Wind Rises 2005

Chapter 357 Playing Crowdfunding

After nearly a year of operation, coupled with investment at all costs, Liu Feifei has been successfully promoted to the most popular head blogger on the Huaxia Internet, not even one of them.

At a time when most netizens in China didn't know what an Internet celebrity blogger was, the demon girl's main focus was a person who dared to be the first in the world.

The first batch of Taobao Internet celebrities did not emerge until 2008-2009.

Even Weibo, a gathering place for Internet celebrity bloggers, had to wait until 2009 to go online.

So at this time, Liu Feifei, who keeps updating high-quality content on major websites, is absolutely unique in gaining fans and attention.

In particular, the evaluation content of beauty products is very popular among fans.

Since she decided to adjust her entrepreneurial direction to her own beauty brand, she has stepped up her efforts in beauty product evaluation.

For the fans of Yaonv, her evaluation content is more useful than advertisements.

Years ago, she got in touch with Li Hui, a fan, and reached an industry-university-research cooperation with Professor Shang Yazhuo of East China University of Science and Technology. Liu Feifei announced some situations on the Internet.

Although it was only a few hints, it has already aroused fans' anticipation.

Today, I rented a place in Huali Science and Technology Park. Seeing that the pilot workshop is about to be completed, the witch can't wait to announce to fans that she is about to create her own beauty brand.

【Qingyan】is her own brand name.

The implication is that good beauty products do not need heavy makeup at all, as long as the method is appropriate, only light touches are enough to improve the user's appearance.

When Li Hui heard this, she was also very excited.

She is not only the technical partner of [Qingyan], but also a die-hard fan of Liu Feifei.

Hearing that the witch wanted to announce the great news on the Internet, she hurriedly suggested: "Feifei, when the pilot workshop is delivered, let's take a photo here and post it online."

"Well, I think so too." Liu Feifei was also very happy when she heard that.

Both of them felt the joy of starting a business. They started from an idea and worked hard step by step until the idea was slowly realized and blossomed.

This kind of very fulfilling experience is difficult for those who have not really started a business to understand.

Seeing how excited the two were, Ma Liang subconsciously blurted out: "To make such a big commotion, why don't you play crowdfunding!"

"Crowdfunding? What is crowdfunding?" Liu Feifei's eyes widened again after hearing this.

In fact, I don’t blame her. It’s only the beginning of 2007, and many people have only been connected to the Internet for a few years. How can they know what crowdfunding is?

Ma Liang was quick-talking for a while, but now he could only explain: "Yes, it's crowdfunding.

In fact, crowdfunding can be traced back to the 18th century, when many literary and artistic works were completed by a method called "subion".

For example, Mozart and Beethoven all adopted this method to find orderers to raise funds.

In the 90s in our country, units raised funds to build houses, which is actually a model similar to crowdfunding.

They all raise funds first, then go to manufacture products, and finally deliver them to customers.

Therefore, the first facial mask product of [Qingyan] can also use this crowdfunding model to do a wave of pre-sales. "

"Ah! Then what should I do?" Liu Feifei asked with a puzzled expression.

Ma Liang thought about it for a moment, and then suggested unhurriedly: "If you really want to play crowdfunding, you don't have to wait until the pilot plant is completed to announce it.

[Qing Yan] The creation process of this company and brand can be displayed slowly in the early stage.

From publishing business licenses to renting offices; from the research and development process to pilot experiments, and finally to mass production, every bit of entrepreneurship can be shared with fans.

Let the fans feel more involved, and experience the joy of starting a business with you, and then form a stronger recognition and loyalty to the brand.

When the mask is officially put into production, crowdfunding can be started to fans in advance.

For example, if each person raises one yuan, all users who participate in crowdfunding can buy the finished product at a very low preferential price after the mask is produced.

In name, it is to raise production funds, but in essence it is a pre-sale model.

After several times of crowdfunding, the trust of customers will naturally change.When [Qingyan] has accumulated enough word-of-mouth, crowdfunding can play more tricks.

For example, group-buying crowdfunding or limited-edition pre-sale crowdfunding, such as charitable donation-style crowdfunding, and cumulative promotional crowdfunding for explosive products, etc.

......"

Ma Liang was patient, and told out some conventional crowdfunding routines that he had seen in his previous life.

Now it is only 2007, crowdfunding is still a novelty in foreign countries, not to mention in China.

Kickstarter, the earliest crowdfunding website in the previous life, was only established in 2009.

So at the moment, using the crowdfunding model to sell facial masks in China is definitely an innovative and compelling marketing method.

There is no guarantee of the effect, but at least it can cause a series of hot topics.

If there is hot discussion, there will be attention, and if there is attention, there will be traffic. Regardless of the sales of crowdfunding itself, as long as you do it, you will make money without losing money.

