Wind Rises 2005
Chapter 129 Dumbfounded
Chapter 129 Dumbfounded
"He Feng, what's going on next door at lunch time?" The Mala Tang shop next door opened today, and Ma Liang wanted to ask about the situation.
The name of the store is quite good, it is called [Little Red Pepper Mala Tang].
There is also a red letter in the name, which is enough to see how shameless He Jianzhong and Hao Zhixing are, and it is clear that they want to get traffic from the store.
If it was a normal business competition, Ma Liang wouldn't take it to heart at all.
I'm afraid that those two sluts will make some trouble again.The lower the bastard, the more unscrupulous they are, and there is no bottom line in their actions.
If there are any dirty tricks, you really have to be on guard in advance.
Ma Liang was even thinking about whether to install a camera in the store, so that if the other party used some disgusting methods, he could also take some evidence.
This money has to be spent as it should, who made him offend the villain.
The store manager He Feng replied disdainfully: "They made a lot of noise, but few customers went to the store at all.
When the students come here, they all come directly to our [Red Lips Chuan Chuan Xiang]. "
Thinking about it, the business atmosphere here is not yet fully mature. Except for the students from the third-phase and fourth-phase apartments who drop by, the students from other apartments come all the way here to collect incense.
Since you plan to eat Chuan Chuan Xiang, I made a special trip, and you won't change your mind easily just because of the opening of your new store.
In addition, [Red Lips Chuan Chuan Xiang] are products of the same category, and they have long been famous in Songjiang University Town. It is conceivable that the business of Mala Tang shop is not doing well.
"How do they taste? If it takes a long time, won't they take away the business of the skewer shop?" Liu Feifei also became worried.
Ma Liang joked with a smile: "What's wrong, are you so unconfident in your sauce recipe?"
"How is it possible, my sauce is so delicious, I won't panic if I come to another ten Malatang shops." Liu Feifei replied arrogantly, "After all, Malatang is similar to our products, and I am afraid that it will be lost over time. Some customers passed by."
Ma Liang immediately comforted him: "Don't panic, doing business doesn't mean you can continue with just grabbing a few customers.
Sooner or later they will close unless they outperform us by a wide margin in terms of product and taste. "
Rent, food purchase expenses, and employee salaries are all fixed expenses every month. Even if there is no business, you still have to pay for it.
If only some customers are taken away, it will be impossible to support the operation of the store.
The two stores are in a strong competitive relationship with the same category of products, which is different from other restaurants. In the end, one store will inevitably close down.
And this closed store will definitely not be [Red Lips Chuan Chuan Xiang].
"Why don't I go buy a copy and try it?" Liu Feifei rolled her eyes and suggested immediately.
Fang Zhiyu on the side was very discerning, and volunteered to say: "I'll go buy it, senior sister, you can just sit down."
After speaking, he took off his work bib and rushed out quickly.
A few minutes later, Zhen came back with a package of Malatang. The dishes he ordered were quite varied, including meat and vegetables, and filled a large bowl.
The girl Fang Zhiyu was very careful at first glance, and she knew that the more detailed the investigation of the enemy's situation, the better.
Ma Liang directly took out 20 yuan and handed it over, and said with a big smile, "Come on, I'll reimburse you."
"No, no!" Fang Zhiyu waved his hands repeatedly, and stepped back in refusal.
She came to the store to work part-time, but she made a lot of money.With the bonus, it would be enough to earn nearly two months of living expenses in one month, which made Fang Zhiyu very satisfied.
You must know that she is only working part-time, and she can earn a salary higher than that of a full-time employee in an ordinary company. Anyone who changes her will be grateful to the boss.
So how dare you ask for Ma Liang's money to buy a portion of Mala Tang?
Liu Feifei snatched 20 yuan and stuffed it directly into her hand: "Stupid or not, this is doing something for the store, you don't need to be generous!"
