Chapter 36 Mother and Daughter Teaching Together
"Mr. Yan, let me, a professional, ignore it and would rather trust this yellow-haired boy, so what's the point of me staying here.

You might as well ask this kid to be the marketing director. "Wang Fang shouted with resentment on his face.

Yan Bing finally got angry this time. Before, it was just because he couldn't recruit more suitable talents for a while, that he had been pampering and pampering him.

Unexpectedly, Wang Fang was getting more and more aggressive, and now she dared to threaten to resign.

She suppressed the anger in her heart and said politely: "No problem, you can leave first. I hope to see your resignation letter in the office on Monday morning."

"President Yan? You." Seeing that the big boss didn't show any affection, Wang Fang knew that it would be useless to say anything else, "Sure enough, you're ruthless. If you say dismissal, you will be fired.

I'd like to see how you can clean up the mess in the company without me. "

Yan Bing became more and more displeased, and replied coldly: "I don't need to worry about that."

"Hehe, it's so ruthless. No wonder your husband dumped you." Wang Fang finally showed her true face, and said what she thought was the most vicious sentence.

Seeing this, Ma Liang immediately reprimanded: "Presumptuous, hurry up and get out.

You are limited to leave [Ziyuan] within 5 minutes, or I will ask the security to throw you out. "

"Hmph, leave as soon as I go, as if I don't care to stay here." As he said that, the marketing director threw the documents in front of him, scattered all over the floor, and then left the No. 19 villa angrily.

Ma Liang turned his head and comforted Yan Bing: "Sister Bing, this kind of bitch likes to spit shit all over his mouth, so there's no need to take it to heart."

"I didn't think much about it, but you just came here for a while and left my marketing director. Where can I find another one?" Yan Bing responded angrily.

Ma Liang smiled awkwardly: "Sister Bing, you raised your salary by 20%, are you afraid that you won't be able to recruit people.

But you have to watch carefully, don't look for this kind of half bucket of water dangling people again. "

"You think you can find it if you want it?
If it is true that no one wants talents, which boss will lack that little salary.

If you have never done business, you don’t know that no matter how big the company is, it will still lack talents.

Especially talents in the market are extremely scarce, and money is not enough. "Yan Bing replied helplessly.

Ma Liang scratched his head, and replied embarrassingly: "Then what should we do, there won't be any serious problems, right?"

It was a bit reckless to think about it just now when I ran away the sales director on impulse.

"Now I know I'm afraid? Were you not very capable just now? I think you might as well be the marketing director." Yan Bing said playfully.

Ma Liang shook his head again and again: "No, no, it's okay to come up with ideas, but I can't be the marketing director. Sister Bing, you should hire someone else."

"It's okay to come up with ideas, let's expand on the analysis you mentioned earlier." Yan Bing didn't intend to let him go so easily.

Ma Liang stood up and said with a troubled face: "Sister Bing, I've already got off work, and I should go back to school. Otherwise, I'll be back late, and there will be no food in the cafeteria."

"Sit down, can I send you a meal?" Yan Bing rolled his eyes at him angrily, and his tone became fierce.

Ma Liang could only weakly sit down again, but he still had the cheek to ask: "Sister Bing, does this count as overtime for me?"

"Do the math, let's do the math! Why didn't I find out before, you guys still have the ability to kill anger every minute." Yan Bingliu brows upside down, really wishing to twist his ears off.

Only then did Ma Liang smile with satisfaction: "Hey, Sister Bing is very generous."

After teaching the daughter to teach the mother, the mother and daughter teach together, earning two parts for one job, this part-time job is really worth it, not bad.

"Don't be silly, just tell me, if I want to start another brand, what advice do you have?" Yan Bing asked anxiously.

Ma Liang still didn't gossip and talk nonsense, but raised another question:
"Sister Bing, since you are a practitioner in the clothing industry, you must know which are the most profitable clothing companies in China."

