Wind Rises 2005

Chapter 259
They all apologized on their own initiative, and they came here to discuss business again, so Ma Liang had nowhere to vent his anger.

He could only reply politely: "President Chai is polite, so I'd rather be respectful than obedient."

"Mr. Ma is not only young and promising, but also a cheerful person. I, Chai, like to make friends like this, haha" Chai Jin said with a big laugh.

Ma Liang quickly ordered Chu Chengdong to prepare tea, and then replied modestly: "Boss Chai has won the award, please sit down!"

After speaking, he greeted Chai Jin and Ge Yougen to sit down, have a cup of tea first, and then talk about other things.

This is not the first time that Ge Yougen has brought friends to inspect projects, and he has been there twice before.It turned out to be one and one yellow.

In fact, it's quite normal, Ma Liang is not the child of destiny, and he doesn't have the aura of domineering, and [Liu Po ​​Mala Tang] is not some black technology project, so it is impossible for everyone to admire it as soon as they meet.

Last time Liu Yishao's training course was attended by local bosses from No. [-], but only [-] or [-] franchisees were recruited.

This is already considered super awesome, it is impossible for everyone to join after hearing it.

There is no good or bad in business, only suitable or not. If someone does not choose to join, it does not mean that they are not optimistic about your project.

Today, Ge Yougen brought another friend here, and he even said hello before he came.

It is said that this friend is very powerful today, if the inspection is satisfactory, the investment is definitely a huge amount.

He also claimed that the other party has a strong network in Lu Province, and if he can become a franchisee of [Liu Po ​​Mala Tang], it will be of great help to expand the local market.

It was for this reason that Ma Liang waited patiently in the office, and even asked Chu Chengdong to arrange a meal for the first time.

Otherwise, he would only meet at most, and it would be impossible to ask him to accompany the meal.

As a result, after enjoying the tea for two rounds, and after exchanging pleasantries, the boss of Chai Da still didn't want to talk about the project.

It's not talking about things, it's all kinds of chatting, and none of them is about Malatang.

"Mr. Ma, just looking at the marketing package of the [Liu Po ​​Mala Tang] project, you can see that you have a certain amount of research on the brand, why don't you tell us about it?"

Just after finishing a topic on current affairs, Chai Jin started a new topic, never mentioning the matter of franchising.

This was actually done on purpose by him, just to make a side note, to see how much the founder of the brand, Ma Liang, really weighs.

If he was a parallel importer, he would turn his head and leave, not bothering to eat with the young man in front of him.

If the other party really has a few brushes, it is not impossible to join a dozen or twenty stores, it is a trivial matter.

Boss Chai has always acted like this, always making others unpredictable.

Even Ge Yougen, who had known him for a long time, was very troubled by his temper.

However, in most cases, Chai Daguan has the qualifications to not take the usual path. Who makes him particularly rich.

After all, Ma Liang, the founder of the brand, is too young to believe anyone who sees it.

In the business world, young people will suffer instead.

Chai Jin is not the first person who wants to test him, nor will he be the last franchisee who doubts his ability.

Ma Liang lost his temper when he heard this, and replied perfunctorily: "I'm not a professional researcher on brand marketing. If Mr. Chai is interested, you might as well go to a university for a consultation with a professional professor in this field."

"Then ask President Ma another question, and I hope you will let me know.

There are so many businesses in the world, why did you choose the hardest catering industry?And what about such a humble Malatang project?

Moreover, your company's franchise terms are so strict, which is obviously not conducive to rapid business expansion.

In case the investment promotion progress cannot keep up, wouldn't the previous franchisees bear a great risk? " Chai Jin followed up and asked again.

He didn't seem to come here to talk about franchise cooperation, but rather to find fault on purpose.

Ma Liang looked at the other party, smiled helplessly, and simply gave up hope for this guy's joining, so he started talking nonsense.

"What's the matter, I can find out if I inquire about my background carefully.

Last year, I was just a college student, and I could only start with the easiest projects to start a business. It was a helpless choice to choose the catering industry.

But I don't have any prejudice against the catering industry like Mr. Chai.

In the next ten years, I think there will be opportunities in all walks of life, especially in the consumer sector, from which countless brands will be born in the catering industry.

As for the joining conditions being too harsh, it is purely my personal pursuit.

Well, I don't lack money now.

For me, it is more meaningful to make a real brand. "

"Oh? Mr. Ma is so optimistic about the consumer sector?
In your opinion, what is a real brand? Chai Jin asked again with interest after hearing the words.

