Wind Rises 2005

Chapter 296 Bonus
It was the first time for Ma Liang to read the franchisee's information list so seriously. If Chai Jin hadn't reminded him, he would have never thought about it before.

It's also because he didn't have any business experience in his previous life, so he doesn't understand what these franchisee resources mean.

Any business is the product of the comprehensive effect of the accumulation of resources.Network is also a kind of resource, as long as you accumulate enough, there will be unexpected value.

Just like the list of franchisees that Ma Liang was looking at at this time, besides the old Ge that Mr. Chai mentioned, there were actually two other people who were in the toy business.

It's just that the business of those two people is not as big as that of Lao Ge, and one of them doesn't even have a factory.

With ready-made franchisee resources, Ma Liang naturally didn't have to bother to find other toy companies to cooperate with.

He told his assistant, Lu Zhengyang, to contact Lao Ge as soon as possible and meet him in Shanghai in a few days.

Anyway, it's still early for Master Xing's movie to start shooting, so don't worry too much.After arranging these, Ma Liang devoted himself to attracting investment for the Mala Tang project.

Now that a model store has been opened in Beijing, the next step is to fully roll it out.

As the center of the northern market, Ma Liang has high hopes for the expansion of stores in the capital, because this is a battleground for military strategists.

Whether it is Yang Guofu Malatang or Zhang Liang Malatang, the two biggest potential competitors, once they come out of the three northeastern provinces, the first stop is the capital market.

Therefore, [Liu Po ​​Mala Tang] must seize the market in advance and not leave too many opportunities for them.

It doesn't mean that once [Liupo Malatang] opens a store, other brands can no longer open stores.

Rather, it is a comprehensive consideration of various factors such as franchisee resources, brand influence, customer awareness and acceptance, and doing it early will inevitably have a great first-mover advantage.

Once the image stores and standard stores in the capital market reached a certain scale, Ma Liang even planned to start the investment promotion of satellite stores several months in advance.

On the one hand, the development of [Liupo Malatang] has been accelerated because of Chai Daguan's support;
On the other hand, because Fa Ge's [Chen Ji Malatang] has actually operated, most of the franchisees are satellite stores, which can be regarded as accumulating a lot of experience for Ma Liang.

After all, Brother Fa is his own, and his management team was trained under the system of [Liu Po ​​Mala Tang].

In the next half a month, Ma Liang watched the market progress, and occasionally went to the dinner party of Chai Daguan.

Boss Chai is getting more and more interested in venture capital. He not only actively prepares for private equity, but also uses his Mala Tang project and food supply chain project as investment cases to fool people.

It is obvious that the horoscope has not been written yet, and it dares to boast that the ingredients will be listed in minutes.

I have to say that the business world is really full of courage and starvation of the timid.The bigger the net worth, the more daring to brag and criticize.

Anyway, it didn't have much to do with him, so Ma Liang just let it go.

He has become more and more familiar with Chai Jin recently, and he has already promised in advance that if the food supply chain project is going to be raised and listed one day, he will definitely give priority to Chai's investment share.

As the saying goes, toss it with a peach and return it with a plum.

Since he came to the capital, Chai Daguan and his staff have been very generous from daily hospitality to helping introduce contacts, so how can Ma Liang be too petty?

I stayed in the capital for more than a week, until Liu Yishao, the fake master, held another large-scale training meeting.

This guy's momentum is getting stronger and stronger, and the number of participants this time has really exceeded 1000.

Chu Chengdong also took advantage of the situation to make arrangements, and took advantage of this thousand-person training meeting to make another large-scale investment promotion, and the results were very good.

Coupled with the resources promoted by Chai Daguan before, the capital market should be stable.

Leaving Chu Chengdong and He Feng in the capital to slowly digest the results of victory, Ma Liang returned to Shanghai with his assistant.

This time I was not in such a hurry. I drove all the way back, ate and played, and arrived in four or five days.

Before the car entered the urban area, Ma Liang's cell phone rang, and when he took it out, it turned out to be a call from his aunt.

"Liang boy, your aunt has prepared the money to pay you back, and will call you in the afternoon." Aunt Ma Sufen said excitedly.

With the help of Ma Liang, the sweet potato vermicelli business of the aunt's family is getting better and better.

Not only opened an online store, but also developed hot and sour powder products that can be brewed, and even the brand [Liupo Hot and Sour Rice Noodles] has a small reputation on the Internet.

The Internet is like this. Once you get the bonus, you will get rich quickly.

The same is true for Lao Ma’s hot and sour noodles. Not only have they enjoyed the dividends of e-commerce, but they have also enjoyed the bonuses of instant hot and sour noodles.

After more than half a year, my aunt's family has made a lot of money.

Although it is incomparable with the e-commerce giants, there are still profits of hundreds of thousands.

My aunt and uncle not only expanded the scale of production again, but even raised enough money that Ma Liang lent them to buy production equipment.

So Ma Sufen called Ma Liang immediately to return the money to her nephew.

Ma Liang was also surprised when he heard the words. Although he knew that the business of the online shop was good, he didn't expect it to be this good.

It seems that the aunt's family has really enjoyed a lot of bonuses.

But he still said grandly: "Ma'am, I'm not short of money here, so there's no need to rush to pay me back.

It's better to reinvest the money, build a large factory building, and add a few more production lines. "

"No, no, uncle Ni and I have our own money. Besides, the production scale has been expanded two months ago, so there is no need for that.

The hot and sour noodles business on the Internet is just too much, and if the production line is added, even if it is produced, it will not be sold! "Ma Sufen thought her nephew was being polite, so she hastily explained.

Ma Liang thought for a while, and simply suggested: "Ma'am, listen to me.

In this way, you will rent a large factory and move all the production there.Then add two more production lines to help me develop two new products. "

"What new product?" Ma Sufen was confused.

Ma Liang immediately replied: "Kuan Fan, we will produce our Chuan Shu Kuan Fan."

"Kuanfen, isn't there only one product here, what about the other one?" Ma Sufen asked hastily.

Ma Liang smiled knowingly, and explained unhurriedly: "There are only wide fans, but there are two kinds of products.

A kind of wide noodles is sold to malatang restaurants, and it needs to be cooked quickly.

Another kind of wide noodles is specially supplied to hot pot restaurants. It will not rot after a long time of cooking and has a strong chewiness.

After the research of these two types of wide powder, they are opened for production. Don't worry about not being able to sell them. I have other arrangements here. "

Now that the aunt's family has accumulated enough background, it's time to take them off.

As long as the wide noodles are produced, not to mention the consumption of [Liupo Malatang] and [Chenji Malatang], there are countless Malatang restaurants and hot pot restaurants that can supply them.

Just in line with the expansion strategy of the Ma Liang food supply chain business, the market will be gradually expanded.

After all, it is no longer a problem for the current production capacity of the food factory to supply its own stores, and there is still a lot of surplus.

We can start to gradually promote outward, and penetrate the food supply business into the hot pot industry.

Anyway, it's all about market promotion, and it doesn't take much trouble to launch it with my aunt's wide-fan products.

The business is pushed a little bit, and the business is done a little bit, without any pressure.

Ma Liang is confident that sooner or later he will be able to capture the largest market share.After all, the trend of the times is here, and he, a pioneer in the industry, will definitely get the biggest bonus.

(End of this chapter)