast room, his mentality was not affected.

However, as time went by, something strange happened.

From 52:[-] p.m., the popularity of the live broadcast room increased instead of falling.

In less than 1 minute, more than 3 people rose.

Li Chuan didn't do any live broadcast effects, he just sold goods normally, and his popularity suddenly soared, which made him a little confused.

However, his doubts did not last long, because the audience in the live broadcast room had already started swiping their screens.

【hot search】

【hot search】

【hot search】

[On the hot search! 】

【Toilet paper out of stock】

[hot search hot search hot search]

【hot search】

【hot search】

[You are on the hot search! 】

【…】

'On the hot search? '

Li Chuan was a little dazed, but after a while, he reacted abruptly.

He remembered what he said about the "expansion period" at the beginning, and his heart skipped a beat.

'Is it because of this? '

Li Chuan thought about it, and thought it was very possible, because his remarks were indeed very topical, especially with the factor of Wu Jinyan.

Turning his head to look, he saw that Wu Jinyan had already taken out his mobile phone and began to operate it.

As a member of the entertainment industry, Wu Jinyan is much more sensitive to the word "hot search" than Li Chuan, so his reaction is much faster.

At this time, Wu Jinyan had already opened Weibo.

Seeing this, Li Chuan leaned his head to look.

No. 30 on the Weibo hot search list: [Wu Jinyan Expansion Period]

'Sure enough, that's right! '

Li Chuan sighed secretly.

　感谢“书友20180117213604578”、“God_Sins”、“abcd1443”、“无尽的迷惘之星”、“书友20201016142224592”、“人生如戏全靠演技11”、“书友20190505190510546”的月票！

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(End of this chapter)