This celebrity is too rich

Chapter 97 Follow-up Effects
Live broadcast duration: 5 hours and 38 minutes
Viewers: 3678.1 million

Peak popularity: 65.7 million

Average popularity: 35.2

Average customer unit price: 72.3 yuan

Conversion rate: 4.5%
Total sales: 1.21 million

The above is the overall data of the "Double Twelve Special Session". Among them, what excites Li Chuan most is the conversion rate of 4.5%.

His previous conversion rate was 1.6%, but it suddenly soared to 4.5%, indicating that he has completed his transformation!
Of course, this result is not "excellent".

Based on Taobao’s traffic attributes, the conversion rate must reach at least 6% before it can be regarded as entering the ranks of “excellent”.

4.5% and 6%, the gap is still very large.

However, this does not prove that Li Chuan did not do well enough.

A large part of the traffic of his live broadcast comes from Weibo and Douyin. The traffic of Weibo and Douyin enters Taobao, and it is difficult to be regarded as accurate shopping traffic.

If you exclude this part and only look at Taobao’s internal traffic, its conversion rate must be higher than 6%.

But in this way, the total sales will be greatly affected.

Which is more important, conversion rate or total sales?

Gross sales of course!

Although the conversion rate is very important, it is just a number after all, and the total sales represent real money!
"real?!!"

Li Chuan was lying in front of the center console to check the data, when suddenly a voice sounded, making him look up.

In the eyes, Wu Jinyan was standing by the window on the phone, and she didn't know what he said to her on the phone, which made her very surprised and excited, and even raised her voice a lot.

After observing for a while, Li Chuan had a rough guess in his mind.

He estimated that Wu Jinyan's public opinion on the Internet has undergone some reversals.

The previous hot search topics were already beneficial to her, and with the subsequent series of operations, the overall effect should be good.

Thinking of this, Li Chuan took out his phone and opened Weibo.

Hot Search Ranking No.1: [Wu Jinyan Expansion Period]

'It's been a few hours, and it's still at the top of the list. The popularity is really high. '

Li Chuan sighed secretly, and clicked on the topic.

At this time, the Weibo posted by "Entertainment Explorer" has received 2420.6 million views, 71.5 likes, 4.6 comments, and 5.9 forwards, which shows its popularity.

Opening the comment area, many unfavorable remarks about Wu Jinyan have been deleted or hidden, and most of the rest are theoretical discussions and voices of support and understanding for Wu Jinyan.

Of course, not all unfavorable reviews disappear.

Wu Jinyan has a lot of black fans, and they persistently post some bad comments. Even if the "entertainment explorer" takes money, there is no way to delete or hide all such comments.

Furthermore, Wu Jinyan's previous public opinion environment was very poor. If all the voices in the comment area were supporting her, it would be too fake.Yu Jie is not a fool, of course he knows that this cannot be done.

After scanning around the comment area, Li Chuan quit the Weibo and scrolled down the page.

There is not only one Weibo that is hotly searched. Many marketing accounts will follow the trend and post similar content. Many ordinary viewers will also post related thoughts and comments on their Weibo, which will be displayed on the topic page.

Li Chuan browsed for 5 minutes and found that many people were still scolding Wu Jinyan, but there were more voices who supported and understood her, and public opinion had clearly shifted.

After this battle, although Wu Jinyan failed to completely clear his name, he also restored part of his reputation.

According to the current public opinion environment, as long as Wu Jinyan doesn't make big mistakes, he can actually operate normally.

The so-called "normal business" refers to appearing in front of the public.

The former Wu Jinyan, affected by the "big name incident", did not dare to show her face too much, and could only engage in some commercial activities in private to make money, which consumed her previous popularity to a large extent and greatly affected her The speed at which you make money.

And if she can operate normally, then the popularity she accumulated with "Story of Yanxi Palace" can play a role again, and at the same time, she can also accept some endorsements or variety shows, and the strength and speed of making money will be greatly increased.

This is probably the reason why Wu Jinyan was so excited just now.

