Wind Rises 2005

Chapter 396 Bigger and Stronger, Greater Glory

The next day, Ma Liang was summoned back by the company executives.

Now he understands that no matter how rich he is, he can't help himself.Unless you can completely ignore your career, you really can't rest for a few days.

He originally wanted to bring Zuoyou back to Shanghai, but the crew needed the main creative staff to take some makeup photos and publicity materials, so he couldn't leave for a while.

Ma Liang could only drive the car alone and return to the East China Sea alone.

When he rushed back to the office, it was already half the morning, and the executives were waiting in the meeting room.

He immediately sat down at the main seat and said, "Let's have a meeting!"

The reason why I was in a hurry to come back was because the time had come to the beginning of June, and it was time for the monthly executive meeting.

"Boss, the first phase of the construction of the new factory area is about to be completed.

We are currently in the process of renovation, and we will be able to move to our own site in a month at most. "Administrative director Wu Qianqian reported.

Ma Liang was also very happy to hear the good news, and then ordered: "Very good, it's finally about to be delivered!

The factory is not in a hurry, the key is that the office building should be renovated first. "

The reason for the reminder is that with the independent operation of the three catering brands, the existing office space is not enough.

"Boss, don't worry, this is the arrangement." Wu Qianqian immediately responded.

Ma Liang nodded, and then asked the financial director Deng Jingwen: "Jingwen, since the office is going to be moved, please tell everyone about the group reorganization in advance."

"Okay, Mr. Ma!
Everyone, as early as half a year ago, our company was already preparing for the group reorganization.

I have met with you individually a few times before, so I won’t go into too much detail about the specifics, and just talk about the reorganization plan.

Before the end of the month, several existing companies will undergo shareholder change adjustments.

Three catering brand companies, one marketing company, and the food supply chain company and logistics transportation company will all become independent subsidiaries and be held by different holding companies.

Moreover, a new brand management subsidiary will be established to be responsible for new brand development.

On top of the holding company is the group head office. The name of our group company has been drawn up by the boss a long time ago, and it is called "Xunwei Group".

In addition, [Gale Capital] will not be incorporated into the group for the time being, and will be operated independently in the future. "Deng Jingwen read the reorganization plan unhurriedly.

In fact, the executives had already known these things in private, but this time they were officially confirmed at the meeting.

After Deng Jingwen, chief financial officer, finished his introduction, Ma Liang gestured to Cheng Tingting again.

Cheng Tingting understood in seconds, and nodded in response.As the director of human resources, she will announce the personnel appointment next: "Let me talk about the arrangements for the executives of each company.

[Red Lips Chuan Chuan Xiang], [Liu Po ​​Mala Tang], [Liu Po ​​Braised Chicken and Rice] three subsidiaries, the general manager is temporarily held by He Feng as the vice president.

In the future, two deputy general managers will be assigned to each of the three companies through a combination of internal promotion and external recruitment.

The specific affairs are jointly managed by the two vice presidents, and a half-year rotation assessment is carried out.

After half a year, it will be decided who will be promoted to general manager based on work performance, and the remaining deputy manager will be appointed elsewhere.

[Quick Pass] The general manager of the marketing company is the vice president Chu Chengdong;

[Jiuxuan] brand management company, with Vice President Wang Ru as the general manager;
[Qinghe Foodstuffs] The food supply chain company is headed by director Yang Honggang, and congratulations to director Yang for being promoted to vice president of the group.

[Lida] The logistics and transportation company will continue to be managed by Vice President Shi Zhengping.

Your remuneration package and option incentive plan will also be adjusted accordingly this time.

Although it is not convenient to disclose it for the time being, I can tell all executives, please absolutely believe in the generosity of the boss, and everyone will be satisfied, hehe."

At the end of the explanation, Cheng Tingting couldn't help but burst out laughing.

It's fine to raise the salary a lot, but knowing the details of the option plan, she still laughs secretly every time she thinks about it.

"thank you boss!"

"Boss atmosphere!"

When the executives heard it, they all laughed too.

Faced with all kinds of rainbow farts from his subordinates, Ma Liang smiled helplessly, and he was just pushing the boat along with the flow.

After all, if you want the horse to run, you must feed the horse.

If the company wants to develop, he will definitely not be able to rely on him alone. The executives must work hard together.

The executive meeting continued, and it was finally Chu Chengdong's turn to report: "It's finally my turn, let me talk about the current market situation!

At present, the investment promotion and market expansion work of several brands under the company are entrusted to [Xinjietong] company.

When the stores are opened up, they will be handed over to the service teams of the brand subsidiaries.

【Red Lips Fragrance】Because there is no franchise, only a small team is in charge of expanding the store.

Now there are 82 stores in normal operation across the country, and 5 new stores will open soon.

[Liupo Malatang] As of today, the number of stores is 936, of which East China, North China, and Northeast China have basically achieved full coverage.

Moreover, the number of stores is still growing slowly, and will expand from east to west and from north to south.

It is expected that by the end of the year, a breakthrough of 1500 stores should be achieved.

[Yellow Braised Chicken and Rice] has an exaggerated number of stores, with a total of 5673 stores.

