Wind Rises 2005

Chapter 240 What else do you need a bike for?
Unknowingly, more than 20 days have passed, and the time has come to May.

During the May Day holiday, Ma Liang didn't take much rest, and kept staring at the decoration construction of several Mala Tang restaurants.

When you come out to open a shop, few landlords will give you a long rent-free period for decoration.

The bigger the mall, the shorter the rent-free period.Unless you are a super big brand, and the mall will kneel and lick you in turn, you have to rush to decorate every time you open a store.

After all, if you delay the construction period by one day, you will delay the opening of the business by one day to make money.In general stores, the renovation period will not exceed one month.

In less than 20 days, not only the decoration of the Yaxin Plaza store has been completed, but even the image store in Bailian Shopping Center in the western suburbs is ready to open at any time.

This is also related to the simple decoration requirements of the Malatang shop. If it is a large restaurant, it must not be so fast.

Now that everything is ready, Ma Liang couldn't wait to choose an auspicious day, so he directly ordered He Feng to open the business as soon as possible.

Malatang opens one day earlier, and can start investment promotion one day earlier.

Ma Liang is also looking forward to it. If the Chuan Chuan Xiang business is based on the idea of ​​the catering boss in his previous life, then the Mala Tang business will have to be explored by himself.

After reliving his life and changing his way of life, he also wanted to see what he could come up with.

This day, Ma Liang drove directly to Bailian Shopping Center in the western suburbs, because the first store of [Liupo Malatang] was scheduled to open here.

Because it is not a weekend, and the May Day holiday has just passed, there are not many people in the shopping mall.

Malatang stores are different from Chuan Chuan stores, with different business logic and a long-term perspective, so it doesn't matter which day they open.

And this store in Bailian Shopping Center in the western suburbs is an image store, but it is actually closer to a flagship store.

Not only is the store area larger than the new store, but Ma Liang also spent a lot of money on the decoration.

In these days, it is actually very difficult to make a flagship store.

On the one hand, today's large-scale infrastructure construction has just begun, and there are not many commercial real estate.

On the other hand, it is difficult to find a suitable store. It is not easy to find a flagship store just because of the area requirements and the traffic flow requirements.

After all, opening a store is not just opening a shop indiscriminately. Each commercial outlet has a large number of people, and the business area that can be supported is also very limited.

You can't just have one or two hundred customers entering the store a day, you have to open a store of [-] square meters.

Therefore, when choosing the location of the flagship store, Ma Liang can only say one thing: depends on fate!
"Boss, why are you here so early? The mall just opened." As soon as he saw Ma Liang, He Feng walked up to him.

It was just after ten o'clock, and there were no customers in the store.

And [Liupo Malatang] opened quietly, without any big movement.

After all, if you open a store in a shopping mall, you can't do much other than place a few flower baskets at the entrance of the store. Could it be that you are allowed to set off firecrackers?

Ma Liang replied with a smile: "Just take a look, I don't feel at ease."

"Boss, don't worry, I've been working for so many years, and it's the first time I've seen someone who makes Malatang so magnificent, it's definitely not bad.

And I also asked some former colleagues, and they all said that they are very optimistic about our [Liu Po ​​Mala Tang]. "He Feng comforted with excitement.

He has worked in the catering industry for several years, and his former colleagues are naturally also in the industry.

Malatang brand was first established, and several stores opened in a row.He Feng's current position has reached a new level, so why not investigate the industry feedback on this project.

Ma Liang nodded when he heard the words, and directly ordered: "You are busy with your work, I will just take a look."

After finishing speaking, he wandered around the mall on his own.

Although Bailian in the western suburbs is called a shopping center, it is actually a semi-open-air open shopping mall with a very distinctive design.

Although this kind of open shopping mall is not liked by the public more than ten years later, it is still very popular among the surrounding residents these days.

Although today is a working day, the shopping center has already started to see more people visiting.

After wandering around for a while, looking at the situation of other restaurants, Ma Liang became more and more satisfied with the location of [Liu Po ​​Mala Tang].

Because the grade of this shopping mall in the western suburbs of Bailian is moderate, it is very suitable for the positioning of an image store.

Moreover, the mall was only opened in 2004, so it looks very new now, and the brand of [Liu Po ​​Mala Tang] could not be better.

Because Ma Liang is not only simply opening a store, but also shooting brand promotional videos.

After all, you can’t just bring a mouth when you go out to attract investment. Brand brochures, video promotional videos, etc., you have to prepare everything you need.

If these superficial skills are not done well, the sales staff of the marketing department can only rely on their mouths to talk, and they will not be able to fool the franchisees.