"I, I." Fang Zhiyu held the money embarrassingly, very at a loss.
"Hurry up and put it away!" Ma Liang said indifferently, "Let's taste it quickly and see how much the Mala Tang next door weighs."
After speaking, he opened the package, took out his chopsticks and tasted a ball.
He frowned after chewing twice, obviously dissatisfied.
It's not that the ones made by others are particularly unpalatable, but that Ma Liang's taste buds have already been spoiled by the witch's exclusive sauce recipe.
So now the general taste of Mala Tang is difficult to eat.
"Let me try it." Liu Feifei didn't dislike the chopsticks used by Ma Liang as she said, she grabbed a crab stick and took a big bite.
Before chewing twice, he spit it out.
Although Ma Liang also found it unpalatable, it wasn't so unpalatable that he wanted to spit it out, so he asked helplessly, "Are you exaggerating?"
"Try it yourself, their ingredients are not right." Then he stuffed the half-bitten crab stick into Ma Liang's mouth, not caring at all that this kind of thing can only be done by couples.
If University Sister Jiang was present, Liu Feifei might be a little more scrupulous.Now she is the only one in the store, so she is naturally very casual.
Ma Liang didn't take it to heart, and took a bite.
After chewing it twice, I found that the taste was very wrong.Crab sticks are originally deep-processed foods. This kind of synthetic ingredients has deep water inside.
Real crab sticks are not real crab meat, most of them are made of surimi.
The crab sticks from the Malatang shop next door are estimated to contain very little fish meat, and are all made up of starch, protein and various food additives.
The key point is that you can't say that they are fake or shoddy. After all, this crab stick also complies with food safety regulations, but the texture and taste are really hard to swallow.
Of course, it is impossible for Ma Liang to use such inferior ingredients. He is personally responsible for the purchase of [Red Lips String Fragrance], all of which are genuine ingredients.
I am afraid of comparing anything, and I am used to eating good things from my own store, and I can taste the difference immediately.
He couldn't help scolding: "It's really no business and no evil!"
In fact, it’s no wonder that He Jianzhong and their hearts are dark. Most malatang restaurants and hot pot restaurants these days use similar cost-effective ingredients.
After all, it is cheap, and the cost of purchasing food materials can be reduced a little, and more profits can be made.
If there is no comparison, most people will not easily notice it.
"I'll try some other dishes." Liu Feifei couldn't wait, tried a few more dishes, and then scolded directly, "Professor, are they just using this rubbish to fool the students?"
Although it is not as obvious as crab sticks, it can still taste a big difference from the ingredients in the skewer shop.
Ma Liang couldn't help complaining, "You're self-inflicted, you can't live! They did this because they thought the Malatang shop didn't close down fast enough!"
Is the traffic of [Red Lips Chuan Chuan Xiang] really so good, at least you have to spend a lot of money on the ingredients first.Then it's everyone's turn to compete in taste, and the final winner is decided by the customer.
As a result, the taste of [Little Red Pepper Malatang] is generally not mentioned, and even the ingredients are not up to the grade, so how can I play it.
Now Ma Liang is not in a panic anymore, even if the Chuan Chuan shop is closed for a week, he doesn't have to worry about being robbed of his business by the next door.
The facts were exactly as he expected, and the situation in the next few days was indeed the case.
Moreover, after some students tried Malatang restaurant and compared it with the dining experience at Chuanchuan restaurant, negative word of mouth spread in the BBS of various colleges and universities.
Don't be afraid of not knowing the goods, just be afraid of comparing the goods!
Compared with [Red Lips String Fragrance] with its exquisite taste and real ingredients, the original [Little Red Pepper Malatang], which was considered quite satisfactory, has become garbage.
In addition to the fact that many students went to try something new in the first few days of opening, as the negative word-of-mouth fermented, few people were willing to walk into their Mala Tang restaurant even when it was time for meals.
It happened to be lunch time at noon that day, and He Jianzhong came to the store again with his two younger brothers.