"The most profitable ones must be those sports brands, such as Li-Ning, Anta, and Xtep, because they have the most exclusive stores.

The second is casual fashion brands such as Metersbonwe, Jeanswest, Giordano, and Baleno.

Then there are men's clothing brands such as Septwolves and Lilang. "Yan Bing replied unhurriedly after thinking about it seriously.

Ma Liang nodded and continued: "Look, what I just mentioned is not a sports brand, a leisure brand, or a men's clothing brand, and the development is much better than that of a women's clothing brand.

It is because they are not affected by the fashion gradient and are far less complex than the women's clothing market.

So they can make a lot of money, but no matter how good women's clothing brands are, they can only stick to one place, and there are very few brands that spread across the country.

The road of women's clothing brands is destined to be much more difficult than other clothing categories. "

Ma Liang is also telling the truth, because there are very few companies that have truly listed women's clothing brands, and the first listed women's clothing company in the previous life will not appear until 2011.

The women's clothing business seems to be a big business in China, but in fact, not only is the competition fierce, but it is also difficult to make money.

It is far inferior to sports and leisure brands and business men's wear brands. Listed companies appeared in these categories in the 90s.

"What's the use of saying this now? I can't dismantle the women's clothing company and start a men's clothing brand again?" Yan Bing asked angrily.

Ma Liang paused and said, "Sister Bing, it depends on which path you want to choose.

If you want to be a luxury brand, it must be very difficult, and you need to spend time and qualifications.

Design masters such as Issey Miyake and Rei Kawakubo of the Neon Kingdom have worked hard for many years to create their own light luxury designer brand.

Moreover, there are not many such successful cases in the whole of Asia, and it has never been seen in China. "

In essence, it is caused by the historical reasons of the reversal of the strength of Eastern and Western cultures. The right to speak in fashion is on the other side, and it is impossible not to accept it.

Many people complain about this phenomenon when they are poor, but once they are well-off, they don't rush to European and American luxury stores to go shopping.

Even Comrade Lao Guo, who has always regarded himself as the inheritor of traditional culture, was photographed wearing Givenchy after his fortune.

This inferiority of human beings is the same in the whole of Asia, and this is the objective reality.

Therefore, if you want to be a luxury brand in China, it is a celestial road, and it is even more difficult than reaching the sky.

"I understand what you said. At the beginning, I also had this kind of heart to start a women's clothing brand.

But after entering this industry, I found that the reality is very different from my imagination.

So I have made a lot of adjustments to make the prices of the products more accessible to the people, thinking that it is enough to make an ordinary mid-to-high-end women's clothing brand.

But even so, it is still very difficult. "Yan Bing said very distressed.

If it's just to make a little money, her personal designer brand can do it now.But Yan Bing is not reconciled to this, she has a more urgent reason in her heart, she must make the company bigger.

In order to achieve her goal, she worked hard and thought hard, spent an unknown amount of money, but still achieved nothing.

Just when she was about to despair, Ma Liang suddenly came to meddle.

Although it was only a short quarrel, it made Yan Bing see a possibility.It was also because of this that she let Ma Liang drive Wang Fang away.

After all, compared to her obsession, Wang Fang, the so-called professional manager who makes a living, is completely irrelevant.

Ma Liang was very satisfied after hearing this, at least this domineering female CEO didn't plan to go all the way to the dark.

Immediately afterwards, he said again: "Sister Bing, since you can have this awareness, it would be great.

However, I suggest that you simply stop playing with mid-to-high-end women's clothing, and go directly to fast fashion. "

"Fast fashion?" Yan Bing was confused by the word, but it seemed as if he was about to grasp that glimmer of hope.

 I stayed up late last night and got hurt, so I will update it tonight, and the remaining chapter will be added during the day tomorrow.

  It should be back to normal tomorrow, and it will be posted on time after 12 o'clock in the evening.

  Thank you for your understanding and support!

  
 
(End of this chapter)

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