Wind Rises 2005

Chapter 204 Iron Army
February 2th is not only Sunday, but also the Lantern Festival. The most important thing is that it is a good day for opening.

In the middle of Sichuan North Road, another flagship store of [Red Lips Chuan Chuan Xiang] has finally officially opened.

At the same time, there are two branches located at both ends of Sichuan North Road.

Although the three stores are far away, it is rare in Shanghai to have three stores open together on the same road.

He Feng arranged for three new store managers and took the store staff to distribute leaflets on Sichuan Road several days in advance, spreading the news long ago.

In addition, [Red Lips String Fragrance] is now well-known in Shanghai, and there are coupons on the leaflets, the diners who are nearby are naturally gearing up, waiting to taste this Internet celebrity snack.

With a population of more than 2000 million, Shanghai is a paradise for countless businesses.

In commercial streets like Sichuan North Road, even if leaflets are not distributed, the business will not be much worse.

Compared with other stores, the three branches on Sichuan North Road are obviously more suitable for building the momentum of online celebrity stores.

Guests coming and going on this road are more down-to-earth, and there is more space on the wide road for guests to line up.

This is a unique condition for online celebrity shops.

It has to be said that the people of Shanghai these days really love to join in the fun, and they don't need Ma Liang to spend money to find someone to pretend to be in line. None of the three kebab shops have opened yet, and there is already a long queue at the door.

However, the diners did this because of the strong promotion. After all, nearly [-] leaflets with coupons have been sent out.

In order to build momentum, this time the three stores almost gave up their profits in the first week.

As long as customers spend with coupons, each order does not actually make much money.This is also to further build up the reputation of the Chuan Chuan shop.

As long as a batch of seed customers come out, the [Red Lips String Fragrance] brand will be fully established in Shanghai.

At that time, the diners will spread the word of mouth, and there will be no need to do any marketing when opening a new store.

The sales promotion period of the Sichuan Road store is only one week. In line with the mentality that if you don’t take advantage of it, you will lose it. The three stores were once again overwhelmed by diners.

The store is fully powered on, and the boiling furnace continues to operate at full capacity.

From the perspective of the number of diners, the sales of the three stores on Sichuan North Road are no less than that of the Longemont store and the Raffles City store.

But if you observe carefully, you will find that the average order price of the Sichuan Road store is much lower than those of the two stores.

Because the customers on Sichuan North Road obviously order more vegetarian dishes, but less meat dishes.

It can be seen that the passenger flow of Sichuan North Road is more sensitive to prices than the passenger flow of shopping malls, and their consumption power is also lower.

This is also something that can’t be helped, the more down-to-earth the market is, the more it is like this, the customer base is different.

Being able to keep up with the battle in terms of passenger flow has already shown that the commercial street of North Sichuan Road is the best.

There are not many shopping malls like Dragon Dream and Raffles City. Even after more than ten years, the Shanghai Metropolis still stands out from the crowd.

At 9:1898 p.m., No. [-] Sichuan North Road, Daimei Hot Pot Restaurant.

Ma Liang was inviting several senior executives to dinner. Before serving the dishes, he listened carefully to He Feng's report on the performance of the three stores.

With the efforts of several store managers, the sales on the opening day were counted in advance.

The flagship store in the middle of Sichuan North Road has a large venue and high service capacity, and its turnover exceeded 4 yuan a day.

The turnover of the two branches at both ends also exceeded 2.5.

Compared with the Longemont store, East Nanjing Road store and Raffles store, this performance is naturally much worse.

However, it is enough to see the gold-absorbing ability of [Red Lips String Fragrance], a super internet celebrity snack. It is indeed a product that created a sales miracle in the previous life.

As long as this momentum continues, even if the turnover will decline after the promotion period, there is no need to worry about the business of the three stores not picking up.

At that time, relying on the cash flow support of the 6 stores in the urban area, Ma Liang will have enough confidence to start the Mala Tang project.

When the spicy hot shop has reached a certain scale, the food processing factory can expand its scale again, and take advantage of the trend to start the business of the supply chain.

At that time, it will not only be able to meet the needs of its own catering and snack bars, but also expand outward to supply ingredients to other brands of Malatang restaurants and hot pot restaurants.

