Wind Rises 2005

Chapter 228 Tell a good story
Ma Liang never expected that Zuoyou's business would be suspended.

He drove back to the factory and continued to stare at the expansion of the food processing workshop.

This time, he directly rented an entire floor.

Ma Liang once again realized the hardships of physical business. It is not easy in every aspect, and every detail has to be worried about.

Even if there is a management team now, it is impossible for a boss to be a shopkeeper completely.

The newly rented first floor has been developed into a food production workshop, which is enough for the supply of food for the Chuan Chuan and Mala Tang restaurants in the next few months.

Moreover, there is still a surplus of production capacity, which can support the transition of the early investment promotion stage of the Malatang project.

When the number of Malatang franchisees increases, the workshop will be expanded, or another factory can be found.

This is the difficulty of physical business, which is inherently limited by various physical conditions.

Unlike the IT industry, where businesses are all online, expanding the scale of operations only requires more bandwidth and servers in hardware.

It does not involve the manufacturing of physical products, let alone supply chain management.

After patrolling the workshop for quite a while, seeing the smooth construction of the new factory building, Ma Liang couldn't help feeling a sense of accomplishment in his heart.

People are like this. Although doing things is tiring, the satisfaction after doing them is incomparable.

After seeing the factory, he was just about to drive back to school when he received a call from his aunt, and he quickly answered it.

"Liangzi, it's good. Your uncle and I have researched hot and sour powder that can be brewed." On the other end of the phone, my aunt Ma Sufen shouted loudly, but she was so happy.

The couple experimented countless times in the workshop, and finally figured out the recipe for making instant sweet potato vermicelli.

Ma Sufen couldn't restrain her excitement, and immediately called her nephew to tell her good news.

Hearing this, Ma Liang was also very happy for them: "Ma'am, good news, we can prepare the products next."

"That's right, your aunt has already contacted the production equipment.

Liangzi, the money you mentioned last time" Ma Sufen was a little embarrassed to speak, because the investment for additional production could not be financed by the couple.

Ma Liang happily agreed: "Don't worry, ma'am, I will transfer it to you tomorrow."

"That's good, that's good." Hearing this, Ma Sufen felt much more at ease.

Ma Liang followed up and asked again: "Ma'am, did you finish the thing I asked my aunt to do last time?"

"It's being done, and it should be finished in the next two days." Ma Sufen thought for a while and replied.

Ma Liang warned again: "When the license comes down, send it to me by EMS as soon as possible. I'm still waiting for an urgent need."

"I know, I will send it to you as soon as I get the license." Ma Sufen agreed.

Ma Liang asked his uncle to register a new company in his hometown, not for anything else, but for the next operation of the Mala Tang project.

It doesn't mean that just opening a mala tang shop can go out and do special business promotion and franchise.

In addition to ensuring the supply of ingredients, other supporting links are indispensable, including the preparation of the brand.

Out of selfish considerations, Ma Liang chose to register the new company that will operate the Mala Tang project in his hometown.

On the one hand, I want to make the brand bigger and give my hometown a little bit of fame.

In order not to be complained by the Chinese in the future, as the birthplace of Malatang, it can't make a large chain brand.

On the other hand, it is still for the business itself of the Mala Tang project.

If you want to engage in investment promotion, you must first package the brand of the Malatang project.

And if you want to tell a good brand story, there is nothing better than directly registering the company and brand with the place where the product originated.

The brand name Ma Liang has already thought up, and it is called [Liupo Malatang].

When the company's license was issued, a series of trademarks of the word "Liu Po" were directly registered.

What [Liupo Hot and Sour Noodles], [Liupo Snail Noodles], [Liupo Hot Pot], [Liupo Self-Happy Pot], [Liupo Skewers], [Liupo Seasoning] and so on.

Block the road completely, and don't give others the opportunity to take advantage of the brand.

This brand name is the most satisfying one that Ma Liang can think of. The idea is similar to that of Laoganma, and it has a local flavor.

After all, there is a famous dish in Sichuan Province called Mapo Tofu.