Li Chuan did not expect that an unintentional move of his would actually save Wu Jinyan's career to a certain extent.

Before, he mentioned the "big-playing incident" just to attract traffic; after that, he threw out the "expansion period" speech, but it was just to end it.

At that time, he did not expect that the matter would become such a big mess, let alone that the development of this matter would change Wu Jinyan's fate to a certain extent.

In retrospect, it was really unbelievable.

Looking up at Wu Jinyan who was still on the phone, Li Chuan couldn't help curling his lips.

'You're lucky to meet me. '

Li Chuan thought secretly, then stopped paying attention to Wu Jinyan's related information, lowered his head to operate the phone, exited the topic page, and reopened the Weibo hot search list.

Compared with Wu Jinyan's public opinion situation, he is more concerned about his own interests.

Among the tasks he arranged for Yu Jie before, helping Wu Jinyan to criticize + buy "entertainment explorer" is only a secondary task, the main task is to help him create heat and make the words "Mr. Sen" appear on the hot search again .

Hot Search Ranking No.17: [Mr. Mori]

Hot Search Ranking No.30 No. [-]: [Mr. Mori Live Streaming]

'Um?It even got two trending searches in one go! '

Li Chuan was very surprised, and immediately clicked to check.

After a few minutes, he roughly understood what was going on.

The entry is a hot search for "Mr. Mori", and the main content focuses on the discussion of the "expansion period". In the middle, he also introduced Mr. Mori, saying, "Mr. Mori is a highly educated Internet celebrity."

This trending search was obviously not operated by Yu Jie.

The reason is very simple. If it is a hot search operated by Yu Jie, the introduction of Mr. Sen in the title should be a "carrying anchor" rather than a "highly educated Internet celebrity"; the main content should also focus on "live streaming Goods" instead of discussing what "expansion period".

If Yu Jie didn't operate this hot search, it means that it was formed spontaneously.

This is not surprising, the remarks about the "expansion period" came from Li Chuan's mouth. Although the focus is mainly on Wu Jinyan, his popularity will not be too low, so he was on the hot search , is also normal.

Li Chuan was a little dissatisfied with this.

Although it is a good thing to be on the hot search, the label of "highly educated Internet celebrity" will have an impact on his personal positioning.

He finally transformed into a "carrying anchor". If he is mistaken for an "entertainment celebrity" by the outside world, wouldn't his previous efforts be in vain?
Fortunately, there is another hot search.

[Mr. Sen live broadcast] is obviously operated by Yu Jie. Among them, the introduction of "Mr. Sen" is all focused on "live broadcast with goods", and the word "net celebrity" is not mentioned. In addition, the "expansion period" "The remarks were only made to connect topics, and did not elaborate.

The popularity of [Mr. Sen's live broadcast] is not as good as that of [Mr. Sen], but at least he has made up for it. The combination of the two probably won't have much impact on his personal positioning.

'The overall effect is not bad. '

Li Chuan nodded secretly and turned off the phone.

At the right moment, Wu Jinyan, who had just finished the phone call, came over.

"Thank you."

Wu Jinyan bowed to Li Chuan with a very sincere attitude.

Li Chuan was stunned for a moment, glanced around from the corner of his eye, and then declined seriously: "Don't, don't, Teacher Wu is too polite."

"You did me a great favor, and I really... thank you very much."

"No, I didn't do anything..."

"Are you still busy?"

"Ok?"

"I want to treat you to a supper."

"Oh?"

Li Chuan couldn't help raising his eyebrows.

He remembered that some time ago, when he went to BJ to meet Wu Jinyan for the first time, he also wanted to invite him to dinner, but he was rejected, which made him very angry at that time.

Unexpectedly, Feng Shui took turns, and now it was Wu Jinyan who wanted to invite him to dinner.

'Do you want to reject her? '

Li Chuan is a person who holds grudges. For those people or things that make him feel ashamed, as long as he has the opportunity, he will definitely take revenge.

　Thank you for the monthly tickets of "Dabai Kanxiaobai" and "Addict Riddler"!

　　
　
(End of this chapter)