As soon as he wandered back to the store, Chu Chengdong brought the advertising company over.

"Boss, the shooting team arranged by the advertising company is here, and the equipment looks professional enough." Chu Chengdong directly invited the credit because he was the one who contacted the advertising company.

Although the quotation was a bit high, fortunately, the boss was happy enough and agreed directly.

When the water is clear, there will be no fish, and Ma Liang doesn't care whether Chu Chengdong gets a kickback, it's just a small amount of money, as long as he can do things well.

Ma Liang replied calmly: "It's good enough to be professional, I'll just wait to see the movie."

"Boss, don't worry!

Even if the business is not good enough for a while, I will arrange some babysitters to come over to fill in the head.

It will definitely make us [Liu Po ​​Malatang] look like a hot audience. "Chu Chengdong promised solemnly.

So Ma Liang watched from the side as he led the advertising company to work, leaving the professional work to professional people.

Just taking advantage of the fact that there are no guests now, I took some clean footage.

I kept shooting until noon, and finally a guest came to the door when it was almost dinner time.

Everyone has a curiosity-seeking psychology. If it is a new store opening, and it happens to be within the scope of their spending power, most people will come to try it.

No, on the first day of the new store's opening, even if it's not the weekend, [Liu Po ​​Malatang] is almost full.

Although it wasn't as hot as Chuan Chuan Xiang, Ma Liang couldn't be more satisfied with this opening.

After all, super internet celebrity snacks are hard to come by, and they were sold out on the first day of opening, so he can no longer insist on anything.

You must know that Malatang serves food quickly and eats faster, and the turnover rate of dine-in meals must not be low.

There are more than 20 tables in the store of Bailian in the western suburbs. Even if the tables are only turned over two or three times, it is not a big problem to receive three or four hundred customers a day.

However [Liu Po ​​Malatang] because of the innate attributes of the product, the unit price per customer cannot be as high as Chuan Chuanxiang.

According to the consumption level in 2006, 8-10 yuan per capita is the normal level.

This is still the situation in Shanghai. If you switch to third- and fourth-tier cities, the unit price will only be lower.

But even so, if every store can be almost full like Xijiao Bailian store, it will be a good business no matter which city it is placed in.

But even if you think about it, you know it's impossible. After all, not every location can be so good, and not every store can spend so much money on decoration to support the facade, and the products sold are not expensive.

Ma Liang expected in his heart that most outlets of [Liupo Malatang] are above the standard store, and 200 customers a day would be enough.

Even according to the consumption level of the third- and fourth-tier cities, the unit price of a customer is 5-6 yuan, and the daily sales are more than 1000 yuan, and the monthly revenue is more than 3 yuan.

The gross profit of catering is more than 60%. After deducting the cost, there is also a net profit of more than 1 yuan a month.

For a standard store of about 60-80 square meters, you can get 10,000+ yuan in one year.

Even if it is a smaller satellite store with limited service capacity and can only receive a hundred or so customers a day, it is still a good business.

Because the cost of a husband and wife shop is lower, it is no problem to earn 6 to [-] yuan a year.

Compared with the dead wages of ordinary local office workers, they only get [-] to [-] yuan a year, which is not a little bit stronger.

Although this revenue figure is not exaggerated, don't forget that it is only 2006.

After 2008, Yang Ma turned on the money printing machine and flooded it with floods, and the price of goods rose several times in a row, and this revenue figure also doubled several times, and you will know how exaggerated it is.

Even if the situation is not as good as Ma Liang expected, it is still a very good business for most people if the revenue is discounted.

Not everyone has that fate, and they can make a [Red Lips String Fragrance] every now and then.

It is already thankful to be able to join a safe and profitable business.

To put it bluntly, don't underestimate the speed of making money.You can buy a suite in a few years, and you need a bicycle!
Putting aside the income of ordinary office workers, who can buy a house after working for a few years, even the down payment cannot be made up.

Therefore, the better the performance of [Liu Po ​​Mala Tang], the more confident Ma Liang will be in starting investment promotion.

After all, he doesn't want to cut leeks, but hopes that all franchisees can make money.

Even for those small businessmen who joined the satellite store, he also expected the same.

Only when franchisees make money can [Liupo Malatang] become bigger and stronger and become a reliable brand.

　Big chapters, let’s post a chapter first, and continue writing when I come back at night.

　　The update will be unstable in the next few days, which is really a special situation.

　　If one day it really breaks, please forgive me!

　　I'll make it up when I'm done.

　　
　
(End of this chapter)