Wind Rises 2005

Chapter 365
Even though Xu Xin has seen a lot in these years, he has never seen such a monstrous young man.

Not to mention ordinary entrepreneurs, even Yum Brands, a Fortune 500 giant, cannot become a brand just by building a brand.

If it's really that easy, does Yum! Group need to acquire other catering brands all over the world?

Since ancient times, catering has been said to be diligent.It can be seen from the side that the difficulty of starting a catering project is far more than that of other industries.

It is not easy enough to open a small shop, but it is even more difficult to make it bigger and stronger.

But the young man in front of him not only successfully created two catering brands, but actually claimed that he also supported another brand, and then launched a new brand.

If it weren't for Chai Jin, a local rich boss, to testify, Xu Xin would have wanted to curse on the spot.

What about bullshit?Don't be so fooled.

Who do you take my wife for?Is it a three year old?You say you play with the brand, you play with the brand, do you really think that the catering industry is all rounded up by your family?
She couldn't believe that there were such outstanding talents in the world.

This series of information kept impacting the cognition of the venture capital queen, and she couldn't digest it for a while, and her brain was running fast.

Xu Xin tried hard to think about whether the young master of some family had come out to experience life.

But if he was really a young master, he wouldn't choose the catering track.To start a business in the catering industry, no matter how powerful the power is, it will not be easy to use.

The common people care about whether it is delicious or not, and whether it is cost-effective, who cares whether you are the young master or not.

She was still thinking about it, but Chai Jin couldn't help it: "What? Brother, you have launched a new brand?
No, no, this time I must cast an angel round.

Otherwise, from today onwards, I will follow you every day, completely dependent on you."

There are two successful cases of [Red Lip Chuan Chuan Xiang] and [Liu Po ​​Mala Tang], and he will no longer have any doubts about Ma Liang's ability to do catering business.

Now that I heard that my little brother is going to play another brand, how can I sit still, I can't wait to sign the investment agreement on the spot.

Chai Daguanren's private equity fund has just been established and is in need of creating a successful investment case.

Instead of investing in a stranger's project, it is better to invest in Ma Liang's new brand. Where in the world can I find an entrepreneur who is more reliable than my little brother.

Other founders are eager to get more money from investors, but they only hate that the valuation is not high enough.

Fortunately, Ma Liang, not only pushed the money out desperately, but he didn't even want to talk about it, and he didn't take investors seriously.

"Brother Chai, Boss Chai, please spare me!

It’s not that you don’t know, I don’t lack the small money of Angel Wheel at all, so why do I mix it up? "Ma Liang complained angrily.

Seeing this, Chai Jin couldn't easily let go of this opportunity, and begged again: "Don't, brother!

When my brother begs you, let me buy a little bit of shares.Not too much, one hundred and eighty million is fine! "

"What is one million and 80 worth? Are you willing to exchange one-thousandth of the shares for you?" Ma Liang replied disdainfully.

How can he agree to this kind of request? There is no way to talk about start-up projects.

After all, no one can see the clear future of the project at a glance like his pending approval, and it is difficult for the two parties to reach a consensus on valuation.

If you give more shares, you will suffer, and if you give less, you will hurt your feelings.

I thought that by saying this, Chai Daguan would be able to retreat in the face of difficulties, but he didn't know that he was not hypocritical at all, and was eager to get on the pole.

Chai Jin didn't hesitate for half a second, and immediately agreed: "No problem, brother!

Just as you said, in the angel round of financing, I invested 100 million yuan to replace 0.1% of the shares. "

"Brother Chai, how could you invest in this way?
Start-up brands are valued at 10 billion. How can there be room for appreciation in the future? "Xu Xin didn't understand Chai Daguan's choice.

As a venture capital queen, she is very familiar with the rules of the investment and financing game, so she thought Boss Chai was an amateur.

"Hey, sister, although you are professional enough for investing, you are still far behind when it comes to doing business."

Contempt was written on Chai Jin's face, he turned his head and continued to persuade Ma Liang, "Brother, don't listen to her, just do as I said just now, every spittle and every nail!"

