Wind Rises 2005

Chapter 415 Naked Group
Although [naked Heart Township] was full, not everyone came to the party.

After all, there are many family outings, and people prefer to enjoy family fun, and the guests who come to the party are basically younger guests.

After a few glasses of wine, everyone opened up and chatted happily.

Because most of the guests are foreigners, they have always been unrestrained and began to tell their stories.

It tells how to come to China, how to fall in love with this land.

In particular, China's extensive, profound and long-standing food culture has made many people have an indissoluble bond with this country.

Since it was a storytelling session, Gao Tiancheng, the owner of [naked Heart Township], could not have missed it.

"I'm from a small town called Knnyysma on the south coast of South Africa."

Holding the cup, Gao Tiancheng hugged his beloved wife tightly, and began to tell his love and entrepreneurial stories as usual.

"Knnyysma is a small town, but it's really a very beautiful town, probably the most beautiful town in the world!
……

When I was fifteen or sixteen, as a junior hockey player, I often traveled to various countries to compete.

That's why I developed a character of being bold and willing to take risks. I started to start a business in South Africa as soon as I graduated from university, and I have started many companies in a row for five years.

Some of them were successful, and some were not.

I made a lot of mistakes, but because I was famous, I built a very famous company.

But then for various reasons, I had to turn it off.

But then I discovered that, as a person who once founded a well-known company, it is actually very difficult to find a job locally.

Nobody really wants to hire you because your name is associated with another company.

At that time, I thought, why not leave South Africa and go somewhere else.At that time, I heard a story about Huaxia.

For some reason, I thought maybe the future is here, so here I am.

I am extremely grateful for my choice, because it was in Huaxia that I met the love of my life—my wife Delphine.

She is really a talented designer, we [naked Heart Township] can be as beautiful as it is today, all thanks to her design”

As a serial entrepreneur, Gao Tiancheng has naturally mastered the skill of selling feelings.

If the brand does not sell some feelings, how can it improve its style? [naked Heart Township], as the originator of domestic homestays, follows the high-end brand route, so it is necessary to tell a good story.

However, they can transform the eight uninhabited dilapidated small buildings in Moganshan into a literary and artistic homestay, which also shows the design skills.

Seeing that Gao Tiancheng was exaggerating, Ye Kaixin, a rigorous architect, still couldn't help complaining: "I'm talking nonsense again, how could you speak so loudly.

Our venture funds are limited, and the current transformation effect is actually far from the original expected design. "

"Honey, there will definitely be opportunities for you to fully realize all design ideas in the future.

Believe me, that day is not too far away.

When [naked Heart Township] earns enough money, we will build another place and build a bigger homestay area, all of which will be designed by you.

Until then, our dreams will come true. "Gao Tiancheng had no choice but to draw a big cake for his wife.

For his wife, he feels more or less guilty.

Because Ye Kaixin is not only a top student who graduated from Harvard Architecture, but also a senior partner of a well-known architectural design firm.

Ye Kaixin even participated in the design of the most successful real estate renovation project in Shanghai, the Xintiandi Historical and Cultural Area.

You must know that it is Xintiandi, one of the top ten landmark buildings in the East China Sea.

Regardless of whether it is from the perspective of commercial interests or comparing the economic pull effect, until Ma Liang's rebirth, there was no case in China that could surpass the achievements of the Xintiandi renovation project.

And just last year, Ye Kaixin was selected by "WALLPAPER Magazine" as one of the first "Annual 40 Top Architects Under 40", with a bright future.

Such a rising star of architectural designers was tricked by Gao Tiancheng to come and start a business with him, and he also had to do the work of serving people.

The comparison before and after is really a world, a world, and it cannot be compared at all.

……

People are telling stories, selling feelings, and showing affection, and Ma Liang's investor thinking has started to work again.

Maybe it was because everyone had already chatted with each other before, so he didn't think too much about it, and immediately opened his mouth to analyze: "The room rate is 1500 per night, and even if the 21 rooms are fully booked all year round, it is only [-] yuan a year." Earn ten thousand.

After deducting operating costs, it will take you at least 20 years to save enough money to realize your dreams. "

Ma Liang still admired Gao Tiancheng and Ye Kaixin, an entrepreneurial couple, in his previous life.

It's not just the love story of the couple, but also their pursuit and persistence of their dreams.

It's just that I knew some of their entrepreneurial process in my previous life, so I couldn't help but give a few words of advice.

Because Gao Tiancheng always refused to take financing, he struggled for several years, and as [naked Heart Township] gradually became famous, he finally got the support of the local government.

However, what really allowed him to find a way to break the situation was that the show operation of domestic tourism real estate inspired him.

This guy also learned to engage in the pre-sale model, and raised 2.4 million from the whole society just by relying on the design plan, and then created the famous [naked Stable Valley] in his previous life.

Of course, if the 2.4 million yuan is not tricky, no dog would believe it.

而建成后的[裸心谷]由30栋树顶别墅、40栋夯土小屋、跑马场马厩、3个游泳池、3个餐厅、1个会议中心、一个SPA康体中心、一个有机农场和活动中心构成。

The show operation at that time was that [naked Stable Valley] sold each two-bedroom villa for about 600 million, three-bedroom villas for 900 million, and four-bedroom villas for 1200 million.

In the end, all 30 villas were sold out, and I kept 10 villas, raising a total of 2.4 million yuan.

The total construction budget of [naked Stable Valley] is only 1.5 million yuan, which not only recovered the cost but also made a large surplus, and also deposited 40 sets of fixed assets of rammed earth huts.

Countless tourist real estate developers in China saw this financial data, and their eyes dropped with envy.

It has to be said that Gao Tiancheng and Ye Kaixin started the road to wealth by relying on the real estate model.

But is this way necessarily good? In fact, it is not.

Because the land developed by [naked Group] is completely different from the land plots used by domestic tourism real estate developers, and they are the most scarce resources.

This top quality asset is sold for one less.

In order not to raise funds or dilute their own shares, they sold the most scarce high-quality assets at a low price in advance. Whether this business is profitable or losing depends on different angles. Naturally, the conclusion is different.

If Ma Liang looked at it, he would rather solve the problem through financing.

Among other things, just those villas in [naked Stable Valley] were sold for 600 million, thank you, a few years later, they will be more than 6000 million.

If such high-quality assets remain in the hands of [naked Group], the valuation of the group will be completely different.

From this point of view, the old Wang of Wanda is very clear.

The best quality assets must be firmly held in your hands. When will the company's stock price go up every day after the company goes public?

So regarding Gao Tiancheng's approach, Ma Liang held the opposite view.

But he can also understand why Boss Gao, a serial entrepreneur, has been severely hurt by capital like Musk, Joe Gang and many other bigwigs.

(End of this chapter)