Therefore, the word "six women" can be immediately associated with the spicy taste of Sichuan and Sichuan.

This brand name was also thought up by a seasoning manufacturer in Shudu in the previous life.

It's just that it's only 2006 now, and the other party is probably still running a series of stores at this moment. It will take a few years to become bigger and stronger before they come up with this brand, so Ma Liang cut off the beard in advance.

In domestic catering, there are some who take the high-end route, and some who are very down-to-earth.

But if it is a down-to-earth catering product, the more rustic the brand name, the better, because it is easier to get closer to customers.

Yang Guofu Malatang, Zhang Liang Malatang, Chenxianggui Lanzhou Ramen, Ge Laowaner Hot Pot, similar to this very earthy brand name, naturally reveals a sense of intimacy.

[Liupo Malatang] The brand name is also based on the same principle, because it needs the word "earth".

It is not enough to just pick a name, but also to make up a legend for the brand.

"There is a grandma in Lao Ma's family. She is not only warm-hearted, but also good at cooking. Because she is the sixth in the family, she is affectionately called the sixth wife by the neighbors.

As early as the period of the Republic of China, Liupo began to do Mala Tang business.

Starting from a small stall on the street, it gradually became a well-known snack within a hundred miles, and the brand has a long history.

Later, due to the turbulent years, the ancestors of the Lao Ma family retired to the countryside, put the mala tang craft on the shelf, and strictly ordered the descendants not to open a shop and do business again, resulting in the loss of the soup recipe.

Not long ago, the descendants of the Ma family accidentally found a recipe book on the beam of the ancestral house, and the family handicraft was lost and recovered.

In order to let more people taste the delicious Malatang, Lao Ma's family made a decision against their ancestors.

The [Liu Po ​​Malatang] business was launched again, allowing this brand to come out of the arena and appear in front of the world. "

With such a story as the background, the brand core of Malatang project is much richer.

Then take it out to attract investment and join, and there is something to talk about.Coupled with the assistance of the food supply chain and the professional operation of the brand operation, it will not sound so dry, and the credibility has been greatly improved.

Ma Liang continued to tell her aunt: "Ma'am, help me find a store in the county as soon as possible, and I'm waiting to use it."

Since [Liu Po ​​Malatang] is a brand of Malatang originating from Sichuan and Sichuan, how can there not be one or two stores in the hometown province, otherwise the story will not be complete.

"Don't worry, I've already spotted a place, and the price is still being negotiated." Ma Sufen responded patiently.

Because the nephew directly planned to buy the shop instead of renting it, it was a little troublesome.

Anyway, the price of the store in his hometown county is still very cheap, so Ma Liang is not happy to rent it.If you look back and see that the business is good, the landlord will increase your rent every year, which is not disgusting enough.

He just chose to buy a store in his hometown, and it's not that he doesn't have the ability.

Seeing that the Malatang project is progressing little by little, and the preparations are getting more and more perfect, Ma Liang is still quite relieved.

After all, although [Red Lips String Fragrance] has earned its first pot of gold, it is still expanding.How much money has been made, and I will continue to invest in opening up more stores immediately.

So Ma Liang has no shortage of small money, but he has never seen big money.

But the Malatang project is different, but the investment promotion and franchising has snowballed, and it can bring him a lot of money in a steady stream.

If it really recruits hundreds of thousands of stores, then Ma Liang can change the gun immediately.

This is not impossible. You must know that it is the era when the wind is rising, and many bigwigs have started to attract investment and franchise in the past few years.

Not to mention the present, even at the beginning of the 21st century, Little Sheep and Little Tail Sheep Hot Pot restaurants are engaging in investment promotion, and they can recruit hundreds of restaurants in just one or two years.

That's a large hot pot restaurant, and the investment franchise can do it so exaggeratedly, not to mention Ma Liang's small Malatang restaurant.

So Ma Liang is looking forward to how many surprises the Malatang project can bring to him.

　The last chapter was stuck for a day, and I was blocked for no reason.

　　Today, every day, make up for the previous two days!There will be an update tonight!
　　
　
(End of this chapter)