Wind Rises 2005

Chapter 302

Fa Ge suddenly said such a sentence, which really surprised Ma Liang.

Just made a small fortune, and now it's gone?

So he reprimanded angrily: "What's wrong, you haven't figured out the Mala Tang business yet, so you're thinking about opening a hot pot restaurant, aren't you expanding a bit fast!"

"I'm wronged, didn't I plan for a rainy day!

Now the work of attracting investment and franchising is getting smoother, and the company's cash flow will also increase in the future.

After the dividends are paid, you can't deposit all the money in the bank.That's why I thought about whether to find another reliable new project and invest the money.

I didn't even think about doing too much, as long as I could make some steady profits. "Chen Jinfa hastily explained.

After listening to him, Ma Liang quickly understood that this matter also blamed him for ignoring the rapid investment and franchise speed of the Malatang project.

With the foundation laid by [Liupo Malatang], Fa Ge's [Chen Ji Malatang] also quickly passed the stage of dog development and entered a period of rapid development.

The operation of [Chen Ji Malatang] is an asset-light model, so it is destined not to invest in too many self-operated projects.

This will leave the company with a lot of idle funds, and the money that falls into the pockets of shareholders will follow suit.

Just like Zhang Liang Malatang in his previous life, although his annual income is tens of millions, his profit is only less than 2000 million.

One can imagine the trickiness here.

So Ma Liang can understand Fa Ge's urgency at this moment. After all, Fa Ge is not like him. He has two projects such as [Red Lips String Fragrance] and the food supply chain in his hands.

[Liu Po ​​Mala Tang] The money earned from joining the business can continue to expand reproduction and invest in food supply chain projects.

And the profit of [Red Lips] can continue to expand the store, which is a huge profit.

Ma Liang's different business projects have formed a good linkage, just like a snowball, constantly expanding his business territory.

But Brother Fa doesn't have such a good foundation. Even if he has a lot of dividends in his hands, if he doesn't invest it, he can only put it in the bank to earn some interest.

As for buying a house, Fa Ge never thought about it.

Seeing Ma Liang earning so much money, how could he not be tempted? Investing in business is the right way.

That's why he was so anxious and wanted to open another hot pot restaurant.

Now that he understood Fa Ge's motives, Ma Liang simply opened up and asked, "Don't you plan to create a hot pot project again, continue to attract investment and join?"

"No, no, I just want to do a normal business.

Choose a good location, invest more money to open a big store, and it will help me earn more cash flow every year. "Chen Jinfa hastily explained again.

When he said this, Fa Ge was thinking about the [Red Lips String Fragrance] project.

Only then did Ma Liang nodded in satisfaction: "That's it, that's not impossible."

"Really? That would be great!

I have been investigating for a long time, and I feel that hot pot is similar to Malatang.

We already have a certain resource base, and it happens that the food supply chain can also come in handy. Other catering projects are not as reliable as hot pot. "Chen Jinfa replied proudly.

This guy also made some achievements in business, and Ma Liang couldn't help but agree with his analysis: "That's right, that's the truth."

The category of hot pot has been the most popular track in China's catering industry since the millennium, and it is not one of them.

Even though he and Fa Ge's Mala Tang project is doing very well, it is nothing compared to the hot pot category.

After all, the hot pot track has run out of such a giant as [Haidilao] in the previous life, and the leader of the Malatang category [Yang Guofu Malatang] was just preparing to go public until Ma Liang was reborn.

Moreover, [Yang Guofu Mala Tang] is far from being comparable to Haidilao in terms of market value.

So Fa Ge wants to open a hot pot restaurant, and Ma Liang definitely agrees with it. After all, with the domestic economic growth momentum in the next ten years, as long as the operation is reliable, it will be difficult to lose money.

"Brother, do you think there is something wrong with this sour soup hot pot?" Chen Jinfa asked nervously.

After hearing this, Ma Liang shook his head: "No, since you are not opening a hot pot restaurant to attract investment, you must not take the cheap route.

Since we want to play, let's play something high-end. "

He didn't just talk about it casually, because although the hot pot track is fierce, the corresponding competition is much fiercer than other categories.

Especially for the cheap hot pot that is close to the people, the competition is even more intense.

Just like in Shanghai, on the same street or in the same business district, there may be four or five hot pot restaurants of different types, competing with each other on price.

If you follow the parity model, you will fall into vicious competition, and everyone will not be able to please in the end.

