Water Margin farming to become powerful

Shandong, Shouzhang County.

This place is already the border state and county of the Supervisory Committee close to the Song Dynasty.

The county government in Shouzhang County has not been taken away by the Supervisory Committee until now, and it is barely operating like other county government in Shandong.

Early in the morning, Jiang An walked into the Yamen.

He is the county magistrate of Shouzhang County, a decent official with rank, if placed in other places in the Song Dynasty, he would be a four-room government servant, and the leader of the horse-step team nodded and bowed all the way to flatter him.

But when Jiang An walked into the county government office, everyone just smiled respectfully when they saw him, without expressing much.

Jiang An didn't care too much.

The officials serving in the county government rooms have long since disappeared.

Before Jiang An came to his public room, he took out the key from his pocket, opened the lock, and pushed the door in.

After sitting in the room for a while, my book boy came with a food box.

According to the old practice, the book boy first went to the corner to set up a brazier, brought it to Jiang An's feet to bake, and then brewed Dengzhou green tea thickly, and bought noodles, pickles, and shredded pork After the morning snacks were set, I finally put a newly released "Dengzhou Cong Tan" magazine on Jiang An's desk.

Jiang An rinsed her mouth with tea, then ate pancakes and spread out magazines—starting her day's work.

In the past two years, with the development of Dengzhou's economy and the improvement of the literacy rate of the people, the people's requirements for entertainment are getting stronger and stronger.

At the right time, Dengzhou started a wave of new publications.

The earliest concept of running a publication was naturally proposed by Sun Xin.

At that time, the Board of Supervisors already owned a Times and periodical similar to the Da Song Di Bao. This kind of thing existed in all dynasties. The main significance was to publish the imperial edicts and orders to the world, so that officials all over the world could understand what instructions they had made.

As for Dengzhou, the earliest mansion newspaper was naturally to explain a series of policies of the Supervisory Council General Assembly and the records of personnel appointment and removal cases, and distribute them to the Supervisory Councils in various places, so that officials stationed in various places would know the latest developments in Dengzhou.

After Sun Xin carefully understood the content of this reward, as a traveler, he naturally knew the weight of this thing.So when I was free last year, Sun Xin proposed that the Dengzhou Printing Association set up an editorial committee to lead the publication of the "Dengzhou Times" every three days. It is positioned as a comprehensive newspaper, except for Di Baobao. In addition to the content, innovative content such as Dengzhou current affairs news, novel serialization, intellectual games, and reader contributions have also been added.

As the world's first real newspaper, the launch of the Dengzhou Times proved to be quite successful.

"Dengzhou Times" set a price of five cents, which was only two meals for Dengzhou's consumption level at this time, but any working-class family would certainly be able to afford it.

And this price is much cheaper than serialized novels.

People read slowly these days. Sun Xin can finish scanning a newspaper in half an hour. It is considered fast to read it in an hour in the hands of people these days. In addition, people generally sleep at night to save lamp oil. Early, it was dark not long after I had a meal after work, and then I went to bed.

The time consumed by a Dengzhou Times is just enough to pass the time after get off work, so this newspaper quickly became the most important pastime reading for the people.

The profit strategy of the Dengzhou Times is not to make money by selling newspapers, but by advertising.

Under Sun Xin's personal supervision, how could this newspaper run by the Dengzhou Supervisory Committee be short of advertising resources?

Sister Gu directly ordered the units under her banner to line up to advertise. Today she will advertise ginseng nourishing pills, tomorrow she will advertise the supervisory committee’s tiger bone wine, and the day after tomorrow she will advertise the supervisory committee’s new cotton yarn. Money is the left hand anyway. On the right hand, after half a year of such subsidy, the Dengzhou Times will not need Sun Xin to do black-box operations by himself, and the advertisers in the market have already been unable to line up.

With the success of the "Dengzhou Times", a group of book printers in Dengzhou also quickly imitated and learned. Now the supervisory committee is still in a very extensive state of management of newspapers and magazines, and there is no publication registration law. Money can be printed as soon as it can be printed. Last year, more than 50 newspapers and magazines appeared in Dengzhou.

Since there is no newspaper that can issue every three days like the Dengzhou Times, then issue once every ten days, once a month, or even publish every six months.

Although most newspapers and magazines can't last for a few months, Dengzhou's status as the leader of the world is not a joke. This trend centered on Dengzhou and quickly spread to the entire Shandong, and even to the areas governed by the Supervisory Committee. expand outside.

Xie Zhen said that the newspapers published in Dengzhou have already been bought in the Bianjing market, and because they have been transshipped for so many distances, they are very expensive to sell. They are obviously only bound copies of several newspapers, but they are sold in the Bianliang market. The price of serious books is even higher than the demand.

Even Deng Fei, who was far away in the Kingdom of Jin, and Zeng Saihua, who was in the Kingdom of Liao, said that they bought newspapers and periodicals published in Dengzhou there.

And after a year of big waves washed the sand, the newspaper printing industry in Dengzhou also rectified itself and produced a few survivors.

There is "Dengzhou Times" aimed at the general public, there are newspapers and periodicals with serials of popular novels aimed at the common people of the lower classes, there is also "Scholars Shenglan" which discusses some Neo Confucian ideas that no one can understand, and there is even "Supervisor University" run by the University of Supervisors itself. The University Newspaper of the Chinese Academy of Sciences and the University of the Supervisory Council are dedicated to confronting the self-denying and respectful "Scholars Shenglan", scolding and fighting in the newspapers every day.

Jiang An, who lives in Shouzhang County, likes the semi-monthly Dengzhou Congtan, which targets small and medium-sized businessmen and educated scholars.

The content of this magazine includes current affairs, novels, prose and economics, etc. It will not be as boring as "Ru Lin Sheng Lan", but it will not be as offensive as "Tengzhou Times", especially in these few months It was decided to start a war with Da Song, and the Dengzhou Times scolded Da Song's policy more and more harshly, which often made Jiang An very annoyed, but he was in Shandong, and he was afraid that he would have the eyes and ears of the supervisory committee around him, so he complained about Jiang An He didn't dare to say, he simply didn't order the "Dengzhou Times" to read it for the past two months.

It seems that this "Dengzhou Cong Tan" is the most suitable for Jiang An's appetite.

Jiang An is particularly fond of the articles of several authors in this magazine. The articles written by those authors are all about metaphysics, flowers and plants, seeing the big from the small, and philosophy of life. When people reach middle age, Jiang An loved this kind of articles so much that he even copied some of them and pasted them on the bedside in his bedroom.

He has nothing to do every day anyway, and a lot of time is wasted on such things.

Besides reading current affairs articles, Jiang An pays more attention to the financial section of the magazine.

Received the newly released "Dengzhou Cong Tan" today, Jiang An opened the catalog to search, and then turned to the chapter "Trends of Public Bonds" while eating breakfast.

(End of this chapter)