Ma Liang smiled lightly, and replied easily: "Of course, the next ten years will definitely be a golden age in the consumer field.

As for the real brand, I don't care how others define it.

I only know that a brand is deeply rooted in the hearts of the people, has the ability to spread, and is a symbol and intangible asset that can export the culture of a city, a place, or even a country.

When our brand can compete with those big foreign brands on the same stage, and even go to the overseas market to stir up troubles, that will be considered a real success.

Although I don't have that much ability at the moment, I want to try it.

Even if it is the hardest catering industry, since it has already been done, we must work hard to make something famous.

When [Liu Po ​​Malatang] can be opened all over the world, let foreigners know that it is a delicacy from China, a special snack from my hometown, Sichuan and Sichuan, I will be satisfied. "

"Okay, Mr. Ma's words are really hearty!" Chai Jin stretched out a thumb and praised, "About the golden ten years, can you talk about it?"

Ma Liang was very puzzled, why did the other party keep asking such nonsense questions.

But the visitor is a guest, so he can only continue to chatter a few words: "This topic is too big, and I can't finish it in a while.

In general, it has been several years since the Internet bubble burst, and the global economic recovery has been seen by anyone with a discerning eye.

Regardless of whether it is domestic or foreign, the economy will usher in a period of rapid growth.

And I feel that Internet technology has just emerged, and the development of information technology in the future will also promote faster and better development of the real economy.

When the economy is good, ordinary people will have money, and there will naturally be a lot to do in the field of consumption.That's why I insist that the next ten years is the best time to be a brand.

And to be a real brand, the consumer sector is the best entry point.

Looking at the world's top 500 brands, more than half are produced in the consumer field.Many of these brand holding companies are also among the top 500 companies in the world.

So as long as you stick to the original intention of the brand, don't rush for success, accumulate food widely, and become king slowly, you will surely break through the world.

Ma has no talent, and is willing to be a pawn to explore the way in the catering industry.

If one day I really make a difference, then there must be a place for me in the defense of the national brand.

To show off the prestige of our country, who else can I have! "

Ma Liang also expressed his feelings, and the more he talked, the more excited he became.

Brands are not developed in a short period of time. It takes entrepreneurs to stick to their original aspirations, ten years, 20 years, or even tens of hundreds of years before they can be truly created.

If the brand creators are eager for success, rush to cash out as soon as there is a slight improvement, or even sell it to foreign capital to cash out, then the national brand will never have a bright future.

Ma Liang knew this very well in his previous life, Dabao, Harbin Beer, Zhonghua Toothpaste, Shuanghui Ham Sausage, Nanfu Battery, Supor Electric Appliances...

These national brands familiar to ordinary people have long been named "foreign".

Even the Chrysanthemum brand, the national brand most recognized by the people, would have been almost sold to them as early as 2003 if Motorola executives hadn’t convulsed themselves.

Although the commercial battlefield has always been full of blood and blood, but this kind of thing happens too much, and it is always difficult for the Chinese people to accept it emotionally.

That's why Ma Liang wanted to make some efforts in this area, so as not to waste his rebirth.

On the one hand, it can realize some self-worth, and on the other hand, it can also add a different aura to [Liu Po ​​Mala Tang].

To put it bluntly, whether it is Lenovo's Lao Liu, Lao Ren of the Chrysanthemum Factory, or Lao Wang of BYD, etc., they have played the national brand card from time to time in previous lives.

It's just that Lao Liu is playing off-line behind the scenes, and the other big shots are still under control.

Since people can play the national brand card, why can't Ma Liang, a reborn boss, play a dozen.

Anyway, he is not cutting leeks, but really wants to do practical things, so there is no psychological burden at all.

"Good, good, good!

It is true that a strong youth makes a country strong!
Brother Ma is young, but his ambition really makes us ashamed.

From you, I see the hope of the business community in Huaxia Land in the next ten or twenty years. " Chai Jin said three good words in a row, and he was not stingy with praise.

For some reason, Boss Chai's blood boiled with excitement at Ma Liang's words, and he couldn't help sighing.

　I found that people really can't set a flag casually. I wanted to write three chapters tonight, but I haven't stayed up late for a long time, and my heart hurts halfway through writing.

　　Forget it, get up tomorrow morning and continue writing.

　　It will finally return to normal tomorrow, and we will start to make up for the arrears, and we will update more.

　　
　
(End of this chapter)