Wind Rises 2005

Chapter 298 The correct way to open
Although he had never done business in his previous life, Ma Liang knew a little about the inside story of the clothing industry after swimming in the information ocean of the mobile Internet all day long.

Especially since starting a business in this life, his understanding of physical business is even more empathetic.

Many things are not as simple as they seem on the surface. If you don't have a deeper understanding, you don't know how deep the water is.

Although the threshold for clothing business is not high, anyone can do it, but if you are not careful, you will lose even your pants.

Because clothing is a non-standard product, it is different from standard-format products such as pots and pans.

Moreover, each customer's aesthetics are different, and their preferences for clothing are naturally different.

It doesn't mean that a particularly stylish design will necessarily sell well, and it is very likely that there will be a pile of inventory left in the hand.

In the clothing business, it’s okay to make small troubles, but it’s much more difficult to engage in Dabi other industries.

In the previous life, many celebrities created their own clothing brands, but they all fell into disuse in the end, and there are few real successful cases.

It is better than the topic Queen Beckham, the pop queen Rihanna, and the daughters of the top socialite Kardashian family. They have all become so popular, and it is like a blood loss to be a clothing brand.

Losing one to two hundred million dollars a year is nothing to worry about, it's just so true.

The same is true for many small online celebrities in China. They managed to make some money through online advertisements, but their brains were shot, and they opened Taobao stores one after another to make women's clothing, but they all lost it.

In the clothing business, if you don't have the deep industry background and super human resources like Yan Bing Fu Po, it's hard to get going.

Even Shein, a clothing e-commerce giant in his previous life, was able to survive by absorbing the blood of countless suppliers.

So the witch was going to be a women's clothing brand, and Ma Liang stopped her immediately.

Between women's clothing and beauty makeup, he didn't hesitate for a second, and directly recommended the latter, after all, it was the one that really paid off.

The same is Rihanna, she has not only created a personal clothing brand, but also made beauty products.

As a result, her personal clothing brand lost money and went bankrupt, but her beauty products brought her a fortune of more than one billion dollars.

Jin Xiaomei, Lady Guagua, Jennifer Lopez, Selena and other top-notch fashion brands have made a lot of money in beauty products.

The few earned a few hundred million, and the many already had a net worth of billions of dollars.

With these cases, how could Ma Liang not recommend the witch to be a beauty brand, why should he go to the women's clothing industry to abuse himself.

Seeing his unusually clear attitude, Liu Feifei was also very surprised: "Are you just not optimistic about women's clothing brands? But fans like my outfit content very much, and the attention is several times higher than that of beauty reviews."

"You say you like to use a hammer, but if you put real money into action, that's called true love." Ma Liang complained disdainfully.

Liu Feifei thought about it carefully, and then reluctantly admitted the reality: "It seems to be the case!
Although there are many people watching the content of outfits, there are not many people who actually consult and buy.On the contrary, for beauty products, I have earned a lot of promotion commissions. "

"What did I say, starting a business has to be a beauty product." Ma Liang smiled smugly.

Liu Feifei then asked, "Then what should I do with beauty products first? Lipstick, mascara, liquid foundation?"

"No, no, those products are not acceptable!" Ma Liang shook his head,
Liu Feifei was even more curious now: "Then what product should I make?"

"Make a mask!" Ma Liang blurted out without hesitation.

After hearing this, Liu Feifei was stunned: "Mask? Can this work?"

Although she also reviewed several mask products, she didn't really have an in-depth understanding of the market situation.

After all, today's mask products are not rich, and the content is not as interesting as lipstick and perfume.

"Yes, it must be a facial mask, which is the fastest-growing item among beauty products." Ma Liang replied with great certainty.

What is a really good product?

Anyone who has been in the venture capital circle knows the answer: high frequency, pain points, and rigid needs.

A good product must firstly solve the pain points of customers, and secondly meet the daily rigid needs of customers.

If the customer's consumption frequency is still high, it is the best product.

The facial mask perfectly meets the above three points, so it quickly became the most powerful category of major beauty companies, or even one of them.

Especially after 2010, most of those big scammers who do micro-businesses opened up the situation by selling facial masks, and then made a fortune.

The popularity and money-making ability of facial masks can be regarded as enchanting among all beauty products.

However, the real rise of mask products only started last year, and the era of wind has also brought huge attention to mask products.

In 2005, the beauty brand [Meiji] took the lead in launching a single sheet mask, and the market responded very well.

So in the next few years, it was quickly imitated by major beauty brands, and since then it has sounded the clarion call of Changhong in the mask market, and the mask has achieved explosive growth with an average annual growth rate of 30%+.

If Yao Nu can open up the market situation through mask products and establish her own beauty company, then there is the possibility of becoming bigger and stronger.

It is not impossible to even sell products abroad and earn tens of billions of dollars a year.

In the era of rising wind, as long as you find the correct way to open beauty products and step on the right outlet, everything is possible.

Of course, the premise is to start from scratch, otherwise everything is empty talk.

Liu Feifei was confused by what she heard, and she sighed with embarrassment: "Starting a business is really easy to say, but hard to do!

Who should I turn to for product development, and where should I find a factory for production? "

"This" Ma Liang didn't know how to solve it for a while, so he could only give some suggestions in the general direction, "You can first participate in some industry forums and summits to familiarize yourself with the situation.

Moreover, Donghai and Yangcheng hold beauty fairs every year, and they can also harvest some industrial resources.

Also, the chemical engineering major of East China University of Science and Technology ranks first in the country. There must be many experts in the field of beauty product research and development, so you can go and have a look.

If possible, find one or two professors of facial masks for research and development cooperation, and try to develop their own facial mask products.

Don't worry, take it step by step. "

After listening, Liu Feifei nodded thoughtfully: "Okay, let me understand first."

Both of them are laymen, and this topic has reached the crux of the matter, and there is no clear direction for a while, so they did not continue to chat.

After eating and getting bored for a while, the witch dragged Ma Liang to the supermarket to buy vegetables.

Seeing that Xu Shi was tired and lost a lot of weight from the business trip, he insisted on making a big meal for him to replenish his body.The kindness of a beautiful woman is hard to turn down, so Ma Liang has no choice but to obey.

I walked around the supermarket for a long time, but bought a lot of good food.

When she got home, Liu Feifei got into the kitchen and started to work.

Although her cooking skills are much worse than Lin Fengyun's, she is very talented in this area, and the dishes she cooks are decent and delicious.

Ma Liang just sat on the sofa and watched TV casually, and didn't bother to help.

It can only be said that "the one who is favored is always confident", which can be said to be vividly displayed in him.

As soon as the demon girl was busy with her work, the kitchen was constantly wafting bursts of fragrance.

He was quite full at noon, but smelling the aroma of the food, Ma Liang felt that he was already hungry again.

Just when he was about to run to the kitchen to make a drink first, his cell phone rang suddenly.

Turning his head, he saw that it was Jiang University sister calling from abroad.

Afraid of being heard by Liu Feifei, Ma Liang quickly picked up the phone and hid on the balcony, and picked it up secretly.

(End of this chapter)