Wind Rises 2005

Chapter 385
Seeing such an exaggerated crowdfunding figure, Liu Feifei didn't even think about eating, and all she could think about was the company's affairs.

Seeing that she was absent-minded, Ma Liang reprimanded angrily: "Why are you panicking?
Have a good meal. After eating, I will accompany you to the company to have a look. "

"Yes." Liu Feifei nodded happily when she heard the words, and unconsciously uttered another sentence in Sichuan dialect.

The two quickly finished their lunch and came to the office of [Qingyan] company together.

For the convenience of going to work, the office Liu Feifei rented is not far away, in the China Star Creative Park next to the university town.

The park is just behind the second and third phases of student apartments, and the rent is very cheap.

Because there are not many employees at present, Yao Nu didn't rent a large space, and the office is only more than 100 square meters, and the cost is about 5000 yuan a month.

"Sister Fei, you've come." Fu Xiaoyou, the operator, said excitedly, "Just a few minutes ago, the number of crowdfunders exceeded [-]."

Liu Feifei was stunned for a moment, then quickly ran to Fu Xiaoyou's computer and looked at the data in the background.

I saw that the crowdfunding baby who paid 1 yuan in advance has already taken more than 2 orders.

Because it is a crowdfunding product, the price is naturally given a great discount. [Light Face] The first mask product, the official price of two packs is 20 yuan, and the crowdfunding price is 10 yuan.

On average, it costs 5 yuan a piece, which is quite affordable.

It is only 2007, and the mask market has just begun to enter a period of explosive growth. The three major brands of Lingcai, Caishi and Dingjiayi account for more than 70% of the sales of the entire mask industry.

These three big brands have strong advantages in supply chain and production scale, directly hitting the price of facial masks to 4-5 yuan per piece.

Other brands of mask products usually cost 8-10 yuan a piece.

Although there are various products, each brand has a different audience, and a little price difference is not a big problem.

And [Qingyan] directly set the crowdfunding price to 5 yuan, which is not the lowest in the industry, but it is also very competitive.

After all, compared to similar products, Liu Feifei and Li Hui are really cruel in determining the formula of the essence, and the production cost is 15%-20% higher than that of their peers.

What follows is that the product experience of the mask will be much better than similar products.

Not only does the essence contain more nutrients, but also the super penetration technology developed by Li Hui is more conducive to skin absorption, so that users can clearly feel the difference from other mask products.

Technology is the primary productive force, and technology-leading products will surely bring surprises to customers.

So after trying it herself, Liu Feifei no longer has any worries about the product, but is full of confidence.

The evaluation content of the mask sample was prepared early, and it was released on the whole network.

Although it's a bit of a queen-in-law selling melons and boasting, most fans are still very supportive because of the good reputation accumulated in previous product evaluations.

So the crowdfunding product was launched in less than three hours, and the number of participants exceeded 2.

The three customer service staff have been busy responding to customers' inquiries since the morning, and they haven't eaten any meals.

Knowing the situation, Liu Feifei hurriedly ordered: "Xiaoyou, hurry up and pack some food and come back. After a while, everyone will take turns to help with the customer service work, and let Lele and the others eat first.

It's all my fault that I didn't foresee this situation in advance.

Xiaoyan, hurry up and call all your part-time classmates to help, it will probably be even busier in the afternoon."

The demon girl seemed extremely nervous, but in fact she gave orders in a very orderly manner.

After all, when Ma Liang first started her business, she also helped manage the Chuan Chuan shop and experienced the grand occasion of customers flocking to it.

Seeing that the three customer service girls were too busy at the moment, they quickly deployed staff.

"Sister Fei, I'll go right away." Li Yan, the head of administration and personnel affairs, hurriedly nodded and agreed.

[Qing Yan] The company is full of young people, and all of them are girls, which is also the characteristic of beauty companies.

Just like the well-known L'Oreal company, most of its branch offices in Shanghai are female employees, and its headquarters office building in Jing'an Temple is even jokingly called Jing'an Women's Prison by netizens.

At the beginning of [Qingyan] company, including the boss Liu Feifei, there are only 7 girls in total.

Although some people are a year or two older, because the witch is the boss, everyone affectionately calls her Sister Fei.

Now that the situation is urgent, Liu Feifei has to take countermeasures.

Fortunately, I interviewed some part-time students before, so I can temporarily deploy them now, otherwise I won't be able to find anyone to help me for a while.

She also didn't expect that the crowdfunding link had just been released, and it would explode so quickly.

"Crowdfunding has only just started now, so it's definitely not enough to rely on part-time students, let's hire a few more full-time customer service staff!" Seeing the hot situation, Ma Liang immediately suggested.

Liu Feifei was a little confused when she heard the words: "I still need to recruit? The crowdfunding will end soon, so how can we need so many people in the future."

"Crowdfunding is not often done, but [Qingyan]'s business will definitely get better and better!

If you want to do a good job in the e-commerce business, you must have a lot of manpower. In the future, you may need 24-hour customer service online, and the guest rooms will have morning and evening shifts. These few people are not enough now.

Even if there is not so much work for the time being, we can arrange for everyone to post more online.

If a brand wants to get better and better, Internet marketing must be done well. In a few months, [Qingyan] may launch a second-generation mask product. Ma Liang suggested patiently.

The first facial mask product uses the technology developed by sister Li Hui's graduation thesis.

Li Hui will be graduating in a few months, and will join [Qingyan] company soon.

At that time, she will continue to use the model of industry-university-research to develop a new generation of technology for the company in the laboratory, and upgrade the formula of the essence.

At present, this product still needs to pay patent fees to East China University of Science and Technology.

When Li Hui develops a brand-new technology, even the patent fee will be saved. After that, [Qingyan] company's mask products can be regarded as truly independent research and development.

Although it is necessary to allocate some options to Li Hui for this, but with the technology she developed ahead of her peers, everything is worth it.

Now this product, users will find that the experience is better than other brands after using it.

After the second-generation product of [Qingyan] comes out, it will directly crush the peers and make users chase after it.

That's why Ma Liang planned for a rainy day and suggested adding a few more customer service personnel.

Hearing what he said, Liu Feifei reluctantly agreed: "Okay, then I'll let Xiaoyan continue to recruit some customer service tomorrow!"

Not long after, Fu Xiaoyou bought the food back.

The witch was reimbursed with a wave of her hand. As the boss, this is a good time to win people's hearts.

So the employees who didn't eat had to hurry up to eat, and the others helped temporarily.

In the afternoon, crowdfunding exploded completely, and the number of people has exceeded [-], and it is still growing.

It has to be said that Yao Nu's previous accumulation as an Internet celebrity blogger was not in vain, and her appeal is really extraordinary.

At the busiest time, even Ma Liang was recruited by Liu Feifei, and she also pretended to be a customer service lady.

But it was such a short period of effort that completely opened his eyes.

It is really troublesome for a woman to buy things, one question after another, there is no way to finish answering.

Fortunately, the part-time students came one after another, and finally passed the most intensive passenger flow peak.

Ma Liang looked at it from the side and felt a headache, suddenly he had an idea and ordered: "Lele, you can hand over the customer service work for a while.

Then sort out the frequently asked questions of the guests, and make a set of standard reply skills.

Then distribute it to everyone, and answer customer inquiries in the future, most of the questions can be copied and pasted, which can save a lot of trouble.”

The function of Taobao Wangwang software at the moment is still very simple.

If you want to improve the efficiency of customer service, you have to think of ways yourself, otherwise once the business starts, no amount of customer service will be enough.

(End of this chapter)