Seeing [Little Red Pepper Mala Tang] customers with just three melons and two dates, their hearts were filled with panic.
As far as this is concerned, students who have never heard of negative word-of-mouth, and are impatient in queuing at the Chuan Chuan shop, came in to save trouble.
On the other hand, [Red Lips String Incense] next door, there was a long queue again.
Although there is an advance ordering service for members, the queue is not as long as it was when it first opened, but it is enough to make the three of He Jianzhong dumbfounded.
"Brother, this is so wrong!" the little brother Wang Jing said through gritted teeth.
He Jianzhong has the word "Jian" in his name, so he was naturally nicknamed "Brother Cheap" by his friends.
At this moment, he didn't care about his younger brother and called out his most hated nickname. Looking at the line in front of the Chuan Chuan shop, his eyes were about to burst into flames.
Another younger brother, Mao Xinghua, had a crooked idea at this moment: "Brother, why don't we add some ingredients to Malatang?"
"What material?" He Jianzhong asked in bewilderment.
Mao Xinghua looked around, and when he saw no one around, he responded in a low voice: "Add some poppy shells, I see that many deli restaurants, braised vegetable restaurants, and even hot pot restaurants often use this thing."
"Hey, don't say it's a good idea, I think it will work." Another younger brother Wang Jing also booed from the side.
He Jianzhong cursed angrily, "Okay, sister, what a stupid idea, if you use that thing, you will be caught and sent to jail."
"Brother, look at the situation in front of you. If you don't need it, our Mala Tang shop will be closed soon." Mao Xinghua said aggrievedly.
Wang Jing also persuaded: "Yes, brother, we can't afford it! As long as we use it secretly, don't let people find out."
He Jianzhong looked at the empty Malatang shop behind him, then at the long queue next door, gritted his teeth and stomped his feet, and said fiercely, "Damn it, it's done.
Hua Zi, you are responsible for getting some goods, we will use them tomorrow. "
(End of this chapter)
"He Feng, what's going on next door at lunch time?" The Mala Tang shop next door opened today, and Ma Liang wanted to ask about the situation.
The name of the store is quite good, it is called [Little Red Pepper Mala Tang].
There is also a red letter in the name, which is enough to see how shameless He Jianzhong and Hao Zhixing are, and it is clear that they want to get traffic from the store.
If it was a normal business competition, Ma Liang wouldn't take it to heart at all.
I'm afraid that those two sluts will make some trouble again.The lower the bastard, the more unscrupulous they are, and there is no bottom line in their actions.
If there are any dirty tricks, you really have to be on guard in advance.
Ma Liang was even thinking about whether to install a camera in the store, so that if the other party used some disgusting methods, he could also take some evidence.
This money has to be spent as it should, who made him offend the villain.
The store manager He Feng replied disdainfully: "They made a lot of noise, but few customers went to the store at all.
When the students come here, they all come directly to our [Red Lips Chuan Chuan Xiang]. "
Thinking about it, the business atmosphere here is not yet fully mature. Except for the students from the third-phase and fourth-phase apartments who drop by, the students from other apartments come all the way here to collect incense.
Since you plan to eat Chuan Chuan Xiang, I made a special trip, and you won't change your mind easily just because of the opening of your new store.
In addition, [Red Lips Chuan Chuan Xiang] are products of the same category, and they have long been famous in Songjiang University Town. It is conceivable that the business of Mala Tang shop is not doing well.
"How do they taste? If it takes a long time, won't they take away the business of the skewer shop?" Liu Feifei also became worried.
Ma Liang joked with a smile: "What's wrong, are you so unconfident in your sauce recipe?"
"How is it possible, my sauce is so delicious, I won't panic if I come to another ten Malatang shops." Liu Feifei replied arrogantly, "After all, Malatang is similar to our products, and I am afraid that it will be lost over time. Some customers passed by."