It's better to learn from Haidilao, raise the price and grade a little bit, and follow up with the service, so as to make our own characteristics.

In this way, we can not only earn high profits, but also get rid of the gap with our peers and avoid vicious competition.

But if it is a high-end hot pot brand, sour soup hot pot is not suitable, after all, the universality is not good enough.

"Then what are you doing?" Chen Jinfa was taken aback for a moment, and asked immediately.

He didn't understand what the so-called high-end hot pot Ma Liang was talking about.

It’s only 2006 now, and it’s as strong as Haidilao, and it hasn’t even settled in Shanghai yet.It will not be until the end of the year that the first store will be opened in Donghai.

Ma Liang thought about it carefully, and then gave his opinion seriously: "I suggest you make beef hot pot."

"Beef hot pot? How do you do it?" Chen Jinfa became even more confused.

Ma Liang nodded seriously, and replied with certainty: "That's right, it's beef hot pot, like the Hong Kong-style side stove or Chaoshan clear soup beef hot pot."

The richer people are, the more they pay attention to health preservation, and the taste is mostly light.

Just like the economically developed coastal areas, the cuisines are mostly bland, and the reason is the same.

The local people especially prefer to eat the original taste of the ingredients, without too complicated cooking methods.

The same is true for Hong Kong-style side stove or Chaoshan clear soup beef hot pot, which pay attention to the ingredients.To be a high-end hot pot brand, we must follow this model in order to sell the price up.

Especially Chaoshan Fresh Beef Hot Pot, which was once popular all over the country in Ma Liang's previous life, among which there were many high-end brands.

Such as [Zuoting Youyuan], [Baheli], etc., the unit price per customer is much higher than that of ordinary hot pot brands.

Although there are not many stores, they make a lot of money and their business has always been good.

"What's so delicious about that thing? It's bland." Chen Jinfa was very disdainful when he heard the words. After all, as Guixi's cousin, he has always been fond of spicy food.

Ma Liang mocked with contempt on his face: "Che, you know a lot, and if you want to be a high-end hot pot brand, you have to choose this kind of one.

You just have two pennies, and you don't understand the tastes of high-spending customers. "

"Is this really possible?" Chen Jinfa asked suspiciously.

Ma Liang didn't bother to explain: "Believe it or not, anyway, my suggestion is this, it's up to you whether you want to do it or not."

"Believe it, you must believe it!
But what you say brother, can I not believe it?
Tomorrow, I will go to Chaoshan to investigate and see how the beef hot pot is eaten. "Chen Jinfa immediately replied flatteringly.

Ma Liang replied indifferently: "If there is anything to investigate, just find a Chaoshan beef hot pot restaurant in Shanghai and try it.

This thing is not like other hot pot flavors, there is nothing authentic or not.

The key is that the ingredients are fresh, the beef must be cut on the day, and the taste is the original taste.If you make the beef supply chain solid, it will not be a big problem.

The rest all depend on the brand packaging, if you spend more money on it, you won't worry about not being able to do it. "

"It's so simple? Then what's the point, let's find a restaurant tomorrow." Chen Jinfa immediately responded excitedly.

Ma Liang immediately refused: "I don't have time to accompany you tomorrow, eat by myself."

"Yes, I'll go by myself." Chen Jinfa shook his head helplessly, then muttered to himself again,

“[Chen Ji Chaoshan Beef Hot Pot] sounds good.”

Ma Liang almost choked to death when he heard him say this.Once I was reborn, too many things have changed.

Persuading Fa Ge to make Chaoshan beef hot pot, and inexplicably brought about a butterfly effect.

Ma Liang took a sip of water and smoothed his throat, then suggested with a wry smile, "It's [Chen Ji] again? You might as well call it [Chen Ji Shunhe]."

Anyway, it's the butterfly effect, and it's not bad.

He immediately mentioned a well-known Chaoshan beef hot pot brand in his previous life on the spot.

This hot pot brand was only established in 2008. At its peak, it also opened more than [-] stores across the country.

"[Chen Jishunhe]. [Chen Jishun and Chaoshan Beef Hot Pot]?
Good name, this is the name of the store.

After registering later, I will definitely give you a big red envelope, brother, and treat it as a naming fee, hahahaha." Chen Jinfa was very satisfied after hearing this, and immediately burst out laughing.

(End of this chapter)