However, all of this depends on the fan base accumulated by the witch in the early stage. Without these, all crowdfunding routines are useless.

On the one hand, crowdfunding is a marketing tool, and on the other hand, it is also to create a personality for Liu Feifei.

For entrepreneurs, personal IP has always been very important.As the brand founder of [Qingyan], Liu Feifei must learn to "bring your own salt" at any time.

At this moment, Chen Ou from Jumei Youpin still doesn’t know where to go to school, and the witch may become the No.1 founder IP in China.

"Wow, it sounds like fun." Although Liu Feifei still had a half-knowledge of what she heard, she basically agreed with the crowdfunding model in her heart.

Young people, who doesn't want to be a trendy person who pursues new things.

As long as it is something new and fun, there must be some trendy people willing to participate.

When the crowdfunding is over, these participating users will definitely show off on the Internet, and then they will be able to drive another wave of follow-up traffic for [Qingyan].

Li Hui was also very excited to hear that: "Yes, yes, that's it! Feifei, let's take some photos and post them online today."

After all, he is a person with a high IQ. Even if he doesn't know how to do business, he can still understand the advantages of the crowdfunding model.

Anyway, even if it can't be done, there is nothing to lose, so why not do it.

"Yeah, I'll send it when I get home!" Ma Liang described the crowdfunding so beautifully that Liu Feifei couldn't wait.

After seeing the venue, the three went directly to the park management committee to sign a rental contract.

After that, Li Hui was invited to have a meal, and Ma Liang and Ma Liang went back to the university town.

……

At night, without Ma Liang's request, the demon girl who announced the start-up news consciously slipped into his arms and offered a sweet kiss.

"Guawazi, how much money do you think I can crowdfund?" After a while of lingering, Liu Feifei couldn't help asking curiously.

As soon as I logged into my accounts on major platforms and posted the news about starting a business and obtaining a business license, many fans on the Internet have already started to leave various fancy messages.

While congratulating her, she shouted for strong support.

Therefore, Liu Feifei is also looking forward to what kind of results the upcoming crowdfunding model will bring.

Without even thinking about it, Ma Liang replied, "Less talk, you can have a hundred thousand! If you are willing to spend some money on publicity and promotion, maybe you can get more."

"10,000+? Is it really possible?" Liu Feifei shouted in surprise.

After all, one person in the first round of crowdfunding only planned to charge one yuan. She couldn't even think about whether 10,000+ yuan could attract more than [-] customers.

Ma Liang nodded affirmatively: "Don't worry, we will see when the time comes."

The person who eats crabs first is destined to get the biggest bonus, and the same is true for the first person to play crowdfunding.

If an unknown person engages in crowdfunding online, he would not dare to guarantee it.

But Yao Nu's fans on all major platforms are already running towards the million mark, so what's the point of having 10,000+ people participate in crowdfunding.

If you are willing to spend tens of thousands of dollars on publicity and promotion, maybe this number will double.

Besides, the facial mask is a kind of just-needed product, and the price of crowdfunding is cheap enough, so there is no reason why it cannot attract those hipsters.

"With 10,000+ customers, isn't [Qingyan]'s monthly revenue going to exceed one million?" The demon girl began to imagine again.

Seeing her startled like that, Ma Liang replied disdainfully: "Look at your prospects, a million is nothing, hundreds of millions are just the beginning."

He's not just bragging. In his previous life, those micro-business tycoons sold facial masks and made more than one billion a year just like playing.

As long as the product quality is reliable, it is not difficult to earn hundreds of millions of dollars.

In the age of the wind, as long as you eat some of the demographic dividend of Huaxia, the revenue target in units of [-] million can be achieved in minutes.

"Hey." After hearing this, Liu Feifei burst into joy.

She felt that she was getting closer and closer to becoming a real rich woman. She just waited for the mask products to go on sale, and the good days would come.

Seeing her being silly and happy there, Ma Liang also became playful: "Hey, I gave you such a good idea, how can you thank me?"

"What do you want?" Liu Feifei raised her head and winked at him, and asked coquettishly.

Ma Liang approached her and whispered in her ear: "What do I think, don't you know?"

"Hmph, your baby's thinking is beautiful!" Liu Feifei gave him a proud look, and naturally she would not agree easily.

I haven't figured out what happened to University Sister Jiang yet, so I want to worry about her body, but there's no way!
Ma Liang immediately let go of the demon girl, and lay down on the side without love, pretending to be sloppy: "Oh, it's boring."

"You know how to bully me!" Liu Feifei pinched him angrily, and then leaned over pitifully: "Why don't I be like last time?"

Hearing the words, Ma Liang cheered up immediately, and immediately got excited: "Hey, what are you waiting for?"

He is not in a hurry, as long as the demon girl is willing to compromise a little bit, sooner or later she will be able to capture it.

(End of this chapter)