Ma Liang immediately comforted him: "Don't panic, doing business doesn't mean you can continue with just grabbing a few customers.
Sooner or later they will close unless they outperform us by a wide margin in terms of product and taste. "
Rent, food purchase expenses, and employee salaries are all fixed expenses every month. Even if there is no business, you still have to pay for it.
If only some customers are taken away, it will be impossible to support the operation of the store.
The two stores are in a strong competitive relationship with the same category of products, which is different from other restaurants. In the end, one store will inevitably close down.
And this closed store will definitely not be [Red Lips Chuan Chuan Xiang].
"Why don't I go buy a copy and try it?" Liu Feifei rolled her eyes and suggested immediately.
Fang Zhiyu on the side was very discerning, and volunteered to say: "I'll go buy it, senior sister, you can just sit down."
After speaking, he took off his work bib and rushed out quickly.
A few minutes later, Zhen came back with a package of Malatang. The dishes he ordered were quite varied, including meat and vegetables, and filled a large bowl.
The girl Fang Zhiyu was very careful at first glance, and she knew that the more detailed the investigation of the enemy's situation, the better.
Ma Liang directly took out 20 yuan and handed it over, and said with a big smile, "Come on, I'll reimburse you."
"No, no!" Fang Zhiyu waved his hands repeatedly, and stepped back in refusal.
She came to the store to work part-time, but she made a lot of money.With the bonus, it would be enough to earn nearly two months of living expenses in one month, which made Fang Zhiyu very satisfied.
You must know that she is only working part-time, and she can earn a salary higher than that of a full-time employee in an ordinary company. Anyone who changes her will be grateful to the boss.
So how dare you ask for Ma Liang's money to buy a portion of Mala Tang?
Liu Feifei snatched 20 yuan and stuffed it directly into her hand: "Stupid or not, this is doing something for the store, you don't need to be generous!"
"I, I." Fang Zhiyu held the money embarrassingly, very at a loss.
"Hurry up and put it away!" Ma Liang said indifferently, "Let's taste it quickly and see how much the Mala Tang next door weighs."
After speaking, he opened the package, took out his chopsticks and tasted a ball.
He frowned after chewing twice, obviously dissatisfied.
It's not that the ones made by others are particularly unpalatable, but that Ma Liang's taste buds have already been spoiled by the witch's exclusive sauce recipe.
So now the general taste of Mala Tang is difficult to eat.
"Let me try it." Liu Feifei didn't dislike the chopsticks used by Ma Liang as she said, she grabbed a crab stick and took a big bite.
Before chewing twice, he spit it out.
Although Ma Liang also found it unpalatable, it wasn't so unpalatable that he wanted to spit it out, so he asked helplessly, "Are you exaggerating?"
"Try it yourself, their ingredients are not right." Then he stuffed the half-bitten crab stick into Ma Liang's mouth, not caring at all that this kind of thing can only be done by couples.
If University Sister Jiang was present, Liu Feifei might be a little more scrupulous.Now she is the only one in the store, so she is naturally very casual.
Ma Liang didn't take it to heart, and took a bite.
After chewing it twice, I found that the taste was very wrong.Crab sticks are originally deep-processed foods. This kind of synthetic ingredients has deep water inside.
Real crab sticks are not real crab meat, most of them are made of surimi.
The crab sticks from the Malatang shop next door are estimated to contain very little fish meat, and are all made up of starch, protein and various food additives.
The key point is that you can't say that they are fake or shoddy. After all, this crab stick also complies with food safety regulations, but the texture and taste are really hard to swallow.
Of course, it is impossible for Ma Liang to use such inferior ingredients. He is personally responsible for the purchase of [Red Lips String Fragrance], all of which are genuine ingredients.
I am afraid of comparing anything, and I am used to eating good things from my own store, and I can taste the difference immediately.
He couldn't help scolding: "It's really no business and no evil!"