However, there are only 126 stores of [Liupo Braised Chicken and Rice], and it is also growing slowly.

Next, [Xunjietong] will expand the marketing team to speed up the investment promotion and joining progress of [Liupo Braised Chicken and Rice].

Strive to reach the same level of store expansion speed as [Liupo Malatang] before the end of the year. "

When Chu Chengdong reported it, he was full of enthusiasm. After all, his achievements are the easiest to quantify, so he was very proud.

Next, two executives, He Feng and Yang Honggang, also made reports one after another.

Especially Yang Honggang, the factory director and vice president who was promoted from the factory production supervisor, was very excited today.

It not only reported the current production status of the food processing plant, but also reported the types of new products that will be added in the future.

In particular, the production line for hot pot ingredients can start work when the new factory settles in.

"The brand management company is still the same, and cooperates with the marketing department to do some marketing and promotion in various regions.

Not long ago, the product development department was assigned to me as well.

Let me report to you two new brands that are about to be established!

One is the soon-to-be-established [Flame Red Lips] Sichuan-flavored hot pot brand, and the other is the [Liu Po ​​Bang Bang Chicken] braised cooked food brand.

These two projects are all new product categories developed based on the food supply chain foundation we have accumulated in the three projects of Chuanchuanxiang, Malatang and Braised Chicken.

At present, two new brands have been registered, and it is expected that the first model store will be opened in the second half of the year.

Leaders, please make preparations so that you can cooperate with the operation of the two new brands at any time. "Wang Ru, the former marketing director and now the vice president, explained patiently.

In fact, the product development department has researched many new categories, but only hot pot and braised cooked food are given priority.

It's not that other product categories are not good, but mainly due to the constraints of the food supply chain.

Because of the food supply chain of Chuanchuanxiang and Malatang as the foundation, it is almost no difficulty to launch the hot pot category.

In addition, there is a Chaoshan beef hot pot restaurant on Fa Ge's side to explore the road and test the water, and hot pot is a must-have item.

And the chicken supply chain of [Yellow Braised Chicken and Rice] is relatively mature, so it is logical that [Liu Po ​​Bang Bang Chicken], a stewed cooked food, has been selected as a priority.

At that time, after the delivery of the second-phase project of the new factory, a new production line can be launched for [Liu Po ​​Bang Bang Chicken].

In the deli, the new production line will guarantee the supply of red oil saliva chicken, hundred flavors roast chicken, tiger skin chicken feet, braised chicken tips, spicy chicken heart and couple's lung slices.

As soon as Wang Ru mentioned this, all the executives became more energetic.

Not only are everyone not worried at all, but they are a little eager to try.After all, the bigger the group company grows, the higher the treatment for everyone will follow.

Because [Xunwei Group] has laid a solid foundation in the early stage, now it is developing in an orderly manner like a huge machine.

All executives are very confident and have no doubt that the new brand will fail.

This is also due to the fact that Ma Liang, the reborn boss, is an unqualified critic, and with his foresight, he hardly took any detours.

At the beginning of the business, I didn’t rush for quick success because of lack of money. Instead, I used the money I earned from [Red Lips String Incense] to subsidize other projects to ensure that the company’s development did not fall into a vicious circle.

There is no need to be like other catering bosses. Not only do you have to suffer through the development period, but it is also difficult to turn around if you go the wrong way.

Therefore, the [Xunwei Group] is now fully fledged, and initially possesses the ability to mass-produce catering brands.

Although not every brand can become bigger and stronger, at least the success rate will be many times higher.

Coupled with the market push iron army trained by [Xunjietong], the starting point for playing new brands is completely incomparable to other catering entrepreneurs.

“There is nothing new about [Lida]’s logistics and transportation company. It is nothing more than cooperating with various brands to lay out the logistics system, so I only have one thing to report.

Boss, it's time to allocate more money to us!

If the laying speed is not accelerated, the logistics system will not be able to keep up with the market development in the second half of the year. " Shi Zhengping teased with a wry smile.

As the last executive to report, he made everyone laugh again with this joke.

Ma Liang readily agreed: "No problem, anyway, I raised a lot of money before, and I will allocate part of it to you. It is right to pay the logistics and transportation fees in advance."

This kind of capital allocation operation is completely reasonable and legal, and I believe that investors such as Xu Xin and Chai Daguan will have no objections.

"Come on, I feel relieved with your words, Boss." Shi Zhengping suddenly burst into laughter.

The executive meeting continued to discuss the details of various issues one by one. After the last topic, it was already dark.

As the boss, Ma Liang finally gave everyone another injection of chicken blood: "Now [Xunwei Group] is about to be established, and everyone is the veteran and hero of the company.

I am not a stingy person, and I will definitely share with you the achievements of the company's development.

Let us make persistent efforts and continue to work hard for another year to lay a broader and more solid foundation for the group company.

Lead [Xunwei Group] to become bigger and stronger, and create greater glories!

I encourage you all, come on! "

Under the heavy reward, there must be a brave man. Inspired by the real money option plan, the executives agreed one after another, and their morale was immediately full.——
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(End of this chapter)