Wind Rises 2005

Chapter 34
Ma Liang walked downstairs, and was about to communicate with Yan Bing about the progress of tutoring, to claim credit for himself, and raise his salary along the way, when he saw that the other party was still talking about work.

He didn't bother, and sat down quietly on the other side of the living room, waiting patiently.

"Mr. Yan, the sales situation in the third quarter is like this.

The sales of our brand in first-tier cities are very strong, and there are few brands in the whole country that can achieve our data performance.

If it weren't for our insufficient channel laying in the sinking market, we will definitely be able to take advantage of the trend this time. "Wang Fang, director of the marketing department, reported the company's performance in the last quarter with regret.

Yan Bing frowned, and asked with a headache: "Does the sales department have any new plans for the future?"

But whoever does business, how many people don't want to make the market bigger.

But no matter how many methods Yan Bing tried, he still failed to raise the company's performance to a higher level.

When Ma Liang came for an interview last weekend, she was worried that she could not find a good designer.

The purpose of recruiting new designers is to help the company launch more and better products, so as to win a wider market.

But from the booming sales in the first-tier cities, it can be seen that there is no problem with the product design of our company, and it is even very competitive in the same industry.

But the more the market sinks, the weaker the sales will be.

This is also the reason why she has been afraid to expand specialty stores in third- and fourth-tier cities on a large scale, because the previous pilot stores have all failed.

That's why Yan Bing was eager to recruit better designers to try to break the deadlock.

"Mr. Yan, the marketing department has decided to continue experimenting with a few stores in the fourth quarter, maybe change a few cities, maybe we will find a breakthrough.

I am very confident in our autumn and winter products, and this time it will definitely work. "Marketing Director Wang Fang said firmly.

Yan Bing shook his head, and immediately vetoed it: "I can only give you the authority of two more pilot stores at most, and you can't continue to open stores like headless chickens.

If it doesn't work this time, you should report your resignation yourself. "

Before opening seven or eight pilot stores, they all lost money. No matter how rich her family was, she couldn't afford such a toss.

"Mr. Yan, I don't have credit but hard work." Wang Fang argued excitedly, "And the sales performance in the first-tier cities is what you see."

There was no expression on Yan Bing's face, just a cold glance at Wang Fang, which frightened the other party into silence.

She said lightly: "I've given you several chances, a company is not a charity, and it's common sense that the capable go up and the mediocre go down.

Since you said earlier that you are very confident in the product, it is naturally the responsibility of the marketing department if you fail to achieve results. "

"Mr. Yan, it's hard for a clever woman to cook without rice. I also submitted a report to apply for advertising before, but didn't you agree?
Our brand is not well-known at present, and is only well-known in first- and second-tier cities, but the retail price of our products is close to that of international second-tier brands, and our competitiveness in sinking markets is really not great.

Unless a lot of money is spent on brand promotion, it will be difficult to change this situation.

Mr. Yan, why don't you agree with my last application report?

As long as I can give me 2000 million for marketing, I will be able to build our clothing brand. "Wang Fang vowed to promise.

What she said seemed to be for the company's consideration, but she was actually justifying her own incompetence.

But Yan Bing knew in her heart that what Wang Fang said was not entirely sophistry, a large part of it had some truth, and she was also questioned for a while, not knowing how to make a choice.

Ma Liang, who was eavesdropping on the sidelines, couldn't bear to watch it any longer, so he didn't interrupt the matter that had nothing to do with him.

But after hearing the astronomical figure of 2000 million, he finally couldn't help complaining: "Tsk, 2000 million is what you want, why don't you grab it? You are too good to be a marketing director."

Really don't take other people's money as money, let alone 2000 million, just give Ma Liang 200 million, and he can warm the bed of a rich woman like Yan Bing on the spot.

I worked so hard to earn the pitiful salary of my tutor, and the director of the second-hand market in front of me actually wanted to cheat the rich woman of Bing 2000 million, how could this be possible.

Even if he wanted to cheat, he had to be the one to cheat.

"Who are you?" Wang Fang wanted to scold directly, but when she thought that this boy came from Chairman Yan Da's house, she choked back abruptly.

Yan Bing turned his head and glanced at Ma Liang: "You are a student, don't talk nonsense if you don't understand."

"Who says I don't understand? Isn't it just selling clothes, so what's the problem?" Ma Liang replied relaxedly.

Marketing Director Wang Fang quit: "Young people just like to talk big, we are talking about serious work here."

She didn't say anything as a professional, the boy in front of her really dared to brag.

"What I'm talking about is the business. Putting aside the matter of brand operation, your work ability and work attitude alone are not qualified for the position of marketing director." Ma Liang said with contempt.

Wang Fang was really angry now, and said to Yan Bing angrily, "Mr. Yan, if you want me to go, just say so, there is no need to arrange such a person to disgust me."

"Ma Liang, don't make trouble!" Seeing that he didn't hold back at all, Yan Bing was also a little unhappy.

Ma Liang continued to speak nonchalantly: "It's the so-called reward of eating the emperor, being loyal to the emperor, and taking care of the emperor's worries.

The same is true for professional managers.

The boss invites you to work to solve problems, not to create problems for the boss.

If you can casually spend 2000 million for marketing, then why do you need it?It's not the same to change people casually.

Then where is the working ability of your marketing director, and where is your value difference?
Why do you become a company executive and why do you receive a high salary? Ma Liang was dumbfounded by asking Wang Fang a series of questions like a cannonball.

Being a lawyer doesn't have much other skills, but his mouth is absolutely sharp.

This woman Wang Fang is also a ruthless character, otherwise she would not be a marketing director, but she was stunned for a while and immediately retorted: "You little brat knows nothing about marketing.

I applied for marketing expenses with a careful implementation plan, and I didn't just slap my head and talk nonsense.

How to place advertisements, how to cooperate with the market, and how to maintain the brand are all very professional things, and not all cats and dogs can do it. "

What she said was so loud that she even put on a posture that I can't beat myself.

"Hehe, it's really Miao Xiaoyao who has a lot of style, and Chi Qian is a king. Since you are so sure, do you dare to sign a gambling agreement?
Once your plan fails, you don't need to pay for all the losses, you only need to bear one-tenth of the cost. " Ma Liang asked provocatively.

Wang Fang didn't dare to speak: "You"

She didn't dare to sign this gambling agreement, one-tenth of 2000 million is also 200 million, which is impossible for her to afford.

"There's nothing to say, so you just want to try it casually, and you're not 100% sure." Ma Liang directly punctured her small thoughts.

Wang Fang's words were not Ma Liang's opponent, so she simply ignored him: "I'm too lazy to talk to you!

Mr. Yan, you know that there is no way to run a business without taking some risks.Especially in opening up new markets and creating new brands, the necessary costs cannot be saved.

It's not like he, a layman, said, just try it casually. "

Yan Bing's head got dizzy from the quarrel between the two, but the balance in his heart could not help but slowly tilted towards Ma Liang, so he let him continue to perform.

"Who says I'm an outsider? I'm half an expert in fashion." Ma Liang replied lightly.

(End of this chapter)