In fact, it’s no wonder that He Jianzhong and their hearts are dark. Most malatang restaurants and hot pot restaurants these days use similar cost-effective ingredients.
After all, it is cheap, and the cost of purchasing food materials can be reduced a little, and more profits can be made.
If there is no comparison, most people will not easily notice it.
"I'll try some other dishes." Liu Feifei couldn't wait, tried a few more dishes, and then scolded directly, "Professor, are they just using this rubbish to fool the students?"
Although it is not as obvious as crab sticks, it can still taste a big difference from the ingredients in the skewer shop.
Ma Liang couldn't help complaining, "You're self-inflicted, you can't live! They did this because they thought the Malatang shop didn't close down fast enough!"
Is the traffic of [Red Lips Chuan Chuan Xiang] really so good, at least you have to spend a lot of money on the ingredients first.Then it's everyone's turn to compete in taste, and the final winner is decided by the customer.
As a result, the taste of [Little Red Pepper Malatang] is generally not mentioned, and even the ingredients are not up to the grade, so how can I play it.
Now Ma Liang is not in a panic anymore, even if the Chuan Chuan shop is closed for a week, he doesn't have to worry about being robbed of his business by the next door.
The facts were exactly as he expected, and the situation in the next few days was indeed the case.
Moreover, after some students tried Malatang restaurant and compared it with the dining experience at Chuanchuan restaurant, negative word of mouth spread in the BBS of various colleges and universities.
Don't be afraid of not knowing the goods, just be afraid of comparing the goods!
Compared with [Red Lips String Fragrance] with its exquisite taste and real ingredients, the original [Little Red Pepper Malatang], which was considered quite satisfactory, has become garbage.
In addition to the fact that many students went to try something new in the first few days of opening, as the negative word-of-mouth fermented, few people were willing to walk into their Mala Tang restaurant even when it was time for meals.
It happened to be lunch time at noon that day, and He Jianzhong came to the store again with his two younger brothers.
Seeing [Little Red Pepper Mala Tang] customers with just three melons and two dates, their hearts were filled with panic.
As far as this is concerned, students who have never heard of negative word-of-mouth, and are impatient in queuing at the Chuan Chuan shop, came in to save trouble.
On the other hand, [Red Lips String Incense] next door, there was a long queue again.
Although there is an advance ordering service for members, the queue is not as long as it was when it first opened, but it is enough to make the three of He Jianzhong dumbfounded.
"Brother, this is so wrong!" the little brother Wang Jing said through gritted teeth.
He Jianzhong has the word "Jian" in his name, so he was naturally nicknamed "Brother Cheap" by his friends.
At this moment, he didn't care about his younger brother and called out his most hated nickname. Looking at the line in front of the Chuan Chuan shop, his eyes were about to burst into flames.
Another younger brother, Mao Xinghua, had a crooked idea at this moment: "Brother, why don't we add some ingredients to Malatang?"
"What material?" He Jianzhong asked in bewilderment.
Mao Xinghua looked around, and when he saw no one around, he responded in a low voice: "Add some poppy shells, I see that many deli restaurants, braised vegetable restaurants, and even hot pot restaurants often use this thing."
"Hey, don't say it's a good idea, I think it will work." Another younger brother Wang Jing also booed from the side.
He Jianzhong cursed angrily, "Okay, sister, what a stupid idea, if you use that thing, you will be caught and sent to jail."
"Brother, look at the situation in front of you. If you don't need it, our Mala Tang shop will be closed soon." Mao Xinghua said aggrievedly.
Wang Jing also persuaded: "Yes, brother, we can't afford it! As long as we use it secretly, don't let people find out."
He Jianzhong looked at the empty Malatang shop behind him, then at the long queue next door, gritted his teeth and stomped his feet, and said fiercely, "Damn it, it's done.
Hua Zi, you are responsible for getting some goods, we will use them tomorrow. "
(End of this chapter)
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