He, Boss Chai, has never seen anything in the world, so how could he not understand the appreciation space.

The reason why he agreed to Ma Liang's request was not to think about the return on investment at all, but to establish a relationship in advance.

On the one hand, in the investment and financing agreement, there will be clauses that will give priority to additional investment in the future.

In the eyes of Chai Jin, the 100 million is not an angel round of investment, but a boarding ticket bought in advance from the little brother.

Whenever Ma Liang decides to raise funds in the future, Chai Daguan will have the priority to invest in equity.

As long as you are able to invest in my little brother's new brand with shamelessness today, even if you suffer a big loss, it's only 100 million yuan, is it a big deal?

With Ma Liang as a person, he will definitely make up for himself in the future, how can he see him as a big brother suffer.

Doing business is a matter of sophistication, and business is even more humane. In this respect, Mr. Chai is better than a monkey. Xu Xin, the queen of venture capital, is not worthy of giving him shoes.

So how could Chai Jin listen to her persuasion and vote with shame.

Xu Xin became more and more speechless, thinking that the other party had just established a private equity fund and was eager for success, so he was blinded by lard for a while.

If she insists on getting on the pole stupidly, if she persuades her again, she will offend both sides.

So I stopped talking, but I really didn't agree with it in my heart.How can a project raise its valuation so high as soon as it comes up, how will it raise funds in the next few rounds?

There is no room for appreciation at all, and other investment institutions are not fools.

How could it be possible to foolishly accept an offer for you without asking for anything in return, which completely violates the prevailing rules in the venture capital circle.

I thought that Ma Liang would easily agree. After all, a start-up catering brand is valued at one billion, and it is always face-saving to say it.

Who would have imagined the words of the young man in front of her, which once again refreshed her understanding of venture capital.

"Okay, Brother Chai, don't force me, and I don't want to take advantage of you.

If you are really interested, wait for the brand to go on the market in a few months, and then we can talk about it. "Ma Liang didn't block the road, but left him with a thought.

After all, [Braised Chicken and Rice] is completely different from other food and beverage projects, and it was just to collect money from the beginning.

Self-operated brands are slowly developing, and channel sales are blooming everywhere.

Therefore, it is not impossible for Chai Daguan to invest in shares, at least wait until he finishes the first wave of quick money circles.

And Angel Wheel Ma Liang really thinks it's meaningless, it's not short of that little money at all.

Even if you want to raise money, you have to wait until [Yellow Braised Chicken and Rice] blooms everywhere, and then directly raise the A round, at least at a price of tens of millions.

Only then can we really see the value of this brand, so as not to say that I am cheating.

As soon as Chai Jin heard that there was something going on, he was immediately happy: "Happy! I knew you were an open-minded man, brother, hahaha"

He probably misunderstood, and seeing Ma Liang agreeing, he thought he could take advantage of it.

Don't you know that when [Yellow Stewed Chicken and Rice] spreads all over the country, although the valuation will not be as exaggerated as one billion, it will certainly not be low.

It's not that easy to take advantage of Boss Ma.

"Mr. Ma, don't forget me!" Seeing this, Xu Xin echoed, "I'm not only interested in your new brand, but also interested in [Red Lips String Fragrance] and [Liu Po ​​Malatang] Woolen cloth."

Ma Liang also didn't directly refuse, and then said perfunctorily: "Mr. Xu, it's easy to say!

Again, no matter which project it is, wait a few months before talking about it, and then you will all understand. "

He didn't intend to whet people's appetite, but he wanted to find a suitable time to talk about financing.

And the most suitable time is when 【Braised Chicken and Rice】becomes popular all over the country overnight.

Only then can Ma Liang truly prove to everyone his ability to operate a catering brand.

No matter what catering brand you play in the future, investors like Chai Jin and Xu Xin will follow up without thinking.

After all, investing is investing in people. If you are an entrepreneur, you will become an entrepreneur. A fool would not invest!

(End of this chapter)