I was determined to be bad, but I went straight to the Basketball Hall of Fame

Chapter 251 China brings good luck (third update, two more nights)

Kanye West, who hung up the phone, felt that he was dreaming. He went to the bathroom and looked in the mirror to make sure that it was not an auditory hallucination just now, and that his mania had not occurred.

It's just that he looks very tired in the mirror. He hasn't had a good night's sleep for several days because of the new sneaker design.

As a well-known rapper in the United States, Kanye fell into a low ebb in his music career after he just experienced the incident of stealing Taylor Swift's microphone last year.

Later, he decided to invest more energy in the fashion brand industry, and to strive for his own new world in the design and brand industry, and this process is undoubtedly very difficult.

Because everyone in the United States shouted and beat him, he and a group of brothers went to Paris, the fashion capital, to participate in Fashion Week last year, and they were complained about again.

Kanye, who has strong willpower and has never been knocked down by a car accident, of course will not give up. Then he and his friends worked as interns at the famous Italian brand Fendi for half a year, and continued to study in the field of design after returning to the United States.

But recently he has fallen into a bottleneck, because the "coconut" series developed and cooperated with Nike has not been taken seriously.

He hopes that Nike can invest enough resources to realize the ideas in his mind one by one. He has a great brand plan.

He feels that if his brand plan is fully developed, it will not be inferior to Nike's greatest series "Air Jordan".

However, Nike has never recognized his ideas. It is impossible for them to give up the dominant position of Air Jordan and lean too many resources on Kanye.

A few years ago, Kanye and Nike collaborated on the first-generation coconut, "Air Yeezy I", which is a variant of the Air Jordan series, not a brand that really belongs to Kanye.

This lack of independent design makes Kanye very distressed. His character does not allow his own design to become a vassal of others.

At the beginning, he was unwilling to only be a behind-the-scenes producer of rap. Enduring the dislocation of his jaw caused by a car accident and hanging on the wire, he released his first rap album, and he was born in the music industry.

Now, he has the same ambitions and dreams in the world of fashion design.

It's just been a bad year, since the death of my dear mother in 2007, everything has gone bad.

His bipolar disorder was getting worse and he was switching back and forth between mania and depression.

Otherwise, he would not have done such a thing at the Grammy Awards Ceremony, resulting in being banned from all walks of life.

It is not easy for him to develop across borders now, and he has already owed a lot of debts.

Fortunately, the music copyright has been providing him with cash to renew his life, but the tens of millions of debts and design difficulties weigh him down.

In the mansion in Los Angeles, while relying on drugs to suppress bipolar disorder, he frantically drew his ideal shoe shape on the drawings, and drew a whole living room.

During work breaks, he listens to music, writes two songs with inspiration, and checks Twitter to read the news.

A week ago, he saw on Twitter that the Los Angeles Clippers were soliciting for a new LOGO, and he had no interest in it.

Seeing that the design fee was 250 million U.S. dollars, he became excited, thinking that if he could get the design fee, his debt would be much better.

Picking up the paintbrush and trying to conceive, he suddenly thought that the reason why Nike didn't want to devote resources to him to develop the "Yeezy" series was because Nike started with basketball.

Basketball shoes and sports-related brands are the lifeline of Nike, and it is absolutely impossible to change them.

And Kanye is not a basketball player, he is a musician, and his "Yeezy" is a cool trendy brand, which does not match basketball or sports brands.

Thinking of this, Kanye is so angry, I will draw your grandma's legs and design a LOGO for your basketball team!

Throwing away the paintbrush, looking at the mediocre "basketball inlaid text" pattern of the Clippers on Twitter, Kanye thought to himself, what kind of design does a bad team like you want, just change the color of the basketball and the text, you don't deserve it My genius design idea.

So, Kanye took out the PS software, and using the PS technology he learned during his internship at Fendi, he easily reversed the colors of the basketball and the text, wrote an email, and left a phone call to send it to the Clippers official mailbox.

He didn't take this matter to heart at all. After clicking send, he felt relieved and continued to focus on the design of the new shoes.

Who knew that a week later, Kanye received a call from Min Congda, saying that his work had won the bid?Got a $250 million design contract?

Kanye's first reaction was that the other party was a liar, or some bad friend made fun of him.

The second reaction was that I fell ill, and the side effects of the medicines I took were getting worse and worse, and I had hallucinations.

After calming down, Kanye called the Los Angeles Clippers headquarters, transferred to the general manager's office, and heard the same voice and answer.

He knew it wasn't an illusion, it was real, his joking color-swapping LOGO design was really chosen.

The one who chose it was none other than Smart Min, the Chinese general manager who had a great reputation in the Los Angeles sports world last year.

Thinking of Smart Min and the Clippers' LOGO idea, Kanye, who has a keen business sense, immediately realized that this is an excellent opportunity for hype.

Kanye is both a rap genius and a master of brand hype and marketing.

He has entered the design industry since 2004, using his rap influence to show the new shoes he designed to the outside world, attracting attention and triggering traffic.

At that time, his brand partner was the famous luxury brand, Louis Vuitton.

It was by relying on his step-by-step creation and self-marketing that Kanye got the opportunity to cooperate with Nike.

But in the bottleneck period, he urgently needs some breakthroughs, and there may be an opportunity in front of him, a breakthrough opportunity.

Thinking of this, Kanye immediately packed everything up and called his agent first to tell him that his design had won the Clippers contract.

He asked his agent to arrange reporters to write related articles, ready to be published on Los Angeles media and websites.

He also thought about the title and content of the article.

"The headline is, the Clippers paid $250 million for only one color change? Kanye West's design impressed Clippers general manager Smart Min."

"It's probably like this title, and then the content... Yes, I won the lottery. It's not a cooperative marketing! It's true! I just changed the color of the basketball and the text... God knows, anyway, he just chose me I am a genius, but his TM is a genius among geniuses. I admit that his approach hit me. In short, the content of the article should be controversial, so that everyone feels that such a design TM is also Can you get 250 million? I can do it for me... Yes, you can do it... I want to use this money to pay off the debt, don't bother, go and do it!"

After Kanye ordered and hung up the phone, he suddenly thought of his mother. Before she died, she was Kanye's agent and would handle all kinds of affairs for Kanye.

When he was very young, his mother took him to China and studied elementary school in Nanjing for a year.

And Smart-Min is Chinese, what a coincidence.

"China, I hope it can bring me good luck."

　When writing something other than basketball, I don’t know much about the need to look up information, so I write slowly.Of course, the new season is coming soon, and we are sorting out tactical ideas and assigning new lineups to each team. Basically, the design for the next five years is almost the same, but it will definitely be changed as we write.I will read everyone's comments. After all, the brain capacity of individuals is limited, and the wisdom of everyone is infinite.

　　
　
(End of this chapter)