However, the premise of all this lies in the development of its own business.

But development requires enough manpower, which is what Ma Liang lacks at the moment.

Looking at the executives present, although he didn't like to drink, he still raised his glass and said to everyone: "I would like to offer a toast to everyone, everyone has worked hard during this time.

Next, let us make persistent efforts and open 5 stores in a row next month.

Let us wish [Red Lips Chuan Chuan Xiang] bigger and stronger, and create greater glories!

cheers! "

"Cheers!" Chu Chengdong, He Feng and others raised their glasses to celebrate together.

The two of them now have two assistants under their hands, and the management team has expanded its staff.However, in Ma Liang's view, talent is still far from enough.

Nowadays, not only [Red Lips Chuanchuanxiang] needs to be vigorously developed, but there is also a Malatang project waiting to be launched.

Talent is the most fundamental factor restricting the development of the company!

Before doing business, Ma Liang would never have such a deep understanding as now. Only now did he truly feel the importance of the team.

A team with combat effectiveness is the foundation for a company to take off.

Especially the marketing team is rare.Just like the Ali Tiejun and Huawei Tiejun who were blown away by the venture capital circle in the previous life, they are such super teams.

A certain regiment in the previous life, the reason why it was able to fight against the Hundred Regiments War and the takeaway platform was also relying on its own super strong push iron army.

In this regard, Ele.me, a company started by students, was far behind, so it was finally defeated.

Ma Liang also wanted to build his own iron army, but he needed a strong and reliable market leader, and he didn't have the ability to rely on himself.

He urgently needs a talent of the market leader type, only with such a talent can a reliable iron army be built.

If Tie Jun's wish can be realized, he will not be able to fly at that time.

When making [Red Lips String Incense], he didn't have such an urgent need.

But when the Malatang project is about to start, especially when the investment promotion is about to start, the desire for the market iron army is extremely eager.

He looked at Chu Chengdong, and asked inadvertently, "Chengdong, do you have relevant resources for investment promotion and franchising?"

"Yes, boss, a good brother of mine is recruiting companies quickly.

At that time, contact him directly for help, and the investment promotion work should not be a big problem. "Although the so-called good brother is not very familiar with him, Chu Chengdong still responded very positively.

Now is the time to actively perform, how can he, the marketing director, say that he can't do it.

Looking back, I begged my grandpa to sue my grandma, and I also want to share the relevant resources.

However, Chu Chengdong's answer did not satisfy Ma Liang very much.

Based on his very limited market knowledge, he also knows that recruiting merchants to join is not just a simple matter of finding a quick recruiting company.

And for the Mala Tang project, Ma Liang still has his own thinking, so he has higher requirements for investment promotion.

It seems that we have to inquire again, this matter is not as easy to operate as imagined.

But in face, Ma Liang nodded perfunctorily, and did not show his dissatisfaction with Chu Chengdong.

Although he started from scratch, he has no accumulation of talents.

Having a makeshift talent like Chu Chengdong is enough to use, and Ma Liang didn't dare to expect too much for a while.

Even though it was getting late, he still drank with everyone until midnight.

Being the boss of a startup is all about mingling with the team from time to time.

The reason why Gou Dong in his previous life was admired by countless people is not only that he treats couriers and employees equally, but also because of Dong Ge's personal charm.

After being promoted to a business tycoon, Dong Ge still often drinks with ordinary couriers, and often gets drunk.

Whether it was a show or not, it did work.

Leading a team, when it's time to go all out, you have to work hard.So Ma Liang also imitated the example, completely drunk tonight.

　Today's Chapter 4, the day is tense, it is not easy, continue tomorrow.

　　Before I knew it, there were more than 200 chapters.

　　The plot is compact, and there is no water in a chapter, which is interesting enough.

　　In terms of career line, please be more patient, I am a professional in writing this.

　　Don't think that the career line is advancing slowly, and the protagonist is only a freshman, so this entrepreneurial speed is considered normal.

　　If it's fun to watch, the brothers will be on top of each other.

　　It's even better if there is a reward!
　　Thank you also to all the brothers who have rewarded before, I am grateful!

　　
　
(End of this chapter)