I was determined to be bad, but I went straight to the Basketball Hall of Fame

Chapter 186 Stern's Haze (Part [-])

On the morning of February 2th, New York, NBA headquarters at Olympia Center.

Adam Silva came to President Stern's office with hurried steps.

He didn't sleep well last night, and his already pale face looked even more bloodless.

When I saw Stern, I found that this little old man was not much better than himself.

Must have been heartbroken last night about the Twitter thing.

As soon as Stern saw Adam Silva, he immediately asked: "What's going on, what's going on! Has the person behind the NBA-Batman account been found out?"

Adam Silva was sweating on his forehead, and said: "Not yet... The legal department is trying to find some legal loopholes so that the FIB can intervene in the investigation. But we can't find a reason at the moment."

Stern said angrily: "If you can't find a reason, you have to make up a reason for me!"

The NBA has no law enforcement power, and it is impossible for Twitter to leak user data to him.

The only way is to find loopholes to sue Twitter and account owners through legal means.

In this way, the FBI or the local court will intervene in the investigation, and the identity of the account owner may be exposed at that time.

Adam Silva said: "I learned about this account through some special channels. It was an insider who said that the registered address of this account is in China."

Stern frowned even tighter, and said, "In China? How could it be in China? It must be a cover, but it's just to avoid monitoring. Is there any response from James' team?"

Silva shook his head and said, "There is no response for the time being."

Stern sighed deeply, this NBA-Batman is really hateful.

On the 18th, he almost dominated the trade deadline and monopolized all trade rumors.

Some NBA general managers have paid attention to NBA-Batman, saying that the news on it is the fastest.

Stern knew there must have been an insider leaking information about the deal.

But this is the unspoken rule of the NBA, and every year someone leaks information to different people.

Some were given to reporters, some were given to management, and some were even leaked to players.

If you look it up, everyone around you has a history of leaking information—including Stern himself.

The problem with the NBA-batman is his speed, he's too fast.

This is due to his unofficial status and the convenience of the medium of Twitter.

In history, Twitter really shined in NBA trades and drafts in 2011.

Min Congda, a traveler, advanced the time by two years, allowing traditional media to realize the power of self-media.

What makes Stern even more distressed is that this guy just sends some trading news to attract fans.

Last night, a short video was posted in the middle of the night, and many famous players were @.

The content of the video is exactly the picture of LeBron James being dunked by college students in the training camp that was dropped by public relations earlier.

The tweet was immediately retweeted a lot, rushing all the way to the hot list.

Became the trending topic on Twitter yesterday and today.

It can only be said that good things do not go out, but bad things spread thousands of miles.

Good news in the NBA never makes the hot list.

Once so-and-so dies, so-and-so has pornographic news, and so-and-so beats someone.

It immediately became the talk of American fans after dinner.

After 20 years, they will be dug up and talked about with great interest.

People who eat melons love to watch these things, and they are the same regardless of whether they are domestic or foreign.

What Stern is most worried about now is that the topic will ferment and bring adverse effects to the NBA.

James is the current top card in the NBA and the future banner figure.

He is only 25 years old this year, and he signed Nike's super contract without entering the league.

Stern is full of expectations for James, hoping that he can become the second Michael Jordan.

Jordan's success was too impressive, too important, for Stern.

Jordan entered the league the year Stern was president.

His rise, growth, hegemony, retirement, and hegemony again.

It can be said to be the most perfect heroism story in the history of professional sports.

This perfect story smoothly helped the NBA expand its influence.

The NBA reached its peak in the 90s.

After Jordan retired for the second time, the league ushered in an unprecedented general strike in 1999.

Then the ratings and attendance rate fell all the way, and then there was the 911/[-] incident.

The so-called successor to Jordan that the league has been looking for has never been seen.

Therefore, Jordan came back in 2001, and Wang Zhizhi landed in the NBA in 2001 to open up the Chinese market.

When Yao Ming landed in 2002, the Chinese market was completely opened up.

The Lakers won three consecutive championships and created a new dynasty, so they did not hesitate to kill the king.

Then, Jordan retired, and in 2003 LeBron James came to the NBA as the "chosen son".

Stern used a series of operations to survive the difficult years from 1999 to 2002 after Jordan retired.

Here comes another player who could write a new heroic chapter.

I don't know that the Cavaliers team is not up to date, and neither is James.

It's just that it can't win the championship, it's that the Spurs have been poisoned by the ratings and made it to the finals.

In 04, watching a meat grinder defensive team like the Pistons win the championship, the popularity of the league plummeted.

Stern immediately restarted the "No-handcheck" rule that had been shelved for 10 years.

This set of rules was tried out in 1994, but it was not welcomed by the old players at that time.

The referee didn't blow it very much, so it was invalidated after one year of trial.

In 04, the league can no longer just watch the Pistons let the opponent only score 70 points in a game.

So replaced the new version of the boat.

In 2005, when the Pistons fought against the Spurs, the ratings dropped to freezing point, and Stern's hair was pulled out.

In 06, the Pistons couldn't prevent Wade.

In 07, he couldn't prevent James, and in 08, he couldn't beat the Big Three.

The Pistons were repeatedly beaten in the Eastern Conference Finals, and their era is over.

But James' era has yet to come.

Now there is another moth who was dunked in the training match.

The public relations team has done enough to protect James' image.

Do everything you can to guard against this NBA-Batman.

Stern is full of thoughts, thinking that James is really disappointing.

Thinking about it even more, the Cavaliers, a bad team that can't afford it, should increase the allocation of resources?

Seeing that Stern was silent, Adam Silva said cautiously: "Mr. Stern, it's actually not a big deal for LeBron to be hacked. How can a star not be hacked, Michael Jordan..."

"Michael is different! Also, do you think the league didn't work hard on Jordan's dirty news back then? It's just that your position was still low at the time, so you didn't know it!"

Jordan has a lot of black material, such as gambling, cheating, marital problems, etc., all kinds of negative news.

However, the public relations teams of the NBA and Nike handled it well, so that the negative impact did not expand.

At that time, the Internet was very underdeveloped, and the influential ones were all traditional media.

We are all acquaintances, and it is relatively simple to want public relations.

It's not like now, I don't even know who the person who posted the news is!

Silva didn't dare to talk nonsense, and asked: "Then...how to deal with it now?"

Stern said: "Let the media departments of each team continue to investigate. Also, what I care about is not James' reputation, what I care about is the reputation and influence of the entire NBA. And, Donaghy's issue."

Stern is not particularly worried about James' little black material.

If one day James dies, the league will change the object of praise.

Stern's real concern was Donaghy's autobiography.

In December, the publisher announced it was canceling the release of Donaghy's autobiography.

The reason was "possible legal risks".

Needless to say, this legal risk comes from the NBA's powerful legal team.

It was so easy to suppress this matter, but Stern felt threatened by the NBA-Batman account.

This is like a huge haze, hanging over Stern and the NBA.

"What kind of expert is behind this account? What special purpose? From China? Do you want to involve the CIA?"

(End of this chapter)